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Pemanfaatan Media Sosial dalam Pemasaran Produk UMKM di Kelurahan Sidokumpul, Kabupaten Gresik Zainal Abidin Achmad; Thareq Zendo Azhari; Wildan Naufal Esfandiar; Nafila Nuryaningrum; Anisah Farah Dhilah Syifana; Indah Cahyaningrum
Jurnal Ilmu Komunikasi Vol. 10 No. 1 (2020): April
Publisher : Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jik.2020.10.1.17-31

Abstract

This research discusses how the use of social media in marketing UMKM products in Sidokumpul Village, Gresik District, Gresik Regency. The research objective is to introduce UMKM products to the wider community in order to get a bigger market potential. This research method is qualitative by using phenomenological approach. The research result is, the use of social media provides good prospects for increasing the sales of UMKM products in Sidokumpul Village, Gresik District, Gresik Regency which is experiencing the impact of the COVID-19 pandemic. This is because the digital marketing system provides an online buying and selling platform, in order to facilitate the ordering and purchasing process. So that buyers can interact with UMKM owners to make transactions directly
Variety of Flavors, Appropriate Technology, and Online Marketing for Developing Milkfish Cracker Small Business Zainal Abidin Achmad; Didiek Tranggono; Sri Tjondro Winarno; Sonja Andarini; Kusuma Wardhani Mas’udah
PLAKAT : Jurnal Pelayanan Kepada Masyarakat Vol 4, No 1 (2022): Volume 4, Nomor 1 Juni Tahun 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/plakat.v4i1.7368

Abstract

This community service activity aims to increase the income of the milkfish cracker home industry by fisherwomen in Kalanganyar Village, Sedati District, Sidoarjo Regency. The method of implementing the activity uses counseling sessions, training, and practice. The counseling materials are (1) the importance of developing a variety of quality crackers to increase sales volume, (2) the importance of making attractive and hygienic packaging for marketing milkfish cracker products. At the same time, the training material is making hygienic cracker dough with variations in original and spicy flavors. The application of appropriate technology was an electric machine for cutting cylindrical cracker dough. While the online marketing tool developed is Instagram. The conclusions of this activity are (1) training in making hygienic cracker dough with a variety of flavors, (2) improving marketing channel strategies, (3) redesigning product brands, (4) increasing production capacity.
The shifting role of the listeners in the mediamorphosis process of culture radio: A case study of Jodhipati 106.1 FM Zainal Abidin Achmad; Rachmah Ida
Masyarakat, Kebudayaan dan Politik Vol. 32 No. 3 (2019): Masyarakat, Kebudayaan dan Politik
Publisher : Faculty of Social and Political Science, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/mkp.V32I32019.240-250

Abstract

The adaptation of the use of communication technology towards media convergence (mediamorphosis) makes it a necessity for radio to change. Jodhipati FM, a commercial radio station in Nganjuk Regency which declared its identity as a Javanese cultural radio station, has also made the change. The uniqueness of Jodhipati FM to broadcast 100% Javanese cultural programs originated from the demands of listeners to listen to the wayang kulit (leather puppet) program. The close interaction and relationships between the listeners and radio management has made every change in Jodhipati FM driven by the interests of the listeners. This qualitative research collected data through a virtual ethnography supplemented by participant observation and in-depth interviews with nine informants. The results found there to be a mediamorphosis pattern that explains the stages of Jodhipati FM’s change and the influence of the listeners’ demands, from the early history of its establishment through to the present. At present, Jodhipati FM uses Facebook, streaming and WhatsApp as broadcast support. In interactive engagement between the listeners and radio management in the virtual world, both parties have an equal role as media producers. In the life of a networked society, the listener experiences a shift in role and characteristics. Apart from acting as the media producer, the radio listeners are involved in programming, they are free to criticize and they are also free to look for sponsors and advertisements. The characteristics of the listener have also changed. They become physically visible, their voices are heard, their personalities are revealed, they live in various social networks, age restrictions disappear, there are no territorial boundaries and there are no time limits. As a cultural radio station, Jodhipati FM has the advantage of being able to preserve and spread Javanese culture throughout the world.
PROSES PRODUKSI DAN VOX-POP ACARA FREEDAY DI TELEVISI LOKAL SBO TV SURABAYA Abidin, S.Sos, MSi, M.Ed, Zainal
Jurnal Ilmu Komunikasi Vol 1, No 1 (2009): Jurnal Ilmu Komunikasi
Publisher : Progdi Ilmu Komunikasi FISIP UPN Veteran Jatim

