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Pengaruh Green Marketing, Pengetahuan dan Minat Membeli terhadap Keputusan Pembelian Septifani, Riska; Achmadi, Fuad; Santoso, Imam
Jurnal Manajemen Teknologi Vol 13, No 2 (2014)
Publisher : SBM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (9223.11 KB) | DOI: 10.12695/jmt.2014.13.2.6

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Abstrak. Green marketing adalah upaya perusahaan untuk menyediakan produk yang ramah lingkungan bagi konsumen targetnya. Teh siap minum yang dikemas dalam kemasan returnable glass bottling (RGB) merupakan salah satu contoh produk yang ramah lingkungan, dimana kemasannya dapat digunakan kembali setelah proses sterilisasi. Penelitian ini bertujuan mengetahui pengaruh green marketing, pengetahuan dan minat membeli terhadap keputusan pembelian minuman teh dalam kemasan RGB. Instrument utama pengumpulan data adalah kuesioner yang diukur dengan skala likert. Jumlah responden dalam penelitian ini adalah 160 responden yang merupakan konsumen minuman teh dalam kemasan RGB. Metode analisis yang digunakan adalah Structural Equation Modelling(SEM). Hasil penelitian menunjukkan bahwa green marketing, pengetahuan dan minat membeli memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian minuman teh dalam kemasan RGB.Kata Kunci: Green Marketing, Pengetahuan, Minat Membeli, Keputusan Pembelian, Returnable Glass BottlingAbstract. Green marketing is the company's efforts to provide environmentally friendly products to targeted consumers. Ready to drink (RTD) tea in returnable glass bottling (RGB) packaging is one example of environmental friendly product, where the packaging could be reused after sterilization process. This study aimed to determine the effect of green marketing, knowledge and intention to buy towards purchasing decision of RTD tea in RGB. The main instrument of data collection was a questionnaire that was measured by a Likert scale. The number of respondents in this study were160 respondents, consisting of RTD teain RGB consumers in Malang. Data analysis methods used Structural Equation Modelling (SEM). The results showed that, green marketing, knowledge and buying interest has a positive and significant influence on purchasing decision of RTD tea in RGB.Keywords: Green Marketing, Knowledge, Intention to Buy, Purchasing Decision, Returnable Glass Bottling
FORMULASI STRATEGI UNTUK PENGEMBANGAN PASAR INDUSTRI SEMEN DI JAWA TIMUR Naufal, Aulia Fajar; Achmadi, Fuad
BISMA: Jurnal Bisnis dan Manajemen Vol 11 No 2 (2017)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v11i2.6307

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Abstract:The cement industry is facing a new business era as more cement producers joining the domestic market competition that causesthe shift on the existing cement consumption map. This research aims to identify the company’s internal and external factors and to formulate best alternative strategy for the company “A” in facing the market competition in East Java Province. The strategy is formulated by using Strengths Weaknesess Opportunities andThreats(SWOT) analysis, Strategic Position and Action Evaluation (SPACE) and Grand Strategy (GS)matrix continuedby Quantitative Strategic PlanningMatrix (QSPM). Results show thatthe company should use aggressive strategy focusing on market penetration, aggressive promotion, increased selling power, and product development in order to expand the market in East Java Province. Keywords: Strategy Formulation, SWOT Analysis, SPACE, GS Matrix, QSPM.
MODEL PENILAIAN KONTRAKTOR PADA PROYEK KETENAGALISTRIKAN MENGGUNAKAN METODE AHP DAN FUZZY TOPSIS Kusuma, Dodi Angga; Syairuddin, Bambang; Achmadi, Fuad
BISMA: Jurnal Bisnis dan Manajemen Vol 12 No 3 (2018)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v12i3.8998

