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Empowering UMKM Dengan Pemanfaatan Digital Marketing Di Era New Normal (Literasi Media Digital Melalui Webinar): Literasi Media Digital melalui Webinar Veranita, Mira; Yusuf, Ramayani; Sahidin, Yuda; Susilowati , Rini; Fatihah, Dian Candra; Warsiati , Wiwi
Jurnal Pengabdian kepada Masyarakat UBJ Vol. 4 No. 2 (2021): Juni 2021
Publisher : Lembaga Penelitian Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (448.474 KB) | DOI: 10.31599/jabdimas.v4i2.585

Abstract

Abstract There are many problems faced by MSMEs due to the Covid-19 pandemic, even though MSMEs have a large enough contribution to national economic growth. Even though several types of businesses have actually experienced development, in general, MSMEs have been greatly affected. MSMEs must be able to adapt to the changes that occur, between innovating and utilizing digital marketing in running their business, especially in marketing their products. To support the digitization of MSMEs so that they are able to adapt to these changes, community service activities are carried out. This digital literacy is in a webinar format using the Zoom Meeting and Youtube Streaming application, which was attended by 147 participants, MSME owners, observers and academics from various cities in Indonesia. Activities run smoothly, with materials delivered by academics and practitioners in their fields. The participants were quite enthusiastic because the delivery was clear and interesting, so that the feedback obtained was quite satisfying, although there were still a few shortcomings. Keywords: Branding, Digital Marketing, Literacy, MSMEs Abstrak Banyak permasalahan yang dihadapi UMKM akibat pandemi Covid-19, padahal UMKM memiliki kontribusi yang cukup besar terhadap pertumbuhan ekonomi nasional. Meskipun beberapa jenis usaha benar-benar mengalami perkembangan, namun secara umum UMKM sangat terpengaruh. UMKM harus mampu beradaptasi dengan perubahan yang terjadi, antara berinovasi dan memanfaatkan digital marketing dalam menjalankan usahanya, khususnya dalam memasarkan produknya. Untuk mendukung digitalisasi UMKM agar mampu beradaptasi dengan perubahan tersebut maka dilakukan kegiatan pengabdian kepada masyarakat. Literasi digital ini dalam format webinar dengan menggunakan aplikasi Zoom Meeting dan Youtube Streaming yang diikuti oleh 147 peserta, pemilik UMKM, pemerhati dan akademisi dari berbagai kota di Indonesia. Kegiatan berjalan dengan lancar, dengan materi yang disampaikan oleh akademisi dan praktisi dibidangnya. Peserta cukup antusias karena penyampaiannya jelas dan menarik, sehingga feedback yang didapat cukup memuaskan walaupun masih ada beberapa kekurangan. Kata kunci: Brand, Digital Marketing, Literasi, UMKM
Empowering UMKM Dengan Pemanfaatan Digital Marketing Di Era New Normal (Literasi Media Digital Melalui Webinar): Literasi Media Digital melalui Webinar Mira Veranita; Ramayani Yusuf; Yuda Sahidin; Rini Susilowati; Dian Candra Fatihah; Wiwi Warsiati
Jurnal Pengabdian kepada Masyarakat UBJ Vol. 4 No. 2 (2021): Juni 2021
Publisher : Lembaga Penelitian Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (448.474 KB) | DOI: 10.31599/jabdimas.v4i2.585

Abstract

Abstract There are many problems faced by MSMEs due to the Covid-19 pandemic, even though MSMEs have a large enough contribution to national economic growth. Even though several types of businesses have actually experienced development, in general, MSMEs have been greatly affected. MSMEs must be able to adapt to the changes that occur, between innovating and utilizing digital marketing in running their business, especially in marketing their products. To support the digitization of MSMEs so that they are able to adapt to these changes, community service activities are carried out. This digital literacy is in a webinar format using the Zoom Meeting and Youtube Streaming application, which was attended by 147 participants, MSME owners, observers and academics from various cities in Indonesia. Activities run smoothly, with materials delivered by academics and practitioners in their fields. The participants were quite enthusiastic because the delivery was clear and interesting, so that the feedback obtained was quite satisfying, although there were still a few shortcomings. Keywords: Branding, Digital Marketing, Literacy, MSMEs Abstrak Banyak permasalahan yang dihadapi UMKM akibat pandemi Covid-19, padahal UMKM memiliki kontribusi yang cukup besar terhadap pertumbuhan ekonomi nasional. Meskipun beberapa jenis usaha benar-benar mengalami perkembangan, namun secara umum UMKM sangat terpengaruh. UMKM harus mampu beradaptasi dengan perubahan yang terjadi, antara berinovasi dan memanfaatkan digital marketing dalam menjalankan usahanya, khususnya dalam memasarkan produknya. Untuk mendukung digitalisasi UMKM agar mampu beradaptasi dengan perubahan tersebut maka dilakukan kegiatan pengabdian kepada masyarakat. Literasi digital ini dalam format webinar dengan menggunakan aplikasi Zoom Meeting dan Youtube Streaming yang diikuti oleh 147 peserta, pemilik UMKM, pemerhati dan akademisi dari berbagai kota di Indonesia. Kegiatan berjalan dengan lancar, dengan materi yang disampaikan oleh akademisi dan praktisi dibidangnya. Peserta cukup antusias karena penyampaiannya jelas dan menarik, sehingga feedback yang didapat cukup memuaskan walaupun masih ada beberapa kekurangan. Kata kunci: Brand, Digital Marketing, Literasi, UMKM
Pengaruh Bauran Pemasaran terhadap Keputusan Pembelian di Waserba Koperasi SESKO TNI Bandung Wiwi Warsiati Dewi; Tiris Sudrartono; Fitri Puspita Sari
Jurnal Ekonomi Dan Statistik Indonesia Vol 1 No 2 (2021): Berdikari: Jurnal Ekonomi dan Statistik Indonesia (JESI)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/jesi.01.02.05

