Yulistiowati, Irma Mufita
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Pengaruh Penggunaan Fitur Shopee Games terhadap Customer Engagement pada Kalangan Mahasiswa di Kota Malang Molyo, Priyo Dari; Yulistiowati, Irma Mufita; Zulhilmi, Fajar
Jurnal Nomosleca Vol 7, No 1 (2021): April, 2021
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v7i1.5541

Abstract

In the midst of the increasing number of people to fulfill their needs by shopping online, there are dozens of e-commerce providers that offer the same service, namely accommodating sellers to be able to sell online, this is a challenge for e-commerce players to scramble for attention so that consumers choose e- commerce as a "subscription shop" and changing from consumers to customers. Shopee as one of the e-commerce comes with different things, namely the shoope games feature, the shopee games feature is a feature in which consumers can play interesting games and get prizes or rewards from their efforts to play these games, the prizes obtained can help make it easier In terms of shopping, the examples are discount vouchers and free shipping, in certain events the prizes provided are not in the form of a car or umrah. The shop feature is made so that consumers feel at home for a long time in the shop application, and there will be customer engagement or an attachment relationship with the customer so that customer loyalty will emerge. The purpose of this study was to determine the effect of Shopee Games features on Customer Engagement among students in Malang City. By using this type of quantitative research with a descriptive approach, the sampling technique used in this study was purposive sampling, the sample was taken as many as 35 respondents, and this study used simple regression as data analysis and also hypothesized. The results obtained by the author is the Shopee Games feature on Customer Engagement among Students in Malang City. So it can be concluded that testing the hypothesis which states that the influence of the Shopee games feature on the variable customer engagement among students in Malang is acceptable. Keywords: E-Commerce, Game Fitures, Costumer EngagementDOI : https://doi.org/10.26905/nomosleca.v7i1.5541
Peran Publik dalam Mendorong Kinerja Media Layanan Publik dalam Mewujudkan Watak Kepublikannya Effendy, Rochmad; Yulistiowati, Irma Mufita; Wibowo, Aryo Prakoso
Jurnal Komunikasi Nusantara Vol 2 No 2 (2020)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v2i2.55

Abstract

The publicness character of the Indonesia Republic Radio/RRI is both historical as well as legal necessity. RRI was born from the historical process as a struggle radio to seize and defend independence from colonialists. This true identity that is embodied in the spirit of public service ethos is getting stronger after the enactment of Government Regulation No. 11/2005 and 12/2005 concerning public service broadcasting and RRI public service broadcasting respectively. The duty of serving the needs and interests of the public must be the "spirit" which drives its whole operational activities of broadcasting and institutional governance. For this reason, various efforts have been made, such as improving governance and expanding the broadcast network area. To answer the demands of media digitization, the adoption of media convergence technology in the form of the launch of the RRI Play Go application has also been carried out. This has changed it from a public service broadcasting institution (PSB) to a public service media (PSM). Its public character as a public service broadcast radio must be put forward by placing the public as citizens (citizens) active participants both in the process of planning and implementing broadcast program content as well as media institutional governance. Through PSM, the interaction between media managers and citizens can be established. The process of involving citizens in the production process of media content is also easily facilitated. For this reason, their role in supervising and evaluating media management must be more substantial to ensure the public character of RRI. Based on this, this study aims to examine the form of public participation in supervising and evaluating broadcasting and media management of RRI. More specifically, what is the role of the Audience Council Forum Komunikasi Pemerhati of RRI Malang in carrying out this function.