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All Journal Jurnal Manajemen Teori dan Terapan Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Sinar Manajemen Syntax Literate : Jurnal Ilmiah Indonesia Kinerja: Jurnal Ekonomi dan Manajemen JURNAL MANAJEMEN AFEBI Economic and Finance Review Primanomics : Jurnal Ekonomi & Bisnis Procuratio : Jurnal Ilmiah Manajemen International Journal of Economics, Business and Accounting Research (IJEBAR) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Devotion: Journal of Research and Community Service Indonesian Journal of Multidisciplinary Science Journal of Social Research Jurnal Ilmu Manajemen Mulawarman (JIMM) Jurnal Ilmu Ekonomi Mulawarman (JIEM) International Journal of Economics and Management Research
Gusti Noorlitaria Achmad
Universitas Mulawarman
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Pengaruh efektifitas iklan televisi Sukmana, Luis Nanda; Achmad, Gusti Noorlitaria; ZA, Saida Zainurossalamia
JURNAL MANAJEMEN Vol 9, No 2 (2017)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (506.194 KB) | DOI: 10.29264/jmmn.v9i2.2477

Abstract

Efektivitas Periklanan dari Penelitian ini terdiri dari kreativitas periklanan, kualitas pesan, dan frekuensi pengiriman. Penelitian ini bertujuan untuk mengetahui dampak efektifitas yang dilibatkan di dalamnya seperti variabel Periklanan Kreativitas, kualitas pesan, dan pandangan frekuensi konsumen membeli Niat juga mengetahui variabel dominan mana yang mempengaruhi Buy Consumer Intentions. Program Penelitian ini menggunakan alat analisis Regresi Linier Berganda SPSS versi 22.0. Populasi penelitian adalah Mahasiswa Politeknik Negeri Samarinda pernah menonton iklan televisi Mie Sedap minimal 3 kali. Pada saat yang sama, sampel yang digunakan untuk Penelitian ini adalah sebanyak 170 responden dengan teknik pengambilan sampel non probability dan metode accidental sampling, yaitu kuesioner untuk pengumpulan data secara spesifik. Hasil penelitian menunjukkan bahwa kreativitas periklanan, kualitas pesan, dan Frequency Advertising signifikan berpengaruh positif terhadap minat membeli konsumen, hal lain yang menjadi kreativitas iklan menjadi variabel dominan yang mempengaruhi minat beli konsumen.
Kinerja yang dipengaruhi karakteristik individu dan organisasi serta gaya kepemimpinan karyawan swasta Achmad, Gusti Noorlitaria; Pongtuluran, Yonathan
JURNAL MANAJEMEN Vol 11, No 2 (2019)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (305.859 KB) | DOI: 10.29264/jmmn.v11i2.6059

Abstract

Pengukuran Kinerja, Karakteristik Individu dan Komitmen Organisasiona serta Gaya Kepemimpinan tidak terlepas dari dinamika pembangunanyang terus berkembang dengan pesat. Seiring dengan perkembangannya maka banyak permasalahan yang dihadapi oleh setiap organisasi baik yang berbentuk badan usaha milik negara, badan usaha milik daerah, badan usaha milik, maupun bentuk-bentuk badan usaha lainnya. Penelitian ini dilaksanakan untuk menguji pengaruh lingkungan kerja dan karakteristik individu terhadap kinerja karyawan. Tujuan Penelitian menguji dan mengetahui pengaruh secara simultan karakteristik individu, komitmen organisasi dan gaya kepemimpinan terhadap kinerja karyawan swasta di BalikpapanPenelitian ini diharapkan bermanfaat bagi ilmu sumber daya manusia, penelitian ini memiliki konstribusi tehadap pengembangan manajemen dalam kinerja karyawan terutama berkaitan dengan lingkungan kerja dan karakteristik individu dan kepemimpinan. Dalam penelitian ini sebagai populasi adalah seluruh pegawai swasta yang ada di Balikpapan. Variabel bebas yang terdiri dari variabel, Karakteristik Individu, Komitmen Organisasi dan Gaya Kepemimpinan berpengaruh positif dan signifikan terhadap variabel kinerja Karyawan Swasta di Balikpapan. Secara parsial variabel Gaya Kepemimpinan yang berpengaruh dominan terhadap kinerja Karyawan Swasta di Balikpapan dimana nilai t hitungnya paling besar dibandingkan variabel Karakteristik Individu dan Komitmen Organisasi. Dengan demikian hipotesis kedua yang menyatakan Gaya Kepemimpinan yang berpengaruh dominan terhadap kinerja Karyawan Swasta di Balikpapan diterima.
INFLUENCE OF ORGANIZATIONAL LEADERSHIP AND COMMITMENT AND WORK ABILITY TO MOTIVATION AND PERFORMANCE EMPLOYEE'S EMPLOYEE, EDUCATION AND REGIONAL TRAINING IN THE CITY OF SAMARINDA Nurhikmah, Nurhikmah; Iskandar, Rusdiah; Achmad, Gusti Noorlitaria
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 02 (2020): IJEBAR, VOL. 04 ISSUE 02, JUNE 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i02.1056