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Abstract: The objective of this study is to analyze the contractor assessmentmodel for the electricity project. This study focused on the procurement process ofgoods/services for the construction of a 500 kV Duri Kosambi Gas InsulatedSwitchgear Tegangan Ekstra Tinggi (GISTET). The sample consisted of 2 (two)contractors, i.e., PT CA and PT PCE. Data were analyzed using AHP (AnalyticalHierarchy Process) and Fuzzy TOPSIS (Technique for Order Preference bySimilarity to Ideal Solution) models. Referring to AHP and Fuzzy TOPSIS models,the selection of project contractor was based on 3 (three) main criteria:administration, technical, price, and 10 (ten) sub criteria: financial qualificationdocuments, documents from the bank, list of jobs in the implementation, TKDN,manufacturer's production experience, customer satisfaction certificates, technicalspecifications, brochure and TPG, price quotes, and fairness of offers. The resultsof the assessment showed that PT CA with the value of 0.723 was the bestcontractor for the project.Keywords: Procurement, Electricity Project, AHP, and Fuzzy TOPSIS.Abstrak: Tujuan dari penelitian ini adalah untuk menganalisis model penilaiankontraktor pada proyek ketenagalistrikan. Fokus penelitian adalah pada pemilihanpenyedia barang/jasa untuk pembangunan Gas Insulated Switchgear TeganganEkstra Tinggi (GISTET) 500 kV Duri Kosambi. Metode analisis yang digunakanadalah metode AHP (Analytical Hierarcy Process), dan Fuzzy TOPSIS. Pemilihankontraktor proyek dengan model AHP dan Fuzzy TOPSIS menggunakan 3 (tiga)kriteria utama, yaitu: administrasi, teknis, dan harga, serta 10 (sepuluh) subkriteria, yaitu: dokumen kualifikasi keuangan, dokumen dari bank, daftar pekerjaandalam pelaksanaan, dokumen kualifikasi finansial, TKDN, pengalaman produksipabrikan, surat keterangan kepuasan pelanggan, spesifikasi teknis, brochure danTPG, penawaran harga, dan kewajaran penawaran. Hasil penilaian yang dilakukanmenunjukan bahwa PT CA dengan nilai 0,723 merupakan kontraktor terbaik.Kata Kunci: Pengadaan Barang dan Jasa, Proyek Ketenagalistrikan, AHP, danFuzzy TOPSIS
ANALISIS KUALITAS LAYANAN BONGKAR MUAT DI PT TERMINAL PETIKEMAS SURABAYA DENGAN METODE SERVQUAL DAN QFD Endhy Bastian; Vita Ratnasari; Fuad Achmadi
JURNAL AKUNTANSI DAN MANAJEMEN Vol 2 No 1 (2018): Accounting and Management Journal
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/amj.v2i1.65

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PT Terminal Petikemas Surabaya (TPS) has become one of the port services company has been trusted by various Indonesian and international companies in the management of international and domestic containers as well as various other loading and unloading services. PT TPS in providing international container management services is required to adjust its service level in accordance with international standards. Based on the Key Performance Indicator (KPI), the performance of PT TPS compared to some international ports in terms of Trund-Around Time (TRT), Gross Mover Per Hour (GMPH), and Berth Move Per Hour (BMPH) are still far behind with ports in UAE, Asia Pacific and India. The low performance of PT TPS based on the three indicators shows that the quality of service PT TPS still needs to be repaired. In this research, perception analysis and customer expectation with Service Quality (SERVQUAL) method to measure service quality of PT TPS. The gap between perception and customer expectation from Service Quality (SERVQUAL) is improved by Quality Function Deployment (QFD) method. And based on the two analysis, the preparation of strategies that should be applied by PT TPS to improve the quality of service. The results obtained show that all dimensions have satisfaction level “satisfied” which means that customers value the services provided by PT TPS is enough to meet expectations but still not maximal. Furthermore, Cartesius diagram analysis showed that there are 5 indicators that need improvement either immediately. The QFD analysis is performed to determine the recommended improvements on 5 indicators. Indicators that require top priority are indicators related to the competence of officers, especially administrative officers. So the management recommendation is to make Standard Operating Procedure (SOP) for each activity in port for administration officer
PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN DAN LOYALITAS PENGGUNA KASMDI KBS Prakosa, Galih Arief; Ciptomulyono, Udisubakti; Achmadi, Fuad
BISMA: Jurnal Bisnis dan Manajemen Vol 11 No 3 (2017)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v11i3.6471

