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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS JURNAL MANAJEMEN Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Antoni Ludfi Arifin
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH PERILAKU KONSUMEN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN TIKET BIOSKOP PENGGUNA APLIKASI TIX.ID Nuraini Nuraini; Antoni Ludfi Arifin
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 6, No 1 (2021): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v6i1.627

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh perilaku konsumen dan promosi terhadap keputusan pembelian tiket film di kalangan pengguna aplikasi Tix.Id. Penelitian ini merupakan penelitian kuantitatif. Populasi dalam penelitian ini adalah seluruh mahasiswa Program Studi Administrasi Bisnis Institut STIAMI di Kampus Pusat angkatan 2016, dengan jumlah sampel sebanyak 30 responden yang diambil dengan menggunakan metode non probability sampling dan purposive sampling. Teknik pengumpulan data yang digunakan adalah penyebaran kuesioner, di mana masing-masing responden diberikan 30 pernyataan. Berdasarkan Uji-t perilaku konsumen dan promosi berpengaruh positif dan signifikan terhadap keputusan pembelian. Hasil uji f menunjukkan bahwa semua variabel independen dalam penelitian ini berpengaruh signifikan terhadap keputusan pembelian. Nilai R Square sebesar 0,723 yang artinya pengaruh variabel X (perilaku konsumen dan promosi) terhadap variabel Y (keputusan pembelian) sebesar 72,3%, sisanya 27,7% ditentukan oleh variabel lain yang tidak diteliti dalam penelitian ini.
THE EFFECT OF PERCEPTION OF EASY AND PERCEPTION OF BENEFITS ON INTEREST IN USING J&T EXPRESS APPLICATION Reni Safitri; Antoni Ludfi Arifin
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 7, No 1 (2022): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v7i1.1020

Abstract

This study aims to determine how perceived convenience and perceived benefits affect interest in using the J&T Express application. This study uses quantitative research with variables of perceived convenience, perceived benefits and interest in use. The population in this study are regular package delivery consumers at J&T Express Duren Jaya. The sample used in this study consisted of 120 respondents who were taken using accidental sampling technique. Data was collected using a questionnaire, where each respondent was given 24 statements. The data is then analyzed using validity test techniques, reliability tests, and classical assumption tests. The results of this study indicate that: (1) The effect of perceived ease of use on interest in use gets an interpretation value of 4.26 which means good; (2) The effect of perceived benefits on interest in use gets an interpretation value of 4.21 which means good; (3) The effect of perceived convenience and perceived benefits on interest in use is 60.3%, while 39.7% is influenced by other variables not included in this study.
All’s Well That Ends Well: A Review of Indonesian State Owned Enterprise’s Organizational Culture Antoni Ludfi Arifin; Resista Vikaliana; Wahyuddin Latunreng
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2425

Abstract

Corporate culture consists of values, beliefs and standards that influence the thoughts and behavior of people in the company and are the key factors used to describe corporate culture. In Indonesia, on July 1, 2020, has inaugurated and established the AKHLAK cultural value as the main principle and value (core value) of every State Owned Enterprise (SOE).  The AKHLAK cultural value is a behavioral guide in achieving the company's vision, namely Amanah, Competent, Harmonious, Loyal, Adaptive, and Collaborative. This study aims to see the extent to which the implementation of AKHLAK values in Indonesian SOEs. Systematic Literature Review method is used in this research by searching articles in international journal databases. The results of the study underline that there are only 3 articles that highlight the study of organizational culture in Indonesian SOEs and only 1 article that examines the core value of AKHLAK.  Therefore, research on core values in Indonesian SOEs still has a great opportunity to be researched in the future.
PENGARUH HARGA DAN PROMOSI TERHADAP PERILAKU KONSUMEN PRODUK SARI ROTI PADA MINIMARKET INDOMARET CABANG BOGOR 2 Agus Suherman; Antoni Ludfi Arifin
Eqien - Jurnal Ekonomi dan Bisnis Vol 10 No 1 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (213.066 KB) | DOI: 10.34308/eqien.v10i1.711

