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All Journal Jurnal Manajemen Teori dan Terapan Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Sinar Manajemen Syntax Literate : Jurnal Ilmiah Indonesia KINERJA JURNAL MANAJEMEN AFEBI Economic and Finance Review Primanomics : Jurnal Ekonomi & Bisnis Procuratio : Jurnal Ilmiah Manajemen International Journal of Economics, Business and Accounting Research (IJEBAR) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Devotion: Journal of Research and Community Service Indonesian Journal of Multidisciplinary Science Journal of Social Research Jurnal Ilmu Manajemen Mulawarman (JIMM) Jurnal Ilmu Ekonomi Mulawarman (JIEM) International Journal of Economics and Management Research
Gusti Noorlitaria Achmad
Universitas Mulawarman
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Effect of Transformational and Transactional Leadership Styles on Employee Performance and Its Impact on Quality of Work Life in Oil Processing Companies in Balikpapan Gusti Noorlitaria Achmad; Fitriansyah Fitriansyah
Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 1 (2021): Primannomics : Jurnal Ekonomi & Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v19i1.506

Abstract

This study aims to find out: 1) The Effect of Transformational Leadership Style on Employee Performance of oil processing companies in Balikpapan; 2) Effect of Transactional Leadership Style on Employee Performance of oil processing companies in Balikpapan; 3) Transformational Leadership Style on Quality of Work Life of oil processing companies in Balikpapan; 4) Effect of Transactional Leadership Style on Quality of Work Life of oil processing companies in Balikpapan. This research is a quantitative descriptive study with a total sample of 80 respondent nurses' employees. Data collection techniques using questionnaires and purposive sampling methods. Data analysis techniques in this study used Simple Linear Regression. The results showed the Transformational Leadership Style affects the Employee Performance of oil processing companies in Balikpapan(H1); the Transactional Leadership Style affects the Performance of Employees of oil processing companies in Balikpapan(H2). From these results, it can be concluded that all indicators have a positive and significant effect.
Pengaruh efektifitas iklan televisi Sukmana, Luis Nanda; Achmad, Gusti Noorlitaria; ZA, Saida Zainurossalamia
JURNAL MANAJEMEN Vol 9, No 2 (2017)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (506.194 KB) | DOI: 10.29264/jmmn.v9i2.2477

Abstract

Efektivitas Periklanan dari Penelitian ini terdiri dari kreativitas periklanan, kualitas pesan, dan frekuensi pengiriman. Penelitian ini bertujuan untuk mengetahui dampak efektifitas yang dilibatkan di dalamnya seperti variabel Periklanan Kreativitas, kualitas pesan, dan pandangan frekuensi konsumen membeli Niat juga mengetahui variabel dominan mana yang mempengaruhi Buy Consumer Intentions. Program Penelitian ini menggunakan alat analisis Regresi Linier Berganda SPSS versi 22.0. Populasi penelitian adalah Mahasiswa Politeknik Negeri Samarinda pernah menonton iklan televisi Mie Sedap minimal 3 kali. Pada saat yang sama, sampel yang digunakan untuk Penelitian ini adalah sebanyak 170 responden dengan teknik pengambilan sampel non probability dan metode accidental sampling, yaitu kuesioner untuk pengumpulan data secara spesifik. Hasil penelitian menunjukkan bahwa kreativitas periklanan, kualitas pesan, dan Frequency Advertising signifikan berpengaruh positif terhadap minat membeli konsumen, hal lain yang menjadi kreativitas iklan menjadi variabel dominan yang mempengaruhi minat beli konsumen.
Storytelling Marketing, Content Marketing, and Social Media Marketing on the Purchasing Decision Saida Zainurossalamia ZA; Irsan Tricahyadinata; Robiansyah Robiansyah; Dio Caisar Darma; Gusti Noorlitaria Achmad
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2150

Abstract

The development of technology in the digital age can’t be avoided in today's life. Nowadays social media is increasingly loved by marketers as a tool to introduce or promote their products because of low costs and can reach more audiences. The development of marketing in this digital era shows that consumers not only buy products but the experiences created and the emergence of emotions are also expected by consumers when consuming a product. This study uses multiple linear regression analysis tools and the data used are primary data respondents of users of Shinzu'i UME body mist products. The purpose of this study is to find out whether storytelling marketing, content marketing, and social media marketing have an influence on purchasing decisions of Shinzu'i UME body mist products. The results of this study indicate that storytelling marketing has no effect on purchasing decisions, content marketing has an effect on purchasing decisions, and social media marketing has no influence on purchasing decisions. The low coefficient of determination shown by these three variables in predicting purchasing decisions for Shinzu'i UME body mist products needs to be evaluated in the future.
The influence of brand image, Brand Personality and Brand Experience on Brand Love and Their Impact on Brand Loyalty of Cellular Card Users gusti noorlitaria achmad; syarifah Hudayah; Saida Zainurossalamia ZA; shibghati Mutia Hasanah
AFEBI Economic and Finance Review Vol 5, No 1 (2020)
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47312/aefr.v5i01.457

