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Herlina Herlina
Institut Informatika Dan Bisnis Darmajaya
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perkembangan minat dan bakat anak-anak cacat d bandar lampung lina, herlina; suri, anggalia wiba
Jurnal Manajemen dan Keuangan Vol 9, No 1 (2011): Jurnal Manajemen dan Keuangan
Publisher : Jurnal Manajemen dan Keuangan

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hasil korelasi sebesar 0.67
ANALISIS PENGARUH KUALITAS JASA, KEPUASAN KONSUMEN DAN LOYALITAS MEREK PADA KONSUMEN KARTU simPATI dan As DI KABUPATEN SLEMAN -, Herlina
Jurnal Manajemen dan Keuangan Vol 5, No 1 (2008): Jurnal Manajemen dan Keuangan
Publisher : Jurnal Manajemen dan Keuangan

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Now days, Industry of telecomunication celluler offered various facilities such as service quality as well as good presentation to give plus value at the service that offered so will create satisfied at the consumer it self which result the loyality at the consumer it self.Service quality, satisfaction and brand loyality at consumer it self in comparison through four service dimensions is reliable dimension, responsive dimension, emphaty dimension and assurance dimension with that methods use average test is Serqual method with test technique wilcoxonmath test, regresion analys, clasical asumtion test and normalitas test.Relation among service quality, consumer satisfaction and brand loyality for company will give deeply effect for market later on.Keywords : service dimension, service quality, consumers satisfaction, brandloyality
ANALISIS POTENSI KEBANGKRUTAN PADA PERUSAHAAN - PERUSAHAAN FARMASI YANG TERDAFTAR DI BEJ DENGAN METODE DISKRIMINAN ALTMAN -, Herlina
Jurnal Manajemen dan Keuangan Vol 7, No 3 (2009): Jurnal Manajemen dan Keuangan
Publisher : Jurnal Manajemen dan Keuangan

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Condition a company to influenced by economics condition in country, in the year 1997 Indonesian experiences economy crisis so that happen rupiah rate value depreciation that push the happening of where prices is tall. this matter causess investor quantity that interesting the capital returns and shift it out country. This conditon is of course causess economics condition more wearyer and company in Indonesia experience difficulty in look for capital addition self so that many company that decry to company it because experience finance difficulty or may even exist a part company that experience bankruptcy.Analysis that used to detect condition companies stay in bankrupt condition, gray area and condition not bankrupt by using method altman: zi = 1,2 x1 + 1,4 x2 + 3.3 x3 + 0.6x4 + 1.0 x5. where is value z-score divided in category that is: value z-score < 1,81 experience bankruptcy, value z-score > 2,99 doesnt experience bankruptcy and value z-score present between 1,81-2,99 gray area.Keyword : bankruptcy, method altman, criteria z-score
PENGARUH PERUBAHAN MEREK NATIONAL MENJADI PANASONIC TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI WILAYAH PEMASARAN KELURAHAN SUMUR BATU TELUK BETUNG UTARA BANDAR LAMPUNG Ratnawati, Eva; -, Herlina
Jurnal Manajemen dan Keuangan Vol 7, No 4 (2009): Jurnal Manajemen dan Keuangan
Publisher : Jurnal Manajemen dan Keuangan

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Rebranding of National to Panasonic is included name, logo, design and slogan changing. Rebranding make the product image changes and the consumer have to recognize the new brand from the brand before. The consumer perception of rebranding will affect the psychological response which performed by buying decision. Problem of the research shown the sales was decreased in market region of Bandar Lampung as long as five years.The research was purposed to know the dominant variable which influence to the consumer buying decision in market region of Kelurahan Sumur Batu Teluk Betung Utara Bandar Lampung. The method of research used descryptif to describe the phenomena. Population of the research is 96 head families in kelurahan Sumur Batu which chosen by cluster sampling. The data analysis used multiple regressionsKeywords: rebranding, consumer buying decision
PENGARUH DAYA BELI MASYARAKAT TERHADAP NILAI PENJUALAN IKAN LELE DI DESA GANJARAN KECAMATAN PAGELARAN KABUPATEN PRINGSEWU (Studi kasus pada Kelompok Pembudidaya Ikan Desa Ganjaran Kecamatan Pagelaran Kabupaten Pringsewu ) Suhardi, Antonius; -, Herlina
Jurnal Manajemen dan Keuangan Vol 8, No 1 (2010): Jurnal Manajemen dan Keuangan
Publisher : Jurnal Manajemen dan Keuangan