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui korelasi konsep acara Talk show yang menjadi salah satu program tayangan TV.. Metode dipakai dengan wawancara dan quisioner pada pemirsa dan mahasiswa. Fokus penelitian dipusatkan pada respons audience terhadap program tayangan Talk Show tersebut dengan nama acara program Freeday.Hasil penelitian dapat disimpulankan bahwa terwujudnya suatu program melalui tahapan proses produksi yaitu tahap Pra-produksi antara lain internal meeting untuk membahas topik yang akan diangkat dalam acara Freeday . kemudian melakukan pencarian Vox-pop (opini masyarakat) . Untuk kegiatan pasca produksi yaitu evaluasi kekurangan dan kesalahan yang siaran langsung sebagi bahan masukan untuk tayangan berikutnya. Setelah evaluasi maka melakukan Proses tapping atau rekaman, agar tayangan sesuai dengan durasi waktu dan dapat mengedit kesalahan-kesalahan yang terjadi. Dari hasil kesimpulan ternyata program Talk show yang menjadi salah satu program tayangan TV yang paling banyak diminati.Kata kunci : Vox Pop, acara freeday, proses tapping
POLEMIC CONCERNING IMPLEMENTATION OF NEW ACADEMIC YEAR 2020/2021 DURING THE PANDEMIC OF COVID-19 IN DETIK.COM, KOMPAS.COM, AND CNNINDONESIA.COM Zainal Abidin Achmad; Yustika Aini Arrochmah
JARES (Journal of Academic Research and Sciences) Vol 6 No 1 (2021): March 2021
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/jares.v6i1.1105

Abstract

The Minister of Education and Culture Nadiem Makarim already announced the guidelines for implementing the new school academic year 2020, on June 15, 2020. The execution of the new academic year during the COVID-19 pandemic reaps many pros and cons of several groups. Because many argue that the curriculum explanation in the pandemic period has not detailed, and the fulfillment of the quality of education can not run one hundred percent. Furthermore, the COVID-19 pandemic is still in the peak stages, so it is very worrying if it continues to open the school in the middle of this pandemic. This research uses Robert N. Entman`s Framing Model analysis method with a qualitative approach. The subjects in this research are online media detik.com, kompas.com, and CNNIndonesia.com. This study aims to describe the framing of reporting the implementation of the new school academic year 2020 during the COVID-19 pandemic in online media detik.com, kompas.com, and CNNIndonesia.com is reporting the execution of the new school academic year 2020 during the COVID-19 pandemic. The result of this study indicate that (1) Detik.com, Kompas.com, and CNNIndonesia.com generate public opinion movements which focus on the problem factors that hinder the implementation of the new academic year 2020/2021 during the COVID-19 pandemic, (2) The media coverage by CNNIndonesia.com do not use elements treatment recommendation, (3) Many reports that discuses the type of curriculum during the COVID-19 pandemic.
ANATOMI TEORI STRUKTURASI DAN IDEOLOGI JALAN KETIGA ANTHONY GIDDENS Zainal Abidin Achmad
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 9 No 2 (2020): September 2020
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v9i2.989

Abstract

Kemunculan teori strukturation oleh Anthony Giddens, merupakan tanggapan terhadap klaim post-strukturalis. Strukturasi menyatakan manusia memiliki kemampuan membuat struktur dan secara sukarela menentukan struktur untuk mereka sendiri, artinya manusia memiliki kebebasan penuh untuk membangun lingkungan hidup sendiri. Salah satu nomenklatur khas dalam teori strukturasi adalah hubungan manusia sebagai “agency” terhadap “struktur” atau institusi. Artikel ini memaparkan hubungan antara nomenklatur dan konsep-konsep dalam teori strukturasi dan memberikan contoh kontektual dan relevan. Gagasan tentang kontinum ruang-waktu memberikan kemudahan untuk memahami fenomena geografis. Perkotaan merupakan arena yang memiliki serangkaian hubungan yang rumit antara manusia dan lingkungannya, seperti: penataan tempat tinggal, mobilitas dalam lingkungan, persaingan ekonomi, pekerjaan dan sebagainya. Pemahaman terhadap kompleksitas teori strukturasi Giddens dapat dimanfaatkan untuk penerapan pembangunan modernitas di dalam masyarakat. Globalisasi, modernitas dan Jalan Ketiga merupakan diskusi yang menarik dan dalam dari pemikiran orisinal dan cerdas Anthony Giddens berikutnya. Jalan Ketiga menjelma sebagai ideologi politik tengah diantara dua kutub idelogi sosialisme kiri dan kapitalisme kanan.
Video Animasi Sebagai Media Pembelajaran Efektif bagi Siswa Sekolah Dasar di Masa Pandemi COVID-19 Zainal Abidin Achmad; Muhammad Iqbal Dwi Fanani; Ghifari Zaka Wali; Rizkiyatul Nadhifah
JCommsci - Journal Of Media and Communication Science Vol. 4 No. 2 (2021)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v4i2.121

