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All Journal JURNAL PERSPEKTIF BISNIS Prosiding Penelitian FISIP Unia JOURNAL OF APPLIED BUSINESS ADMINISTRATION SOSIOLOGI: Jurnal Ilmiah Kajian Ilmu Sosial dan Budaya Jurnal Perspektif Bisnis Jurnal Kompetitif Bisnis Jurnal Terekam Jejak (JTJ)
Suprihatin Ali
Universitas Lampung
Arts Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PREDIKSI PERILAKU RAMAH LINGKUNGAN YANG DIPENGARUHI OLEH NILAI DAN GAYA HIDUP KONSUMEN Ali, Suprihatin
JURNAL PERSPEKTIF BISNIS Vol 1, No 1 (2013)
Publisher : JURNAL PERSPEKTIF BISNIS

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Abstract

The research objective is to investigate the effect of value and lifestyle on consumer’s environmental behaviour. This study use convenience sampling technique to collect 433 respondents in Bandar Lampung. Results support the hypothesis. The research reveals that value and lifestyle can influence significantly toward consumer’s environmental behaviour.  Keyword: Environmental value, lifestyles and green behaviour
CORPORATE SOCIAL RESPONSIBILITY, GOOD CORPORATE GOVERNANCE: STRATEGI EKTERNAL UNTUK MENINGKATKAN NILAI PERUSAHAAN Damayanti, Damayanti; Ali, Suprihatin; Wadianto, Kussuyatmono Bagus
Prosiding Penelitian FISIP Unia 2012
Publisher : Universitas Lampung

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Abstract

This study  aims to determine  how the effect of  Good Corporate  Governance (GCG) to Corporate Social Responsibility (CSR) and to determine whether CSR is able to be used as  a strategy  to  enhance shareholder value. By using multiple regression analysis to examine  firms that enter the Indonesia Stock Exchange and into PROPER Ministry of Environment  issued  in 2005 to 2007, the importance of the results of research that GCG insignificant effect on CSR, while GCG and CSR jointly affect the value of the company. Keywords: Good Corporate Governance, Corporate Social Responsibility
PERAN EMOSI DALAM MEMENGARUHI KEPUASAN DAN INTENSI WORD-OF-MOUTH KONSUMEN PRODUK JASA SALON RAMBUT DI BANDAR LAMPUNG Suprihatin Ali
SOSIOLOGI: Jurnal Ilmiah Kajian Ilmu Sosial dan Budaya Vol 20 No 2 (2018): SOSIOLOGI: Jurnal Ilmiah Kajian Ilmu Sosial dan Budaya
Publisher : Jurusan Sosiologi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/sosiologi.v20i2.12

Abstract

The objective of this research is to analyze the emotional effect on consumer satisfaction and word of mouth intention in hair industry context. Emotions component are positive and negative affect. Positive affectivity refers to positive emotions and expression, including cheerfulness, pride, enthusiasm, energy, and joy. Negative affectivity is negative emotions and expression, which includes sadness, disgust, lethargy, fear, and distress. Using AMOS and field study to examine hipotheses model which is developed from previous study. Study results show that positive and negative affect that play a large role in consumer buying decision. Positive Affect have positive and significant effect on consumer satisfaction and word of mouth intention. However, Negative Affect have negative effect on consumer satisfactiion. In Contrast, Negative effect have positive effect on word of mouth intention. Moreover, Consumer satisfaction have greater contribution in expalining consumer WOM intention. The findings shows that it is important for practical implication to emphasize customer satisfaction as a strategic lever for enhancing business performance is a widespread business practice.
ANALISIS SEGMENTASI DEMOGRAFIS DAN PERILAKU PADA BISNIS PARIWISATA Aldi Adianta; Suprihatin Ali; Prasetya Nugraha
Jurnal Perspektif Bisnis Vol 2 No 1 (2019): Jurnal Perspektif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

