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MOTIVASI DAN DUKUNGAN ATASAN SEBAGAI VARIABEL MODERATING TERHADAP HASIL PELATIHAN DAN KEAHLIAN MEMANFAATKAN TEKNOLOGI PADA KINERJA KARYAWAN (Study Empiris Pada Lembaga Layanan Pendidikan Tinggi Jawa Timur) Bayu Rama Laksono
Majalah Ekonomi Vol 26 No 1 (2021): Juli 2021
Publisher : Fakultas Ekonomi Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/majeko.vol26.no1.a3956

This type of research is a comparative causal research. This research uses a sample of 46 employees. The results of this study indicate that all variables can affect employee performance.

PROMOTION, PRODUCT QUALITY, MENU DIVERSITY AND PURCHASE DECISIONS FACTORS FOR STREET VENDORS IN THE NEW NORMAL ERA Handayani, Christina Menuk Sri; Wibowo, Tony Susilo; Laksono, Bayu Rama
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 4 (2021): IJEBAR : Vol. 05, Issue 04, December 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.3728

During the Covid-19 pandemic, Street Vendors (PKL) were devastated, especially with the enactment of PSBB and PPKM in Surabaya, causing their businesses to experience a decline. Along with the decline in the Covid-19 outbreak in Surabaya, supported by a circular letter from the Minister of Trade which stated that street vendors were allowed to operate by complying with the Health Protocol SOPs, street vendors began to rise again and people began to take advantage of them. For this reason, this study aims to determine the factors that influence people's decisions to buy at street vendors in Surabaya in the new normal era whether it is because of promotion, product quality and menu diversity. Quantitative methods are used in this study with a sample of 120 people as respondents and taken randomly. Questionnaires are used to retrieve data that has been systematically compiled containing statements to obtain data on the variables studied. Requirements tests such as instrument tests and classical assumption tests are performed to initiate multiple regression analysis. The test results state that promotion factors, product quality, menu diversity have a positive and significant influence on purchasing decisions at street vendors in Surabaya in the new normal era with significant values of 0.000 each; 0.003 and 0.000.

KUSTOM KULTURE EVENT MARKETING AS A BRAND COMMUNITY CREATIVITY Nashrudin Latif; Ferry Hariawan; Bayu Rama Laksono
Journal of Applied Management and Business (JAMB) Vol. 2 No. 2 (2021)
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/jamb.v2i2.210

The purpose of this study is to describe kustom cultural events as a form of branding program from Retro Classic Cycles Jogjakarta and House of Customland Surabaya. During the event, we saw a touch of creative creation of the kustom kulture brand community. This study uses a qualitative method. Data were obtained based on observations and interviews with several people involved in the annual kustom kulture event. In addition, the researcher also developed data collection by looking at the social media managers of Retro Classic Cycles and House of Customland. Research findings show that there are efforts to develop brand communities, initiators routinely carry out annual activities in kustom cultural events. The kustom kulture event presents creative culture from a variety of artistic collaborators, both fine art and motor builder, which inclusively makes event collaborators really enjoy and actively participate in displaying their artworks as a medium for creativity exhibitions. Originality shows that kustom culture events are used as community media for kustom culture activists Retro Classic Cycles and House of Customland, as an effective way to build a certain identity of a community, so as to increase public knowledge about kustom kulture. Therefore, the quality and quantity of kustom cultural events can be increased according to the differences and novelty of the theme of the event being held.

MOTIVASI DAN DUKUNGAN ATASAN SEBAGAI VARIABEL MODERATING TERHADAP HASIL PELATIHAN DAN KEAHLIAN MEMANFAATKAN TEKNOLOGI PADA KINERJA KARYAWAN (Study Empiris Pada Lembaga Layanan Pendidikan Tinggi Jawa Timur) Bayu Rama Laksono
Majalah Ekonomi Vol 26 No 1 (2021): Juli 2021
Publisher : Fakultas Ekonomi Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/majeko.vol26.no1.a3956

This type of research is a comparative causal research. This research uses a sample of 46 employees. The results of this study indicate that all variables can affect employee performance.

