Claim Missing Document
Check
Articles

Found 8 Documents
Search

PERILAKU KONSUMEN : PERPINDAHAN PENGGUNA MEREK SIM CARD BERBASIS GSM Dedi Joko Hermawan; Muhammad Syarif Hidayatullah Elmas
Jurnal Revolusi Indonesia Vol 1 No 1 (2020): Jurnal Revolusi Indonesia
Publisher : Fenery Library

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Salah satu pasar dengan persaingan ketat adalah pasar SIM Card dengan segmen pasar GSM. Masing-masing penyedia yang menggunakan segmen  ini  membangun  produk  dan fitur yang berbeda guna menciptakan kepuasan kepada pelanggan. Kualitas Pelayanan yaitu segala yang berkaitan dengan pelayanan baik itu positif maupun negatif. Sedangkan harga merupakan nilai suatu barang yang dinyatakan oleh uang sehingga merupakan satu-satunya unsur marketing mix yang menghasilkan penerimaan penjualan. Jika produsen tidak dapat Kualitas produk Perpindahan merek adalah ketidakpuasan konsumen pada sebuah produkhingga akhirnya berpaling pada produk pesaing.Metode penelitian ini disebut kuantitatif karena data yang digunakan berupa angka-angka dan analisis menggunakan statistic. Sampel dan populasi dalam penelitian ini adalah Mahasiswa pengguna GSM di Universitas Panca Marga Probolinggo dengan jumlah (kuota) yang diinginkan yaitu 38 responden.Untuk menguji faktor-faktor yang mempengaruhi keputusan pembelian maka digunakan analisis Regresi Linear Berganda dan diolah dengan menggunakan prgram SPSS. Berdasarkan hasil uji-t didapatkan t hitung yang lebih kecil dari t tabel yaitu -1,280 untuk variabel kualitas produk (X1) dan 2,824  untuk harga (X2). Hal ini menunjukkan bahwa bauran variabel berpengaruh signifikan terhadap brand switching (Y).
Pengaruh Kemampuan dan Komitmen Organisasi Terhadap Kinerja Pegawai Pada Badan Kesatuan Bangsa dan Politik (BAKESBANGPOL) Kabupaten Probolinggo Fida Dian Nofita; Ngatimun Ngatimun; Dedi Joko Hermawan
Ecobuss Vol 5 No 2 (2017): Ecobuss September 2017
Publisher : Fakultas Ekonomi Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (358.76 KB)

Abstract

The purpose of this study is 1) To determine the effect between the variable ability and organizational commitment simultaneously on the performance of employees at the Unity, Nation, and Politics (Bakesbangpol) Probolinggo. 2) To know the influence between the variable ability and organizational commitment partially on the performance of employees at the Unity, Nation, and Politics (Bakesbangpol) Probolinggo. 3) To know the dominant variable between organizational capability and commitment to employee performance at Badan Unity, Bangsa dan Politik (Bakesbangpol) Probolinggo District. Researcher uses descriptive with the approach of causal associative and takes sample counted 31 respondents, method of collecting data using questioner and sampling technique using saturated sampling. The analysis tool used is a questionnaire test consisting of validity test and reliability test, classical assumption test, multiple regression test, hypothesis test consisting of t-test, F test, and the dominant test. The result of the validity test shows all the valid question items above 0.367 and the result of the reliability test shows the reliable result that is above 0.60. Normality test shows normally distributed data. Multicollinearity test shows the independent variable (X) and the dependent variable (Y) there is no correlation between independent variables or free regression model of multicollinearity. Heteroscedasticity test showed no heteroscedasticity. Autocorrelation test showed no autocorrelation occurred. F test shows that the independent variables simultaneously affect the purchase decision (Y) with the value Fcount> Ftable (36.637> 3.34) (sig. 0.000 <0.05). The t-test shows that the variable of the ability variable (X1) has a partial effect on the performance (Y) with the tcount> table (6,175> 2.048) (sig .0,00,05). And the commitment variable (X2) has a partial effect on the performance (Y) with the value of count (5.427 ≥ 2.048) (sig. 0.000 ≤ 0,05). This study supports the results of research conducted by Sitorus (2014), Permatasari (2016), and Shafiah (2014). Keywords: Ability, Organizational Commitment, and Performance.
Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Konsumen Pada Industri UKM Olahan Ikan Jaya Utama II Mayangan Probolinggo Dedi Joko Hermawan
Ecobuss Vol 7 No 1 (2019): Ecobuss Maret 2019
Publisher : Fakultas Ekonomi Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (384.471 KB)

