Al Lathifah, Aisyah Rizki
Universitas Bakrie

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Pengaruh Green Product Terhadap Minat Pembelian Ulang (Studi pada Produk Lampu LED Merek PHILIPS) Al Lathifah, Aisyah Rizki; Widyastuti, Dominica A.
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 1, No 01 (2018): Maret 2018
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (760.347 KB) | DOI: 10.36782/jemi.v1i01.1790


The purpose of this research is to examine the Philips LED lamp product known as Green Product and intention in the purchase of the product. Sampling method using Accidental Sampling technique with 110 respondents who are consumers of Philips LED Products brand. In this study using Simple Linear Regression Analysis. Hypothesis of this research is Green Product have positive and significant effect to intention of repurchase.