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STRATEGI WORD OF MOUTH MARKETING SOPHIE PARIS BC ASRIL DALAM MENINGKATKAN JUMLAH MEMBER YANG AKTIF Nanda Risky; Rumyeni "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 2: WISUDA OKTOBER 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Sophie Paris BC Asril is one of Multi Level Marketing (MLM) company that is usedword of marketing system in Pekanbaru city. This company uses member system in selling and get the profit. From more or less 17.000 Sophie Paris BC Asril’s members, it’s just about a half from all member be an active member. This condition will affect to company profit. Therefore the company need one of marketing strategy in order to increase the amount of active member. The purpose of this research is to know how word of mouth marketing strategy who created bybuzz and viralmarketing strategy, opinion leader role and social media role in Sophie Paris BC Asril’s to increase the amount of active member. This research used qualitative research method with descriptive approach. This reseach was done in Sophie Paris BC Asril, addres in Gelugur Street No.39, Middle Tangkerang subdistrict, Pekanbaru City. The object of this research is word of mouth communication strategy and the subject are all of the informants that are fullfil the needed of this research and the key informant is the leader, employees and some members of Sophie Paris BC Asril with purposive method.. Taking data technique in this research is by using deep observation, interview and documentation. The result of this research is describes word of mouth marketing strategy who created by three dimension there arebuzz andviral marketing, opinion leader and social media, who used by Sophie Paris BC Asril in order to increase the amount of active member. Buzz and viral marketing who done is like holding a bazar and event in the shopping center.As opinion leader in Sophie Paris BC Asril is Mrs. Asril who also the owner of the BC, because Mrs. Asril is a person who trusted and be a role model for the membership, due to her knowledge and experience which have long been in the business. Sophie Paris BC Asril also did not miss the technology in conducting its business, because they know very well by utilizing social media such as twitter, facebook, online shopp and others will expand its network and ease in socializing, interaction, sharing of information between fellow member and owner of the company and make it easier to access the member who want to find out company information. Keywords : Member, Sophie Paris, Word Of Mouth
PENGARUH PROGRAM MY TRIP MY ADVENTURE TRANSTV TERHADAP PENGETAHUAN WISATA DI KALANGAN MAHASISWA PROGRAM STUDI USAHA PERJALANAN WISATA (UPW) FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS RIAU Novia Friska; Rumyeni "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 3, No 2: WISUDA OKTOBER 2016
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The development of the mass media both print and electronic media will bring many changes in society. The most dominant media is television. Private television stations compete to present the best show for the audience. One of them is a documentary program lifestayle My Trip My Adventure served TRANSTV. The theory of S-O-R (Stimulus, Organism, Response) make clear about the effects of mass media is directed, immediately and directly to the communicant. And Cognitive Theory is the use of knowledge or people who use their minds to think.The method used in this research is quantitative descriptive. Data collection techniques in this study using a questionnaire. The total sample for this study as many as 105 respondents and using random sampling techniques. To determine the influence of these two variables, the researchers used a simple linear regression analysis. As for the processing of the questionnaire test, performed using the Statistical Product And Service Solution (SPSS) version of Windows 16.Based on these results with indicators of program variables My Trip My Adventure namely the host, the format of the event, event content, frequency, duration and variable knowledge of travel, namely sensation, perception, thinking, obtained is the regression coefficient in this study is Y = 8.139 + 0.763 X with a 0.00 significance level smaller than α = 0.05. Thus accepted Ha Ho is rejected, meaning that there is the influence of variables program My Trip My Adventure to variable travel knowledge with a contribution of 58.8% moderate category. The percentage shows the effect being included in the program My Trip My Adventure to travel knowledge among students of Business Travel Faculty of Social and Political Sciences of University of Riau.Keywords: program, my trip my adventure, knowledge tour, student Business Travel University of Riau.
