Murwatiningsih -
Gedung C6 Lantai 1 FE Unnes, Kampus Sekaran, Gunungpati, Semarang

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

PENGARUH RISIKO DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MELALUI KEPERCAYAAN KONSUMEN -, Murwatiningsih; Apriliani, Erin Puri
Jurnal Dinamika Manajemen Vol 4, No 2 (2013): September 2013 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Semarang State University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v4i2.2761

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh langsung dan tidak langsung risiko dan harga terhadap keputusan pembelian online melalui kepercayaan, serta pengaruh kepercayaan terhadap keputusan pembelian online. Populasi dalam penelitian ini berjumlah 291 konsumen. Teknik pengambilan sampel yang digunakan adalah random sampling Jumlah sampel sebanyak 74 responden diperoleh menggunakan rumus Slovin. Metode pengumpulan data yaitu kuesioner dan dokumentasi. Metode analisis data yang digunakan adalah analisis jalur. Hasil penelitian menunjukkan bahwa risiko mempengaruhi keputusan pembelian online, harga tidak berpengaruh  terhadap keputusan pembelian online, dan kepercayaan mempengaruhi keputusan pembelian online, serta memediasi pengaruh risiko dan harga terhadap keputusan pembelian online. Simpulan yang diperoleh adalah semakin tinggi kepercayaan konsumen, akan meningkatkan keputusan pembeliannya, meskipun semakin tinggi tingkat risiko yang mungkin muncul dan semakin tinggi harga yang harus dibayarkan konsumen. This research aims at knowing the direct and indirect influence of risk and price to online purchasing decision through trust, and the influence of trust to online purchasing decision. The population of this research is 291 consumers. Slovin formula is used for obtaining 74 respondents as the sample. Questionnaire and documentation are the methods for collecting the data. In analyzing the data, path analysis is applied. The results of this research show that risk influences online purchasing decision, but price does not influence online purchasing decision. Then, trust influences online purchasing decision; and it mediates the influence of risk and price to online purchasing decision. The conclusion of this research is that the higher of consumer’s trust will increase the online purchasing decision although it may make higher risk and higher price for consumers
PENGARUH PENGETAHUAN KEWIRAUSAHAAN, LINGKUNGAN KELUARGA DAN KEPRIBADIAN WIRAUSAHA TERHADAP MINAT BERWIRAUSAHA SISWA KELAS XII SMK SE-KABUPATEN BLORA Nur Syafii, Muhammad Eko; -, Murwatiningsih; Wisika Prajanti, Sucihatiningsih Dian
Journal of Economic Education Vol 4 No 2 (2015): November 2015
Publisher : Journal of Economic Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Minat berwirausaha dipengaruhi oleh beberapa faktor antara lain pengetahuan kewirausahaan, lingkungan keluarga, dan kepribadian wirausaha. Penelitian ini bertujuan untuk mengetahui pengaruh pengetahuan kewirausahaan, lingkungan keluarga, dan kepribadian wirausaha terhadap minat berwiruasaha baik secara parsial maupun simultan. Penelitian ini merupakan penelitian kuantitatif. Populasi dalam penelitian ini adalah seluruh siswa kelas XII SMK se-Kabupaten Blora tahun pelajaran 2014/2015 yang berjumlah 4295 siswa. Sampel diperoleh dengan teknik Cluster Random Sampling sebanyak 366 siswa. Variabel bebas dalam penelitian ini adalah pengetahuan kewirausahaan, lingkungan keluarga, dan kepribadian wirausaha sedangkan variabel terikat adalah minat berwirausaha. Metode pengumpulan data menggunakan angket dan dokumentasi. Metode analisis data menggunakan analisis deskriptif, dan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa (1) pengetahuan kewirausahaan berpengaruh positif terhadap minat berwirausaha, (2) lingkungan keluarga berpengaruh positif terhadap minat berwirausaha, (3) kepribadian wirausaha berpengaruh positif terhadap minat berwirausaha, dan (4) pengetahuan kewirausahaan, lingkungan keluarga dan kepribadian wirausaha berpengaruh positif terhadap minat berwirausaha. The interesting of entrepreneurship is influenced by several factors, among others knowledge entrepreneurial, family environment, and entrepreneurial personality. This research purpose to know effect knowledge entrepreneurial, family environment, and entrepreneurial personality on interest enterpreneurship as partial or simultan. This research is quantitative research. The population in this research were all students of XII class SMK in Blora regency year 2014/2015 amount to 4295 students. The sample was obtained by Cluster Random Sampling technique is 366 students. Independent variable is knowledge entrepreneurial, family environment, and entrepreneurial personality whereas dependent variable is interest entrepreneurship. Methods of data collection using questionnaire and documentation. Methods of data analysis using descriptive analysis, and multiple linier regression analysis. The results showed that (1) knowledge entrepreneurial has positive influence on interest entrepreneurship, (2) family environment has positive influence on interest entrepreneurship, (3) entrepreneurial personality positive influence on interest entrepreneurship and (4) knowledge entrepreneurial, family environment and enterpreneurial personality have influences on interest entrepreneurship.
Pengaruh Risiko dan Harga terhadap Keputusan Pembelian melalui Kepercayaan Konsumen -, Murwatiningsih; Apriliani, Erin Puri
JDM (Jurnal Dinamika Manajemen) Vol 4, No 2 (2013): September 2013 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v4i2.2761

Abstract

This research aims at knowing the direct and indirect influence of risk and price to online purchasing decision through trust, and the influence of trust to online purchasing decision. The population of this research is 291 consumers. Slovin formula is used for obtaining 74 respondents as the sample. Questionnaire and documentation are the methods for collecting the data. In analyzing the data, path analysis is applied. The results of this research show that risk influences online purchasing decision, but price does not influence online purchasing decision. Then, trust influences online purchasing decision; and it mediates the influence of risk and price to online purchasing decision. The conclusion of this research is that the higher of consumers trust will increase the online purchasing decision although it may make higher risk and higher price for consumers