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IMPLEMENTATION OF BLUE OCEAN STRATEGY FOR LONG-TERM BUSINESS STRATEGY IN LAND TRANSPORTER COMPANIES IN INDONESIA Harianto, Eric; Lookman, Cienthia
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 3 (2021): IJEBAR : Vol. 05, Issue 03, September 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i3.3026

Abstract

Intense competition in business not only slashes profitability but can also cause a slowdown in the growth of a company. Moreover, the competitive advantage competitive strategy that is often used by many companies is no longer sustainable. The disruptive era makes efforts to maintain competitive advantage short-lived.The purpose of this research is to explore the Blue Ocean Strategy approach to be able to leverage the long-term business strategy for the land transporter company PT Lookman Djaja in order to become an innovative family company and continue to grow across generations. This research was conducted for six months starting from February 2021 to July 2021. The research was conducted using a qualitative descriptive method Creswell (2014) with informants consisting of 3 members of the board of directors, 3 employees from the marketing, accounting and operational divisions, along with 18 customers of PT Lookman Djaja who have a deep understanding of the company. Testing the data in this study was carried out using the data triangulation method. The results of this study are: 1) Strategy Canvas which provides an overview of the current conditions of the competitive arena: advantages and disadvantages of PT Lookman Djaja compared to its competitors, 2) ERRC matrix where PT Lookman Djaja can simultaneously eliminate, reduce, increase and create factors that offered to create value innovation, 3) Three paths from the Six Paths Framework that can be implemented by PT Lookman Djaja to reconstruct industry boundaries. In this research, finally found a new innovation strategy are warehousing service, multimode and information system. Keywords: Blue Ocean Strategy, Business Strategy, Land Transporter, Value Innovation, multimode.
Penerapan Strategi Sosialisasi Preventif Covid -19 dan Optimalisasi Keuangan Keluarga pada saat Kondisi New Normal Eric Harianto; Denny Bernardus; Patrisia Amanda Pascarina
Aksiologiya: Jurnal Pengabdian Kepada Masyarakat Vol 5, No 4 (2021): November
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/aks.v5i4.7141

Abstract

Kelurahan Putat Jaya adalah salah satu kelurahan dengan jumlah penduduk sebanyak 2.300 Jiwa dengan 9 RT dan Lebih dari 680 Kepala Keluarga. Jumlah kasus positif Covid 19 pada tanggal 15 Juli 2020 sebanyak 9 orang Positif dan 1 Orang Meninggal, 22 orang ODP dan dinyatakan sembuhsejumlah 9 orang. Untuk di Kelurahan Putat Jaya ada permasalahan untuk sosialisasi didalam preventif terhadap pencegahan virus covid 19. Para penduduknya belum mengetahui preventif pencegahan covid 19 ,  cara penularannya dan penanganannya bila terkena Covid 19. Jumlah sasaran warga yang mengikuti sosialisasi adalah 680 kepala keluarga yang terdiri dari 9 RT. Kegiatan berlangsung mulai bulan juli 2020 sampai dengan november 2020. Metode penelitian menggunakan metode partisipatif. Metode pelaksanaan terdiri dari 4 tahap :  (1)  adalah memberikan peralatan pendukung preventive Covid 19, (2) sosialisasi melalui radio streaming fikom Universitas Ciputra dengan melibatkan tim medis,  (3) mengadakan Webinar Pelatihan Managemen keuangan keluarga dan digital marketing di era New Normal, (4) publikasi kegiatan abdimas via radio steraming vikom dan jurnal abdimas. Hasil pelaksanaan kegiatan ini adalah memberikan kontribusi preventive pencegahan penularan covid 19 bagi warga RW 7 berupa penyediaan peralatan dan sosialisasi penggunaan peralatan, memberikan ilmu didalam menghadapi masa new normal khususnya didalam mengatur keuangan keluarga dan digital marketing kepada warga RW 7 serta meningkatkan kemampuan Satgas Covid 19. Kata Kunci: digital marketing; keuangan keluarga; kampung tangguh ; preventive Covid 19 ; radio streaming . Implementation of Covid – 19 Preventive Socialization Strategies and Optimization of Family Finances during New Normal ConditionsABSTRACT Putat Jaya Village is one of the villages with a population of 2,300 people with 9 RTs and more than 680 families. The number of positive cases of Covid 19 on July 15, 2020 was 9 positive people and 1 person died, 22 people were ODP and 9 people were declared cured. For the Putat Jaya Village, there are problems for socialization in prevention of the covid 19 virus prevention. The residents do not know the preventive measures against covid 19, how to transmit it and how to handle it when exposed to Covid 19. The target number of residents who participated in the socialization was 680 families consisting of 9 RT . The activity takes place from July 2020 to November 2020. The research method uses participatory methods .The implementation method consists of 4 stages: (1) is to provide Covid 19 preventive support equipment, (2) socialization via radio streaming fikom University of Ciputra involving the medical team, (3) holding a Training Webinar Family financial management and digital marketing in the New Normal era, (4) publication of abdimas activities via radio broadcasting vikom and abdimas journal. The results of the implementation of this activity are to provide a preventive contribution to preventing the transmission of covid 19 for RW 7 residents in the form of providing equipment and socializing the use of equipment, providing knowledge in dealing with the new normal period, especially in managing family finances and digital marketing to RW 7 residents and increasing the ability of the Covid 19 Task Force. Key Words: digital marketing;family’s financial; tough neighbourhood; preventive Covid 19 ; radio streaming
THE ROLE OF TQM AND ORGANIZATIONAL CULTURE ON OPERATIONAL PERFORMANCE Catherine Tanjoyo; Eric Harianto; Timotius Febry Christian W. Sutrisno
Jurnal Aplikasi Manajemen Vol 19, No 4 (2021)
Publisher : Faculty of Economics and Business, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.04.20

