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All Journal Jurnal Abdi Ilmu Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM)
Ester Hervina Sihombing
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The Role Of Quality, Promotion And Trust In Purchase Decisions At PT. Weedo Niaga Global Syaifullah; Ester Hervina Sihombing; Maya Andriani; Sabaruddin Chaniago; Manda Dwipayani Bhastary
International Journal of Science, Technology & Management Vol. 2 No. 3 (2021): May 2021
Publisher : International Journal of Science, Technology & Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i3.132

Abstract

In this era of globalization and technology, there is a demand for changes in all areas of business in the world today. One of them is in the field of marketing. The development of the information technology system which is growing rapidly and increasingly sophisticated has made the company take advantage of the marketing and selling interests of its products. This research aims to examine the effect of product quality, promotion and trust on purchasing satisfaction at PT Weedo Niaga Global both partially and simultaneously. This study used a descriptive research design with a quantitative approach. The software used to manage and analyze this data is SPSS version 25. The sample was determined using random sampling of 115 respondents. Data collection was carried out by means of a questionnaire. Based on the results of statistical tests, it is known that the variables of product quality, promotion, trust and purchase decisions are normally distributed data, the independent variables do not occur multicollinearity and heteroscedasticity. From the results of the determination coefficient of 51.7%. The t test results show that the value of product quality is 3.239> 1.98118 with sig 0.002 <0.05 means that product quality has a positive and significant effect on purchasing decisions, the promotional value of 5.454> 1.98118 with sig 0.000 <0.05 means that promotion has a positive and significant effect on purchasing decisions, and the value of trust 2.983> 1.98118 with sig 0.004 <0.05 means that trust has a positive and significant effect on purchasing decisions. While the f test results show the value of 39,581> 2.69 with sig 0.000 <0.05, so simultaneously the variables of product quality, promotion and trust have a significant effect on purchasing decisions.
IMPLEMENTASI UNDANG-UNDANG NO. 42 TAHUN 2009 DALAM MENGHITUNG PAJAK PERTAMBAHAN NILAI UNTUK PENINGKATAN KUALITAS PELAPORAN PAJAK (STUDI KASUS: PT. MOPOLI RAYA MEDAN) Ester Hervina Sihombing
Jurnal Abdi Ilmu Vol 11 No 2 (2018): JURNAL ILMIAH ABDI ILMU
Publisher : UNIVERSITAS PEMBANGUNAN PANCA BUDI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (105.42 KB)

Abstract

Mopoli Raya Medan merupakan perusahaan yang bergerak dibidang perkebunan, PT. Mopoli Raya Medan merupakan PKP yang wajib mencatat semua jumlah perolehan dan penyerahan BKP terutama untuk menerapkan Undang-Undang No.42 Tahun 2009 tentang PPN. Adapun tujuan penulis dalam penelitian ini adalah untuk mengetahui apakah PT. Mopoli Raya Medan telah menerapkan Undang-Undang No. 42 Tahun 2009 tentang PPN. Metode penelitian yang digunakan dalam peneitian ini adalah metode deskriptif yaitu menguraikan dan menjelaskan tentang Pajak Pertambahan Nilai pada PT. Mopoli Raya Medan. Dari hasil penelitian menunjukkan bahwa PPN yang diterapkan perusahaan telah memadai dengan peraturan perpajakan.
The Decision of Choosing Course in the Era of Covid 19 through the Telemarketing Program, Personal Selling and College Image Ester Hervina Sihombing; Nasib Nasib
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 3, No 4 (2020): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v3i4.1293

Abstract

The main focus in this study is to analyze the influence of variable telemarketing, personal selling and the image of universities. This research was conducted at a high school in Medan. Data collection using questionnaires with the technique of withdrawing samples as many as 237 respondents through withdrawal by way of snowball sampling. The results showed that telemarketing had a positive effect on college decisions. Personal selling has a positive effect on the decision to choose a lecture. The image of the college has a positive and significant positive effect on the decision to choose a college.
Co-Authors Chaniago, Sabaruddin Manda Dwipayani Bhastary, Manda Dwipayani MAYA ANDRIANI Nasib Nasib, Nasib Syaifullah