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Abstract: The availability of consumable water is a basic human right. The State Water Supply Company (PDAM) Surya Sembada is the only government institution in charge in providing and managing drinking water facilities and infrastructure in Surabaya. PDAM Surya Sembada provides free fountain drinking (KASM) as their Corporate Social Responsibility (CSR) program that located in various strategic public places in the city including in Surabaya Zoo (KBS). However, there has never been any analysis on the product and service quality of the KASM in KBS. Therefore, the objective of this study is to analyze the effect of product and service quality of the KASM in KBS on user satisfaction and loyalty using Structural Equation Modeling (SEM) with Partial Least Square (PLS) analysis. Results of path coefficient analysis show that product quality affects user satisfaction, but it has no effect on user loyalty. Service quality affects user satisfaction and loyalty. User satisfaction affects user loyalty. It can be concluded that user satisfaction is affected by product and service quality, while user loyalty is affected by service quality and user satisfaction. Keywords: KASM, Product Quality, Service Quality, User Satisfaction, User Loyalty.
Desain Pengembangan Produk Robot Terbang Tanpa Awak dengan Metode QFD (Quality Function Deployment) Faisal Ashari; Fuad Achmadi
Jurnal SENOPATI : Sustainability, Ergonomics, Optimization, and Application of Industrial Engineering Vol 2, No 2 (2021): Jurnal SENOPATI Vol.2 No.2
Publisher : Institut Teknologi Adhi Tama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31284/j.senopati.2021.v2i2.1462

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Pesawat terbang merupakan suatu kemajuan teknologi dunia yang saat ini perkembangannya semakin pesat, sejak ditemukannya teknologi dalam bidang penerbangan kemajuan teknologi pesawat dunia semakin pesat pula hal ini disebabkan dengan adanya pesawat terbang sehingga koneksi hubungan antara daerah dengan daerah lain di dunia semakin mudah. Perkembangan teknologi robot terbang di Indonesia, terbilang sangat pesat karena dorongan dan dukungan permerintah. Sebagai barometernya adalah suksesnya penyelenggaraan Kontes Robot Terbang Indonesia (KRTI) yang diselenggarakan setiap tahunnya. Dalam kontes tersebut tidak kurang 40 perguruan tinggi besar di Indonesia turut ambil bagian. Namun perkembangan robot tersebut baru sebatas pada kontes dan belum dikembangkan untuk mengatasi masalah-masalah yang lebih riil terutama dalam dunia industri. Permasalahan yang terjadi selama ini dalam penentuan konsep desain pesawat tanpa awak untuk memenuhi kriteria dari panitia kontes robot terbang Indonesia. Dalam hal ini akan dicoba untuk menentukan konsep desain pesawat tanpa awak menggunakan metode QFD ( Quality Function Deployment).
ANALISIS KUALITAS LAYANAN BONGKAR MUAT DI PT TERMINAL PETIKEMAS SURABAYA DENGAN METODE SERVQUAL DAN QFD Achmadi, Fuad; Ratnasari, Vita; Bastian, Endhy
JURNAL AKUNTANSI DAN MANAJEMEN Vol 2 No 1 (2018): AUGUST
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/amj.v2i1.65

Abstract

  PT Terminal Petikemas Surabaya (TPS) has become one of the port services company has been trusted by various Indonesian and international companies in the management of international and domestic containers as well as various other loading and unloading services. PT TPS in providing international container management services is required to adjust its service level in accordance with international standards. Based on the Key Performance Indicator (KPI), the performance of PT TPS compared to some international ports in terms of Trund-Around Time (TRT), Gross Mover Per Hour (GMPH), and Berth Move Per Hour (BMPH) are still far behind with ports in UAE, Asia Pacific and India. The low performance of PT TPS based on the three indicators shows that the quality of service PT TPS still needs to be repaired. In this research, perception analysis and customer expectation with Service Quality (SERVQUAL) method to measure service quality of PT TPS. The gap between perception and customer expectation from Service Quality (SERVQUAL) is improved by Quality Function Deployment (QFD) method. And based on the two analysis, the preparation of strategies that should be applied by PT TPS to improve the quality of service. The results obtained show that all dimensions have satisfaction level “satisfied” which means that customers value the services provided by PT TPS is enough to meet expectations but still not maximal. Furthermore, Cartesius diagram analysis showed that there are 5 indicators that need improvement either immediately. The QFD analysis is performed to determine the recommended improvements on 5 indicators. Indicators that require top priority are indicators related to the competence of officers, especially administrative officers. So the management recommendation is to make Standard Operating Procedure (SOP) for each activity in port for administration officer
Analisis Kepuasan Pelayanan dan Loyalitas Pelanggan dengan Menggunakan Metode Servqual, IPA, dan QFD di Terminal Teluk Lamong Saffan, Dafazal; Syairudin, Bambang; Achmadi, Fuad
Jurnal Bisnis dan Keuangan Vol 3 No 1 (2018): March
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v3i1.412