Analyzing business segmentation of Taman Wisata Bukit Mas Cottage & Resto in Bandar Lampung was the purpose for this research. Descriptive research using clustering technic analysis. Visitors divided into three cluster based on demography and behavior. The results showed average visitors in middle class to down, which came for refreshing or holiday, either gathering with friends or family, or even for enjoying the scenery. It stressed on how important for the company to understand the consumer’s profile that can help identify its market segmentation, and design appropriate programs for expected target segmentation.
Budaya Bisnis Etnis Tionghoa Hokkian di Kota Prabumulih Veina Legista; Suprihatin Ali; Gita Paramita Djausal
Jurnal Perspektif Bisnis Vol 4 No 2 (2021): Jurnal Perspektif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (250.937 KB) | DOI: 10.23960/jpb.v4i2.79

Abstract

The traditional culture of Chinese society is influenced by the traditional teachings of Confucianism. The success of the Hokkian ethnic Chinese trade business is inseparable from the application of business culture. The application of Hokkian ethnic Chinese business culture in Prabumulih City is inseparable from ancestral teachings, business principles, business systems. This research aims to examine or analyze business culture against the success of the Hokkian ethnic Chinese trade in Prabumulih City. This study uses descriptive qualitative research types and there are ten informants who are owners of trade businesses such as snack shops, grocery stores, building and plastic stores, car spare parts stores. Data collection uses observations, in-depth interviews and documentation. The data in the study was analyzed using Miles and Huberman's interactive model. The results of the analysis showed that ethnic Chinese Hokkians uphold a culture that is also applied to business practices, consisting of Guanxi and time management. The ancestral teachings that are still used today are feng shui. Ethnic Chinese business principles use Tao Zhu Gong principle, Hokkian ethnic Chinese business system consists of five systems. This cultural approach influences business decisions related to managerial as well as operational. ABSTRAK Budaya tradisional masyarakat Tionghoa dipengaruhi oleh ajaran tradisional konfusianisme. Keberhasilan usaha dagang etnis Tionghoa Hokkian tidak terlepas dari adanya penerapan budaya bisnis. Penerapan budaya bisnis etnis Tionghoa Hokkian di Kota Prabumulih tidak terlepas dari ajaran leluhur, prinsip bisnis, sistem bisnis. Penelitian ini bertujuan untuk mengkaji atau menganalisis budaya bisnis terhadap keberhasilan dagang etnis Tionghoa Hokkian di Kota Prabumulih. Penelitian ini menggunakan jenis penelitian kualitatif deskriptif dan terdapat sepuluh informan yang merupakan pemilik dari usaha dagang seperti toko makanan ringan, toko kelontong, toko bangunan dan plastik, toko sparepart mobil. Pengumpulan data menggunakan observasi, wawancara mendalam serta dokumentasi. Data dalam penelitian ini dianalisis menggunakan model interaktif Miles and Huberman. Hasil analisis menunjukkan bahwa etnis Tionghoa Hokkian menjunjung tinggi budaya yang juga diterapkan pada praktek bisnis, terdiri dari Guanxi dan manajemen waktu. Ajaran leluhur yang masih digunakan hingga saat ini yaitu feng shui. Prinsip bisnis etnis Tionghoa menggunakan prinsip Tao Zhu Gong, Sistem bisnis etnis Tionghoa Hokkian terdiri dari lima sistem. Pendekatan budaya ini mempengaruhi keputusan bisnis yang berkaitan dengan manajerial dan juga operasional.
ANALISIS STRATEGI E-PROMOTION JASA MAKE-UP ARTIST MELALUI INSTGRAM (Studi Pada Chels Makeup artist di Bandar Lampung) Damayanti Damayanti; Suprihatin Ali; Mediya Destaia
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 2 No 2 (2018): Journal of Applied Business Administration - September 2018
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (850.146 KB) | DOI: 10.30871/jaba.v2i2.933