Abstract

Data analysis method that will be used is Stuctural Equation Modeling analysis. In this study data analysis using PLS approach. PLS is a model of SEM equations based on components or variants. Population in this research is all employees of Agency Personnel, Education and Training Area of Samarinda City. The results showed that; Leadership gives a negative influence on motivation, leadership does not have a significant effect on motivation, Leadership gives a positive influence on performance, leadership gives no significant effect on performance, organizational commitment has a positive influence on motivation, organizational commitment does not have a significant effect on motivation, organizational commitment has a negative influence on performance, organizational commitment does not have a significant effect on performance, work ability has a positive influence on motivation, work ability provides significant influence on motivation, work ability gives a positive influence on performance, work ability provides insignificant influence on performance, motivation has a positive influence on performance, motivation has a significant influence on the performance.
EFFECT OF ADVERTISING MESSAGE AND CUSTOMER TRUST AND ATTITUDES CONSUMERS ON PURCHASE DECISIONS SERVICES AND COSTUMER LOYALTY IN USING SERVICES PERTAMINA HOSPITAL IN BALIKPAPAN Achmad, Gusti Noorlitaria; Rahmawati, Rahmawati
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 02 (2020): IJEBAR, VOL. 04 ISSUE 02, JUNE 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i02.1057

Abstract

This study aims to determine the effect of the influence of advertising messages, consumer trust and consumer attitudes towards the purchase decisions services and consumer loyalty in using Pertamina Hospital services in Balikpapan. Data analysis tools used in this study are Partial Least Square (PLS) with the help of SmartPLS 3.0 software The results of this study indicate: (1) Advertising messages have a positive and significant effect on consumer decisions, (2) Advertising messages has a positive and significant effect on Customer Loyalty, (3) Consumer Trust has a positive and significant effect on Purchase decisions, (4) Customer Trust has a positive and significant effect on Customer Loyalty, (5) Consumer Attitude has a negative and insignificant effect on Purchase decisions Services, (6) Consumer Attitude has a positive and significant influence on Customer Loyalty, (7) Decision on Using RSPB Services gives positive and significant influence on Customer loyalty.
THE EFFECT OF CUSTOMER VALUE AND CUSTOMER TRUST ON SATISFACTION AND CUSTOMER LOYALTY PT SAMATOR GAS INDUSTRI SAMARINDA SEBERANG Putra, Indra Permana Kusuma; Hudayah, Syarifah; Achmad, Gusti Noorlitaria
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 02 (2020): IJEBAR, VOL. 04 ISSUE 02, JUNE 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i02.1048

Abstract

In this study involving consumers PT Samator Gas Industri Samarinda Seberang. In this study, a sample of 120 respondents was used to see customer satisfaction and customer loyalty. The data analysis used by the author is the Structural Equation Model (SEM). Hypothesis testing is done by multivariate analysis carried out through the SmartPLS program. Data analysis through partial Least Square (PLS) is done through two stages, namely: First, Assessing the outer model or measurement model. Second, assess the inner model or structural model. The results showed that Customer value had a significant positive effect on customer satisfaction, Customer trust had a significant positive effect on customer satisfaction, Customer value had a significant positive effect on loyalty, Customer trust had a significant positive effect on loyalty, Satisfaction had a non-significant positive effect on loyalty on PT Samator Gas Samarinda Industry Opposite.
THE INFLUENCE OF PERSONALITY AND ORGANIZATIONAL COMMITMENT AND WORK ENGAGEMENT TO EMPLOYEE SATISFACTION AND EMPLOYEE PERFORMANCE DPRD SAMARINDA CITY Fakhruddin, Fuad; Ilmi, Zainal; Achmad, Gusti Noorlitaria
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 02 (2020): IJEBAR, VOL. 04 ISSUE 02, JUNE 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i02.1049

