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All Journal Jurnal Manajemen Teori dan Terapan Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Sinar Manajemen Syntax Literate : Jurnal Ilmiah Indonesia Kinerja: Jurnal Ekonomi dan Manajemen JURNAL MANAJEMEN AFEBI Economic and Finance Review Primanomics : Jurnal Ekonomi & Bisnis Procuratio : Jurnal Ilmiah Manajemen International Journal of Economics, Business and Accounting Research (IJEBAR) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Devotion: Journal of Research and Community Service Indonesian Journal of Multidisciplinary Science Journal of Social Research Jurnal Ilmu Manajemen Mulawarman (JIMM) Jurnal Ilmu Ekonomi Mulawarman (JIEM) International Journal of Economics and Management Research
Gusti Noorlitaria Achmad
Universitas Mulawarman
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Pengaruh display produk dan promosi serta emosi positif terhadap impulse buying Eddy Trioko; Suharno Suharno; Gusti Noorlitaria Achmad
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 6, No 3 (2021): September
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v6i3.5927

Abstract

Fenomena impulse buying merupakan sesuatu yang menarik bagi produsen maupun pengecer, karena merupakan pangsa pasar yang besar dalam pasar modern. Penelitian ini bertujuan : (1) Menganalisis pengaruh display produk terhadap impulse buying. (2) Menganalisis pengaruh promosi terhadap impulse buying. (3) Menganalisis pengaruh emosi positif terhadap impulse buying. Dalam pengumpulan datanya, penelitian ini menganalisis data primer yang dihasilkan dari wawancara langsung dan penyebaran kuesioner pada konsumen yang membeli produk di Matahari Departement Store Mall Lembuswana Samarinda. Hasil Penelitian menunjukkan bahwa (1) Display produk berpengaruh positif terhadap impulse buying. (2) Promosi berpengaruh positif terhadap impulse buying. (3) Emosi positif berpengaruh positif terhadap impulse buying. Sebesar 93% impulse buying dipengaruhi oleh variabel display produk, promosi, dan emosi positif, sisanya yaitu 7% dipengaruhi oleh variabel lain. Dimana variabel promosi menjadi variabel yang paling dominan berpengaruh terhadap impulse buying
Pengaruh Customer Relationship Management dan Kualitas Pelayanan terhadap Kepuasan dan Loyalitas Nasabah pada Bank Konvensional Sinaga, Unggul Raga Tua; Achmad, Gusti Noorlitaria; Kuleh, Yohanes
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : CV. Ridwan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (513.109 KB) | DOI: 10.36418/syntax-literate.v6i5.2690

Abstract

Tujuan dalam penelitian ini adalah untuk membuktikan customer relationship management berpengaruh signifikan terhadap kepuasan, untuk membuktikan kualitas pelayanan berpengaruh signifikan terhadap kepuasan, untuk membuktikan kepuasan berpengaruh signifikan terhadap loyalitas nasabah, untuk membuktikan customer relationship management berpengaruh signifikan terhadap loyalitas nasabah melalui kepuasan, dan untuk membuktikan kualitas pelayanan berpengaruh signifikan terhadap loyalitas nasabah melalui kepuasan. Jenis penelitian ini menggunakan penelitian survei dengan pendekatan kausatif yang mana tujuannya untuk menjelaskan hubungan sebab akibat antara dua variabel atau lebih yang diamati melalui pengujian hipotesis sehingga dapat ditarik kesimpulan. Populasi dalam penelitian ini adalah konsumen pada Bank Umum Konvensional di Samarinda dengan menggunakan teknik purposive sampling dalam pengambilan sampel. Analisa data yang digunakan adalah SEM berbasis covariance dengan bantuan program IBM AMOS 26 dalam pengolahan data. Hasil penelitian ini menunjukkan bahwa customer relationship management berpengaruh negatif dan tidak signifikan terhadap kepuasan, kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan, kepuasan berpengaruh positif dan signifikan terhadap loyalitas nasabah, customer relationship management berpengruh positif dan signifikan terhadap loyalitas nasabah melalui kepuasan, dan kualitas pelayanan berpengaruh positif dan signifikan terhadap loyalitas nasabah melalui kepuasan.
MARKETING STRATEGY FOR INCREASING SALES OF COOKING OIL SHOES IN BAROKAH TRADING BUSINESS I Nyoman Tri Sutaguna; Gusti Noorlitaria Achmad; Andriya Risdwiyanto; Muhammad Yusuf
International Journal of Economics and Management Research Vol. 2 No. 1 (2023): April : International Journal of Economics and Management Research
Publisher : Politeknik Pratama Porwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i1.73