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Service is a very important element in the effort to increase customer satisfaction and loyalty. Basically, the position of these services is a supporting factor to the service activities of PT Terminal Teluk Lamong. The number of service users who did online booking in counters and complaints in the services provided to encourage researchers to conduct research. The study population was a customer Terminal Teluk Lamong the number 312 company. The total sample of 75 respondents using the sampling method used is purposive sampling and Slovin formula. The analysisused in knowing the fit between the expectations and reality, used models Cartesian diagram. The results of the Cartesius diagram is processed with the House of Quality in QFD. The results of the analysis of SERVQUAL and QFD shows that five (5) top priority in efforts to improve customer satisfaction Terminal Teluk Lamong, namely: (1) evaluate the SOP of the process behandle, (2) adding personel to the clerk TKBM in behandle locations, (3) provide specialized training for officersat the behandle location, (4) Trying to establish a communication network with the Customs, if the service users experiencing problems in the management of NPE, and (5) Increases forklift unit if necessary.
Analisis Kepuasan Pelanggan dalam Rangka Strategi Pemasaran Non-Tender PT Surveyor Indonesia (Persero) Cabang Surabaya Arifin, Mahfud; Syairudin, Bambang; Achmadi, Fuad
Jurnal Bisnis dan Keuangan Vol 3 No 1 (2018): March
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v3i1.419

Abstract

This study begins with collecting 73 samples taken with random sampling method from 266 SISUB’s customer. Variable questionnaire covers components and service quality components of the marketing mix. After analysis of data questioner, obtained for value an interest in the things that are desired by customers with average score 3.562. For the average perceived value obtained 3.493. Furthermore, by exposing data in the Cartesian diagram using Importance Performance Analysis (IPA) is known of position the quality of service that has been provided and there are 6 (six) things to be fixed in SISUB services. Framing of Matrix House of Quality (HOQ) is performed as a basicQuality Function Deployment (QFD) which is a method of design in determining the development of quality improvement measures of performance to satisfy customers. Preparation of HOQ carried out through Focus Group Discussion (FGD), the result is expected to improve performance in supporting the Customer Relationship Management (CRM).
Pemilihan Excavator Kelas 50 Ton untuk Usaha Pertambangan Sirtu Galian C Melalui Penerapan Metode Analytical Hierarchy Process (AHP)) Irawan, Dany; Achmadi, Fuad
Jurnal Bisnis dan Keuangan Vol 2 No 2 (2017): October
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v2i2.473

Abstract

The selection process of excavator in mine workings of sand & gravel mine type C is one of important process, because in this process, mining industrialist wants an exact and suitable investment with necessary with applying the method and appropriate criteria. The enterprise hope can get the good profit with appropriate method in Excavator selection. The problem of this research is the plan of enterprise for add the capacity of production with buy the excavator 50 ton class as the main loading equipment 20 ton class, so need the study for measure the criteria in selection of excavator. The aim of this research is for help the company for having the appropriate take system and be able to use for the company in investment selection and make more easier to find out the most optimal aspect between the aspects in decision of excavator selection. The method that used as the analysis tool in this study is using AHP (analytical hierarchy process) method with using the comparing of criteria that fixed. From the result of the analysis and alternative decision of excavator about multi attribute, the first position is K excavator (34,4%), the second position is C excavator (33,4%), and the last position is D excavator (32,2%)