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PEMANFAATAN APLIKASI TIKTOK SEBAGAI MEDIA PROMOSI UNTUK MENINGKATKAN BRAND AWARENESS (STUDI KASUS PADA PT. ES TEH INDONESIA) Novalia, Novalia; Syifa, Annisa; Balqis, Anisa; Ramadhana, Alifa
Jurnal Akrab Juara Vol 6 No 4 (2021)
Publisher : Yayasan Akrab Pekanbaru

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Abstract

Penelitian ini berusaha untuk mengetahui dan mengkaji adanya peningkatan brand awareness dengan serangkaian aktivitas promotion mix melalui pemanfaatan aplikasi Tik Tok pada produk Es Teh Indonesia. Pendekatan dalam penelitian ini adalah kualitatif dengan metode studi kasus dan menggunakan teknik wawancara, observasi di lapangan, serta dokumentasi. Objek dari penelitian ini adalah peningkatan peningkatan kesadaran merek/ brand awareness pada konsumen Es Teh Indonesia yang dicapai dengan implementasi dari bauran promosi melalui pemanfaatan aplikasi dan akun Tik Tok Es Teh Indonesia. Subjek dari penelitian ini yaitu aplikasi dan akun Tik Tok yang merepresentasikan produk Es Teh Indonesia. Key informant dan informant yang dipilih pada penelitian ini yaitu praktisi dan pemerhati komunikasi pemasaran. Hasil dari penelitian ini menunjukkan bahwa Es Teh Indonesia menggunakan bauran promosi diantaranya seperti Periklanan, personal selling, sales promotion, direct marketing, dan social media marketing (yang diimplementasikan melalui akun TikTok @estehindonesia). Aktivitas bauran promosi (promotion mix) memberikan exposure pada informasi produk dan program-program promosi sehingga konsumen potensial sadar akan keberadaan Es Teh Indonesia dan terdapat peningkatan kesadaran merek akan Es Teh Indonesia pada konsumen tetapnya
PEMBERDAYAAN MASYARAKAT KAMPUNG CIJANTUR UNTUK MENDAPATKAN AIR BERSIH MELALUI PENERAPAN SALURAN AIR TANPA LISTRIK DENGAN PEMBAGUNAN BENDUNGAN Sari, Santika; Fajriah, Nur; Saputra, Noverdo; Maulana, Wahyu; Hendradi, Alif; Syifa, Annisa; Fadhillah, Azriel
Jurnal Abdi Masyarakat Vol 5, No 1 (2021): Jurnal Abdi Masyarakat November 2021
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jaim.v5i1.1968

Abstract

Cijantur Village is one of the villages located in the highlands of Rabak Village, Rumpin District, Bogor Regency. This village is one of the areas experiencing many problems, starting from the access road to this village in poor condition, the main occupation of the residents who do not meet their daily needs and the difficulty of getting clean water because the water source is very far away. Of the many problems faced by Cijantur Village, the most difficult problem for the people of this village is the difficulty of getting clean water because the distance of water sources is very far, especially during the COVID-19 pandemic like now cleanliness has become a very priority thing to avoid from viral exposure. Therefore, we intend to help the people of Cijantur village, Rabak Village, Rumpin District, Bogor Regency to get clean water by building water channels without electricity by building water dams. Clean water is distributed by making water dams at the location of the water source and piped to a clean water storage location that can be accessed by residents. The distribution of water from water sources to residents' water storage locations uses water pressure techniques and differences in water levels. This water distribution technology can be applied to areas where the population has limited technical skills, because the maintenance required is simple and without having to pay electricity costs. The steps of activities that will be carried out in this program are: (1) Program socialization, (2) Preparation of equipment and materials, (3) Making water dams near water sources, (4) Implementation of connecting output pipes from water dams towards the final storage tower (5) Assistance, and (6) Monitoring and evaluation of the implementation of activities. Based on the results of the activities that have been carried out, water can be channeled properly to the final storage tower which is close to the residential location of residents. This can help the residents of Cijantur Village to get clean water so that it can have an impact on the health of residents who are more secure with clean water.