Abstract

AbstractThe purpose of this research is to know: (1) influence of brand image to brand love (2) influence of brand personality to brand love, (3) influence of brand experience to brand love (4) influence of brand image to brand loyalty (5) influence of brandexperience to brand loyalty, (6) the influence of brand love on brand loyalty. This research was conducted using a sample of 131 people and data are taken by giving respondents structural questionaires. In terms of data analysis, this research used Partial Least Square (PLS)
Kinerja yang dipengaruhi karakteristik individu dan organisasi serta gaya kepemimpinan karyawan swasta Achmad, Gusti Noorlitaria; Pongtuluran, Yonathan
JURNAL MANAJEMEN Vol 11, No 2 (2019)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (305.859 KB) | DOI: 10.29264/jmmn.v11i2.6059

Abstract

Pengukuran Kinerja, Karakteristik Individu dan Komitmen Organisasiona serta Gaya Kepemimpinan tidak terlepas dari dinamika pembangunanyang terus berkembang dengan pesat. Seiring dengan perkembangannya maka banyak permasalahan yang dihadapi oleh setiap organisasi baik yang berbentuk badan usaha milik negara, badan usaha milik daerah, badan usaha milik, maupun bentuk-bentuk badan usaha lainnya. Penelitian ini dilaksanakan untuk menguji pengaruh lingkungan kerja dan karakteristik individu terhadap kinerja karyawan. Tujuan Penelitian menguji dan mengetahui pengaruh secara simultan karakteristik individu, komitmen organisasi dan gaya kepemimpinan terhadap kinerja karyawan swasta di BalikpapanPenelitian ini diharapkan bermanfaat bagi ilmu sumber daya manusia, penelitian ini memiliki konstribusi tehadap pengembangan manajemen dalam kinerja karyawan terutama berkaitan dengan lingkungan kerja dan karakteristik individu dan kepemimpinan. Dalam penelitian ini sebagai populasi adalah seluruh pegawai swasta yang ada di Balikpapan. Variabel bebas yang terdiri dari variabel, Karakteristik Individu, Komitmen Organisasi dan Gaya Kepemimpinan berpengaruh positif dan signifikan terhadap variabel kinerja Karyawan Swasta di Balikpapan. Secara parsial variabel Gaya Kepemimpinan yang berpengaruh dominan terhadap kinerja Karyawan Swasta di Balikpapan dimana nilai t hitungnya paling besar dibandingkan variabel Karakteristik Individu dan Komitmen Organisasi. Dengan demikian hipotesis kedua yang menyatakan Gaya Kepemimpinan yang berpengaruh dominan terhadap kinerja Karyawan Swasta di Balikpapan diterima.
INFLUENCE OF ORGANIZATIONAL LEADERSHIP AND COMMITMENT AND WORK ABILITY TO MOTIVATION AND PERFORMANCE EMPLOYEE'S EMPLOYEE, EDUCATION AND REGIONAL TRAINING IN THE CITY OF SAMARINDA Nurhikmah, Nurhikmah; Iskandar, Rusdiah; Achmad, Gusti Noorlitaria
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 02 (2020): IJEBAR, VOL. 04 ISSUE 02, JUNE 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i02.1056

Abstract

Data analysis method that will be used is Stuctural Equation Modeling analysis. In this study data analysis using PLS approach. PLS is a model of SEM equations based on components or variants. Population in this research is all employees of Agency Personnel, Education and Training Area of Samarinda City. The results showed that; Leadership gives a negative influence on motivation, leadership does not have a significant effect on motivation, Leadership gives a positive influence on performance, leadership gives no significant effect on performance, organizational commitment has a positive influence on motivation, organizational commitment does not have a significant effect on motivation, organizational commitment has a negative influence on performance, organizational commitment does not have a significant effect on performance, work ability has a positive influence on motivation, work ability provides significant influence on motivation, work ability gives a positive influence on performance, work ability provides insignificant influence on performance, motivation has a positive influence on performance, motivation has a significant influence on the performance.
EFFECT OF ADVERTISING MESSAGE AND CUSTOMER TRUST AND ATTITUDES CONSUMERS ON PURCHASE DECISIONS SERVICES AND COSTUMER LOYALTY IN USING SERVICES PERTAMINA HOSPITAL IN BALIKPAPAN Achmad, Gusti Noorlitaria; Rahmawati, Rahmawati
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 02 (2020): IJEBAR, VOL. 04 ISSUE 02, JUNE 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i02.1057

