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All Journal JEJAK Economics Development Analysis Journal ECOPLAN : JOURNAL OF ECONOMICS AND DEVELOPMENT STUDIES Jurnal Studi Guru dan Pembelajaran Jurnal E-Komtek Jurnal Manajemen dan Bisnis Kreatif EKONOMIKA45 Keizai
Dwi Ardi Wicaksana Putra
Universitas Darwan Ali
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Social Sciences

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Journal : Keizai

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Pengaruh Harga, Iklan, dan Kualitas Produk terhadap Keputusan Pembelian Layanan Internet Telkomsel Murjani Saputra; Dwi Ardi Wicaksana Putra
Keizai Vol 2, No 2 (2021): September
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (637.798 KB) | DOI: 10.56589/keizai.v2i2.195

Abstract

This study aims to determine the effect of price, advertising, and product quality on purchasing decisions. The sampling technique used is convenience sampling with a total of 70 respondents. This research instrument uses a questionnaire using a Likert scale to collect data on price, advertising, and product quality onpurchasing decisions. The results of this study indicate that the price partially does not have a significant effect on purchasing decisions. Then advertising partially has a significant positive influence on purchasing decisions. Product Quality partially does not have a significant effect on purchasing decisions. Simultaneously stated that the influence of price, advertising, and product quality together affect the decision to purchase Telkomsel internet services. The results contribute that the role of internet service advertising is indispensable in marketing internet products in rural areas. 
Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian Laptop Merek Hp di Sampit Rusmila Dewi; Dwi Ardi Wicaksana Putra
Keizai Vol 1, No 1 (2020): Maret
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (674.418 KB) | DOI: 10.56589/keizai.v1i1.152

Abstract

This study aims to determine whether the price and quality of products affect the purchasing decisions of HP brand laptops in Sampit. This research population is a Sampit community that will make a purchase and have used the HP14 BS702 TU brand laptop before. The samples taken were 60 respondents using the Accidental Sampling method where the sampling method was based on coincidence and was considered by the researcher to be suitable. The regression used is logistic regression. Based on statistical data analysis, the indicators in this study are valid and the variables are reliable. The results of this study indicate that in terms of price and product quality have a significant positive effect on purchasing decisions.
Co-Authors Abdul Aziz Abdul Aziz Alprit Depi Rusda Murjani Saputra Mustaqiem Nurfariswan, Agi Rusmila Dewi Sigit Mulyanto Wehdawati