Abstract

This study aims to analyze the e-promotion strategy carried out by chels.makeupartist through instragam. . The research method that used is qualitative research with content analysis approach model and the main data source in this study is Instagram. The findings in this study are the promotional strategies conducted by chels.makeupartist are social media strategies, especially Instagram. In this social media strategy it contains advertising, publicity and sales promotions for either the services or goods offered. The promotion is done by displaying the portfolio of services that have been done on the Instagram account they have.
KEPUTUSAN PEMBELIAN PRODUK KOSMETIK DAN ISU LINGKUNGAN Desi Herawati; Suprihatin Ali; Diang Adistya
Jurnal Perspektif Bisnis Vol 5 No 2 (2022): Jurnal Perspektif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jpb.v5i2.81

Abstract

The environment is becoming an important issue in companies today—not just products but also marketing processes and the company's commitment to actively participate in environmentally friendly campaigns. One of them is in cosmetic products. In particular, this study provides insight into the effect of green products, green advertising, and green trust on purchasing decisions for cosmetic products. The quantitative approach was applied to 100 samples selected purposefully. Multiple linear regression was used to analyze the data. The results of the study partially show that green advertising has a stronger influence than green products. However, there is no effect of green trust on purchasing decisions for cosmetic products. Aspects that are highly valued when choosing environmentally friendly cosmetic products are product safety, protecting the beauty of the earth, and participating in preserving the environment. ABSTRAK Lingkungan menjadi isu penting dalam perusahaan saat ini, tidak hanya sekedar produk, tetapi juga proses pemasaran dan komitmen perusahaan untuk berpartisipasi aktif dalam kampanye ramah lingkungan. Salah satunya pada produk kosmetik. Secara khusus studi ini memberikan wawasan mengenai pengaruh green product, green adverting, dan green trust terhadap keputusan pembelian produk kosmetik. Pendekatan kuantitatif diterapkan terhadap 100 sampel yang dipilih secara purposif. Data dianalisis menggunakan regresi linier berganda. Hasil penelitian secara parsial menunjukkan green advertising memberikan pengaruh yang lebih kuat daripada green product. Walaupun demikian, tidak terdapat pengaruh green trust terhadap keputusan pembelian produk kosmetik. Aspek yang dinilai tinggi untuk memilih produk kosmetik yang ramah lingkungan adalah keamanan produk, menjaga keindahan bumi dan ikut serta melestarikan lingkungan.
ANALISIS STRATEGI PENGEMBANGAN USAHA PECEL LELE DI KOTA BANDAR LAMPUNG Dio Febrian Pratama; Suprihatin Ali; Hani Damayanti Aprilia
Jurnal Perspektif Bisnis Vol 5 No 2 (2022): Jurnal Perspektif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jpb.v5i2.142

Abstract

This study aims to determine alternative business development strategies in the catfish pecel business in Bandar Lampung City by analyzing the internal environment and the external environment. This type of research uses a qualitative approach. Data collection was done by observation, documentation and in-depth interviews. The data was taken by snowball sampling technique and data analysis was carried out with the help of the internal factor evaluation matrix (IFE), external factor evaluation (EFE), and the SWOT matrix. Based on the results of the study, it can be concluded that the condition of the catfish pecel business in Bandar Lampung City is in quadrant II, namely the diversification strategy. The formulation of the strategy for the catfish pecel business in Bandar Lampung is based on the ST strategy, which is to utilize strengths to minimize and deal with threats. ABSTRAK Penelitian ini bertujuan untuk mengetahui alternatif strategi pengembangan usaha pada usaha pecel lele di Kota Bandar Lampung dengan analisis lingkungan internal dan lingkungan eksternal. Jenis penelitian ini menggunakan pendekatan kualitatif. Pengambilan data dilakukan dengan observasi, dokumentasi dan wawancara mendalam. Data diambil dengan teknik snowball sampling dan analisis data dilakukan dengan bantuan matriks evaluasi faktor internal (IFE), evaluasi faktor eksternal (EFE), dan matriks SWOT. Berdasarkan hasil penelitian dapat disimpulkan bahwa kondisi usaha pecel lele di Kota Bandar Lampung berada pada kuadran II yaitu strategi diversifikasi. Rumusan strategi pada usaha pecel lele di Bandar Lampung didasari pada strategi ST, yaitu memanfaatkan kekuatan untuk memimalkan dan menghadapi ancaman.
Persepsi Pelaku UMKM Kopi Bubuk Terhadap Sertifikasi Produk di Kabupaten Lampung Barat Shanti Novia; Suprihatin Ali; Prasetya Nugeraha
Jurnal Kompetitif Bisnis Vol 1 No 9 (2022): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

