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Sumber Daya Alam dan Kearifan Lokal sebagai Rasional dalam Workshop Visual branding Kawasan Wisata Pantai Plentong Kabupaten Indramayu Jawa Barat Prawira, Nanang Ganda; Johari, Arief; Prawira, Mega Fitriani Adiwarna; Susanto, Eko
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol 4 No 2 (2020): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : Dewan Pimpinan Daerah (DPD) Perkumpulan Dosen Indonesia Semesta (DIS) Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36339/je.v4i2.307

Abstract

The tourism development on Plentong Beach, Ujunggebang Village, Sukra District, Indramayu Regency has shown a positive impact on socio-economic and ecological conditions in this region. Collaboration between the Village Government, BUMDES Maju Ujunggebang and the community has been able to turn Plentong Beach into an inclusive tourist destination for the people of the North Coast of West Java. To expand marketing communication and provide visual identity, a visual branding product was designed in Community Service activities by applying the Design Thinking method through observation, interviews, and Focus Group Discussions. This activity has succeeded in designing a visual branding product that will be applied to souvenir products according to the needs and interests of partners. In the future, it is necessary to develop visual branding on marketing communication media in the form of websites, signage, and social media to expand the popularity of Plentong Beach which in turn attracts more visits from wider demographic and geographic segments for the advancement of destinations and people on Plentong Beach.
Model Pengembangan Aktivitas Wisata di Kawasan Sungai Cilimbung Kabupaten Garut Prawira, Mega Fitriani Adiwarna; Budisetyorini, Beta; Adisudharma, Deddy; Salam, Dicky Arsyul
Jurnal Pengembangan Wiraswasta Vol 23, No 2 (2021): JPW Edisi Agustus 2021
Publisher : LP2M Sekolah Tinggi Ilmu Ekonomi IPWI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (617.65 KB) | DOI: 10.33370/jpw.v23i2.573

Abstract

Pariwisata menjadi salah satu sektor bisnis unggulan yang terus mengalami perkembangan dalam kajian akademis. Penelitian ini bertujuan mengungkap model pengembangan aktivitas wisata dalam mendukung peningkatan bisnis masyarakat di Kawasan Sungai Cilimbung Kabupaten Garut. Metode yang diterapkan yaitu deskriptif-kualitatif dengan unit analisis sumberdaya produk dan sumberdaya sosial di lokasi penelitian. Penelitian ini telah menemukenali konsep aktivitas wisata yang sesuai untuk dikembangkan di Kawasan Sungai Cilimbung berdasarkan konsep experiential tourism. Selanjutnya, penelitian ini telah menghasilkan pemetaan minat dan kepentingan stakeholder terkait, untuk dikaji lebih jauh dalam pengambilan keputusan pembangunan bagi pemerintah dan masyarakat.Tourism is one of the leading business sectors that continues to grow in academic studies. This study aims to reveal a model for developing tourism activities in supporting community business improvement in the Cilimbung River Basin, Garut Regency. The method used is descriptive-qualitative with unit analysis of product resources and social resources at the research site. This research has identified the concept of tourism activities that are suitable to be developed in the Cilimbung River Area based on the concept of experiential tourism. Furthermore, this research has resulted in mapping the interests and interests of relevant stakeholders, to be studied further in making development decisions for the government and the community.
Development of Asahan River Tourism Activities in Support of National Tourism Strategic Area of Lake Toba Prawira, Mega Fitriani Adiwarna; Budisetyorini, Beta; Adisudharma, Deddy; Salam, Dicky Arsyul; Wulandari, Wisi; Susanto, Eko
Journal of Tourism Sustainability Vol. 1 No. 2 (2021): The Challenges of Tourism Sustainability During The Pandemic
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (461.069 KB) | DOI: 10.35313/jtos.v1i2.15

Abstract

Following up on the Development of The National Tourism Strategic Area of Lake Toba, which was directed in the study "Integrated Tourism Masterplan for Lake Toba" (ITMP Danau Toba) in 2018, one of which was the development of river-based natural tourism attractions allocated in the Asahan Watershed including Asahan Regency, Tanjung Balai Municipality, Toba Samosir Regency, and Simalungun Regency. Regarding the policy of river-based tourism attractions, this research is focused on developing river tourism activities that will have implications for the development of the natural attraction of the Asahan River. This study has produced a mixed method of sustainable tourism development strategies by prioritizing the benefits of the ecological, socio-economic and cultural environment. Development is directed towards packaging special interest tourism products following the characteristics of available resources.
Pelatihan Pengemasan Paket Wisata dan Media Promosi Digital Bagi Pelaku Pariwisata Di Kawasan Wisata Sawarna Kabupaten Lebak Provinsi Banten Afgani, Kurnia Fajar; Nainggolan, Yunieta Anny; Rahadi, Raden Aswin; Darmansyah, Asep; Pringgabayu, Dematria; Santoso, Octaviani Ratnasari; Silmi, Adam Aliya; Susanto, Eko; Novianti, Syifaa; Septyandi, Chandra Budhi; Prawira, Mega Fitriani Adiwarna
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol 5 No 3 (2021): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : Dewan Pimpinan Daerah (DPD) Perkumpulan Dosen Indonesia Semesta (DIS) Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36339/je.v5i3.504

Abstract

The development of community-based tourism is an alternative approach to improving the welfare of a community. Based on this concept, community service activities are carried out to strengthen tourism management competencies for the community in the Sawarna Beach Area. The activities are carried out using off-site and on-site concepts through the application of training modules and workshops on the preparation of an electronic catalog. Pokdarwis Tanjung Layar as a partner for community service activities shows full support in the form of participating in all series of activities and providing input on packaging thematic tour packages. The results of this activity are in the form of 5 (five) electronic catalogs regarding the theme of tourism products in the Sawarna Beach Tourism Area, namely adventure, culture, nature, fishing and geoparks. This community service activity is expected to be followed up by tourism actors in the Sawarna Beach Tourism Area in order to sharpen and expand the benefits of the activities that have been carried out.