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PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN DAN LOYALITAS PENGGUNA KASMDI KBS Prakosa, Galih Arief; Ciptomulyono, Udisubakti; Achmadi, Fuad
BISMA: Jurnal Bisnis dan Manajemen Vol 11 No 3 (2017)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v11i3.6471

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Abstract: The availability of consumable water is a basic human right. The State Water Supply Company (PDAM) Surya Sembada is the only government institution in charge in providing and managing drinking water facilities and infrastructure in Surabaya. PDAM Surya Sembada provides free fountain drinking (KASM) as their Corporate Social Responsibility (CSR) program that located in various strategic public places in the city including in Surabaya Zoo (KBS). However, there has never been any analysis on the product and service quality of the KASM in KBS. Therefore, the objective of this study is to analyze the effect of product and service quality of the KASM in KBS on user satisfaction and loyalty using Structural Equation Modeling (SEM) with Partial Least Square (PLS) analysis. Results of path coefficient analysis show that product quality affects user satisfaction, but it has no effect on user loyalty. Service quality affects user satisfaction and loyalty. User satisfaction affects user loyalty. It can be concluded that user satisfaction is affected by product and service quality, while user loyalty is affected by service quality and user satisfaction. Keywords: KASM, Product Quality, Service Quality, User Satisfaction, User Loyalty.
MODEL PENILAIAN KONTRAKTOR PADA PROYEK KETENAGALISTRIKAN MENGGUNAKAN METODE AHP DAN FUZZY TOPSIS Kusuma, Dodi Angga; Syairuddin, Bambang; Achmadi, Fuad
BISMA: Jurnal Bisnis dan Manajemen Vol 12 No 3 (2018)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v12i3.8998

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Abstract: The objective of this study is to analyze the contractor assessmentmodel for the electricity project. This study focused on the procurement process ofgoods/services for the construction of a 500 kV Duri Kosambi Gas InsulatedSwitchgear Tegangan Ekstra Tinggi (GISTET). The sample consisted of 2 (two)contractors, i.e., PT CA and PT PCE. Data were analyzed using AHP (AnalyticalHierarchy Process) and Fuzzy TOPSIS (Technique for Order Preference bySimilarity to Ideal Solution) models. Referring to AHP and Fuzzy TOPSIS models,the selection of project contractor was based on 3 (three) main criteria:administration, technical, price, and 10 (ten) sub criteria: financial qualificationdocuments, documents from the bank, list of jobs in the implementation, TKDN,manufacturer's production experience, customer satisfaction certificates, technicalspecifications, brochure and TPG, price quotes, and fairness of offers. The resultsof the assessment showed that PT CA with the value of 0.723 was the bestcontractor for the project.Keywords: Procurement, Electricity Project, AHP, and Fuzzy TOPSIS.Abstrak: Tujuan dari penelitian ini adalah untuk menganalisis model penilaiankontraktor pada proyek ketenagalistrikan. Fokus penelitian adalah pada pemilihanpenyedia barang/jasa untuk pembangunan Gas Insulated Switchgear TeganganEkstra Tinggi (GISTET) 500 kV Duri Kosambi. Metode analisis yang digunakanadalah metode AHP (Analytical Hierarcy Process), dan Fuzzy TOPSIS. Pemilihankontraktor proyek dengan model AHP dan Fuzzy TOPSIS menggunakan 3 (tiga)kriteria utama, yaitu: administrasi, teknis, dan harga, serta 10 (sepuluh) subkriteria, yaitu: dokumen kualifikasi keuangan, dokumen dari bank, daftar pekerjaandalam pelaksanaan, dokumen kualifikasi finansial, TKDN, pengalaman produksipabrikan, surat keterangan kepuasan pelanggan, spesifikasi teknis, brochure danTPG, penawaran harga, dan kewajaran penawaran. Hasil penilaian yang dilakukanmenunjukan bahwa PT CA dengan nilai 0,723 merupakan kontraktor terbaik.Kata Kunci: Pengadaan Barang dan Jasa, Proyek Ketenagalistrikan, AHP, danFuzzy TOPSIS
FORMULASI STRATEGI UNTUK PENGEMBANGAN PASAR INDUSTRI SEMEN DI JAWA TIMUR Naufal, Aulia Fajar; Achmadi, Fuad
BISMA: Jurnal Bisnis dan Manajemen Vol 11 No 2 (2017)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v11i2.6307