Abstract

In every line of business, strategy is important because it is a series of decisions and actions directed at achieving company goals. More than that, entrepreneurs need a marketing strategy for their business. This is very important because it is a fundamental tool planned to achieve company goals by developing a sustainable competitive advantage through the markets entered and marketing programs used to serve target markets. This research conducted in UD. Barokah which is located in Jatinangor, Sumedang Regency. The phenomenon that occurs is that the monthly target set by the company is not achieved even though several strategies have been implemented. The purpose of this research is to find out the right marketing strategy in increasing the number of sales and being able to survive in the face of competition in basic cooking oil at UD. Barokah, Sumedang District. This research is a field research with a descriptive qualitative approach. Data is obtained from shop owners, employees, and regular customers. Methods of data collection by observation, interviews, and documentation. The approach used in this study is the SWOT analysis approach, which is the systematic identification of various factors to formulate corporate strategy. Based on the results of the analysis of the SWOT diagram and SWOT matrix, it can be seen that Barokah Trading Business is in quadrant I (Aggressive Strategy) and on the SO strategy, where the company's strengths and opportunities are greater than its weaknesses and threats. The SO strategy is the most appropriate strategy for UD. Barokah , while other strategies can be used as alternative strategies for reference and consideration that can develop and increase sales of Barokah Business Trade products . In addition, the Barokah Trading Business can also combine the ST strategy, WO strategy and WT strategy as needed to maximize the marketing strategy implemented. where the strengths and opportunities of the company are greater than the weaknesses and threats. The SO strategy is the most appropriate strategy for UD. Barokah , while other strategies can be used as alternative strategies for reference and consideration that can develop and increase sales of Barokah Business Trade products . In addition, the Barokah Trading Business can also combine the ST strategy, WO strategy and WT strategy as needed to maximize the marketing strategy implemented. where the strengths and opportunities of the company are greater than the weaknesses and threats. The SO strategy is the most appropriate strategy for UD. Barokah , while other strategies can be used as alternative strategies for reference and consideration that can develop and increase sales of Barokah Business Trade products . In addition, the Barokah Trading Business can also combine the ST strategy, WO strategy and WT strategy as needed to maximize the marketing strategy implemented.
Influence of UI, UX and E-Service Quality on Tokopedia Purchase Via Perceived Risk Asta Kinan Prayoga; Gusti Noorlitaria Achmad; Zarina Zulkifli
Journal of Social Research Vol. 2 No. 5 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i5.827

Abstract

The development of technology and information have led to increase shopping activity on many e-commerce, especially in Indonesia. Tokopedia, one of the largest e-commerce in Indonesia, experienced a surge in transactions with high purchasing decisions. A high purchase decision indicates that the product or service has succeeded in attracting the attention of consumers and is related to engagement in choosing and making decisions to buy goods or use services. UI Design, UX Design and e-ServQual are the first aspects consumers feel when opening an application before making a purchase. Therefore, this research was conducted to determine the relationship between UI, UX, e-ServQual, Perceived Risk and Purchase Decision which are used as latent variables of this research. This study adopted a correlational research design and analysis was carried out using PLS-SEM method with SmartPLS 4.0 software. There are 114 respondents with various backgrounds and ages from all over Indonesia who use the Tokopedia mobile application. The results revealed that the factor that most influenced the purchasing decisions was e-ServQual with the indicator "The entire process of using the application is efficient". Furthermore, the factor that most influences perceived risk is UX Design, even though perceived risk does not have a mediating effect on purchasing decisions and become a gap in this study. The study suggested further studies to be conducted to relate the variables.
The influence of instagram marketing, brand ambassador and brand image towards customer satisfaction and customer loyalty on scarlett whitening product Meidhita Meissy Amalia; Gusti Noorlitaria Achmad
KINERJA Vol 20, No 1 (2023): Februari
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jkin.v20i1.12869

