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Syofia Achmnes
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Social Sciences

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PELAKSANAAN MANAJEMEN MICE (MEETING INCENTIVE CONVENTION EXHIBITION) DI HOTEL PANGERAN PEKANBARU Siregar, Damara Saputra; Achmnes, Syofia
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2: WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Implementation of MICE management operationalize theoretical concepts inthe book P.Hasibuan Terry GR (2005) that state that the management process consistsof: planning, organizing, actuating, and controlling.Growing MICE industry in Indonesia, including the city of Pekanbaru. CityGoverment continues to initiate Pekanbaru city as MICE city in Sumatera. One of theleading institutions that have a major role in the realization of this idea is thePangeran hotel Pekanbaru. which is a four-star hotel MICE service providers with ahigh number of events.The formulation of the research problem is how the implementation of theMICE management in Pangeran Hotel Pekanbaru. This study uses descriptivequalitative research with census sampling. The data collected with observation,interview and questionnaire.Based on research in the field, the original purpose of the existence of MICEin Pangeran Hotel Pekanbaru is a venue to facilitate and serve each agency ororganization that will organize a MICE event. Implementation of MICE managementhas done well, ranging from the planning stage, organizing, actuating and controllinghas done well. Management process has been carried out in accordance with existingrules and procedures for this purpose so that the company has exceeded the target set.But there are still some factors that affect the implementation of the MICEmanagement in Pangeran hotel Pekanbaru is human resources, infrastructures andmeans of motivation. Still inadequate number of available resources in terms of bothnumber and skill and still very rarely done given training so that skills training andjob performance is still lacking. And also still lack the necessary infrastructure thusaffecting the services provided.Implementation of MICE management in Pangeran hotel Pekanbaru should beimproved so that the achievement of corporate goals can be realized with betterconsidering the high number and complexity of existing competition.Keywords: Management, Hotel, MICE
PELAKSANAAN PROMOSI PADA OBJEK WISATA TAMAN PANCING ALAM MAYANG PEKANBARU Dwitasari, Yuriche; Achmnes, Syofia; Yusrizal, Firdaus
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 1: WISUDA FEBRUARI 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This research aimed to implementation of promotion at Taman Rekreasi Alam Mayang in Pekanbaru. This research aims : (1) to knows the goals of the promotion at Taman Rekreasi Alam Mayang in Pekanbaru, (2) to knows the reasons why the promotion must doing at Taman Rekreasi Alam Mayang in Pekanbaru, (3) to knows the promotions programs that was doing by Taman Rekreasi Alam Mayang Pekanbaru, (4) to knows who is doing the promotion at Taman Rekreasi Alam Mayang Pekanbaru, (5) to knows where is the promotion of Taman Rekreasi Alam Mayang Pekanbaru was doing.sample in this research was 100 respondent. This research uses descriptive method to clarify the issues raised in this research.the results of this research indicate that based on the research results obtained on the implementation of promotion at Taman Rekreasi Alam Mayang in Pekanbaru could be good enough. this is proved by the acquisition of overall promotion programs total score is 3,609 points.constraints in the promotion of Taman Rekreasi Alam Mayang Pekanbaru: (1) the goals of promotion is to increase the society knowledge about tourism place, to increase the number of tourist, and to increase the owner income. (2) Taman Rekreasi Alam Mayang still have problems to do the promotion programmes, such as promotion within use television and radio media. (3) Taman Rekreasi Alam Mayang Pekanbaru use the brochure to promote their information.Keyword : Promotion, Programme, Advertising, Sales Promotion, Personal Selling, Public Relations, Direct Marketing.
Co-Authors Damara Saputra Siregar Firdaus Yusrizal Yuriche Dwitasari