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Abstract:The cement industry is facing a new business era as more cement producers joining the domestic market competition that causesthe shift on the existing cement consumption map. This research aims to identify the company’s internal and external factors and to formulate best alternative strategy for the company “A” in facing the market competition in East Java Province. The strategy is formulated by using Strengths Weaknesess Opportunities andThreats(SWOT) analysis, Strategic Position and Action Evaluation (SPACE) and Grand Strategy (GS)matrix continuedby Quantitative Strategic PlanningMatrix (QSPM). Results show thatthe company should use aggressive strategy focusing on market penetration, aggressive promotion, increased selling power, and product development in order to expand the market in East Java Province. Keywords: Strategy Formulation, SWOT Analysis, SPACE, GS Matrix, QSPM.
ANALISIS KUALITAS LAYANAN BONGKAR MUAT DI PT TERMINAL PETIKEMAS SURABAYA DENGAN METODE SERVQUAL DAN QFD Bastian, Endhy; Ratnasari, Vita; Achmadi, Fuad
JURNAL AKUNTANSI DAN MANAJEMEN Vol 2 No 1 (2018): AUGUST
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/amj.v2i1.65

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  PT Terminal Petikemas Surabaya (TPS) has become one of the port services company has been trusted by various Indonesian and international companies in the management of international and domestic containers as well as various other loading and unloading services. PT TPS in providing international container management services is required to adjust its service level in accordance with international standards. Based on the Key Performance Indicator (KPI), the performance of PT TPS compared to some international ports in terms of Trund-Around Time (TRT), Gross Mover Per Hour (GMPH), and Berth Move Per Hour (BMPH) are still far behind with ports in UAE, Asia Pacific and India. The low performance of PT TPS based on the three indicators shows that the quality of service PT TPS still needs to be repaired. In this research, perception analysis and customer expectation with Service Quality (SERVQUAL) method to measure service quality of PT TPS. The gap between perception and customer expectation from Service Quality (SERVQUAL) is improved by Quality Function Deployment (QFD) method. And based on the two analysis, the preparation of strategies that should be applied by PT TPS to improve the quality of service. The results obtained show that all dimensions have satisfaction level “satisfied” which means that customers value the services provided by PT TPS is enough to meet expectations but still not maximal. Furthermore, Cartesius diagram analysis showed that there are 5 indicators that need improvement either immediately. The QFD analysis is performed to determine the recommended improvements on 5 indicators. Indicators that require top priority are indicators related to the competence of officers, especially administrative officers. So the management recommendation is to make Standard Operating Procedure (SOP) for each activity in port for administration officer
Analisis Kepuasan Pelayanan dan Loyalitas Pelanggan dengan Menggunakan Metode Servqual, IPA, dan QFD di Terminal Teluk Lamong Saffan, Dafazal; Syairudin, Bambang; Achmadi, Fuad
Jurnal Bisnis dan Keuangan Vol 3 No 1 (2018): March
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v3i1.412

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Service is a very important element in the effort to increase customer satisfaction and loyalty. Basically, the position of these services is a supporting factor to the service activities of PT Terminal Teluk Lamong. The number of service users who did online booking in counters and complaints in the services provided to encourage researchers to conduct research. The study population was a customer Terminal Teluk Lamong the number 312 company. The total sample of 75 respondents using the sampling method used is purposive sampling and Slovin formula. The analysisused in knowing the fit between the expectations and reality, used models Cartesian diagram. The results of the Cartesius diagram is processed with the House of Quality in QFD. The results of the analysis of SERVQUAL and QFD shows that five (5) top priority in efforts to improve customer satisfaction Terminal Teluk Lamong, namely: (1) evaluate the SOP of the process behandle, (2) adding personel to the clerk TKBM in behandle locations, (3) provide specialized training for officersat the behandle location, (4) Trying to establish a communication network with the Customs, if the service users experiencing problems in the management of NPE, and (5) Increases forklift unit if necessary.
Analisis Kepuasan Pelanggan dalam Rangka Strategi Pemasaran Non-Tender PT Surveyor Indonesia (Persero) Cabang Surabaya Arifin, Mahfud; Syairudin, Bambang; Achmadi, Fuad
Jurnal Bisnis dan Keuangan Vol 3 No 1 (2018): March
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v3i1.419