Abstract

This study aims to determine the effect of the influence of advertising messages, consumer trust and consumer attitudes towards the purchase decisions services and consumer loyalty in using Pertamina Hospital services in Balikpapan. Data analysis tools used in this study are Partial Least Square (PLS) with the help of SmartPLS 3.0 software The results of this study indicate: (1) Advertising messages have a positive and significant effect on consumer decisions, (2) Advertising messages has a positive and significant effect on Customer Loyalty, (3) Consumer Trust has a positive and significant effect on Purchase decisions, (4) Customer Trust has a positive and significant effect on Customer Loyalty, (5) Consumer Attitude has a negative and insignificant effect on Purchase decisions Services, (6) Consumer Attitude has a positive and significant influence on Customer Loyalty, (7) Decision on Using RSPB Services gives positive and significant influence on Customer loyalty.
THE EFFECT OF CUSTOMER VALUE AND CUSTOMER TRUST ON SATISFACTION AND CUSTOMER LOYALTY PT SAMATOR GAS INDUSTRI SAMARINDA SEBERANG Putra, Indra Permana Kusuma; Hudayah, Syarifah; Achmad, Gusti Noorlitaria
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 02 (2020): IJEBAR, VOL. 04 ISSUE 02, JUNE 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i02.1048

Abstract

In this study involving consumers PT Samator Gas Industri Samarinda Seberang. In this study, a sample of 120 respondents was used to see customer satisfaction and customer loyalty. The data analysis used by the author is the Structural Equation Model (SEM). Hypothesis testing is done by multivariate analysis carried out through the SmartPLS program. Data analysis through partial Least Square (PLS) is done through two stages, namely: First, Assessing the outer model or measurement model. Second, assess the inner model or structural model. The results showed that Customer value had a significant positive effect on customer satisfaction, Customer trust had a significant positive effect on customer satisfaction, Customer value had a significant positive effect on loyalty, Customer trust had a significant positive effect on loyalty, Satisfaction had a non-significant positive effect on loyalty on PT Samator Gas Samarinda Industry Opposite.
THE INFLUENCE OF PERSONALITY AND ORGANIZATIONAL COMMITMENT AND WORK ENGAGEMENT TO EMPLOYEE SATISFACTION AND EMPLOYEE PERFORMANCE DPRD SAMARINDA CITY Fakhruddin, Fuad; Ilmi, Zainal; Achmad, Gusti Noorlitaria
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 02 (2020): IJEBAR, VOL. 04 ISSUE 02, JUNE 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i02.1049

Abstract

In this study involving Civil Servants in Samarinda City DPRD. In this study, to see the performance of employees used a sample of 82 respondents. The data analysis used by the author is the Structural Equation Model (SEM). Hypothesis testing is done by multivariate analysis carried out through the SmartPLS program. Data analysis through partial Least Square (PLS) is done through two stages, namely: First, Assessing the outer model or measurement model. Second, assess the inner model or structural model. The results showed that Personality had a positive influence on employee job satisfaction, organizational commitment had a positive influence on employee job satisfaction, work engagement gave a positive effect on satisfaction, Personality had a positive influence on employee performance, organizational commitment had a positive influence on employee performance, work engagement provide a positive influence on employee performance, job satisfaction has a positive influence on the performance of employees of the Samarinda City Regional Representative Council. Keywords: Personality, Organizational Commitment, Work Engagement, Job Satisfaction, Employee Performance
Pengaruh trust costomer dan perceived easeofuse serta buying decision dan repurchase intention Sumarni, Sumarni; Hidayati, Tetra; Noorlitaria Achmad, Gusti
JURNAL MANAJEMEN Vol 13, No 1 (2021)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jmmn.v13i1.8560