Abstract

In this study involving Civil Servants in Samarinda City DPRD. In this study, to see the performance of employees used a sample of 82 respondents. The data analysis used by the author is the Structural Equation Model (SEM). Hypothesis testing is done by multivariate analysis carried out through the SmartPLS program. Data analysis through partial Least Square (PLS) is done through two stages, namely: First, Assessing the outer model or measurement model. Second, assess the inner model or structural model. The results showed that Personality had a positive influence on employee job satisfaction, organizational commitment had a positive influence on employee job satisfaction, work engagement gave a positive effect on satisfaction, Personality had a positive influence on employee performance, organizational commitment had a positive influence on employee performance, work engagement provide a positive influence on employee performance, job satisfaction has a positive influence on the performance of employees of the Samarinda City Regional Representative Council. Keywords: Personality, Organizational Commitment, Work Engagement, Job Satisfaction, Employee Performance
Pengaruh trust costomer dan perceived easeofuse serta buying decision dan repurchase intention Sumarni, Sumarni; Hidayati, Tetra; Noorlitaria Achmad, Gusti
JURNAL MANAJEMEN Vol 13, No 1 (2021)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jmmn.v13i1.8560

Abstract

Penelitian ini bertujuan untuk menguji apakah pengaruh trust costomer dan perseived ease ofuse terhadap perseived usefulness dan repurchase intention. Variabel bebas dalam penelitian ini adalah trust costomer dan perceived ease ofuse dan perceived usefulness Sementara variabel terikat adalah buying decision dan repurchase intention. Penelitian ini dilakukan pada pengguna jasa pesan antar melalui aplikasi ojek online yang terdiri dari 100 responden. Analisis data menggunakan teknik analisis PLS (Parsial Least Square). Hasil penelitian ini menunjukkan bahwa Trust costomer berpengaruh positif dan tidak signifikan terhadap Buying decision, Hasil penelitian ini menunjukkan bahwa Perceived ease ofuse berpengaruh positif dan tidak signifikan terhadap Buying Decision, Hasil penelitian ini menunjukkan bahwa Perceived usefulness berpengaruh positif dan signifikan terhadap Buying Decision, Hasil penelitian ini menunjukkan bahwa Trust Costomer berpengaruh Negatif dan tidak signifikan terhadap Repuchase intention, Hasil penelitian ini menunjukkan bahwa Perceived ease ofuse berpengaruh positif dan tidak signifikan terhadap Repuchase intention, Hasil penelitian ini menunjukkan bahwa Perceived usefulness berpengaruh yang positif dan tidak signifikan terhadap Repuchase intention, Hasil penelitian ini menunjukkan bahwa Buying Decision berpengaruh positif dan tidak signifikan terhadap Repuchase intention.
THE INFLUENCE OF WHATSAPP ADVERTISEMENT ON PURCHASE DECISION TO INCREASE SALES OF LOCAL CULINARY PRODUCTS IN COVID-19 PANDEMIC PERIOD Achmad, Gusti Noorlitaria; Adhimursandi, Doddy; Rahmawati, Rahmawati
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 4 (2020): IJEBAR, VOL. 4, ISSUE 04, DECEMBER 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i4.1548

Abstract

This study examined the Influence of Online advertisement Via WhatsApp consisting of attitude towards the ad, ad recall and click through rates, against the decision of the purchase for the increased sales of Local Culinary Products. The purpose of this research was to describe the activity of young culinary entrepreneurs in social media that is WhatsApp the current phenomenon of increased numbers of their accounts as well as how much influence the activity of the young culinary entrepreneurs on WhatsApp can increase sales of local culinary products. With the right marketing activities on WhatsApp can be beneficial against purchasing decisions so that it will enhance local culinary products sales. This research use questionnaire as a research instrument to get the data from the consumer donut JCO. In this study the respondent's criteria are that respondents must be followers, and never eat the product by the number of samples planned is 100 people. Analysis tools that will be used Multiple Linear Regression is to test the influence of the dependent and independent variables. The results of the data processing have been done the third factor i.e. attitude towards the advertisement, ad recall and click rates are throught to have simultaneous and partial influence against the purchasing decision. Factor Ad Recall is the most dominant factor and Factor Click Through Rates is the factor that has the most influence diminished purchasing decisions
The Effect of Celebrity Endorsers and Advertising Attractiveness on Brand Image and Purchase Decisions for Tokopedia Application Users in Samarinda Ikawati, Kartina; Militina, Theresia; Achmad, Gusti Noorlitaria
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 2 (2021): IJEBAR, VOL. 05 ISSUE 02, JUNE 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i2.2625