PENGARUH IKLAN BUMBU PENYEDAP ROYCO TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN IBU RUMAH TANGGA PADA KELURAHAN SIDOMULYO TIMUR KECAMATAN MARPOYAN DAMAI PEKANBARU Sri Ayu Sundari; Rumyeni "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 1: WISUDA FEBRUARI 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Advertising is one of marketing communications media that are often used in economic activity in an effort to introduce the product to the consumer. Ads aim to achieve their positive perspective. Advertising is a source of consumer information in making purchasing decisions. The purpose of this study is to determine how much influence advertising Royco seasoning on consumer purchasing decisions housewife in Kelurahan Sidomulyo Timur Kecamatan Marpoyan Damai Pekanbaru.This research method is quantitative research methods explanatory approach to the presentation of qualitative analysis. The location of this research carried out in Kelurahan Sidomulyo Timur Kecamatan Marpoyan Damai Pekanbaru. Subjects in this study were 96 housewives who make purchases Royco seasoning category are determined by accidental sampling. The collection of data obtained through questionnaires and documentation. Data analysis techniques in this study is a quantitative analysis. The results showed that Ad Impact Royco Seasoning Seasonings Consumer Purchase Decision Against Housewife In Kelurahan Sidomulyo Timur Kecamatan Marpoyan Damai Pekanbaru. Evidenced by the regression coefficient value of this research is Y = 7915 + 0.688X. constant number of 7915 and the variable coefficient value of news for 0688. Meanwhile t 7915 is greater than the t table of 1.660, with a significance level of 0,000 is smaller than α = 0.05. According to the table "Model Summary" shows that the value of R = 0.598 and coefficient of determination (R square) is equal to 0.358. The figure shows the understanding that the contribution of the effect of variable rent Royco Seasoning Seasonings on Consumer Purchase Decision Housewife amounted to 35.80%. This means that ads Royco Seasoning Seasonings effect on Consumer Purchase Decision Housewife in Kelurahan Sidomulyo Timur Kecamatan Marpoyan Damai Pekanbaru, and the influence of the category of "enough".Keywords : ad Royco seasoning, consumer purchasing decisions
PERBEDAAN MOTIF DAN KEPUASAN BERKOMUNIKASI PENGGUNA APLIKASI CHATTING LINE DAN BLACKBERRY MESSENGER (BBM) PADA MAHASISWA UNIVERSITAS RIAU Muhammad Irfan; Rumyeni "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The purpose of this research is to know the difference of motive and satisfaction to communicate user of Line and Blackberry Messenger (BBM) chat application on Student of Riau University. Population in this research is student of Riau university which use application of chatting Line and BBM which counted active in year 2017 that is 37001 students. However, it is not known exactly the number of application population Line and BBM on students of the of Riau University. Because the population is large and the number is not known exactly, then in determining the sample using the formula Unknown Populations who get the sample of 135 students. And for the selection of respondents conducted degan use Incidental Sampling sampling method. To answer the hypothesis then use the Independent Samples T Test with the help of SPSS 21 program. Based on comparison of mean GS application score line with mean score of GS application of fuel, it is obtained that mean application score of 4,047 is superior compared to mean score of application of BBM of 4.036 GS Line> GS Bbm comparison of mean score of GO application line with mean score GO of BBM application, obtained that the mean of the Line application score of 4,085 is superior to the mean score of the BBM application of 4,036 GO Line> GO Bbm. Then based on the value of t arithmetic and significance of motive variables and satisfaction of the use of BBM chat application and Line Motif. Obtained t value (0,230) <t table (1,969) or significance (0,818)> 0,05. This means that there is no difference in the motive of using BBM chat application with Line. Satisfaction. Obtained value t count (3.290)> t table (1,969) or significance (0.001) <0.05. This means that there is a difference in the satisfaction of using BBM chat application with Line.Keywords: Motives, Satisfaction, Line and Blackberry Messenger (BBM)
PENGARUH MEDIA SOSIAL INSTAGRAM @wisatadakwahokura TERHADAP MINAT BERKUNJUNG FOLLOWERS Wicaksono, M. Arif; ", Rumyeni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 2: WISUDA OKTOBER 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Social Media Instagram is one of the media that often used in activity in promotion activity through internet in this modern era. Promotional activities is an effort to introduce products to consumers with the aim to achieve the achievement of a positive perspective. The introduction of products through social media instagram is a source of information that can attract interest to consumers. The purpose of this research is to know how much influence of social media instagram Dakwah okura tourism on followers intention to visit with using S-R theory as a grounded theory.This research used methods of quantitative research explanatory approach to the presentation of qualitative analysis. This research was conducted by sending a questionnaire to followers online. Subjects in this research are 92 people who follows social media instagram @wisatadakwahokura and