Abstract

The phenomenon that is used as the object of research is Price and Promotion of Consumer Behavior. This study aims to determine how much influence price and promotion have on consumer behavior. Data was collected using the Questionnaire and Literature Study technique. The research method used is the method of quantitative analysis. The population in this study are consumers who make purchases of Sari Roti products at the Indomaret Minimarket Bogor Branch 2, with a research sample of 155 respondents. The results of the study found: a) Price (X1) has a significant influence on consumer behavior of 0.434. This means that there is a relationship between the X1 variable that will affect the Y variable, which is 43.4%; b) Promotion (X2) has a significant influence on consumer behavior of 0.679. This means that the X2 variable will affect the Y variable in the amount of 69.7%; and c) Price (X1) and Promotion (X2) have a significant effect simultaneously on the Consumer Behavior of Sari Roti Products at Indomaret Bogor Branch 2 of 0.705. This means that the variable Price (X1) and Promotion (X2) together with Consumer Behavior (Y) is 0.705. This value reflects that the relationship between Price (X1) and Promotion (X2) together with Consumer Behavior (Y) qualitatively has a very strong and positive relationship of 70.5%.
The Effect of Motivation and Work Discipline on Performance of Locket Officers at PT KCI Rute Jakarta Kota Bogor Abul Latif Muqaffi; Wahyuddin Latunreng; Rudi Hermawan; Antoni Ludfi Arifin
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6759

Abstract

The object of this study is to find out the correlation between motivation and work discipline on the performance of counter officers. The objective is to find out how much motivation and work discipline can boost the performance of counter officers at the Jakarta Kota-Bogor Commuter Line Stations. The data for this research was collected with the Questionnaire and Literature Study methods. The method used for this study is the quantitative analysis method. The sample population for this study was 137 PT KCI counter officers working at the Jakarta Kota-Bogor Commuter Lina Stations. The results of the study are: a) The results of the correlation coefficient of (r) X1 against Y is 0.459 or 45.9%, which based on the correlation interpretation table means that there is a moderately high correlation between the motivation variable and officer’s performance variable. The higher the value of the correlation cofficient means the greater the effect and correlation berween the X1 variable and the Y variable. The amount of correlation on how the X1 variable affects the Y variable is around 45.9%; b) the results of the correlation coefficient (r) X2 against Y is 0.722 or 72. 2%, which based on the correlation interpretation table shows that there is a strong or high correlation between the discipline variable and the officer performance variable. The greater the correlation coefficient value means the stronger the correlation is between the X2 variable and Y variable. The amount of how the X2 variable will affect the Y variable is 72.2%; and c) the results of the correlation coefficient (r) of X1 and X2 to Y show the value of the correlation coefficient (r) between the variables of motivation (X1) and discipline (X2) together with officer performance (Y) of 0.732. This value reflects that the relationship between motivation (X1) and discipline (X2) together with officer performance (Y) qualitatively is a very strong and positive correlation of 73.2%. Based on the interpretation table, the multiple correlation coefficient (r) is an estimate of how far the correlation between the two or more independent variables is from the dependent variable. The correlation coefficient between variables is aroun 0-1. If the result of r is closer to one (1), the the influence of the independent variable on the dependent variable is bigger. If the result of r is closer to zero (0), then the influence of the independent variable is weaker on the dependent variable.
Leadership Influence Andorganizational Culture on the Performance of PT Heksa Artha Bangkalan Employees with the Working Environment as Mediator Eric Hernawan; Wahyuddin Latunreng; Antoni Ludfi Arifin
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4855

Abstract

The independent variable of the work environment in this study was used as a mediator to determine the indirect effect of leadership and organizational culture on the performance of employees of PT. Heksa Artha Sakti Bangkalan. This indirect effect can be determined by determining the direct influence of leadership, culture and work environment partially on the performance of employees of PT. Heksa Artha Sakti Bangkalan. Coupled with the direct partial influence of leadership and culture on the work environment. This study processed the questionnaire data as many as 50 respondents from the population of 85 employees of PT. Heksa Artha Sakti Bangkalan. The calculation of simple linear regression and multiple linear regression was determined after the research data met the validity, reliability, normality, multicollinearity and heteroscedasticity tests. The significance test for the simple regression was carried out by t-test, by comparing tcount and ttable. The simple regression equation is significant and positive if tcount > ttable. Meanwhile, the significance test for multiple regression was carried out using the F-test, by comparing Fcount with Ftable. The multiple regression equation is significant and positive if Fcount > Ftable. The results obtained from this study, all effects, both direct and indirect, are significant and positive. The influence in percent (%) for leadership, organizational culture and work environment separately on the performance of employees of PT. Heksa Artha Sakti Bangkalan was 47.4%, 33.1%. and 29.8%. The direct influence of leadership and organizational culture on the work environment are 35.8% and 33.9%, while the influence of leadership, organizational culture and work environment simultaneously on the performance of employees of PT. Heksa Artha Sakti Bangkalan is 47.8%
Co-Authors Abul Latif Muqaffi Agus Suherman Eric Hernawan Nuraini Nuraini Reni Safitri Resista Vikaliana Rudi Hermawan Wahyuddin Latunreng