Abstract

The increase in internet users in Indonesia creates opportunities for everyone to develop their business potential towards the online realm, especially now that everyone likes practical things without having to struggle to manage time to get their daily needs. That is one of the reasons why e-commerce is popular and growing in Indonesia.Does Celebrity Endorser affect Brand Image; Does Advertising Attractiveness affect Brand Image; Does Celebrity Endorser affect the Purchase Decision; Does Advertising Attractiveness Affect Purchase Decisions; Does Brand Image Affect Purchase Decisions This study aims to analyze and explain the influence of celebrity endorsers and advertising attractiveness on product image and purchase decisions for Tokopedia application users in Samarinda. The sample selection technique used the Total Sampling Approach with a total sample of 119 people. The data collection technique used a closed questionnaire. The analysis was carried out using Partial Least Square (PLS) with the SmartPLS application version 3.8.9 and using SPSS Version 25 to test the validity and reliability of the respondents.
THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY ON CORPORATE IMAGE AND CORPORATE REPUTATION AND IMPLICATIONS FOR PURCHASE INTENTION (Studies in Samarinda AQUA customers) Dinata, Andi Irma; Achmad, Gusti Noorlitaria; ZA, Saida Zainurossalamia
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 4 (2020): IJEBAR, VOL. 4, ISSUE 04, DECEMBER 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i4.1550

Abstract

The purpose of this study was to determine the effect of CSR on corporate image, corporate reputation, and purchase intention. The unit of analysis in this study is the customer AQUA of product in Samarinda. The sample in this study was 120 respondents with accidental sampling with a sampling approach. Data were collected using a questionnaire distributed to respondents, and then analyzed using a questionnaire scale Linkert 5 and using product Static analysis tools and Service Solutions (SPSS) version 17 and Structural Equation Modeling (SEM) AMOS Version 22. The analysis shows that CSR has a significant influence of the company's image, reputation of the company, and does not have a strong influence on purchase intention. Based on the results of data analysis found that the company's image and reputation of the company has a significant impact on purchase intention.
Co-Authors Abdurobbi Robi Jibril Adinda N Nisha Aditya Pratama Adjie Sofyan Ali Ahmad Yasin Andriya Risdwiyanto Ashar Ashar Asta Kinan Prayoga Aulia Fitriani Ayu Dita Sari Cakranegara, Pandu Adi Cantika Virgores Citra Saraswati Dewi Masithah Dewi Nur Septyarini Dewi Sartika Dinata, Andi Irma Dio Caisar Darma Doddy Adhimursandi Dolly Martin Jenau Eddy Trioko Eko Agus Supian Eny Rochaida Fadillah Ridho Pangestu fajar rahmadi Fakhruddin, Fuad Fauzi Arham Fitria Rachmatiah Fitriansyah Fitriansyah Fitriansyah Fitriansyah Fuad Fakhruddin Gloria Rochelly Situmorang Gozali, Lutfi Ahmad Herning Indriastuti I Ketut Sudiana I Nyoman Tri Sutaguna Ikawati, Kartina Indah Purnamasari Indra Permana Kusuma Putra Indra Suyoto Kurniawan Irsan Tricahyadinata Jusuf Kuleh Jusuf Kuleh Krisdayanti Krisdayanti Kuleh, Yohanes Lisa Indah Pertiwi Luis Nanda Sukmana Masfah Masfah Meidhita Meissy Amalia Michael Hadjaat Mochamad Ridwan Mohamad Hendriyanto Muhammad Arik Azhar MUHAMMAD HATTA NURHIDAYAT Muhammad Muhammad Wasil Muhammad Saleh Muhammad Wasil Muhammad Wasil Muhammad Yusuf Nabila Nur Fajrina Nansi Rianindita Nengah Mekka Sucia Noviana Nova Tita Sari Nurhikmah Nurhikmah Ovita Charolina Pamasang S Siburian Prof. Dr. Suharno, MM Putra, Indra Permana Kusuma Rahmawati Alhidayah Rahmawati, Rahmawati Revi Sesario Robiansyah Robiansyah Rudiansyah Rudiansyah Rusdiah Iskandar shibghati Mutia Hasanah shibghati Mutia Hasanah shibghati Mutia Hasanah Sinaga, Unggul Raga Tua Siregar, Ade Perdana Sri Mintarti Sri Wahyuni Suharno Suharno Sukisno S. Riadi Sukisno S. Riadi Sukisno S. Riadi Sukmana, Luis Nanda Sulistiyowati Sulistiyowati Sumarni Sumarni Sumarni Sumarni Syahidul Syahidul Syarifah Hudayah Teguh Setiawan Wibowo Theresia Militina Theresia Militina TRI SUTRISNO Untung Hayati Wasil, Mohammad Wiryawan, Dedik Wiwik Suyanti Yonathan Pongtuluran Yonathan Pongtuluran Yonathan Pongtuluran Yusniar Yusniar ZA, Saida Zainurossalamia Zainal Ilmi Zainal Ilmi Zarina Zulkifli