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This study begins with collecting 73 samples taken with random sampling method from 266 SISUB’s customer. Variable questionnaire covers components and service quality components of the marketing mix. After analysis of data questioner, obtained for value an interest in the things that are desired by customers with average score 3.562. For the average perceived value obtained 3.493. Furthermore, by exposing data in the Cartesian diagram using Importance Performance Analysis (IPA) is known of position the quality of service that has been provided and there are 6 (six) things to be fixed in SISUB services. Framing of Matrix House of Quality (HOQ) is performed as a basicQuality Function Deployment (QFD) which is a method of design in determining the development of quality improvement measures of performance to satisfy customers. Preparation of HOQ carried out through Focus Group Discussion (FGD), the result is expected to improve performance in supporting the Customer Relationship Management (CRM).
Pemilihan Excavator Kelas 50 Ton untuk Usaha Pertambangan Sirtu Galian C Melalui Penerapan Metode Analytical Hierarchy Process (AHP)) Irawan, Dany; Achmadi, Fuad
Jurnal Bisnis dan Keuangan Vol 2 No 2 (2017): October
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v2i2.473

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The selection process of excavator in mine workings of sand & gravel mine type C is one of important process, because in this process, mining industrialist wants an exact and suitable investment with necessary with applying the method and appropriate criteria. The enterprise hope can get the good profit with appropriate method in Excavator selection. The problem of this research is the plan of enterprise for add the capacity of production with buy the excavator 50 ton class as the main loading equipment 20 ton class, so need the study for measure the criteria in selection of excavator. The aim of this research is for help the company for having the appropriate take system and be able to use for the company in investment selection and make more easier to find out the most optimal aspect between the aspects in decision of excavator selection. The method that used as the analysis tool in this study is using AHP (analytical hierarchy process) method with using the comparing of criteria that fixed. From the result of the analysis and alternative decision of excavator about multi attribute, the first position is K excavator (34,4%), the second position is C excavator (33,4%), and the last position is D excavator (32,2%)
Penerapan Sistem Informasi Terintegrasi Untuk Meningkatkan Kinerja UKM Pengrajin Sulam Nursanti, Ellysa; ., Sibut; Achmadi, Fuad; Hapsari, D. P. Anugrahing
Jurnal Teknologi dan Manajemen Industri Vol 4 No 2: Agustus 2018
Publisher : Teknik Industri S-2 Pascasarjana Institut Teknologi Nasional Malang

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UKM Pengrajin Sulam Bhakti Collection bergerak di bidang usaha produksi kerudung, pakaian dan mukena sulam, bordir dan permata serta aplikasi lainnya. UKM ini memiliki sejumlah pengrajin dan staf administrasi yang tersebar di wilayah Malang dan Pasuruan. Pesanan diterima oleh Kantor Malang, dibuatkan perencanaan bahan, desain dan penjadwalan kerja, selanjutnya dikerjakan di Pasuruan. Hasil Produksi dari Pasuruan, dikirimkan kembali ke Malang untuk Proses Finishing dan Pengemasan Pengiriman ke konsumen pemesan. Letak kantor yang berbeda terpisah lokasi kota ini menimbulkan kesulitan komunikasi baik antara pihak UKM dengan konsumen pemesan maupun pihak manajemen UKM dengan karyawan pengrajinnya, penerjemahan desain pemesanan, evaluasi dan kontrol selama proses pengerjaan, sehingga beberapa produk akhir tidak lolos QC internal dan waktu proses pengerjaan melebihi standard jadwal yang ditetapkan. Untuk itu diperlukan suatu sistem terintegrasi yang dapat meningkatkan kinerja UKM secara keseluruhan. Metode yang digunakan dalam perancangan sistem informasi ini adalah identifikasi permasalahan, menentukan system requirement checklist, serta pemodelan sistem informasi yang akan dirancang. Model Data dikembangkan dari Data Flow Diagram (DFD) untuk mengetahui proses aliran informasi dari dan ke setiap entitas yang terhubung. Tahap berikutnya adalah System Development yang melibatkan beberapa database terkait. Hasilnya berupa program aplikasi yang berbasis website. Hasil dari sistem informasi terintegrasi ini adalah peningkatan kinerja UKM Bhakti Collection baik dilihat dari waktu proses yang lebih cepat, kualitas produk yang terjaga, komunikasi dan data pelanggan, data transaksi pemesanan dan penjualan terekam dengan baik dan aman, sehingga diharapkan peningkatan kinerja ini dapat meningkatkan potensi peningkatan revenue bagi UKM dalam jangka panjang.
Pengaruh Strategi Marketing Mix Dan Kualitas Layanan Terhadap Dan Loyalitas Pelanggan (Studi Kasus Pada Bengkel Sugali Nabire) Waromi, Ali; Achmadi, Fuad; Suardika, Ida Bagus
Jurnal Teknologi dan Manajemen Industri Vol 1 No 1: Februari 2015
Publisher : Teknik Industri S-2 Pascasarjana Institut Teknologi Nasional Malang

