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All Journal AdBispreneur JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam

Shinta Wahyu Hati

Unknown Affiliation

Author-ID : 2047148

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Mechanical Engineering Social Sciences

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ANALYSIS OF PRICING AND MERCHANDISING EFFECT TO CUSTOMER SATISFACTION AND IT’S AFFECTED TO CUSTOMER LOYALTY IN PURI BATAM MINIMARKET Shinta Wahyu Hati; Nurlidiya Parlewen
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 2, No 1 (2017): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

ABSTRACTThe purpose of this study was to determine the effect of price variable and merchandising variable on customer satisfaction variabel, to determine the effect of direct price variable and merchandising variable on customer loyalty, and to determine the effect of direct price and merchandising variable on customer loyalty variable with satisfaction as intervening variable. This kind of research is explanatory research with quantitative approach. Research sample is 161 customer of Minimarket Puri Batam. This research use analysis method Path Analysis. The results showed significant effect on the price variable Customer Satisfaction with value 0.474, and merchandising significantly contributing to customer satisfaction with value 0.413. Price significantly contributing to customer loyalty with value 0.260, merchandising significantly contributing to customer loyalty with value 0.295. And customer satisfaction significantly contributing to customer loyalty with value 0. 263. The result of this study are price, merchandising, and satisfaction have a significant influence on customer loyalty. Keywords : Loyalty, merchandising, price, satisfaction ANALISIS PENGARUH HARGA DAN MERCHANDISING TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA LOYALITAS PELANGGAN DI MINIMARKET PURI BATAM ABSTRAKTujuan penelitian ini adalah untuk mengetahui pengaruh harga dan merchandising terhadap kepuasan pelanggan, pengaruh harga dan merchandising terhadap loyalitas pelanggan dengan kepuasan pelanggan sebagai variabel intervening. Jenis penelitian ini adalah penelitian eksplanatori dengan pendekatan kuantitatif. Sampel dalam penelitian ini sebanyak 161 orang pelanggan Minimarket Puri. Teknik analisis data yang digunakan adalah menggunakan analisis jalur. Hasil penelitian menunjukkan variabel harga berpengaruh signifikan terhadap kepuasan pelanggan sebesar 0.474 dan variabel merchandising berpengaruh signifikan terhadap kepuasan pelanggan sebesar 0.413. Variabel harga berpengaruh signifikan terhadap loyalitas pelanggan sebesar 0.260. Merchandising mempunyai pengaruh yang signifikan terhadap loyalitas pelanggan sebesar 0.295. Variabel kepuasan pelanggan mempunyai pengaruh signifikan sebesar 0.263 terhadap loyalitas pelanggan. Kesimpulan dalam penelitian ini adalah harga, merchandising dan kepuasan pelanggan memiliki pengaruh terhadap loyalitas pelanggan. Kata kunci: Harga, loyalitas, merchandising, kepuasan

ANALISIS PENGENDALIAN KUALITAS PRODUK GARMENT PADA PROJECT IN LINE INSPECTOR DENGAN METODE SIX SIGMA DI BAGIAN SEWING PRODUKSI PADA PT BINTAN BERSATU APPAREL BATAM Monica Elisa Napitupulu; Shinta Wahyu Hati
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 2 No 1 (2018): Journal of Applied Business Administration-Maret 2018
Publisher : Politeknik Negeri Batam

Abstract Competition among competitors in the increasingly tight business world today encourages companies to develop more effective and efficient way in achieving the goals and objectives that have been set. With the current information and technology consumers become more sensitive about quality and price of a product. Therefore, companies are required to improve the quality of products produced and continuously improve and improve. PT Bintan Bersatu Apparel Batam is one of the manufacturing companies engaged in the production of sportswear. PT Bintan Bersatu Apparel also strives to continuously improve the quality by pressing the product number in the product process in this company. Six sigma as an alternative to the principles of quality control, enabling companies to improve with the actual breakthrough. Six sigma is an important tool for production management to maintain, maintain product quality and improve quality towards zero defect. So six sigma is a method or technique. Which is a new breakthrough in the field of quality management. By using six sigma method can be known quality sportswear produced PT Bintan Bersatu Apparel in 3.55 sigma with damage level of 20,290 for one million production (DPMO). Six sigma quality improvement in this research can be concluded there are three causes of the product: workmanship or constructionas much as 82.04%, fabric as much as 13.82% and accessories as much as 4.14%.In this research data analysis used Six Sigma (DMAIC) method which through five stages that is define, measure, analyze, improve and control.