Abstract

TQM is one of the essential factors in organizational activities. This research aims to determine how TQM elements and organizational culture can lead to operational performance in a mineral water manufacturer in Pasuruan, East Java, Indonesia. Aside from that, researchers also measure how TQM elements, organizational culture, and operational performance can affect corporate performance. The respondents are 50 people from staff, suppliers, and consumers of the manufacturer. The method used in this research is a quantitative method that uses path analysis. The results showed that there is a significant impact between soft TQM elements towards operational performance. The results also showed a significant effect between hard TQM elements, organizational culture, and operational performance towards corporate performance. This research differs from other studies because the model analysis correlates organizational culture with TQM elements in a mineral water company.
Optimasi BIPV berdasarkan produksi energi listrik dan masa pengembalian investasi Susan; Dyah Kusuma Wardhani; Yusuf Ariyanto; Eric Harianto
ARTEKS : Jurnal Teknik Arsitektur Vol 6 No 3 (2021): ARTEKS : Jurnal Teknik Arsitektur | September 2021 ~ Desember 2021
Publisher : Program Studi Arsitektur Fakultas Teknik Universitas Katolik Widya Mandira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30822/arteks.v6i3.1103

Abstract

The availability of non-renewable resources to generate electrical energy has decreased. The National Energy Council says that Indonesia has huge potential renewable energy resources. The largest amount coming from solar energy. However, only 5% is utilized. The number of building owners who want to install the technology related to renewable energy on/in a building in Indonesia is still very small. This happens due to the high initial cost of installation. In case of an existing building, the boundaries added with the limitation of structure and limitation of potential-available integrated area. This study proposed a BIPV model in an existing building to contribute the maximum use of renewable energy in a relatively limited potential-available integrated area. The experimental method was applied to several models. Amount of electrical energy generated, and ROI were used as optimization parameters. ROI will give more comprehensive review to a building owner, to show that the time period is the most critical determinant of investment. The study shows that installation of PV on an opaque wall in the west orientation is the optimum one. The model generated 777741 kWh/year of electrical energy, exceeding the existing consumption. ROI calculated in 4.36 years, relatively short compared to 25 years of PV life guarantee. The optimization on this model is supported by its largest number of integrated area and high annual radiation received. This study shows significant results to the building owner. Electrical energy and ROI should be fully taken as a consideration of when to decide to apply PV.
CREDIT RISK MANAGEMENT CONTROL ON SME SEGMENT: STUDY CASE OF XYZ BANK BRANCH SURABAYA Ludmila Mayasari; Eric Harianto; Riduan Mas’ud; Uzair Albazi; Nursaid Nursaid
Jurnal Aplikasi Manajemen Vol 20, No 2 (2022)
Publisher : Faculty of Economics and Business, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.02.17