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Purchasing power is purchasing decision to get and use goods and service that influenced income factor, taste, and price likes society need to consuming fish. society taste towards fish lele be society income level description to can fulfil the need so that identify society purchasing power increase. purchasing power positive influential and significant towards fish sale value lele.This watchfulness population 452 fish purchases lele that is got from 3.616 fish purchase total lele divided eight sale periods in fish cultivation group (pokda) glorious bud at regency performance district reward village pringsewu that buys fish lele, while sample is determined as much as 82 respondents that is regency performance district reward village society pringsewu that buy fish lele in pokda glorious bud based on method slovin, as to analyzer that used doubled linear regression. doubled linear regression analysis result shows correlation coefficient (r) as big as 0,616 that demo that fish sale value lele influenced by income, price and taste as big as 37,9%. hypothesis shows f count 15,904 > f table 2,76 or significant 0,000 < 0,05 so ho aversed, analysis from test f show society purchasing power that cover income factor, price and influential taste towards fish sale value lele.Keyword : society purchasing power, sale value
PEMAKSIMALAN FUNGSI UTAMA RETAILING ALFAMART MINI MARKET DI BANDAR LAMPUNG -, Herlina
Jurnal Manajemen dan Keuangan Vol 8, No 2 (2010): Jurnal Manajemen dan Keuangan
Publisher : Jurnal Manajemen dan Keuangan

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Retail is an industry based on customers that depend on how to realize what is needed and needed consumer. The purpose of this study is to determine whether there is a positive and significant effect of maximizing the main functions of retailing and is the most dominant factor of maximizing the main functions of retailing. The test results can influence the outcome acount availability of goods sold (X1) of greater than table 3.404 (1.662) means, the results obtained by the availability of goods sold (X1) has a positive and significant influence on the maximization of retailing (Y). acount location (X2) was smaller than table 1.232 (1.662) means, the results obtained by the location (X2) does not affect positively towards maximizing retailing. acount price (X3) of 3.328 which is greater than table (1.662) means, the results obtained by the price (X3) affects positively to maximize retailing. acount promotion (X4) of 1.793 which is greater than table (1.662) means, the results obtained promotion (X4) affects positively to maximize retailing. acount service shop (X5) of -0.437 which is smaller than table (1.662) means, the results obtained by the service shop (X5) does not affect positively towards maximizing retailing.Keywords: Retailing, availability of goods sold, Location, Price, Service Shops, maximizing Retailing.
PENGARUH HARGA KHUSUS SURAT KABAR HARIAN (SKH) LAMPUNG POST TERHADAP MINAT BELI MAHASISWA DI BANDAR LAMPUNG (Studi Pada Mahasiswa IBI Darmajaya) Amanda, Stefani; -, Herlina
Jurnal Manajemen dan Keuangan Vol 9, No 1 (2011): Jurnal Manajemen dan Keuangan
Publisher : Jurnal Manajemen dan Keuangan

