Priyo Dari Molyo
Program Studi Ilmu Komunikasi FISIP Universitas Merdeka Malang

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Journal : Nomosleca

Pengaruh Penggunaan Fitur Shopee Games terhadap Customer Engagement pada Kalangan Mahasiswa di Kota Malang Molyo, Priyo Dari; Yulistiowati, Irma Mufita; Zulhilmi, Fajar
Jurnal Nomosleca Vol 7, No 1 (2021): April, 2021
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v7i1.5541

Abstract

In the midst of the increasing number of people to fulfill their needs by shopping online, there are dozens of e-commerce providers that offer the same service, namely accommodating sellers to be able to sell online, this is a challenge for e-commerce players to scramble for attention so that consumers choose e- commerce as a "subscription shop" and changing from consumers to customers. Shopee as one of the e-commerce comes with different things, namely the shoope games feature, the shopee games feature is a feature in which consumers can play interesting games and get prizes or rewards from their efforts to play these games, the prizes obtained can help make it easier In terms of shopping, the examples are discount vouchers and free shipping, in certain events the prizes provided are not in the form of a car or umrah. The shop feature is made so that consumers feel at home for a long time in the shop application, and there will be customer engagement or an attachment relationship with the customer so that customer loyalty will emerge. The purpose of this study was to determine the effect of Shopee Games features on Customer Engagement among students in Malang City. By using this type of quantitative research with a descriptive approach, the sampling technique used in this study was purposive sampling, the sample was taken as many as 35 respondents, and this study used simple regression as data analysis and also hypothesized. The results obtained by the author is the Shopee Games feature on Customer Engagement among Students in Malang City. So it can be concluded that testing the hypothesis which states that the influence of the Shopee games feature on the variable customer engagement among students in Malang is acceptable. Keywords: E-Commerce, Game Fitures, Costumer EngagementDOI : https://doi.org/10.26905/nomosleca.v7i1.5541
PENGARUH KECAKAPAN MEDIA (MEDIA LITERACY) TERHADAP TERBANGUNNYA KEWARGAAN AKTIF (ACTIVE CITIZENSHIP) (STUDI PADA SISWA SMA WIDYAGAMA DAN SMKN 4 KOTA MALANG) Molyo, Priyo Dari
Jurnal Nomosleca Vol 2, No 1 (2016): April 2016
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v2i1.378

Abstract

Abstract Media function as the fourth pillar of democracy when they cover and present news in an objective, neutral, and balanced manner. Nevertheles, media never operated in vacuum in carrying out the duties. Neither, media did so purely to serve public interest. But, media did the the job to serve certain economic and political interest simultenously. This of course will block the way for the current undergoing democratization process. To make the case even worse, media become an integral part of the society life in which they were saturated by media industry. As such, media literacy which equipped citizens which skills such as access, analysis, evaluation, and creation played a strategic role to empower citizen to actively take part in their social and political life. This is due to the fact that through media literacy citizen will acquire critical thinking and self expression skills which are necessary requirement to be active citizen. This article attempts to explore the influence of media literacy on active citizenship among student of Widya Gama private-owned and State Senior High Vocational School IV Malang City. Employing quantitative survey method, the research found a great impact of media literacy on active citizenship among grade two of the above said school students.DOI : https://doi.org/10.26905/nomosleca.v2i1.378
ATRAKSI INTERPERSONAL PADA KOMUNITAS BEDA AGAMA Molyo, Priyo Dari; Maulidah, Faizul
Jurnal Nomosleca Vol 4, No 1 (2018): April 2018
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v4i1.2051

Abstract

Abstrack Interpersonal attractions in different religious communities is the way a person presents himself to others in a group in which he has a different religious background. In different religious communities, they have a common interest and interest in something but on the other hand there are differences in the religious background of each individual. The goal to be achieved by the researchers is to know how Interpersonal Attraction communicant in building effective interpersonal communication on the community different religion. Researchers use qualitative methods with interviews and observations as the main data collection method to explore how interpersonal attractions are displayed in building interpersonal communication. The result of this research is to bring out the different kinds of communication attraction of other religions: open attitude, empathy, common interest, t growth due to togetherness, physical attractiveness and openness. Keywords: Attractions, Interpersonal Communication and Community Different Religion.DOI : https://doi.org/10.26905/nomosleca.v4i1.2051
ENDORSER SEBAGAI AFFIRMATIVE ACTION DALAM KOMUNIKASI BISNIS Priyo Dari Molyo
Jurnal Nomosleca Vol 2, No 2 (2016): Oktober 2016
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v2i2.621

Abstract

Abstract The relevabce between business communications and marketing communications exist is in promotion. Activity is due to both activities related to the increase in profit or gain . Promotion is a middle way between business communication and marketing communication which is achieving the desired target. There is also a strategy that is considered as an act of reassurance to reach the target of endorser use on promotional activities in the media. Use of endorser is not so simple , because a lot of things that must be considered and taken into account in choosing the endorser that communication within the business running effectively and efficiently. Celebrity endorser and experts most suitable for use as a business communication strategy by considering the concept of TEARS. This study uses the methodology of the study of literature that compares several articles to be implemented to the phenomenon in the world of advertising and business communications.DOI : https://doi.org/10.26905/nomosleca.v2i2.621