Abstract

Penelitian ini dilakukan untuk mengetahui bauran pemasaran di koperasi waserba sesko TNI Bandung. untuk mengetahui Keputusan pembelian, untuk mengetahui seberapa besar pengaruh Bauran Pemasaran terhadap keputusan pembelian, untuk mengetahui kendala yang ada dalam bauran Pemasaran dan untuk mengetahui upaya apa yang dilakukuan perusahaan dalam mengatasi kendala Bauran Pemasaran di Waserba Kopaerasi Sesko TNI Bandung. Teknik Pengumpulan data yang digunakan adalah dengan memyebarkan Koesioner (angket) dengan 27 buah pertanyaan dan 82 responden dari sampel penelitian. Metode penelitian yang digunakan adalah metode kuantitatifs deskriptif, teknik analisis yang digunakan adalah teknik analisis Person Product Moment dengan pengolahan data menggunakan SPSS V 25. Hasil peneltian menunjukkan bahwa adanya pengaruh bauran Pemasaran terhadap keputusan Pembelian di waserab Koperasi sesko TNI, Kota Bandung sebesar R 0,967 % yang terlihat pada R Sguare dan sisanya 6,5 % dipengaruhi oleh faktor lain yang tidak diteliti oleh penulis dengan tingkat Korelasi sedang. Penulis menyimpulkan bahwa perusahan sudah cukup baik dalam melakukan pemasaran sebagai cara untuk dapat mempengaruhi keputusan pembelian terhadap produk perusahaan akan tetapi selama penulis meneliti adanya produk yang kurang variatif karena dibatasi oleh ruangan yang terbatas. Saran penulis diharapkan perusahaan lebih meluaskan tempat agar bisa menambah produk agar lebih variatif lagi.
Peranan Pemerintah Daerah dalam Perkembangan Koperasi di Era Industri 4.0 Tiris Sudrartono; Wiwi Warsiati
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 6, No 2 (2022): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v6i2.11449

Abstract

National development, specifically economic development, is an important thing. So important that the progress of technology the government has also set 2020 as the year in which Indonesia is projected to be the country with the largest digital economy in Southeast Asia Supported by a large population and with high levels of internet users, cooperatives must improve seriously. Cooperatives must be able to become cooperatives today by utilizing information technology in managing their business. With the technology-based application system, it is expected that service to members will be faster, safer, and more comfortable. When young entrepreneurs can see broader benefits with the present-day Cooperative, it is hoped that they will join this digital-based cooperative. To improve the stretching of cooperatives in the homeland, to implement good cooperative governance requires a real-time accounting system that can be quickly identified by financial indicators at any time. Financial statements must be made easy and systematic, accountable, accurate. The application must be user-friendly, feature, and complete web-based modules. It takes the cooperation of all parties. Not only the government, but also the business world, academics, and the wider community to create a more conducive business climate. embangunan nasional, dan khususnya pembangunan perekonomian, menjadi suatu hal yang penting. Sedemikian pentingnya kemajuan teknologi sehingga pemerintah juga telah menetapkan tahun 2020 sebagai tahun dimana Indonesia diproyeksi menjadi negara dengan ekonomi digital terbesar di Asia Tenggara, didukung oleh besarnya jumlah penduduk serta dengan tingginya tingkat pengguna internet koperasi harus berbenah secara serius. Koperasi harus mampu menjadi koperasi zaman now dengan memanfaatkan teknologi informasi di dalam pengelolaan bisnisnya. Dengan sistem aplikasi yang berbasis teknologi tersebut diharapkan pelayanan terhadap anggota menjadi lebih cepat, aman, dan nyaman. Bilamana para pelaku usaha muda dapat melihat manfaat yang lebih luas dengan adanya koperasi zaman now, maka diharapkan mereka akan bergabung dalam koperasi berbasis digital ini untuk meningkatkan geliat koperasi di tanah air. Untuk menerapkan tata kelola koperasi yang baik dibutuhkan sistem akuntansi yang real-time yang setiap saat dapat diketahui indikator keuangan secara cepat. Laporan keuangan yang dibuat harus mudah dan sistematis, akuntabel, serta akurat. Aplikasi harus user-friendly, fitur, dan modul lengkap berbasis web dibutuhkan kerja sama semua pihak. Tidak hanya pemerintah, tapi juga dunia usaha, akademisi, dan masyarakat luas untuk menciptakan iklim usaha yang lebih kondusif.
Perusahaan (Study Kasus Pada Koperasi Usaha Maju Analisis Arus Kas Dalam Menentukan Tingkat Likuiditas Bersama) Irna Nopiana; Wiwi Warsiati
Journal of Economic, Bussines and Accounting (COSTING) Vol 6 No 1 (2022): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v6i1.4197