the category is determined based on random sampling. Data collection was obtained through questionnaires and documentation. Data analysis technique in this research is quantitative analysis.The results showed that social media instagram of @wisatadakwahokura impact followers intention to visit. Evidenced by the regression coefficient value of this research is Y = 6.919 + 0.689X. Constant number of 6.919 and the variable coefficient value of social media for 0.689. Meanwhile t 6.919is greater than the t tabel of 1.660, with a significance level of 0.000 is smaller than α = 0,05. According to the “Model Summary” table shows that the value of R = 0.757 and coefficient of determination (Rsquare) is equal to 0.573. the figure shows the understanding that the contribution of the effect of variable social media instagram @wisatadakwahokura on followers intention to visit amounted to 57.30%. Social Media Instagram @wisatadakwahokura effects on followers intention to visit, and the influence of the category “strong”.Keywords: Influence, Instagram, Intention
PENGARUH AKUN INSTAGRAM @hijaberscommunityofficial TERHADAP PENGETAHUAN SYIAR ISLAM DAN FASHION HIJAB PADA FOLLOWERS MUSLIMAH Lestari, Dea; ", Rumyeni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi II Juli - Desember 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Instagram is one of the popular social media today, because Instagram provides many features to facilitate users in communication and Instagram is also a medium that can provide information that can be used by personal, organization, community and others. one of the communities using Instagram is an @hijaberscommunityofficial account. This account is the official Intagram account of the Indonesian hijabers community Hijabers Community, which contains Islamic syiar and fashion hijab. The theory used in this research is Stimulus - Response theory. The purpose of this research is to find out how big influence Instagram @hijaberscommunityofficial account of knowledge syiar Islam and fashion hijab on followers muslimah. This study uses quantitative research methods, with data collection techniques that is through the spread of questionnaires using google docs online to followers account Instagram @hijaberscommunityofficial with the number of samples of 384 determined by random sampling technique. Data analysis technique in this research using explanation statistic technique. The results of this study indicate that the level of Influence Account Instagram @hijaberscommunityofficial Against Knowledge Syiar Islam and Fashion Hijab On Muslimah followers have an enormous effect. It is seen from the simple regression in this research is equal to Y = 3,001 + 0,413X + e. Constant value equal to 3,001 and coefficient of variable of Instagram account value equal to 0,413. Meanwhile t count 24,579 bigger when compared with t table equal to 1,968, with significance level 0.000 smaller than α = 0,05. Based on the heel "Model Summary" shows that the value of R = 0.783, and the coefficient of determination (Rsquare) is equal to 0.613. This figure indicates that the influence of account instagram @hijaberscommunityofficial against the knowledge syiar islam and fashion hijab on Instagram @hijaberscommunityofficial followers of 61.3%. While the rest of 38.7% again influenced by other variables not included in this study.
PENGARUH BLACKBERRY MESSENGER TERHADAP INTERAKSI SOSIAL SISWA SEKOLAH MENENGAH ATAS NEGERI 6 PEKANBARU ANNISA, NURUL; ", RUMYENI
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 1: WISUDA FEBRUARI 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The development of communication technology has resulted a revolution of communications. The communication technology has also made it easy for people to communicate with others. One of the most popular of communications today is BlackBerry Messenger. BlackBerry Messenger is an instant messaging program which is available for BlackBerry smartphone users. BlackBerry Messenger app is one of the facilities that makes BlackBerry becomes attractive enough for people to use. The application attracted the attention of students, so it takes students’ time and interactions that should have been done in person directly. This study aims to determine how much BlackBerry Messenger influence students’ social interaction in SMAN 6 Pekanbaru.The method that was used in this study is a survey explanatory. To collect the data, the authors used questionnaires and documentation. To determine the effect of BlackBerry Messenger on students’ social interaction in SMAN 6 Pekanbaru, the authors used a simple linear regression analysis. Variable X in this study is the BlackBerry Messenger, while variable Y is. The number of samples in this study was 87 students, sample collection technique is random sampling technique. Processing test questionnaires were performed using the Statistics Product and Service Solutions (SPSS) version 16.0.Results of this study demonstrate the effect of influence of BlackBerry Messenger on students’ social interaction in SMAN 6 Pekanbaru is 11.1%. It is based on analysis of the data using a simple linear regression is Y = 12.800 + 0.258 X with t 3262 greater than the t table 1.988 and the significance level is 0.002 less than α = 0.05. Therefore H0 is rejected and H1 is accepted because there is influence or effect of BlackBerry Messenger on students’ social interaction in SMAN 6 PekanbaruKeywords: BlackBerry Messenger, Social Interaction, Student.
