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AGUS SETIAWAN
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Journal : E-JRM

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PENGARUH HARGA, KUALITAS PRODUK, SALURAN DISTRIBUSI, BRAND IMAGE, BRAND TRUST, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KERUPUK RAMBAK LESTARI ECO DESA SEMBUNG TULUNGAGUNG Agus Setiawan; Rois Arifin; Siti Asiyah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 16 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT   This research was conducted at UD. Lestari Eco the village of Sembung Tulungagung. The purpose of this study was to knowing and analyze the effect of Price, Product Quality, Distribution Channels, Brand Image, Brand Trust and Promotion on Purchasing Decisions Rambak Lestari Eco Crackers the village of Sembung Tulungagung.The variables used are Price, Product Quality, Distribution Channels, Brand Image, Brand Trust and Promotion as independent variables, while the Purchasing Decisions variable is the dependent variable. The sample used in this study was 100 cunsumers at Lestari Eco Tulungagung uses the purposive sampling method. Data collection methods by collecting primary data. The analysis used includes instrument testing, classic assumption tests, normality tests, multiple linear regression, hypothesis testing and coefficient of determination tests using multiple regression analysis using SPSS 17.0 for Windows software.The results showed that the variable Price, Product Quality, Distribution Channels, Brand Image, Brand Trust and Promotion had a simultaneous significant effect on the Purchasing Decision. While partially only Brand Trust and Promotion variables did not have a significant effect. Keywords : Price, Product Quality, Distribution Channels, Brand Image, Brand      Trust, Promotion and Purchasing Decision.
Co-Authors A.Basyir Firdaus Abdan Rahim Ade Damaria Mukti Adi Dwi Hermansyah Afrian Andrianto AGUS Agus Alim Muin Agus Waluyo Ajeng Setianingsih Alex Purba Anas Nur Alfisahri Andi A. J. Siahaan Andi Suhandi Andi Widiyanto Andry Setyawan Aryanto Anggih Pararinarno Arri Handayani Azizah Azizah Bainah Sari Dewi Bima Zepta Anggarda Rusady Bobby Affandy Budi Ramadhani Budi Santosa Bunga Choirunnisa Christine Wulandari Cindy Yoeland Violita Debi Usman Delima Nur Ramadhani Dely Maria Dian Iswandaru Dina Farida Utami Duryat , Eko Eko Elly L. Rustiati Elly Lestari Rustiati Erie Dwi Cahya Farid Mudlofar Firmando Huda Utama Gilang Mahardhika Gumono Gumono Gunardi Djoko Winarno hafid nur muhammad Holyness Nurdin Singadimedja Hylda Khaiarah Putri I Gusti Wayan Murjana Yasa I Ketut Suada IBNU SANI Ida Kaniawati Idris Mandang Indriyanto . Indu Indah Purnomo Iqbal Amiruddin Ihsanu Irawan Isti Khoiroh Iwan P Anwar jani master Joni Rokhmat Josua Situmorang Kevin Alrino Damara Kiki Dwi Anugrah Kris Witono Lamona I. Bernawis Lindrianasari M. Idham Shilman M. Nizar Andriansyah Melati Fajarini Muchamad Alfi Robi’in Muh Sarkowi Muhammad Alfi Robi’in Muhammad Nasir Muhammad Riza Muhammad Rohiyan Munti Sarida Mutiara Rachmat Putri Nadiya Hijriana Nina Pebriana Niskan Walid Masruri Nugroho, Pipit Wahyu Nur Koidah Nursiyanto Nurul Hanifatul Alfiyah Poppy Fitriyani Purwono Hendradi Putri, Desy Hanisa Rahmat Safe’i Ridwan Salim Rizal Akbar Hutagalung Rizal Akbar Hutagalung Rizal Akbar Hutagalung Rohany Yanti Sihite Rois Arifin Rommy Qurniati rusita rusita Samsul Bakri Sari Utama Dewi Sarmila Sarmila Sarmila Sarmila Sarwo Edy Saputra Selgi Mei Ariyani Siti Asiyah Slamet Budi Yuwono Slamet Mugiono Slamet Tarno Slamet Tarno Sri Rahayu Sri Waluyo Sri Warastuti Sri Warastuti Sriyanto Sriyanto Sugeng Hadi Susilo Sugeng P Harianto Sugeng p Harianto Sugeng P. Harianto Sukihananto Sukihananto Suparmin Suparmin Surahman Surahman Susilawati Susilawati Syamsul Hadi Utami, Ressa Andriyani Vivi Leona Amelia W Wijianto Wawan Wawan Widya Suryawiningrum Wilda Kurniati Willem M. Tatipatta Wiwin Wiarsih Yesi Asandi Salsabila Yulia Yulia Susanti zaenuddin zarenuddin Zamrizal Zamrizal Zetsaona Sihotang