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Efforts marketing strategy is intended to maintain the viability of the company, for it is then necessary to determine appropriate marketing strategies for market segmentation SKH Lampung Post can be maintained or enhanced. SKH Lampung post need to establish appropriate marketing strategies for market segmentation can be maintained.The formulation of this research is whether the special price of Lampung Post SKH effect on consumer purchase interest students in Bandar Lampun Darmajaya IBI. This study aims to measure the level of influence of SKH Lampung Post special prices on consumers buying interest IBI Darmajaya students in Bandar Lampung. The method used in this study is descriptive and associative type of research. The research population of 2167 students Darmajaya then sampled 96 respondents.The results obtained by the regression equation is Y = 0.218 +1.380 X means that the variable rates (X) has a positive influence to enthusiasm buys with regression coefficient of 1.380 means if veriabel rates increase by 1 unit then buying interest will increase by 1.380. There are positive and significant influence of the special price (X) SKH Lampung Post on consumer purchase interest student Darmajaya IBI because tcount> ttable ((7.998)> t table (1.662) sig 0.000 <α 0.05.Keyword: Pricing strategy, buying interest
DEVELOPING READING NARRATIVE TEXT MATERIALS FOR EIGHTH GRADERS OF JUNIOR HIGH SCHOOL IMPLEMENTED WITH CHARACTER BUILDING -, Herlina
English Education Journal Vol 2 No 2 (2012)
Publisher : English Education Journal

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Analisis Pengaruh Persepsi Kualitas dan Persepsi Nilai terhadap Loyalitas Konsumen Pengguna Sarana Lapangan Olahraga Futsal di Bandar Lampung Ihsan, Raden Ahmad; -, Herlina
Jurnal Bisnis Darmajaya Vol 1, No 2 (2015): Jurnal Bisnis Darmajaya
Publisher : Institut Informatika Dan Bisnis (IIB) Darmajaya

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The purpose of this research is to determine the influence of quality perception and score perception toward consumers’ loyalty of futsal sport field users in Bandar Lampung.  The problem comes from the futsal field are the number of limited field which is had by the field owner, comfort, facility and venue, futsal field rent price is different at each of different level. It is seen from the condition above therefore the consumers’ perception indicates that consumers’ perception of quality and score perception about Dome sport field that Dome field has many fields compare to other futsal fields. This research used descriptive research type. The population is futsal sport field use analysis result mutiple linear regression means that there is an influence between quality perception and score perception toward consumers’ loyalty of futsal field users in Bandar Lampung. Key Words : Quality Perception, Score Perception, Consumers’ Loyalty
ANALISIS SEGMENTASI TERHADAP KEPUTUSAN PEMBELIAN PRODUK EIGER DI BANDAR LAMPUNG Ahmadi, Nanang Khoirul; -, Herlina
Jurnal Manajemen Magister Darmajaya Vol 3, No 01 (2017): Jurnal Manajemen Magister Darmajaya
Publisher : Jurnal Manajemen Magister Darmajaya

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Purchase decision is strongly affected by consumer behavior so that the purchase decision is needed for selling products. Moreover, the purchase decision is also the consumer behavior in effort to fulfill desire and need. In addition, the purchase decision is the process of deciding the attitude to purchase goods and services so that the consumer behavior needs its process because human experience changes in every moment. Changes directly affect the consumer behavior patterns including geographic, demographic, psychographic, and behavioral factors. The objective of this research was to determine whether the demographic and psychographic segmentation significantly affects the purchase decision on Eiger products in Bandar Lampung. Sample of this research was Eiger product users (550 people) in Bandar Lampung. The type of this research was a quantitative research with CHAID Exhaustive method. The result of this research was that there was an effect between the demographic segmentation and the purchase decision and there was an effect between psychographic segmentation and the purchase decision.Keywords: Segmentation, Purchase Decision
Co-Authors - Indrianawati Ahmadi, Nanang Khoirul Andri Winata Angga Hadiapurwa anggalia wiba suri Antonius Suhardi Besti Lilyana, Besti Emanuel Kristijadi Eva Ratnawati Febrianti, Artika Ayu Ikha Safitri Kurnia Muludi M. Ariza Eka Yusendra Mardiana Mardiana Nanang Shonhadji Nora Idiawati Raden Ahmad Ihsan, Raden Ahmad Rio Kurniawan Rudi Susilana, Rudi Sri Karnila Stefani Amanda SUMARNO Susanti - Udisubakti Ciptomulyono Yulmaini Yulmaini Zuriana Zuriana Zuriana Zuriana