Abstract

The study is conducted to explain the suitability of credit risk control management to minimize the non-performing loans at XYZ Bank Branch Surabaya as stipulated by the Basel Accord Committee in Financial Services Authority Regulation No. 18/PJOK.03/2016 about the Implementation of Risk Management for Commercial Banks. Based on the Basel III guidelines, credit risk management includes seven mechanisms. The seven mechanisms are the policy framework, credit risk rating framework, credit risk limits, credit risk modeling, credit risk mitigation, credit audits, and loan review mechanisms. The study uses a qualitative study by the case study approach. The results showed that the control of credit risk management implemented by Bank XYZ Surabaya Branch to minimize non-performing loans to individual debtors in the SME segment had not run effectively. It was primarily about the evaluation of credit risk, which led to the emergence of a new set of risks such as errors in credit risk evaluation, target market losses and ineffective allocation of loan funds, and inadequate strategies for collecting net credit to customers. The study also provides several recommendations for credit risk management as the strategy to reduce the risk of lending to individual debtors in the SME segment at XYZ Bank Branch Surabaya.
THE VALUE PROPOTITION CONCEPT IN HIGHER EDUCATION : HOW TO BUILD HYBRID CURRICULA UNIVERSITAS CIPUTRA CULINARY BUSINESS Eric Harianto; Fabiola Leoparjo
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 1 (2022): IJEBAR
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.3056

Abstract

The culinary industry is one of the sectors that support the economy in Indonesia. Even during the COVID-19 pandemic where the average industry experienced a decline, the culinary industry was able to survive with a digitalization strategy. Study program Tourism Culinary Business is a study program at Ciputra University to create Culinary Entrepreneurs. One of the methods used to generate innovation is to examine the teaching products offered through the Value Proposition Canvas. The purpose of establishing this VPC specifically for Culinary Business is to prepare CB to face the transformation of digital education in accordance with the direction of online learning from the temporary government or hybrid system in the future. This research uses Creswell Data analysis technique (2014) and is conducted for two years starting from January 2018 to Desember 2020. Method used in this research is qualitative descriptive method with informants consisting of 8 internal resource persons consisting of lecturers, staff and 15 external speakers consisting of active students and alumni. Data testing is carried out using the data triangulation method. The results of this study are: From the use of the VPC framework, Culinary Business can analyze consumer profiles to find out what problems or expectations are expected to be obtained as prospective Culinary Entrepreneurs. This consumer profile can be resolved by the formation of a value map that maps the solutions and added value offered to form educational service products with a new system, from being completely offline to a hybrid or mixed system. Keywords: Culinary Business, Higher Education, Hybird Curricula, Value Propotition
CREATING NEW STRATEGY FOR BUSINESS SUSTAINABILITY THROUGH BUSINESS MODEL CANVAS ( BMC ) EVALUATION IN PAPER MANUFACTURING Eric Harianto; Eny Soenardi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 2 (2022): IJEBAR, VOL. 06 ISSUE 02, JUNE 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i2.3025

Abstract

In addition to increasingly fierce global competition, the company is also faced with existing products that have entered the declining phase, newsprint and HVS Recycled paper so that the company must create new branding, new marketing for packaging paper and implement new strategies so that the company's revenue does not decline, but can be improved, both in terms of revenue and profit, and reduce operating costs. The analysis is carried out on each element of the Business Model Canvas, namely Customer Segments, Channels, Customer Relationships, Value Propositions, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure. In the manufacturing industry, the hardest challenge is at the back stage, where companies are required to operate excellence in order to achieve cost efficiency and increase company profits. This research was conducted for six months starting from Januari 2021 to June 2021. In this study, the informant were 5 employees, consisting of 1 General Manager and 4 managers (production manager, purchasing manager, marketing manager and QC manager ). The data analysis technique used is descriptive analysis (Creswell,2014). Data testing in this study was carried out using the data triangulation method. This research was conducted at PT. Adiprima Suraprinta which is engaged in paper manufacturing with the aim of creating new strategies that are useful for business sustainability through Business Model Canvas (BMC) evaluation can be applied immediately. Keywords: Sustainibility, BMC, Strategy, Paper Manufacturing.
ANALYSIS FACTORS THAT FORM CUSTOMER LOYALTY AT RETAIL STORES IN KUTOARJO Ivan Setiawan; Eric Harianto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 4 (2021): IJEBAR : Vol. 05, Issue 04, December 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.2846