Abstract

This study aims to determine the effect of Instagram Marketing, Brand Ambassador, and Brand Image towards Costumer Satisfaction and Customer Loyalty on Scarlett Whitening Product. The data analysis tool used in this study is Partial Least Square with the help of SmartPLS 3.0 software. This research was conducted on people in the city of Samarinda who know and use Scarlett Whitening Product that were discovered by researchers by accident. This study uses a quantitative approach. This study used a sample of 105 respondents. The results of this study indicate: (1) Instagram Marketing has a positive and insignificant effect on Customer Satisfaction. (2) Brand Ambassador has a positive and significant effect on Consumer Satisfaction. (3) Brand Image has a positive and significant effect on Customer Satisfaction. (4) Instagram Mareketing has a positive and insignificant effect on Customer Loyalty. (5) Brand Ambassador has a positive and significant effect on Custome Loyalty. (6) Brand Image has a positive and significant effect on Customer Loyalty. (7) Customer Satisfaction has a positive and significant effect on Customer Loyalty.
Individual Behavior and Transformational Leadership on Innovative Work Behavior and Employee Performance Gloria Rochelly Situmorang; Sukisno S. Riadi; Gusti Noorlitaria Achmad
Indonesian Journal of Multidisciplinary Science Vol. 2 No. 8 (2023): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v2i8.502

Abstract

This research aims to analyze the influence of individual behavior and transformational leadership on innovative work behavior and employee performance at PT Astra International Tbk - HSO Kaltim2. This study uses a quantitative approach and utilized a sample of 128 informants, representing 100% of the total permanent employee population at PT Astra International Tbk - HSO Kaltim 2. The author used SmartPLS version 3.2.9 as the analysis tool and conducted data analysis using PLS in two stages: first, by evaluating the outer model or measurement model, and second, by assessing the inner model or structural model. The results of the research showed that individual behavior had a positive and significant impact on innovative work behavior, transformational leadership had a a positive and significant impact on innovative work behavior, individual behavior had a positive and significant impact on employee performance, transformational leadership had a positive and significant impact on employee performance, and innovative work behavior had a positive and significant effect on employee performance.
Co-Authors Abdurobbi Robi Jibril Adinda N Nisha Aditya Pratama Adjie Sofyan Ali Ahmad Yasin Andriya Risdwiyanto Ashar Ashar Asta Kinan Prayoga Aulia Fitriani Ayu Dita Sari Cakranegara, Pandu Adi Cantika Virgores Citra Saraswati Dewi Masithah Dewi Nur Septyarini Dewi Sartika Dinata, Andi Irma Dio Caisar Darma Doddy Adhimursandi Dolly Martin Jenau Eddy Trioko Eko Agus Supian Eny Rochaida Fadillah Ridho Pangestu fajar rahmadi Fakhruddin, Fuad Fauzi Arham Fitria Rachmatiah Fitriansyah Fitriansyah Fitriansyah Fitriansyah Fuad Fakhruddin Gloria Rochelly Situmorang Gozali, Lutfi Ahmad Herning Indriastuti I Ketut Sudiana I Nyoman Tri Sutaguna Ikawati, Kartina Indah Purnamasari Indra Permana Kusuma Putra Indra Suyoto Kurniawan Irsan Tricahyadinata Jusuf Kuleh Jusuf Kuleh Krisdayanti Krisdayanti Kuleh, Yohanes Lisa Indah Pertiwi Luis Nanda Sukmana Masfah Masfah Meidhita Meissy Amalia Michael Hadjaat Mochamad Ridwan Mohamad Hendriyanto Muhammad Arik Azhar MUHAMMAD HATTA NURHIDAYAT Muhammad Muhammad Wasil Muhammad Saleh Muhammad Wasil Muhammad Wasil Muhammad Yusuf Nabila Nur Fajrina Nansi Rianindita Nengah Mekka Sucia Noviana Nova Tita Sari Nurhikmah Nurhikmah Ovita Charolina Pamasang S Siburian Prof. Dr. Suharno, MM Putra, Indra Permana Kusuma Rahmawati Alhidayah Rahmawati, Rahmawati Revi Sesario Robiansyah Robiansyah Rudiansyah Rudiansyah Rusdiah Iskandar shibghati Mutia Hasanah shibghati Mutia Hasanah shibghati Mutia Hasanah Sinaga, Unggul Raga Tua Siregar, Ade Perdana Sri Mintarti Sri Wahyuni Suharno Suharno Sukisno S. Riadi Sukisno S. Riadi Sukisno S. Riadi Sukmana, Luis Nanda Sulistiyowati Sulistiyowati Sumarni Sumarni Sumarni Sumarni Syahidul Syahidul Syarifah Hudayah Teguh Setiawan Wibowo Theresia Militina Theresia Militina TRI SUTRISNO Untung Hayati Wasil, Mohammad Wiryawan, Dedik Wiwik Suyanti Yonathan Pongtuluran Yonathan Pongtuluran Yonathan Pongtuluran Yusniar Yusniar ZA, Saida Zainurossalamia Zainal Ilmi Zainal Ilmi Zarina Zulkifli