MENGUKUR KESUKSESAN PENGGUNAAN SISTEM INFORMASI ENTERPRISE RESOURCES PLANNING (ERP) TERHADAP KEPUASAN PENGGUNA DAN DAMPAKNYA PADA KINERJA KARYAWAN DI PT UNISEM BATAM Kiki Rohani; Shinta Wahyu Hati
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 2 No 2 (2018): Journal of Applied Business Administration - September 2018
Publisher : Politeknik Negeri Batam

The purpose of this observation is measuring to use Enterprise Resource Plannig information system towards user satisfaction and impact of employee performance in PT UNISEM Batam. The method of data collect using questionnaire method, obeservation method, and documentation method. While for data analysis of using path anaysis method. The results from this observation is level measuring Enterprise Resource Planning (ERP) AIMS and PORTAL by three variable, like as exogen variable (Information System Quality, Information Quality, Service Quality) by intervening variable (User Satisfaction) to see the impaction to endogen variable (Employee Performance).

PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK ACCU YUASA YANG DIPROMOSIKAN DISTRIBUTOR PT RIAU INDOTAMA ABADI di BATAM Yola Putri Ningsih; Shinta Wahyu Hati
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 1 No 1 (2017): Journal of Applied Business Administration - Maret 2017
Publisher : Politeknik Negeri Batam

The research aims to determine the influences of promotion mix to the purchase decision of product Accu Yuasa at PT Riau Indotama Abadi. This research used explanatory research method to 79 wholesalaers and repair shops to cooperate with PT Riau Indotama Abadi in Batam. From the results of multiple regression, showed there was partially effect of sales promotion variable on purchase decision of product Accu Yuasa around 0.345, there was partially effect of public relation variable on purchase decision of product Accu Yuasa around 0.357, there was partially effect of direct marketing variable on purchase decision of product Accu Yuasa around 0.364. As for the variable advertising and personal selling not partially effect on purchase decision of product Accu Yuasa. And there is a simultaneous effect of variable advertising, sales promotion, personal selling, public relations and direct marketing on purchase decision of product Accu Yuasa.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BERINVESTASI DI PASAR MODAL BAGI GENERASI MILENIAL Shinta Wahyu Hati; Windy Septiani Harefa
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 3 No 2 (2019): Journal of Applied Business Administration - September 2019
Publisher : Politeknik Negeri Batam

The purpose of this research was to determine motivation, capital market knowledge, and preferences for interests. This type of research is explanatory research with quantitative research. The research population is students majoring in business management who have participated in capital market and financial management courses. The sampling technique using purposive sampling, data collection using a questionnaire. The sample of this research were students in the Department of Business Management who received 67 Business Finance or Capital Market courses. The results of this study indicate that there is no motivation for millennial generation investment interests, there is a relationship with capital market knowledge of millennial generation investment interests, is a preferential preference for millennial generation investment interests. There are simultaneous influences on motivational variables, capital market knowledge, and risk preferences for investment interest in millennial generation

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI TURNOVER INTENTION KARYAWAN DI PT. ABC BATAM Shinta Wahyu Hati
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 4 No 1 (2020): Journal of Applied Business Administration - Maret 2020
Publisher : Politeknik Negeri Batam

This study was conducted to determine whether there are factors that affect employee turnover Intenton at PT ABC Batam. The data analysis method used in this study is to use the Structural Equation Modeling (SEM) method using the SmartPLS application. The number of samples used in this study is the same as the total population of 93 people consisting of administrative employees and permanent employees. The data collection in this study used a questionnaire (questionnaire) consisting of 5 exogenous variables and 1 endogenous variable, namely Turnover Intention. The results of the study are only 2 variables that have an influence on turnover intention, namely the variable of leadership and satisfaction. While the compensation variable, organizational culture and career development do not affect Turnover Intention which is indicated by the t-value greater than t-table (1.66)

Pengaruh Kualitas Pelayanan Akademik Terhadap Kepuasan Mahasiswa di Politeknik Negeri Batam Lidya Mariska; Shinta Wahyu Hati
JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Vol 3 No 1 (2015): Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis - Juli 2015
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaemb.v3i1.178

This study is expected to determine the influence of the dimensions of quality of service which include reliability, responsiveness, assurance, empathy, and tangible to Batam Polytechnic student satisfaction. The method used in this research is quantitative approach with explanatory research. Data analysis technique employs multiple linear analysis. Population in this research is the students of Multimedia and Networking Techniques who started their academic year in 2014, 2013, 2012 at Batam Polytechnic. The sample used in this study was 100 respondents. The sampling technique is purposive sampling.The results of this study show that hypothesis 1 variable reliability, hypothesis 2 responsivenss variable, hypothesis 3 variables assurance, empathy hypothesis 4 variable, hypothesis 5 tangible variable, indicate signifant value which is smaller than α = 0.05 and is proven by F - calculate> F - table. The results show that Ho is refuted and Ha is supported. It can be said that partial variable quality of service that include reliability, responsiveness, assurance, empathy, and tangible has a positive and significant impact on student satisfaction. Simultaneous test results that have been done show that empathy and tangible variables have a dominant influence on student satisfaction.