Penelitian ini bertujuan untuk mengetahui persepsi dan minat para pelaku UMKM kopi bubuk terhadap sertifikasi produk di Kabupaten Lampung Barat. Jenis penelitian ini adalah penelitian deskriptif dengan pendekatan metode campuran. Penelitian menggunakan pendekatan kuantitatif kemudian ditunjang dengan data penelitian kualitatif. Data dikumpulkan melalui kuesioner dan wawancara. Analisis data dilakukan dengan analisis kuantitatif deskriptif dan diikuti dengan analisis kualitatif deskriptif yang meliputi pengumpulan data, reduksi data, penyajian data dan penarikan kesimpulan atau verifikasi. Berdasarkan hasil penelitian dan analisis data pada penelitian ini menunjukkan bahwa sertifikasi produk memiliki pengaruh yang positif terhadap persepsi pelaku UMKM kopi bubuk yang ada di Kabupaten Lampung Barat, sehingga membuat para pelaku UMKM kopi bubuk berminat dalam mensertifikasi produk yang mereka pasarkan.
Perilaku Konsumen Perempuan di Kedai Kopi Kota Bandar Lampung Witri Azzahro; Suprihatin Ali; Ghia Subagja
Jurnal Kompetitif Bisnis Vol 1 No 9 (2022): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

Penelitian ini menjelaskan tentang perilaku konsumen perempuan di kedai kopi kota Bandar Lampung dan faktor-faktor yang melatarbelakanginya. Jenis penelitian ini deskriptif dengan pendekatan kualitatif. Pengambilan data dilakukan dengan dokumentasi, pengamatan, dan wawancara mendalam terhadap 15 informan konsumen perempuan. Data diambil dengan teknik purposive sampling dan analisis data dilakukan dengan triangulasi sumber. Berdasarkan hasil penelitian dan analisis data menujukkan bahwa konsumen perempuan di kedai kopi melakukan aktivitas bekerja, mengerjakan tugas, bersantai dan berkumpul bersama kerabat dekat (kongko). Keempat aktivitas tersebut dipengaruhi oleh dua faktor yaitu faktor psikologiss yang meliputi motivasi, persepsi, pengalaman, keyakinan dan sikap dan faktor budaya yang meliputi budaya dan kelas sosial. Implikasi penelitian ini bagi pelaku usaha yaitu, agar menyediakan permainan yang edukatif seperti kartu uno, balok uno, catur, dan ular tangga, majalah atau buku bacaan yang ringan, tatanan kursi yang tidak terlalu dekat dengan posisi mengarah ke dinding, serta eksplorasi rasa kopi yang dapat membantu memperbaiki suasana hati untuk melepas penat setelah beraktivitas.
Co-Authors Adistya, Diang Aldi Adianta Dadang Karya Bakti Damayanti Damayanti Damayanti Damayanti Desi Herawati Diang Adistya Dio Febrian Pratama Djausal, Gita Paramita Fenny Saptiani Firman Handika Ghia Subagja Gia Subagja Hani Damayanti Aprilia Ida Vivi Pusvitha Iqbal Harori Ismawati, Titia Jenny Ayu Mutia Kade Putri Ardani Kussuyatmono Bagus Wadianto Mediya Destaia Munawaroh Nugraha, Prasetya Prasetya Nugeraha Prasetya Nugraha Rachmawati Lola Widisono Ranti Puspitasari Retno Yulita Shanti Novia Veina Legista Winda Septiani Witri Azzahro