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All Journal JURNAL SAINS PEMASARAN INDONESIA MUQTASID EQUILIBRIUM Walisongo: Jurnal Penelitian Sosial Keagamaan At-Taqaddum Economica: Jurnal Ekonomi Islam SYIRKAH Journal of Islamic Accounting and Finance Research Jurnal Akuntansi dan Keuangan Indonesia
Ratno Agriyanto
Fakultas Ekonomi dan Bisnis Islam IAIN Walisongo
Religion Humanities Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Journal : JURNAL%20SAINS%20PEMASARAN%20INDONESIA

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Pengaruh Kualitas Layanan, Nilai Nasabah, Kepercayaan dan Kepuasan Terhadap Loyalitas Nasabah Pengguna Layanan Mobile Banking Syariah Astuti, Yulia Widi; Agriyanto, Ratno; Turmudzi, Ahmad
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 19, No 3 (2020): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v19i3.134-158

Abstract

This study analyzes the effect of service quality, customer value, trust and satisfaction on customer loyalty at Bank Syariah Mandiri. The problem in this research is: how to increase customer loyalty of mobile banking service users at BSM. This study used 100 respondents using mobile banking services at BSM in the city of Semarang. Data analysis using SEM with the Smart PLS 3 computer program. The results showed that, among other things, service quality had a positive and insignificant effect on loyalty. Customer value has a positive and significant effect on loyalty. The effect of trust on customer loyalty has a positive and insignificant effect. Meanwhile, satisfaction has a positive and significant effect on loyalty.
Co-Authors 12.05.52.0053 Yuli Widiastuti, 12.05.52.0053 Abdillah, Mujiyono Abdul Rohman Ahmad Turmudzi, Ahmad Arribaat, Salma Khoirunnisaa Awwaliyah, Noor Farieda Dessy Noor Farida Eni Susanti Imam Yahya Miftahul Ulum Musahadi Musahadi, Musahadi Nur Inayah Ranaswijaya, Ranaswijaya Rizki, Mita Kurnia Saifudin Zuhri Saputri, Pungky Lela Warno Warno Warno, W