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The Implementation of Interactive Planning To Propose Strategic Solution For Tourism Promotion Rikantini Widiyanti; Narendra Radi Muhammad
Journal of Tourism Sustainability Vol. 1 No. 1 (2021): Sustainable Tourism Development from Rural and Technology Perspective
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.887 KB) | DOI: 10.35313/jtos.v1i1.6

Abstract

Information distribution through digital platform helps business owner improve their performance in promotion to broader market without geographical barriers. Unfortunately, the use of digital platforms still does not meets success performance as marketing tools. Information in digital platform has not provided the update and accurate information of destination. Moreover, it effects in rising potential tourist awareness and experience satisfaction. The purpose of this paper is to investigate the promotional problem that effects tourist awareness of tourism destination and recommend the strategic solution to improve performance by concerning tourism stakeholder involvement. This study introduces creative problem solving as an approach to identify probability source of difficulties and recommend strategy solution of problems faced. Interactive Planning (IP) is proposed to investigate the problem and find the strategic recommendation related to destination promotional activities. A comprehensive strategic based study will enhance strength to previous study. Interview and Focus Group Discussion conducted to fill the information needed qualitatively. Wide-ranging roles by diverse backgrounds from five elements Penta Helix (government, academic, media, business, and community) able to strengthen promotion in integrated information manner. The proposed result that might be able to give effect positive in the long term in promotion of tourism sector.
Pariwisata dalam Krisis: Investigasi Informasi Terkait Risiko, Persepsi Risiko, Kecemasan Perjalanan, dan Niat Perjalanan Wisatawan selama Pandemi COVID-19 Syifaa Novianti; Eko Susanto; Rikantini Widiyanti; Wahyu Rafdinal
Jurnal Ilmiah Pariwisata Vol 26 No 3 (2021): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v26i3.1437

Abstract

This study aims to determine: (1) the effect of risk-related information on risk perception; (2) the effect of risk perception on travel anxiety; (3) the effect of travel anxiety on travel intentions; (4) the effect of related information on travel intentions. The research used is descriptive analysis research with a quantitative approach and assisted by the SmartPLS program. Collecting data by distributing questionnaires with google form. The population in this study were all domestic tourists in Indonesia. The sampling technique used is accidental sampling. The sample is 403 respondents. The results showed that: (1) Information related to risk affects the perception of risk; (2) Perceived risk has a significant effect on travel anxiety; (3) Travel anxiety has a significant effect on travel intentions; (4) Information related to risk has a significant effect on travel intentions. Overall, risk-related information has an important role in influencing tourists' travel intentions. Thus, the role of risk-related information as an external factor becomes important in influencing the psychological factors of tourists during the COVID-19 pandemic. It is hoped that the government can make considerations in rebuilding tourism activities in Indonesia through policies that can support business people and protect the health of tourists and their communities. Keywords: Risk-Related Information, Risk Perception, Travel Anxiety and Travel Intention, Crises, COVID-19 Pandemics