Abstract

In rise, the current business competition led consumers to be more selective about the products to purchase. This because of many products offered by the manufacturer with a variety of brands, design and the other values in order to create good perception minds of consumers. Product quality is the ability of a product to perform is the function. The brand is a name, symbol, design or combination four of them. Product design is the totality of features that affect the appearance of a specific product according to an implied customer. Purchasing decision is the process of formulating alternatives to settled make a purchase. This research aims to know the influence of both simultaneously and partial from the product quality, brand, design and to the purchasing decision. Design research using surveys, and research methods used associative methods Using Likert scale research Instrument, and analysis techniques using multiple linear regression analysis, considering the model constitutes a number of causal relationships between latent variables. The results showed that the quality of products, band, and designs significantly influence consumer purchasing decisions both simultaneously and partially. Keyword: product quality, band, design, purchase decisions.
Faktor-Faktor Yang Mempengaruhi Minat Beli Online Dedi Joko Hermawan
Ecobuss Vol 9 No 2 (2021): Jurnal Ilmiah Ecobuss
Publisher : Fakultas Ekonomi Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v9i2.848

Abstract

This research has objective to see the interest students of Panca Marga University Probolinggo in online purchasing of goods on a platform shopee, Respondents from the results of this research is customers using shopee platform as a medium purchase of goods online. The sampling technique used non-probability sampling by distributing questionnaires and interviews as a method of collecting data in this study. The data analysis method uses classical assumptions, multiple linear regression, F test and T test. The results show that the level of product quality has a significant influence on buying interest, Advertising variables do not have a significant effect on Buying Interest, The customer trust variable does not have a significant effect on buying interest on the shopee platform. Keywords: Product Quality, Advertising, Customer Trust, Buying Interest
Pentingnya Pola Asuh Anak Dalam Pebaikan Gizi Untuk Mencegah Stunting Sejak Dini di Desa Brumbungan Lor Kecamatan Gending Kabupaten Probolinggo Dedi Joko Hermawan; Hermanto Hermanto
Abdi Panca Marga Vol 1 No 1 (2020): Jurnal Abdi Panca Marga Edisi November 2020
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Universitas Panca Marga Probolinggo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (359.234 KB) | DOI: 10.51747/abdipancamara.v1i1.636

Abstract

Stunting is a chronic malnutrition problem caused by a lack of nutritional intake for a long time, resulting in growth problems in children, namely the child's height is lower or shorter (stunted) than the standard age. In addition to nutritional factors, stunting is caused by a lack of public knowledge, especially mothers who have babies and toddlers about stunting. The implementation method in the community service program is through providing counseling on stunting to mothers who have babies and toddlers in Brumbungan Lor Village, Gending District, Probolinggo Regency. The population in this study were mothers in Brumbungan Lor village who had babies and toddlers. The purpose of this counseling is to provide information about "The importance of parenting for children to improve nutrition in preventing stunting". Keywords: Stunting, Child Nutrition, Parenting Pattern
Pelatihan Pembuatan Minuman Jahe Instan PKK di Desa Tanjung Kecamatan Pajarakan Novita Lidyana; Dyah Ayu Perwitasari; Mutimmah Rustianawati; Dedi Joko Hermawan; Tedy Herlambang
Abdi Panca Marga Vol 2 No 2 (2021): Jurnal Abdi Panca Marga Edisi November 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Universitas Panca Marga Probolinggo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (209.758 KB) | DOI: 10.51747/abdipancamara.v2i2.820

