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PENGENALAN KEGIATAN TAMBAHAN MATA PENCAHARIAN MASYARAKAT MELALUI PEMBINAAN PENGEMBANGAN PARIWISATA BERBASIS MASYARAKAT DI DESA PURBOSARI Sri Yuwanti; Ahmad Mansur; Bagus Reza Hariyadi
Jurnal Pengabdian Masyarakat Waradin Vol. 1 No. 1 (2021): Januari : Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1974.327 KB) | DOI: 10.56910/wrd.v1i1.138

Abstract

This activity is a community service activity for the people of Purbosari village, Ngadirejo sub-district, Temanggung Regency. as part of the activities of the Central Java Province Bappeda for the 2017 fiscal year. The problem that is being handled is the problem of the loss of livelihoods of the tobacco farming community due to restrictions on tobacco farming and tobacco products. This activity is also an implementation of the Regulation of the Minister of Finance of the Republic of Indonesia Number: 28 / PMK.07 / 2016 concerning the Use, Monitoring and Evaluation of Tobacco Excise Production Sharing Funds. The model used is a community-based tourism development model as a form of the tourism sector's creative economy that provides optimal benefits to the community. The service process is carried out by means of efforts to empower the people's economy in the tourism sector with a community-based tourism (CBT) approach or community-based tourism by involving local communities in activities, which include the introduction of tourism potential and training on the utilization of local non-tobacco agricultural potentials to be processed into culinary products and by by tours. The local community is motivated to become the main actor in the management of tourism activities that arise from the utilization of the local potential that exists in the service location. The result of this activity is the achievement of community understanding of tourism as an alternative to activities other than tobacco farming, understanding of local tourism potential, development of tourism activities and tourism support activities in the location.
PEMBERDAYAAN EKONOMI PARIWISATA BERBASIS MASYARAKAT MELALUI PENGOLAHAN SINGKONG MENJADI ANEKA CAMILAN Idah Kusuma Dewi; Sri Yuwanti; Ahmad Mansur; Laksono Hujianto
Jurnal Pengabdian Masyarakat Waradin Vol. 1 No. 1 (2021): Januari : Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1348.778 KB) | DOI: 10.56910/wrd.v1i1.140

Abstract

The food consumption diversification program for the people of Kwadungan Village is the basis for community-based tourism economic empowerment activities that process cassava plants into various selling-worthy snacks to tourists. The problem faced is the lack of knowledge on how to make cassava based snacks. The community service model is to directly involve groups of women tobacco farmers in utilizing the potential of local agricultural plants to become a typical culinary product of Kwadungan Village. The results of the activity were various snack products from the training of cassava processing such as cassava sticks, cassava croquettes, cassava klapertaart and cassava pastels made by women from tobacco farming groups.
Pelatihan Platting Art Siswa Smk Tata Boga & Perhotelan Jawa Tengah Ahmad Mansur; Bayu Ade Prabowo; Khairil Anwar
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/sewagati.v2i3.1307

Abstract

The aftermath of Covid-19 significantly impacted the culinary industry in Indonesia, leading to a decline in culinary and hospitality education. In response, STIEPARI Semarang collaborated with the Indonesian Chef Association (ICA) BPD Central Java to address the reduced interest in this field. The community service aimed to enhance the plating skills of high school and university students, focusing on traditional dishes. The program involved 10 students from vocational schools and university students majoring in hospitality in Semarang. Training sessions, led by ICA experts, concentrated on plating traditional foods like onde-onde, lumpia, gethuk, corobikan, kue ku, and others. Faculty members from UDINUS and STIEPARI, along with ICA Central Java members, actively participated. The initiative not only improved practical skills but also aimed to increase the market value of traditional dishes through appealing presentations. Results showed improved plating skills, especially with traditional dishes, contributing to higher sales potential. Furthermore, the initiative positively impacted the preservation of culinary heritage. Thus, this community service not only enhanced students' skills but also promoted and preserved traditional culinary practices, positively impacting education, tourism, and the culinary industry in Central Java.
Membangun Brand Awareness Melalui Strategi Digital Marketing Di Kala Hotel Semarang Syamsul Hadi; Ahmad Mansur; Umar Abdul Jabbar
Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Vol. 3 No. 3 (2024): Juli: Jurnal Inspirasi Mengabdi Untuk Negeri
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/sejahtera.v3i3.2404

Abstract

In general, the development of a company is certainly inseparable from the Human Resources (HR) within it. There is a lot of history of a company being able to achieve extraordinary rapid development due to the professionalism of HR which is very well managed. This community service aims to 1) Increase knowledge and understanding of effective digital marketing strategies for HR at Kala Hotel Semarang. 2) Improve Kala Hotel Semarang's ability to manage digital platforms such as social media, websites and SEO and 3) Assist Human Resources or Kala Hotek employees in developing a comprehensive digital marketing strategy to increase brand awareness and reach market targets. So the result of this service is to open up insight to hotel HR about the importance of digital marketing in the industry by always contributing individually without coercion and being able to create interesting and effective social media content so that the media can become promotional material.