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Bengkel adalah perusahaan yang memberikan jasa servis kendaraan kepada pelanggang membutuhkan strategi pemasaran untuk memasarkan produknya. Persaingan yang semakin ketat akan membuat para pelaku bisnis menjadi lebih bergairah dalam memberikan pelayanan terhadap konsumen. Tujuan dalam penelitian adalah mengetahui besarnya pengaruh bauran pemasaran terhadap kepuasan konsumen, pengaruh kualitas layanan terhadap kepuasan konsumen, pengaruh bauran pemasaran terhadap loyalitas konsumen pelanggan, pengaruh kualitas layanan terhadap loyalitas konsumen pelanggan dan mengetahui besarnya pengaruh terhadap kepuasan konsumen terhadap loyalitas pelanggan pada Bengkel Sugali Kabupaten Nabire, Teknik Pengumpulan dimulai dengan membuat model hubungan antar konstruk, perancangan kuisioner dan penyebarannya dilanjutkan dengan pengolahan data dengan menggunakan Software Amos Versi 20. dilanjutkan membaca hasil estimasi hubungan antar kosntruk. Jenis penelitian ini adalah penelitian eksplanatoris. Dengan adanya model tersebut maka penulis melakukan penelitian dengan menggunakan SEM (Structural Equation Modelling). Hasil penelitian yang di peroleh bahwa menunjukkan bahwa koefisien regresi dari strategi bauran pemasaran terhadap kepuasan pelanggan bernilai 0,419 dengan C.R. sebesar 4,414 dan p-value <0,001 (lebih kecil dari 0,05), kualitas layanan terhadap kepuasan pelanggan bernilai 0,257 dengan C.R. sebesar 3,951 dan p-value <0,001 (lebih kecil dari 0,05), strategi bauran pemasaran terhadap loyalitas pelanggan bernilai 0,215 dengan C.R. sebesar 3,127 dan p-value 0,002 (lebih kecil dari 0,05), kualitas layanan terhadap loyalitas pelanggan bernilai 0,226 dengan C.R. sebesar 3,771 dan p-value <0,001 (lebih kecil dari 0,05), kepuasan pelanggan terhadap loyalitas pelanggan bernilai 0,408 dengan C.R. sebesar 6,548 dan p-value <0,001 (lebih kecil dari 0,05). Kesimpulan dari penelitian ini menunjukkan bahwa strategi marketing mix, kualitas layanan jika di tingkatkan akan memberikan kepuasan dan meningkat loyalitas pelanggan.
Analisis Peningkatan Penjualan Produk Kain Tenun Ikat dengan Metode Quality Function Deployment (QFD) Setiawan, Gagok; Achmadi, Fuad; Vitasari, Prima
Jurnal Teknologi dan Manajemen Industri Vol 4 No 1: Februari 2018
Publisher : Teknik Industri S-2 Pascasarjana Institut Teknologi Nasional Malang

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Perusahaan Tenun Ikat “PARADILA” adalah perusahaan pembuatan kain dengan alat tenun bukan mesin. Dalam menjalankan bisnisnya, perusahaan menghadapi berbagai kendala, diantaranya persaingan yang semakin ketat, volume produk yang semakin meningkat, maupun perkembangan teknologi yang pesat. Tujuan penelitian ini adalah Menentukan posisi kuadran perusahaan dan menentukan usulan strategi untuk meningkatkan penjualan Produk Kain Tenun Ikat “PARADILLA”. Metode yang digunakan dalam penelitian ini adalah analisis QFD. Hasil penelitian dengan metode QFD menunjukan langkah-langkah mana yang harus didahulukan oleh perusahaan. Usulan perbaikan yang perlu didahulukan adalah rutin mengembangkan desain, variasi dan inovasi baru dengan mengikuti perkembangan zaman. Kemudian mengikuti pameran hingga tingkat nasional serta mengembangkan promosi dan penjualan dengan media internet atau online. Selain itu, pertimbangan untuk mengkaji ulang masalah harga supaya dapat menjangkau segmentasi bawah. Untuk pemberdayaan karyawan, salah satu upaya adalah memberikan pelatihan teknis yang lebih sering dan lebih berkualitas untuk meningkatkan kemampuan para pekerja.