Abstract

To maintain body stamina in the Covid-19 conditions that hit the whole world including Indonesia by consuming traditional drinks, such as ginger. Ginger is one of the abundant natural resources in Probolinggo Regency. With a low price and high antioxidant content, this ginger is often found in traditional markets, and some are deliberately cultivated in the yard of the house. In addition, ginger contains a lot of active compounds that are healthy for the body, in the midst of limited supply of vitamin C production and difficult to reach for the lower middle class. Ginger is very helpful in improving the immune system. For this reason, this community service activity which was carried out in Tanjung Village, Pajarakan District, Probolinggo Regency provided training to PKK mothers. This ginger is processed into a traditional drink, in the form of instant ginger in powder form. In this training, it is hoped that PKK women can make instant ginger and package it. So that PKK women in Tanjung Village, Pajarakan District, Probolinggo Regency have the knowledge, skills in making instant ginger drinks properly and correctly, and can package instant ginger drinks that are suitable for sale. Community service activities have been successfully carried out by PKK women in Tanjung Village, Pajarakan District, Probolinggo Regency. Keywords: PKK women, instant ginger, training
Implementasi Manajemen Strategik dan Hubungannya Dengan Keberlangsungan (Going Concern) Usaha Mutinda Teguh Widayanto; Dedi Joko Hermawan; Junaidi; Mohammad Natsir

Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (842.939 KB) | DOI: 10.35891/jsb.v7i2.2306

Abstract

This research analyze how far The Micro, Small and Medium Enterprises (MSME) implement Strategic Management in their business and to examine the relationship between Strategic Management Implementation and Business Going Concern. The population is the MSMEs in Probolinggo Regency, and the sample selection uses purposive sampling. The Hypothesis Testing is to see the relationship between Strategic Management Implementation and Going Concern using the Structural Equation Model (SEM) approach based on Partial Least Square (PLS). The results show that the level of Strategic Management Implementation is at a high level, while the results of statistical tests show that there is a significant positive effect between Strategic Management Implementation and Business Going Concern. Refers to this reseach, the effort to enhance the MSMEs understanding on Strategic management should be done in order they could maintain and surviving their business. _________________________________________________________________ Penelitian ini menganalisis sejauh mana UMKM mengimplementasikan Manajemen Strategik dalam aktivitas usaha mereka dan menguji bagaimanakah hubungan antara Implementasi Manajemen Strategik dengan Keberlangsungan (Going Concern) Usaha. Populasi penelitian ini adalah UMKM yang ada di Kabupaten Probolinggo, purposive sampling adalah metode pemilihan sampel yang digunakan yaitu dilakukan dengan pertimbangan kriteria tertentu. Pengujian Hipotesis untuk melihat hubungan Implementasi Manajemen Strategik dengan Keberlangsungan (Going Concern) Usaha dilakukan dengan pendekatan SEM (Structural Equation Model) berbasis PLS (Partial Least Square). Hasil penelitian menunjukkan bahwa tingkat Implementasi Manajemen Strategik berada pada kategori tinggi, hasil uji statistik menunjukkan bahwa terdapat pengaruh positif yang signifikan antara Implementasi Manajemen Strategik dengan Keberlangsungan (Going Concern) Usaha.
PENGARUH PRODUCT QUALITY AND PRICE TERHADAP KEPUTUSAN PEMBELIAN ULANG SERAGAM SEKOLAH UD.JAYA ABADI Junaidi Junaidi; Dedi Joko Hermawan; Muhammad Syarif Hidayatullah Elmas; Seger Priantono
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1075

Abstract

This study aims to determine the effect of product quality and price variables on the decision to repurchase UD.Jaya Abadi uniforms partially. The method in this study is quantitative, for a sample of 100 respondents who re-purchase UD. Jaya Abadi uniforms with the help of incidental sampling techniques. The method of collecting analytical data in this study comes from primary data based on the results of questionnaires. Then to process the data assisted with SPSS computer software. The results of the validity test and reliability test show that r count > r table, and from the total number of Cronbach Alpha values> 0.60 which indicates reliable. Based on the T test, the results of t count -0.511 < t table 1.985, and from the sig value obtained 0.611 > 0.05, it means that there is no influence of product quality on the decision to repurchase UD.Jaya Abadi uniforms and t count 23.821 > t table 1.985, and sig value 0.000 <0.05 it means that there is an influence of price on the decision to repurchase UD. Jaya Abadi uniforms.