Abstract

Kutoarjo Store. The variables assumed to form consumer loyalty are price, product, service, place, promotion, and presentation. The researcher uses quantitative descriptive research. The population in this study are consumers who shop at least three times at RIA Stores. The sample in this study were consumers who were included in the criteria set by the researchers with a total of 107 people. The analytical method used in this study is explanatory factor analysis (EFA) with the help of the SPSS application. The results of this study indicate that 6 factors are formed, namely Product Arrangement Factors in Stores (1), Product Availability Factors (2), Store Location Factors (3), Store Service Factors (4), Product Pricing Factors (5), Store Promotion Factors (6). The Product Arrangement Factor in the Store has the highest variance value, which is 32.872%. Steps that RIA stores can take are making a list of products and designing product arrangements according to type, adding product variants, creating parking lines, conducting regular employee training, surveying competitors' prices, and starting online promotions. Keywords: Consumer loyalty, Price, Product, Service, Place, Promotion and Presentation
Implementasi Lean Canvas Pada Project Corporate Entrepreneurship Eric Harianto
BIP's JURNAL BISNIS PERSPEKTIF Vol 10 No 2 (2018): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1695.289 KB) | DOI: 10.37477/bip.v10i2.59

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The purpose of this research is to (1) identify project corporate entrepreneurship with the application of lean canvas; (2) identify constraints in the application of lean canvas in corporate entrepreneurship projects; (3) identify the benefits contained in the application of lean canvas in corporate entrepreneurship projects. Data is collected from October 2018 to December 2018. The method used is descriptive research method with qualitative approach. The researcher conducted interviews with 5 informants. The analysis tools used are lean start up and lean canvas. The data analysis techniques used is Creswell data analysis techniques (2014). The results of this study are (1) project corporate entrepreneurship can be implemented in nine lean canvas blocks and can easily see the concept of optimization model and linkages between nine blocks in lean canvas; (2) the most difficult constraints experienced are when filling key metric blocks and unfair advantages in the lean canvas; (3) the researcher can easily analyze project corporate entrepreneurship in determining future strategies in order to find out which projects are effective or not to be continued or developed based on the achievement measured in the key metric blocks in one of the lean canvas blocks and the integration of nine blocks in lean canvas.
Implementasi Lean Canvas Pada Entrepreneurial Project Startup Bisnis Eric Harianto
BIP's JURNAL BISNIS PERSPEKTIF Vol 10 No 1 (2018): Januari
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (288.645 KB) | DOI: 10.37477/bip.v10i1.49

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The purpose of this research is to: (1) identify business model with the application of lean canvas; (2) obstacles in the application of lean canvas at the business project of students at entrepreneurial project startup business S2 Ciputra University Surabaya; (3) benefits contained in the application of lean canvas on the business project of students at entrepreneurial project startup business S2 Ciputra University Surabaya. Data collected from January 2018 to March 2018. The method used is descriptive research method with qualitative approach. The author conducted interviews with 5 informants ie business project owner. The analysis tools used are lean start up and lean canvas. Data analysis techniques used are Creswell (2014) data analysis techniques. The results in this study are (1) Student business project can be implemented in nine lean canvas blocks and can see the concept of business model easily and linkage between nine blocks in lean canvas. (2) The most difficult constraint experienced by students is when filling the unfair blocks in the lean canvas. (3) Students can easily analyze their business model in determining future strategy to know the project or business that is run effectively or not to be continued or developed based on the achievement measured in the key metric block in one of the lean canvas blocks and the profit earned in the business project which can be seen easily within the difference between the revenue stream block and the cost structure within the lean canvas.