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All Journal Jurnal Ekonomi Modernisasi International Research Journal of Business Studies (E-Journal) Petra International journal of Business Studies (IJBS)
Michael Adiwijaya
Petra Christian University Siwalankerto 121–131, Surabaya 60236
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Influence of Social Media Advertising on Purchase Intention Through Utilitarian and Hedonic Shopping Motivation: A Study at Beauty Care and Anti-Aging Clinic Service in Surabaya Fernandes, Ervina; Semuel, Hatane; Adiwijaya, Michael
Petra International Journal of Business Studies Vol 3 No 1 (2020): JUNE 2020
Publisher : Master of Management Study Program, Faculty of Business and Economics - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijbs.3.1.23-36

Abstract

This study examines whether online advertising on social media Instagram influences purchase intention through shopping motivation. The study uses causal quantitative research methods with 110 respondents using purposive sampling techniques. The results show that Instagram social media online advertising has a positive effect on buying interest and utilitarian and hedonic shopping motivations for beauty care products and services. Hedonic motivation influences the customer's desire to buy beauty care products and services, but conversely, utilitarian motivation does not affect the interest in buying beauty care products and services. Online advertising can affect utilitarian shopping motivation but does not affect buying interest, while online advertising affects hedonic motivation and then affects customers in buying beauty care at Favourite Beauty Care Surabaya.
Factors Affecting the Purchase Intention of Virtual Goods in Mobile Game Clash Royale Limanto, Jeremy; Semuel, Hatane; Adiwijaya, Michael
Petra International Journal of Business Studies Vol 1 No 1 (2018): JUNE 2018
Publisher : Master of Management Study Program, Faculty of Business and Economics - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijbs.1.1.45-56

Abstract

Concerning Indonesia‘s rapid growth of mobile internet usage and also a growing mobile game market, this research aims to analyze the influence of Customer-to-Customer interaction (C2C) towards the purchase intention of virtual goods in a mobile game. It proposes a conceptual model integrating variables that have been studied in previous research on purchase intention, consumer engagement, brand image, and also C2C interaction, the latter of which plays a critical role, but has received less mobile game attention. The conceptual model has been tested using SmartPLS to a database of 200 players in Indonesia. The results show that consumer engagement, brand image is associated with C2C interaction and purchase intention in mobile game Clash Royale.
The Effect of Vendor Trustworthiness toward Online Purchase Intention through Costumer Trust Adiwijaya, Michael
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 7, No 3 (2014): December 2014 - March 2015
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (90.993 KB)

Abstract

The Impact of Brand Awareness and Country of Origin on Purchase Intention with Mediation of Self Congruity on Chinese Brand Automotive Products Wuling Setiadi, Erick; Adiwijaya, Michael; Subagio, Hartono
Petra International Journal of Business Studies Vol 1 No 2 (2018): DECEMBER 2018
Publisher : Master of Management Study Program, Faculty of Business and Economics - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijbs.1.2.70-79

Abstract

This study aims to analyze the relationship of Brand Awareness and Country of Origin by using Self Congruity as a mediation for Purchase Intention. This causal study used a questionnaire based survey as a data collection method and was distributed to 200 respondents which is a sample of this study. The selection of this research sample used a purposive sampling technique with criteria determined by the researcher. The results showed that the three hypotheses in this study have a significant influence and two hypotheses were rejected. all indicators on the related variables can be developed using PLS data (Partial Least Square). In addition, this study shows that Self Congruity as the most influential variables affecting respondents Purchase Intention toward Wuling car.
The Influence of Perceived Security and Perceived Enjoyment on Intention To Use with Attitude Towards Use as Intervening Variable on Mobile Payment Customer in Surabaya Sudono, Fabrianne Setiawati; Adiwijaya, Michael; Siagian, Hotlan
Petra International Journal of Business Studies Vol 3 No 1 (2020): JUNE 2020
Publisher : Master of Management Study Program, Faculty of Business and Economics - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijbs.3.1.37-46

Abstract

This study aims to determine the effect of perceived security and perceived enjoyment as moderated variable on intention to use mobile payment, either directly or through mediation of attitude towards use. The method used in this study is quantitative by spreading the questionnaires to 211 respondents of mobile payment application users both online and offline in Surabaya. The selection of this research sample used a judgment sampling technique with criteria determined by the researcher. The data was analyzed with Structural Equation Modeling (SEM), SmartPLS tools. The questionnaire collected was 192 questionnaires. The results show that perceived security and perceived enjoyment have a significant directly influence on intention to use and indirectly through mediating attitudes to use mobile payment. In addition, it was found that perceived enjoyment variable moderated the relationship between perceived security and attitudes to use but did not moderate the relationship between perceived security and intention to use.
The Analysis of Online Brand Community, Online Perceived Brand Reputation, Brand Trust, Brand Loyalty at Cafe Businesses Based in Surabaya Kurniawan, Felyshia Aditya; Adiwijaya, Michael
Petra International Journal of Business Studies Vol 1 No 1 (2018): JUNE 2018
Publisher : Master of Management Study Program, Faculty of Business and Economics - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijbs.1.1.11-22

Abstract

The internet has become a human lifestyle. Many business people took advantage of this opportunity to market their business by using social media marketing strategy on Facebook or Instagram. Activities in the online brand community on social media platforms could build consumer perceptions of a brand inside the online world and would form a belief in the brand that ultimate to loyalty. Therefore, social media marketing must be known for its effectiveness. This study aims to determine the influence of the online brand community on online perceived brand reputation, brand trust, and brand loyalty at cafes in Surabaya. The method used in this study is quantitative by spreading the questionnaires to 240 respondents of college students both online and offline. The research using purposive sampling technique and the sample used in this research is the consumers of De Mandailing Cafe & Eatery, Panties Pizza, and Warunk Upnormal in Surabaya where the three cafes are considered to represent the whole cafes with the same quality, consumers, service system, and price range. From the results of this study, it can be concluded that online brand community has a significant impact on brand loyalty through online process perceived brand reputation and brand trust.
PERLUASAN MEREK: ”STRATEGI JITU PELUNCURAN PRODUK BARU” Adiwijaya, Michael
Jurnal Ekonomi Modernisasi Vol. 1 No. 2 (2005): Juni
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (45.694 KB)

Abstract

Strategi perluasan merek bukan hal yang baru dalam dunia pemasaran, dimana strategi pengembangan merek ini banyak digunakan oleh praktisi – praktisi pemasaran di dalam aktivitas peluncuran produk baru. Penggunaan strategi tersebut didasarkan pada pertimbangan besarnya biaya iklan untuk meningkatkan brand awareness dari produk baru, adanya ikatan emosional antara konsumen dengan merek yang memiliki ekuitas yang tinggi, dan waktu proses adopsi dari respon konsumen yang relatif lebih singkat. Strategi perluasan merek memiliki kekuatan dan kelemahan, demikian halnya dengan strategi pengembangan merek lainnya. Setiap peluncuran produk baru, baik yang menggunakan strategi merek baru ataupun strategi perluasan merek tetap memiliki resiko yang sama besarnya.  Peran dari pemasar dalam mengelola sumber daya yang dimiliki perusahaan adalah faktor kunci kesuksesan peluncuran suatu produk baru
Co-Authors . Purwanto Ervina Fernandes Felyshia Aditya Kurniawan, Felyshia Aditya Hartono Subagio Hatane Semuel Hotlan Siagian Limanto, Jeremy S. Pantja Djati Setiadi, Erick Sudono, Fabrianne Setiawati