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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) International Journal Of Science, Technology & Management (IJSTM)
Pramudi Harsono
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Transportation

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Promotion Costs Analysis To Increased Volume Sales In The Convection Companies Listiawati; Karta Negara Salam; Retno Wulansari; Pramudi Harsono
International Journal of Science, Technology & Management Vol. 2 No. 5 (2021): September 2021
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i5.300

Abstract

The purpose of this study is to obtain empirical data about whether or not there is a relationship between sales promotion costs and sales volume and how much influence the promotion costs have on sales volume at the company. In this study, the documentation method was used in data collection, then proceeded to the analysis process using correlation and regression analysis.The population in this study is the total cost of sales promotion and sales volume at the company. Due to the limitations of time, cost, manpower, and so on, the researchers took samples, namely sales promotion costs, and company sales volume, between 2018-2020.Based on the results of the analysis for three years, it was obtained that r XY = 0.718 with N = 36 and a significant level of 0.000, obtained r table = 0.708. This shows r xy> r table, which means that r XY is significant and Ha is accepted. Because Ha is accepted, there is a positive and significant relationship between Sales Promotion Costs and Sales volume at convection companies. Furthermore, the influence of Biya promotion on sales volume can be seen on the determinant coefficient (R 2) where it is mentioned in a row in 2018; 2019; and 2020 is 0.675; 0.554; and 0.507. this shows that the average annual promotion costs have an effect of more than 50% on the company's sales volume.
TESTING THE RELATIONSHIPS SUSTAINABLE COMPETITIVE ADVANTAGE Iqbal Arraniri; Eldes Willy Filatrovi; Pramudi Harsono
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 1 (2021): IJEBAR, VOL. 5, ISSUE 01, MARCH 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i1.2238

Abstract

This study aims to analyze the relationships between knowledge diversity, knowledge creation, innovativeness, and sustainable competitive advantage. The respondents of this study were 200 employees from SMEs in Central Java - Indonesia. Data were obtained using the distribution of questionnaires and analyzed by applying structural equation modeling (SEM) with AMOS 20 software. The results revealed that knowledge diversity and knowledge creation had a relation with innovativeness and sustainable competitive advantage. Keywords: knowledge diversity, knowledge creation, innovativeness, sustainable competitive advantage
Co-Authors Eldes Willy Filatrovi Iqbal Arraniri Listiawati Salam, Karta Negara TATI NURHAYATI