AN ANALYSIS OF HUMAN RESOURCE INFORMATION SYSTEM MANAGEMENT ON COMPANY PERFORMANCE Bayu Rama Laksono; Sofie Yunida Putri
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 3 (2021): IJEBAR : Vol. 05, Issue 03, September 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i3.2853

This investigation plans to decide the administration of HR data frameworks at CV. Samaco, which is occupied with development administrations, is to discover how much impact HR data frameworks have on organization execution. The exploration method was to convey surveys to representatives with a populace of 60 workers, but since specialists zeroed in on research on development representatives, the examples taken were 30 representatives. The consequences of this examination demonstrate that HR data framework administration affects organization execution. In this structure, the ends that can be acknowledged from this examination are that the speculation can be acknowledged and its legitimacy is demonstrated. This demonstrates that the better the execution of human asset data framework administration, the better the organization execution CV. Samaco

Model Manajemen Event Berbasis Kearifan Lokal Di Komunitas Merk Kustom Kulture Surabaya Nashrudin Latif; Fery Hariawan; Bayu Rama Laksono
SNHRP Vol. 4 (2022): Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) Ke 4 Tahun 2022
Publisher : LPPM Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Pergerakan komunitas merk kustom kulture di Surabaya mempromosikan bentuk akulturasi budaya kustom Barat dengan kearifan lokal budaya Indonesia melalui manajemen event bertajuk “Nala Wahana Trusing Hyang”. Upaya mengenalkan kembali nilai kearifan lokal Jawa sentris sebagai budaya Nusantara menunjukkan kekayaan nilai-nilai syarat makna adiluhung untuk diterjemahkan ke dalam pagelaran budaya kustom generasi milenial oleh komunitas House of Customland. Tujuan event promosi kearifan lokal pada komunitas budaya kustom diadakan untuk memperkuat kesadaran generasi milenial terhadap kekayaan budaya Nusantara, khususnya Jawa sentris, agar tidak selalu condong mengadopsi budaya Barat. Metode analisis konten digunakan untuk mengidentifikasi konsep event budaya kustom berbasis kearifan lokal. Hasil analisis konten menemukan bahwa akulturasi seni, desain, industri dan teknologi budaya kustom dapat dipadukan dengan konsep tradisional yang mengandung nilai-nilai luhur Nusantara.

PENGARUH LINGKUNGAN KERJA, KOMUNIKASI, DAN MOTIVASI TERHADAP KINERJA KARYAWAN DI PT. SAMACO Bayu Rama Laksono; Acynthia Ayu Wilasittha
Behavioral Accounting Journal Vol 4 No 1 (2021): Behavioral Accounting Journal
Publisher : Universitas Pembangunan Nasional "Veteran" Jawa Timur

Employee performance occurs due to work and communication environment factors. A comfortable and conducive work environment that supports employees will improve employee performance. Good communication and continuously maintained among fellow colleagues will make them compact and always work together in completing tasks given by the company. Then motivation is also a form of employee encouragement to always be enthusiastic in improving employee performance. A total of 300 employees of PT. Samaco is made into a population and taken as many as 75 respondents. Questionnaires were distributed to respondents, then the results will be analyzed by analyzing multiple linear regression, the t-test and F-test hypotheses.. This study found that work environment, communication and motivation variables had a partial and synchronous effect on the work execution variables of PT. Samaco.

ANALYSIS OF SHARE PERFORMANCE USING THREE FACTORS MODEL FAMA AND FRENCH (TFMFF) IN ILQ-45 STOCK PERIOD 2017-2020 Rendra Arief Hidayat; Bayu Rama Laksono; Arfiana Dewi; Rizky Aditya Nugraha
Jambura Economic Education Journal Vol 5, No 2 (2023): JULY 2023
Publisher : Gorontalo State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jeej.v5i2.18813

Research conducted by Fama and French in 1996 showed that there were factors other than the beta that were significantly able to predict stock returns. However, several subsequent studies showed inconsistent results. The discrepancy between the results of previous studies prompted this research to be carried out. In this study, the researchers selected the stocks used based on the criteria for company profits and return on equity (ROE) offered by Warren Buffett. This study uses Buffett's criteria in selecting stocks that are used to analize TFMFF in estimating the return of stocks grouped into the Fama French portfolio. The method used is quantitative. The secondary data used are quarterly close price data, mining company equity value, Bank Indonesia interest rate (risk-free rate), and number of outstanding shares (number of shares outstanding). The results show that the TFMFF is accurate in predicting stock returns.

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