Abstract

Penelitian ini bertujuan untuk menguji apakah pengaruh trust costomer dan perseived ease ofuse terhadap perseived usefulness dan repurchase intention. Variabel bebas dalam penelitian ini adalah trust costomer dan perceived ease ofuse dan perceived usefulness Sementara variabel terikat adalah buying decision dan repurchase intention. Penelitian ini dilakukan pada pengguna jasa pesan antar melalui aplikasi ojek online yang terdiri dari 100 responden. Analisis data menggunakan teknik analisis PLS (Parsial Least Square). Hasil penelitian ini menunjukkan bahwa Trust costomer berpengaruh positif dan tidak signifikan terhadap Buying decision, Hasil penelitian ini menunjukkan bahwa Perceived ease ofuse berpengaruh positif dan tidak signifikan terhadap Buying Decision, Hasil penelitian ini menunjukkan bahwa Perceived usefulness berpengaruh positif dan signifikan terhadap Buying Decision, Hasil penelitian ini menunjukkan bahwa Trust Costomer berpengaruh Negatif dan tidak signifikan terhadap Repuchase intention, Hasil penelitian ini menunjukkan bahwa Perceived ease ofuse berpengaruh positif dan tidak signifikan terhadap Repuchase intention, Hasil penelitian ini menunjukkan bahwa Perceived usefulness berpengaruh yang positif dan tidak signifikan terhadap Repuchase intention, Hasil penelitian ini menunjukkan bahwa Buying Decision berpengaruh positif dan tidak signifikan terhadap Repuchase intention.
Co-Authors Abdurobbi Robi Jibril Adinda N Nisha Aditya Pratama Adjie Sofyan Ali Ahmad Yasin Andriya Risdwiyanto Ashar Ashar Asta Kinan Prayoga Aulia Fitriani Ayu Dita Sari Cakranegara, Pandu Adi Cantika Virgores Citra Saraswati Dewi Masithah Dewi Nur Septyarini Dewi Sartika Dinata, Andi Irma Dio Caisar Darma Doddy Adhimursandi Dolly Martin Jenau Eddy Trioko Eko Agus Supian Eny Rochaida Fadillah Ridho Pangestu fajar rahmadi Fakhruddin, Fuad Fauzi Arham Fitria Rachmatiah Fitriansyah Fitriansyah Fitriansyah Fitriansyah Fuad Fakhruddin Gloria Rochelly Situmorang Gozali, Lutfi Ahmad Herning Indriastuti I Ketut Sudiana I Nyoman Tri Sutaguna Ikawati, Kartina Indah Purnamasari Indra Permana Kusuma Putra Indra Suyoto Kurniawan Irsan Tricahyadinata Jusuf Kuleh Jusuf Kuleh Krisdayanti Krisdayanti Kuleh, Yohanes Lisa Indah Pertiwi Luis Nanda Sukmana Masfah Masfah Meidhita Meissy Amalia Michael Hadjaat Mochamad Ridwan Mohamad Hendriyanto Mohammad Wasil Mohammad Wasil Muhammad Arik Azhar MUHAMMAD HATTA NURHIDAYAT Muhammad Muhammad Wasil Muhammad Saleh Muhammad Wasil Muhammad Wasil Muhammad Yusuf Nabila Nur Fajrina Nansi Rianindita Nengah Mekka Sucia Noviana Nova Tita Sari Nurhikmah Nurhikmah Ovita Charolina Pamasang S Siburian Prof. Dr. Suharno, MM Putra, Indra Permana Kusuma Rahmawati Rahmawati Rahmawati, Rahmawati Revi Sesario Robiansyah Robiansyah Rudiansyah Rudiansyah Rusdiah Iskandar shibghati Mutia Hasanah shibghati Mutia Hasanah shibghati Mutia Hasanah Sinaga, Unggul Raga Tua Siregar, Ade Perdana Sri Mintarti Sri Wahyuni Suharno Suharno Sukisno S. Riadi Sukisno S. Riadi Sukisno S. Riadi Sukmana, Luis Nanda Sulistiyowati Sulistiyowati Sumarni Sumarni Sumarni Sumarni Syahidul Syahidul Syarifah Hudayah Teguh Setiawan Wibowo Theresia Militina Theresia Militina TRI SUTRISNO Untung Hayati Wiryawan, Dedik Wiwik Suyanti Yonathan Pongtuluran Yonathan Pongtuluran Yonathan Pongtuluran Yusniar Yusniar ZA, Saida Zainurossalamia Zainal Ilmi Zainal Ilmi Zarina Zulkifli