PENGARUH IKLAN TELEVISI SAMSUNG GALAXY S4 TERHADAP KEPUTUSAN MEMBELI MASYARAKAT EKONOMI MENENGAH KEATAS DI KECAMATAN UJUNG BATU PRATAMA, NANDA; ", RUMYENI
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 1: WISUDA FEBRUARI 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This research purpose is to know the size of effect of Samsung Galaxy SIV advertising on toward the decision of middle upto high economy class in Ujungbatu Subdistrict. Populations in this research are the society of Ujungbatu Subdistrict as the respondent. Respondent selection process as an object of the research is based on society appraisal in their decision to buy Samsung Galaxy SIV which effected by the advertising. By using Purposive Sampling Technique, from the Slovin Equation, thus this research gains 81 people as respondents. Collecting Data Method is by field research using questioner, inquiry and library research. Data Analysis that used is data analysis using software program SPSS version 16 (validation test and reliability test) and apply likert scaling on the questioner. The result of the research shows that from simple regression analysis (r) the relation between TV advertise (r) is 0.830 and r2(r-square) is 0.690 (69%). These values describe that the effect of advertise on television has a strong effect toward buying decision as much as 69%. The effect of advertise on television trough music or jingle, story board, copy or script, endorsement, slogan, logo has affection for consumer. They get a feeling that the Samsung Galaxy SIV advertise is about a good product, competent. Among respondent above, better response comes after the advertise of Samsung Galaxy SIV in Ujungbatu Subdistrict. Whereas buying decision based on AIDDA theory toward Samsung Galaxy Product is affected after watching advertise on television, valuing and learning the information from that quality product and so it produce a high confidence to buy Handphone Samsung Galaxy SIV.Keywords : Influence, Advertise, Samsung Galaxy S4
PENGARUH MEDIA SOSIAL TWITTER TERHADAP MINAT BACA BERITA ONLINE FOLLOWER AKUN @DETIKCOM DI PEKANBARU MAYANGSARI, RAISHA DWI; ", RUMYENI
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 1: WISUDA FEBRUARI 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Social media is currently quite popular among the people. Same as the mass media, social media can also disseminate information to the public at large. One of social media that is currently popular is twitter. Most Internet users today have twitter which is helps them to interact with each other. The users access the site to get the latest news every week and social media is a place or means to connect people to interact. The mass media present news desirable audience through twitter that the public interest in the online news will increase. The purpose of this research is to determine how much influence social media Twitter on reading online news follower @detikcom in Pekanbaru.The method used in this study is a quantitative method. Researchers collected data using questionnaires and documentation. The location of this research is in Kota Pekanbaru. The number of samples for this study as many as 96 respondents, using sampling techniques unknown population because the population of followers @detikcom in Kota Pekanbaru is not known for certain. To determine the effect of these two variables, researchers used a simple linear regression analysis. While the questionnaire for processing test data, performed using the Statistical Product and Service Solutions ( SPSS ) Windows version 17.Based on a simple linear regression to study the influence of social media Twitter on reading online news follower @detikcom in Kota Pekanbaru, the regression coefficient values obtained in this study is Y = 2.543 + 0.721 X with a significance level of 0.000 and smaller than α = 0.05. While based on the determination test, the result is 50.8 %. That is mean, there is the influence of social media Twitter on reading online news follower @detikcom in Pekanbaru. The percentages show that social media affects the reading Twitter followers to read online news posted by @detikcom account with medium category. That means, the dominant respondents using twitter as a means of receiving information. Twitter also gives benefits to @detikcom to spread the news, so that reading the follower is increasing with the news posted by that user via twitter. Thus, Ho is rejected and Ha accepted.Keywords: Social Media, Online News, Interest
REPRESENTASI PEREMPUAN MODERN DALAM IKLAN 60 TAHUN TEMPO SCAN ", Rumyeni; Al'Amin, Mhd.
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2: WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Gender issue is an old relative issue become a controversy in the society so often inflicts various interpretations and responses that is often less correct about gender. A comprehension about gender becomes a very important meaning for all circle . mainly in gender equality in society.. The figure of women is human subject who is not man who is often presented as an object by the media. There is woman and be become the commodity by the media that become an ideology in an ads on television media for representation. Social construction and culture crystallize becoming an ideology refraction gender. So that this research aims to knowing the representation of woman in advertisment 60 years tempo scan. There is the puspose of this research is to know how the representation of woman in ads 60 years tempo scan.This research uses qualitative research method. Source of data comes from the elements or the elements that be found in ads 60 years tempo scan, and also be obtained from the audiences who have watched the ads 60 years tempo scan and based on the interview by purposive sampling as the supporting data .The results of research shows that (1) the meaning of denotation , these ads represent woman in the public area is same with a man . The equality of gender in this ads is seen clearly between man and woman , it is proved that Indonesian woman is no longer think traditional that thinks the woman work at home take care of her husband and her children in the home , but woman already work professionally .(2) In connotation meaning , this ads is more emphasis on female portrait that show the nature or characteristic of woman in general , advertiser represent woman in a feminine characteristic that is had by the woman themselves .(3) The myth study of this ads is that woman and man are the same the only difference is biologically respectively , but it does not mean woman againsts their nature as woman in general . The next myth is the woman themselves is not apart her nature as a housekeeper and not apart from the domestic are . (4) In ideology study , woman traditionally is in the domestic position because many kinds of cultural factors but in this ads has a reconstruction in the domestic area to the public’s area.Keywords :Representation, ModernWoman, ads 60 Years Tempo Scan