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PEMBERDAYAAN MASYARAKAT DI MASA PANDEMI MELALUI PELATIHAN USAHA PEMBUATAN KUE (UKM) DAN PENYUSUNAN BUKU LAPORAN KEUANGAN DI DESA PELIATAN, UBUD, BALI Made Dian Putri Agustina; Ni Kadek Sukerni
JURNAL SEWAKA BHAKTI Vol 6 No 1 (2021): Sewaka Bhakti
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The spread of Covid-19 not only shook the world of health (health shock) but also provided a shock to the economy (economic shock), namely almost no economic activities carried out by economic actors, be it households and company (firm). With the existence of restrictions on the mobility of the community and economic activities, in an effort to prevent the spread of this virus, which is increasingly widespread, it has an impact on consumption and production and investment activities to decrease (economy contraction). Mrs. Ayu is one of the communities affected by Covid-19. Mrs. Ayu had to be sent home due to the limited activities carried out by the company where Mrs. Ayu previously worked. Mrs Ayu also tries to find alternative businesses that can make money and can be done at home during this pandemic. Mrs Ayu also started a small business (UKM) to make gabin cakes. The problems faced are: 1) Unattractive product packaging and lack of product variation.2) Don't have a marketing system like social media. 3) Do not have a financial books and report or records related to income, expenses, production costs and profit and loss. The solutions offered for this problem are: 1) Training on production and marketing strategies which helps partners in making more attractive packaging so that they can increase marketing and make alternative gabin cakes that are more varied in taste or shape that are more contemporary; 2) Assisting partners in making social media that can assist in the product marketing process and introduce products not only to consumers in Peliatan Ubud but also marketed in the surrounding areas; 3) Assisting in making simple financial books and reports.
PERAN LIKUIDITAS, PENDANAAN MODAL KERJA DALAM MENINGKATKAN KINERJA BISNIS PERUSAHAAN MANUFAKTUR DI BURSA EFEK INDONESIA Desak Ayu Sriary Bhegawati; Desak Made Sukarnasih; Made Dian Putri Agustina
Solusi Vol 19, No 4 (2021)
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v19i4.4244

Abstract

Tujuan utama perusahaan adalah untuk memaksimalkan kekayaan pemegang saham sebagai pemilik perusahaan. Cara yang dilakukan dalam mencapai tujuan dengan meningkatkan kinerja perusahaan. Sumber daya perusahaan yang ada digunakan dalam mencapai kinerja bisnis yang baik yang tercermin pada profitabilitasnya. Likuiditas merupakan bagian dari sumber daya yang secara langsung dapat mempengaruhi profitabilitas perusahaan. Peningkatan efisiensi perusahaan dalam menghasilkan pengembalian investasi yang diharapkan investor dapat dilihat pada peningkatan likuiditas. Semakin tinggi likuiditas yang digunakan oleh bisnis, semakin baik kinerja bisnis yang dapat dicapai. Selain likuiditas Pendanaan modal kerja membawa dampak pada peningkatan kinerja perusahaan. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh likuiditas dan pendanaan modal kerja terhadap kinerja komersial perusahaan manufaktur di bursa efek Indonesia. Penelitian ini menggunakan populasi sebanyak 70 perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia. Bursa Efek Indonesia tahun 2018-2020. Penentuan sampel menggunakan metode purposive sampling dengan kriteria sehingga dengan periode penga matan 3 tahun sejumlah 183. Teknik analisis yang digunakan adalah uji analisis regresi linier berganda dan uji kelayakan model. Hasil penelitian ini menunjukkan: likuiditas, dan pendanaan modal kerja berpengaruh positif terhadap kinerja perusahaan.Kata Kunci : Likuiditas, Pendanaan Modal Kerja, Kinerja Perusahaan, Perusahaan Manufaktur.
Strategi Pemasaran Museum Buleleng Dalam Upaya Meningkatkan Jumlah Kunjungan Wisatawan I Gede Putra Nugraha; Made Dian Putri Agustina
Widya Manajemen Vol 2 No 2 (2020): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/widyamanajemen.v2i2.868

Abstract

This study aims to describe the decrease factor of tourist visits to the Museum Buleleng, marketing strategies used to increase the number of tourist visits to the Museum Buleleng. This study used a SWOT analysis to identify strengths, weaknesses, opportunities, and threats in Buleleng Museum, and discussed using qualitative descriptive analysis. This research subject is the manager of the Buleleng Museum. Then the object of this study is data on the number of tourists. Data on the number of tourist arrivals was obtained through interviews with related parties. Data were analyzed descriptively. These results indicate that factors causing the decline in the number of tourist visits to the Museum Buleleng namely internal factors and external factors do not Buleleng Museum marketing strategy, which is due to funding constraints. Results of the analysis of the data showed that important to know the potential, weaknesses that should be corrected, an opportunity that must be exploited to the maximum, and a threat to be faced so that it can be known from the marketing strategy to be followed.
Strategi Pengelolaan Desa Wisata Serangan Dalam Mewujudkan Destinasi Wisata Yang Berkualitas I Gede Putra Nugraha; Made Dian Putri Agustina
Widya Manajemen Vol 3 No 2 (2021): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/widyamanajemen.v3i2.1738

Abstract

This article discusses the tourism village management strategy carried out by the Serangan Village Tourism Awareness Group in collaboration with the Denpasar City Government with local communities in developing quality tourist destinations in Serangan Village. The method used is observation and interviews with informants, namely the secretary of Serangan Pokdarwis, The Head of Serangan Village and Head of BUMDA Serangan. It is known that in the implementation of the development of tourist destinations in Serangan, the government and tourism awareness groups in Serangan Village take a role as a facilitator in preparing tourism facilities and infrastructure in Serangan and also as a dynamisator which provides skills training and governance of tourist villages so that the management of Serangan tourist destinations becomes more professional.