Abstract

The objek of this research is cash flow to the current ratio of the at koperasi usaha maju berasam the research method used is a quantitative method in the form of quantitative (amount),and is presented systematically.In this study there are two cariables,name cash flow (independent)Current ratio (dependent).the metode of analysis used in this study is the test of the correlation coefficient of determination and the regression equation.Base on the results of the test using SPSS,the results are aimed at knowing and studying the effect of cash flow variables on current ration,koperasi maju Bersama company for the period of 2017 -2020 the data use is secondary data in the form of annual data taken from annual reports.From the research,it is concluded that cash flow has an influence on the current ratio.where the coeffient of determination of cash flow,whit a current ratio of 0.996, this show the amount of contribution between cash flow,with a current ratio of 99.1% in addition,the level of significance between cash flow and the current ratio of 0.004<0.0050 Ho is reject,which means that ther is significant influence significantly.simultaneously cash flow to current ratio Keywords : Cash Flow Current ratio
Pengaruh Kredit Cepat Aman (KCA) Terhadap Pendapatan Sewa Modal Pada PT Pegadaian (PERSERO) Jusuf Nurdin; Nuniek Dewi Pramanik; Euis Hernawati; Wiwi Warsiati
Journal on Education Vol 6 No 1 (2023): Journal On Education: Volume 6 Nomor 1 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v6i1.3994

Abstract

Kredit Cepat Aman (KCA) is an excellent product of PT Pegadaian which is distributed to the public with collateral of valuables and has a capital lease term based on a certain rate and a certain period of time that the customer must pay for the loan he receives. The purpose of this research is to determine the effect of Kredit Cepat Aman (KCA) on capital lease income at PT Pegadaian (Persero) period years 2017-2021. The method used in this research is quantitative with simple linear regression analysis. Data collection techniques in this research are observation, documentation, literature study and internet browsing. The results of the research show that Kredit Cepat Aman (KCA) and capital lease income from 2017-2021 increase every year and decrease in 2021. Kredit Cepat Aman (KCA) has a very strong influence, is positive or there is a significant unidirectional relationship to capital lease income.
Tata Kelola Pemanfaatan Teknologi Informasi Melalui Digitalisasi Hasil Pertanian dalam Upaya Meningkatkan Penjualan Produk di Kecamatan Cikancung Tiris Sudartono; Yulia Listianti; Ratnanto Aditiarno; Dian Candra Fatiha; Wiwi Warsiati; Kasino Martowinangun; Oscar Rachman; Kartika Legistari
Jurnal Pengembangan dan Pengabdian Masyarakat Multikultural Vol 1 No 1: BATIK April 2023
Publisher : Institut Riset dan Publikasi Indonesia (IRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/batik.v1i1.710

Abstract

Abstract Digital Marketing is an effective and efficient means of promoting and marketing producer products because it can reach consumers very easily and quickly. The people of Cikancung Sub-district, Bandung Regency, who mostly make their living from the agribusiness sector, need to be introduced to the Digital Marketing system through direct counselling to the community, especially farmers, because the methods used by farmers so far still use traditional methods. Extension on the optimisation of Digital Marketing in Cikancung Sub-district aims to make farmers change the pattern of marketing agricultural products from traditional patterns to digitalisation methods. This counselling is considered important so that farmers can increase the quantity of sales of agricultural products in a wider range of markets. Based on the results of extension activities on extension participants in Cikancung District, it can be concluded that in promoting and marketing agricultural products, they still use traditional patterns that are local with limited reach. Interactive dialogue occurred between the presenter of the material and the participants, which showed the participants' enthusiasm for the material presented. Thus it is suggested that in addition to the proactivity of farmers, it is hoped that the participation of the Regional Government can more intensively assist farmers in promoting the agricultural products of the Cikancung District community, Bandung Regency. Keyword: Information Technology,Digitalisation,Sales Products,