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Masculine and metrosexual: Indonesian actor’s clothing style on Instagram from the Foucauldian perspective Teguh Dwi Putranto; Rahma Sugihartati; Santi Isnaini; Suko Widodo
SIMULACRA: JURNAL SOSIOLOGI Vol 3, No 2 (2020)
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/sml.v3i2.7977

Abstract

This study seeks to explore the fashion styles of Indonesian actors on Instagram from Foucault’s perspective. Appearance is a demand that is not only aimed at women but also for men. Appearance is an important part, especially for men, so that also increases the metrosexual side. The enhancement of men’s appearance in clothing has increased metrosexuality. The metrosexual side has been viewed by society as indicating the waning masculine side of a man. Thus, some people believe that metrosexual men lose their identity entirely because excessive attention to appearance is associated with women identity. The method used in this study was the Krippendorff content analysis carried out on Joe Taslim’s Instagram account Instagram posts from October 2019 to February 2020. Joe Taslim, known as an Indonesian action actor, is a figure with a masculine appearance chosen in this study to represent a masculine men figure but still looks metrosexual. The results of this study indicate that Joe Taslim’s Instagram is used as a medium in creating fantasies about the men body metrosexual, which is run by the capitalist industry to create a masculine impression.
UU KETERBUKAAN INFORMASI PUBLIK ANTARA HARAPAN DAN KENYATAAN Suko Widodo
Kanal: Jurnal Ilmu Komunikasi Vol 1 No 2 (2013): March
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v1i2.333

Abstract

Disclosure of public information is one manifestation of the implementation of good governance where the public information disclosure is the duty of government and public institutions. It refers to the fact that the public information is public property and is not owned by the government and public institutions. Therefore, to be able to meet these conditions, the Freedom of Information Law was established, despite the fact that the law is not so popular in the community, so it is still necessary
PELATIHAN BRANDING DALAM RANGKA PEMBERDAYAAN EKONOMI MASYARAKAT PETANI MENTE DESA SOKET LAOK, KABUPATEN BANGKALAN, MADURA Santi Isnaini; Dina Septiani; IGAK Satrya Wibawa; Rani Sukma Ayu Suteja; Irfan Wahyudi; Andria Saptyasari; Suko Widodo; Kristian Jaya Hamonangan Pasaribu
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 5 No. 2 (2021): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v5i2.2021.418-425

Abstract

AbstractSoket Laok is a village located in Tragah District, Bangkalan Regency, Madura. This village has the greatest economic potential in agriculture because the majority of its residents, which are around 4000 people, work as farmers. However, the village, which is not far from the city of Surabaya, is still lagging behind and has not been able to properly utilize the village's potential for community empowerment. Cashew product is the greatest potential by the residents of Soket Laok Village, but the community does not understand how to create and design proper packaging for their cashew products. In addition, Soket laok community also has no experience and knowledge utilising information and communication technology to optimalise the marketing of the cashew products. Therefore, the Communications Department of FISIP Unair conducts a community service program entitled Branding Workshop for Economic Empowerment of the Cashew Farmer in Soket Laok Village, Bangkalan Regency, Madura. This program is an extended program that has been carried out in 2020. This community service focuses on creating and training to manage the community website, training on packaging and brands, as well as registration of brands and business license for their business.Keywords: Economic Potential, Marketing Communications, BrandingAbstrakSoket Laok merupakan salah satu desa yang terletak di Kecamatan Tragah, Kabpupaten Bangkalan, Madura. Desa ini  memiliki potensi ekonomi terbesar di bidang pertanian karena mayoritas warganya yang berjumlah sekitar 4000 jiwa berprofesi sebagai petani. Meskipun demikian, desa yang berada tidak jauh dari Kota Surabaya tersebut masih tertinggal dan belum mampu memanfaatkan dengan baik potensi desa untuk pemberdayaan masyarakat. Produksi mente merupakan potensi terbesar yang dimiliki oleh warga Desa Soket Laok namun para petaninya sendiri belum mengerti cara mengemas produk mente untuk dipasarkan di luar daerah Soket Laok sesuai dengan standar yang berlaku. Ditambah lagi dengan kurangnya pemahaman terkait penggunaan teknologi informasi dan komunikasi juga menjadi faktor kurang optimalnya pemasaran produk mente. Dengan berbagai alasan tersebut, Departemen Komunikasi FISIP Unair kembali mengadakan pengabdian masyarakat bertajuk Pelatihan Branding dalam Rangka Pemberdayaan Ekonomi Masyarakat Petani Mente Desa Soket Laok, Kabupaten Bangkalan, Madura. Kegiatan tersebut merupakan lanjutan dari pengabdian masyarakat yang telah dilaksanakan pada tahun 2020. Pengabdian masyarakat kali ini berfokus pada pembuatan dan pelatihan mengelola website Desa Soket Laok, pelatihan membuat kemasan dan merek, serta pendaftaran merek dan perizinan usaha pada produk yang telah dihasilkan.Kata kunci: potensi ekonomi desa, komunikasi pemasaran, branding,
DISCOURSE OF INDONESIAN MEN’S BODY FIGHT IN MEN’S FITNESS CONTEST Teguh Dwi Putranto; Rahma Sugihartati; Santi Isnaini; Suko Widodo; Erica Monica Abao Garcia
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 7, No 1 (2021): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v7i1.2336

Abstract

The men body is not only seen as a body. Currently the men body has been exploited by capitalism which rivals the popularity of the women body which is usually exploited through beauty contests. The men body, which is disciplined by fitness products, has now ventured into men's fitness contests, one of which is The New L-Men of The Year which has been transformed from L-Men of The Year. This is one of the annual fitness contests for Indonesian men which was stopped in 2014, and then re-held in 2018. This research seeks to unravel the discourse behind The New L-Men of The Year using critical discourse analysis method by van Dijk. The unit of analysis for this research is online news on fimela.com related to the fitness contest The New L-Men of the Year 2018 period. The results showed that the discourse that emerged in the men's fitness contest through The New L-Men of The Year was a discourse on a healthy lifestyle. This healthy lifestyle is transmitted by the winner of The New L-Men of The Year as a health influencer who does not always highlight his six pack, but has the ability to communicate and understand the digital world as a form of persuasion of a healthy lifestyle.