Novianti, Mirsa Diah
Universitas Bakrie

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KAJIAN IDENTIFIKASI FAKTOR UNTUK PENGEMBANGAN USAHA WARUNG TEGAL (WARTEG) MASUK MALL (STUDI KASUS DI JABODETABEK) Novianti, Mirsa Diah; Susanto, Tri; Hatta, Holilla; Johannes, Rene
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 1, No 3 (2018): September 2018
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (187.856 KB) | DOI: 10.36782/jemi.v1i3.1818

Abstract

This study aims to analyze business development strategies from traditional food stalls (case studies: tegal stalls in Jabodetabek). The research method uses descriptive qualitative method with data collection techniques through focus group discussion. The results of this study are the need for training to improve market access, legality aspects and competitive advantage