Molyo, Priyo Dari
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Pengaruh Penggunaan Fitur Shopee Games terhadap Customer Engagement pada Kalangan Mahasiswa di Kota Malang Molyo, Priyo Dari; Yulistiowati, Irma Mufita; Zulhilmi, Fajar
Jurnal Nomosleca Vol 7, No 1 (2021): April, 2021
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v7i1.5541


In the midst of the increasing number of people to fulfill their needs by shopping online, there are dozens of e-commerce providers that offer the same service, namely accommodating sellers to be able to sell online, this is a challenge for e-commerce players to scramble for attention so that consumers choose e- commerce as a "subscription shop" and changing from consumers to customers. Shopee as one of the e-commerce comes with different things, namely the shoope games feature, the shopee games feature is a feature in which consumers can play interesting games and get prizes or rewards from their efforts to play these games, the prizes obtained can help make it easier In terms of shopping, the examples are discount vouchers and free shipping, in certain events the prizes provided are not in the form of a car or umrah. The shop feature is made so that consumers feel at home for a long time in the shop application, and there will be customer engagement or an attachment relationship with the customer so that customer loyalty will emerge. The purpose of this study was to determine the effect of Shopee Games features on Customer Engagement among students in Malang City. By using this type of quantitative research with a descriptive approach, the sampling technique used in this study was purposive sampling, the sample was taken as many as 35 respondents, and this study used simple regression as data analysis and also hypothesized. The results obtained by the author is the Shopee Games feature on Customer Engagement among Students in Malang City. So it can be concluded that testing the hypothesis which states that the influence of the Shopee games feature on the variable customer engagement among students in Malang is acceptable. Keywords: E-Commerce, Game Fitures, Costumer EngagementDOI :
Jurnal Nomosleca Vol 4, No 1 (2018): April 2018
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v4i1.2051


Abstrack Interpersonal attractions in different religious communities is the way a person presents himself to others in a group in which he has a different religious background. In different religious communities, they have a common interest and interest in something but on the other hand there are differences in the religious background of each individual. The goal to be achieved by the researchers is to know how Interpersonal Attraction communicant in building effective interpersonal communication on the community different religion. Researchers use qualitative methods with interviews and observations as the main data collection method to explore how interpersonal attractions are displayed in building interpersonal communication. The result of this research is to bring out the different kinds of communication attraction of other religions: open attitude, empathy, common interest, t growth due to togetherness, physical attractiveness and openness. Keywords: Attractions, Interpersonal Communication and Community Different Religion.DOI :
Jurnal Nomosleca Vol 2, No 1 (2016): April 2016
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v2i1.378


Abstract Media function as the fourth pillar of democracy when they cover and present news in an objective, neutral, and balanced manner. Nevertheles, media never operated in vacuum in carrying out the duties. Neither, media did so purely to serve public interest. But, media did the the job to serve certain economic and political interest simultenously. This of course will block the way for the current undergoing democratization process. To make the case even worse, media become an integral part of the society life in which they were saturated by media industry. As such, media literacy which equipped citizens which skills such as access, analysis, evaluation, and creation played a strategic role to empower citizen to actively take part in their social and political life. This is due to the fact that through media literacy citizen will acquire critical thinking and self expression skills which are necessary requirement to be active citizen. This article attempts to explore the influence of media literacy on active citizenship among student of Widya Gama private-owned and State Senior High Vocational School IV Malang City. Employing quantitative survey method, the research found a great impact of media literacy on active citizenship among grade two of the above said school students.DOI :
Selective Exposure Media Sosial Pada Ibu dan Perilaku Anti Sosial Anak Setiyaningsih, Lian Agustina; Fahmi, Muhammad Hanif; Molyo, Priyo Dari
Jurnal Komunikasi Nusantara Vol 3 No 1 (2021)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v3i1.65


Abstract: The rapid development of technology has accelerated the adaptation to the use of technology. Especially the use of technology on social media that affects family communication, namely on behavior change. The impact depends on the selective exposure (duration and frequency). Mothers often experience commodification and are identified with groups that are not well literate in the use of social media. So that raises the hypothesis of the effect of selective exposure on mothers on their children's anti-social behavior. This quantitative descriptive study uses a quasi-experimental method by providing initial insights to respondents. As many as 82 respondents of mothers in Malang Raya were involved in this study with the criteria of productive age, have children aged 5-12 years and have used social media for about 3 years. The sampling technique uses purposive sampling because it refers to the above criteria. This study conducted a test of reliability and validity, while in data analysis using linear regression and t test. The results of this study indicate that mothers are positioned under the control of technology which brings a trickle effect so that it can create a negative effect on children. Selective social media exposure to mothers has a significant effect 56,7% and correlation 1,568. Anti-social behavior is generated in form of refusal to interact with environment, aggressive, impulsive, quiet and has no regrets making mistakes. Keywords: selective exposure; social media; mother; anti-social; children Abstrak: Perkembangan teknologi yang cepat menyebabkan percepatan adaptasi atas penggunaan teknologi. Terutama pemanfaatan teknologi pada media sosial yang berpengaruh terhadap komunikasi keluarga yakni pada perubahan perilaku. Dampak yang ditimbulkan bergantung pada selective exposure (durasi dan frekuansi). Ibu sering mengalami komodifikasi dan diidentikan dengan golongan yang tidak terliterasi dengan baik dalam penggunaan media sosial. Sehingga memunculkan hipotesis adanya pengaruh selective exposure pada ibu terhadap perilaku anti sosial anaknya. Penelitian dekriptif kuantitatif ini menggunakan metode kuasi eksperimen dengan memberikan wawasan awal kepada responden. Sebanyak 82 responden ibu di Malang Raya terlibat dalam penelitian ini dengan kriteria usia produktif, memiliki anak usia 5-12 tahun dan telah menggunakan media sosial kurang lebih 3 tahun. Teknik sampling menggunakan purposive sampling karena merujuk pada kriteria di atas. Penelitian ini melakukan uji reliabilitas dan validitas, sedangkan dalam analisis data menggunakan regresi linier dan uji t. Hasil penelitian ini menunjukkan ibu diposisikan di bawah kendali teknologi yang membawa trickle effect sehingga mampu menciptakan pengaruh negatif terhadap anak. Selective exposure media sosial pada ibu berpengaruh signifikan sebesar 56,7% dengan korelasi sebesar 1,568. Perilaku anti sosial yang ditimbulkan berupa penolakan berinteraksi dengan lingkungan, agresif, impulsif, pendiam serta tidak memiliki penyesalan ketika berbuat kesalahan. Kata kunci: selective exposure; media sosial; ibu; anti sosial; anak