Istijanto, Istijanto
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Factors Affecting Consumers' Intention to Purchase Environmentally Friendly Products: Recycle Furnitures Ardilla Ayu Dewanti Ridwan; Fanny Setiawan; Hizkia Davino Gratia Saragih; Mokhamad Nasyih Aminnulloh; Phillo Putra Guntur Satiadhi; Istijanto
JRB-Jurnal Riset Bisnis Vol 5 No 1 (2021): Oktober
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

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Abstract

Penelitian ini bertujuan untuk menguji secara komprehensif faktor-faktor yang mempengaruhi niat konsumen membeli produk yang ramah lingkungan. Faktor-faktor yang diadopsi dari Model EAPIM yang terdiri dari sikap terhadap lingkungan, norma subyektif terhadap lingkungan, kendali yang dirasakan, kualitas yang dirasakan, dan citra diri; diperluas dengan menambah variabel harga. Konteks yang diteliti adalah produk ramah lingkungan yaitu furnitur daur ulang. Jumlah responden yang terlibat sebanyak 394 orang dan sampel diambil dengan metode konvenien. Metode analisis yang digunakan adalah analisis faktor dan regresi berganda. Hasil penelitian menunjukkan bahwa kualitas produk yang dirasakan, dan harga memiliki pengaruh yang positif terhadap niat membeli konsumen terhadap produk ramah lingkungan. Temuan ini secara teori mengindikasikan bahwa perilaku konsumen terhadap niat membeli lebih banyak dipengaruhi secara individu dibandingkan pengaruh karena norma subyektif dari orang lain. Bagi praktisi, temuan ini sangat berguna dalam merancang strategi bisnis untuk mendorong konsumen membeli produk ramah lingkungan. Kata Kunci: Faktor, Produk Ramah Lingkungan, Niat Membeli, Mebel Daur Ulang
The Factors Influencing Online Food Delivery Usage Intention on Semi-Endemic Period Fionabella Albirra; Michael Joshua Soesapto; Luisa Agata; Adinda Marisskeputri Pribadi; Istijanto; Lydia Apriliani
TIJAB (The International Journal of Applied Business) Vol. 7 No. 2 (2023): NOVEMBER 2023
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v7.I2.2023.44104

Abstract

Background: In 2021, food delivery apps users in Indonesia reached the world highest number amounting 74.4% users. The main reason is the implementation of COVID-19 health protocol in Indonesia which limits outdoor activities. However, the COVID-19 pandemic situation in Indonesia indicates that COVID-19 is in the final phase of moving towards endemic or can be called a Semi-endemic phase since Indonesia government regulations, regarding COVID-19 health protocol, are getting loose by allowing people to do outdoor activities. Objective: This study aims to examine the relationship between the variables in Theory of Planned Behavior (TPB), which consists of; attitude, subjective norms, perceived behavioral control and trust, and perceived risk in predicting online food delivery behavioral intention during the Semi-endemic period in Indonesia. Method: This study adopts a quantitative research which employs 303 respondents who filled out an online questionnaire about food delivery applications usage for three months starting in July 2022. Results: Attitude, perceived behavioral control, and trust are positively and directly influencing the usage intention, while subjective norms do not. There were two risk variables, namely privacy risk and COVID-19 risk, which had a significant impact on consumers’ online food delivery usage intention. Conclusion: Based on TPB, trust, and risk, this study showed that attitude, perceived behavioral control, trust, COVID-19 risk and privacy risk are significant in influencing online food application usage intentions in Indonesia during the semi-endemic period.   Keywords: online food delivery; online food delivery usage intention; perceived risk; semi endemic; theory of planned behavior.