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Ekspresi komunikasi bonek dalam membangun citra di masyarakat Pratama, Panji Jalu; Yenny, Yenny
Soetomo Communication and Humanities Vol. 1 No. 2 (2020)
Publisher : Universitas Dr.Soetomo

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This research is titled Bonek communication behavior in building image in the community. Bonek is a football supporter of the Persebaya Surabaya team, supporters are an inseparable part of a football match, people's interest in watching and supporting their respective clubs in the stadium is one a form of loyalty support for the club. In social life Bonek often gets a negative stigma from all forms of behavior, this means Bonek Communication Behavior plays a role in shaping their image in the eyes of the public. This type of research uses qualitative research. Data collection techniques in this study are by interviewing , observation and documentation. Data analysis techniques in this study used two channels consisting of data presentation and drawing conclusions.Keywords: behavior, communication, supporters, Bonek, citra.