Analisis Penggunaan Sistem Informasi Inaportnet Terhadap Kepuasan Pengguna dan Dampaknya Pada Kinerja Karyawan pada Perusahaan Pelayaran di Kota Batam Reza Firnanda; Shinta Wahyu Hati
JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Vol 9 No 2 (2021): Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis - Desember 2021
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaemb.v9i2.3416

This research aims to identify the use of Inaportnet Information Systems on User Satisfaction and Its Impact on Employee Performance at Shipping Companies in Batam City. This study uses quantitative methods with Path analysis test. The research population is Inaportnet system users at shipping companies in Batam City. The sampling method used purposive sampling. Collecting data using a questionnaire. The results of the first study that system quality has a direct and significant effect on user satisfaction, information quality has a significant effect on user satisfaction, service quality has a significant effect on user satisfaction, system quality has a significant effect on employee performance, information quality has a significant and negative effect on employee performance, service quality have a significant effect on employee performance, system quality, information quality, and service quality have a significant effect on employee performance, system quality, information quality, and service quality simultaneously have a significant effect on user satisfaction, system quality, information quality, service quality, and user satisfaction simultaneously has a significant effect on employee performance.

Sosialisasi Antisipasi Penyebaran Covid-19 melalui Buku Panduan dan Vidio Animasi Sebagai Penunjang Stabilitas Perekonomian Masyarakat di Kota Batam Doni Putra Utama; Dwi Kartikasari; Shinta Wahyu Hati; Bambang Hendrawan; Yosi Handayani; Adhitomo Wirawan; Andi Erna Mulyana; Mia Syafrina; Ayu Puspitasari; Fandy Bestario Harlan
Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Vol 2 No 2 (2020): Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/abdimas.v2i2.2218

In early 2020, the world was shocked by the spread of new viruses, the new type of corona virus (SARS-CoV-2) and the disease called Coronavirus disease 2019 (COVID-19). Likewise, in the Riau Islands Province Particularly Batam City became a red zone affected by COVID-19, but there are still many local people who do activities to support their families. Based on the background described above, the service providers focus on making manuals and animation media so that COVID-19 prevention information is conveyed to the local community in order to maintain the economic stability of the community. The purpose of this Community Service Activity is to create, compile and distribute books. Covid-19 prevention non-authoritative guide so that people have awareness and participate in minimizing the spread of corona virus in Batam, designing and distributing animated videos of Covid-19 prevention guide so that people have awareness and participate in minimizing the spread of corona virus in Batam, socializing education guide books and animated videos so that people maintain health and safety in the Covid-19 Pandemic period, socializing educational guide books and animated videos to support the economic stability of the community. The Community Service Program of the Batam State Polytechnic Business Management program has been implemented and is running well which is participated by all groups and sectors in Batam City

ANALISIS PENGGUNAAN DIGITAL MARKETING PADA MEDIA SOSIAL TERHADAP VOLUME PENJUALAN UMKM FASHION DI KOTA BATAM Riska Anjelli Mellinia; Shinta Wahyu Hati
Journal of Applied Business Administration Vol 6 No 2 (2022): Journal of Applied Business Administration - September 2022
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v6i2.4294

Penelitian ini bertujuan untuk mengetahui pengaruh dari penggunaan digital marketing pada media sosial terhadap volume penjualan UMKM fashion di Kota Batam. Variabel bebas yang digunakan pada penelitian ini adalah Umpan Balik Pelanggan (X1), Komunikasi (X2), Berbagi Konten (X3) dan Hubungan Pelanggan (X4), sedangkan variabel terikat dalam penelitian ini adalah Volume penjualan (Y). Penelitian ini menggunakan metode kuantitatif dengan analisis desktiptif dan regresi linear berganda. Hasil dari penelitian in menunjukkan bahwa Umpan balik pelanggan berpengaruh terhadap volume penjualan, Komunikasi berpengaruh terhadap volume penjuelan, Berbagi konten berpengaruh terhadap volume penjualan, Hubungan pelanggan berpengaruh terhadap volume penjualan dan umpan balik pelanggan, komunikasi, berbagi konten dan hubungan pelanggan berpengaruh secara simultan terahdap volume penjualan. Berdasarkan hasil penelitian ini diharapkan dapat dijadikan referensi pengetahuan untuk meningkatkan volume penjualan bagi pelaku usaha dalam penggunaan digital marketing pada media sosial.

Co-Authors Adhitomo Wirawan Andi Erna Mulyana Ayu Puspitasari Banu Failasuf Diah Amalia Doni Putra Utama Dwi Kartikasari Fandy Bestario Harlan Hendrawan, Bambang Indah Rahma Yuniati Jessica Olifia Kiki Rohani Lidya Mariska Mia Syafrina Monica Elisa Napitupulu Nurlidiya Parlewen Purnamasari, Dwi Amalia Reza Firnanda Riska Anjelli Mellinia Vina Kholisa Dinuka Windy Septiani Harefa Yola Putri Ningsih Yosi Handayani

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