Abstract

This article's background is the impact of the Coronavirus Disease 2019 (COVID-19) pandemic on the process of implementing school learning that has turned online. This article contains the process of making animated video learning media using the Powtoon application. Animated video material is the National Examination subject (Indonesian, Science, and Mathematics) for elementary school students in grades one to six. The data collection method used interviewing students, parents, teachers, village heads, PKK administrators, and youth organizations. By analyzing the problems then accomplished by making animated videos that suitable to the syllabus for each subject. The animated video is uploaded to the Sidokumpul Village Community Service Program's official Youtube channel to be accessed by all target elementary students and the wider community. Making animation is to provide learning innovation for elementary school teachers and students in Sidokumpul village and attract interest in learning. The stages of making animated videos consist of pre-production, production, and post-production. Animated videos can accelerate elementary students' understanding of the subject matter. Moreover, parental involvement in online learning provides many positive things for relationships between family members and student personality development.
Integrasi Program Dakwah dan Budaya: Studi Etnografi Virtual Mediamorfosis Radio Nada FM Sumenep Madura Zainal Abidin Achmad
Jurnal Komunikasi Islam Vol. 9 No. 2 (2019): December
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah dan Komunikasi UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5388.908 KB) | DOI: 10.15642/jki.2019.9.2.238-263

Abstract

This article examines how the pattern of mediamorfosis of Nada FM Radio Sumenep, particularly in regard to the integration between Islamic preaching programs and Madura cultural programs as well as the form of interaction between listeners and radio institutions within a networked society. This article resulted from qualitative research using virtual ethnography. The findings revealed that the pattern of mediamorfosis using streaming, Facebook, Twitter, Instagram, and WhatsApp. Second, making the program aimed at strengthening Islamic religious beliefs while maintaining Madura culture. Third, connectivity in a networked society makes the communication of the parties equal, intimate and open to the public. Forth, listeners prefer to use WhatsApp to express criticism, including with regard to the suitability of the da'wah theme and the choice of social media.
Etnografi Virtual Perilaku Impulsive Buying Remaja Muslimah Penggemar K-Pop di Surabaya Yustika Okta Khelsea; Didiek Tranggono; Dyva Claretta; Zainal Abidin Achmad
Jurnal Komunikasi Islam Vol. 11 No. 2 (2021): December
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah dan Komunikasi UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5062.229 KB) | DOI: 10.15642/jki.2021.11.2.264-289

Abstract

This study examines the factors that influence teenager women Muslims (muslimah) of K-Pop fans' behavior in Surabaya regarding impulsive buying, the role of Twitter in eliciting their impulsive buying behavior, and to comprehend their under­standing about the impact of impulsive buying as well. Using a virtual ethnographic approach, the findings have revealed that that impulsive buying behavior was influenced by friendship and the convenience facilities provided by Twitter related to informa­tion and promotions about K-Pop merchandise. This gave rise to a new culture of impulsive buying. However, teenager Muslim women of K-Pop fans are actually aware that impulsive buying behavior violates religious norms. Therefore, their behavior in purchasing K-Pop merchandise is based on rational choices.
A Virtual Ethnography Study: The Role of Cultural Radios in Campursari Music Proliferation in East Java Zainal Abidin Achmad; Rachmah Ida; Mustain Mustain
ETNOSIA : Jurnal Etnografi Indonesia Vol.5. No.2. Desember 2020
Publisher : Department Anthropology, Faculty of Social and Political Sciences Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31947/etnosia.v5i2.9787

Abstract

Campursari music is a trend on the radio and a favorite of the people of East Java, so it is shifting towards popular culture. This study aims to uncover the proliferation of campursari music and the role of cultural radios. This qualitative research uses a virtual ethnography method, which focuses on the physical presence and virtual text together. The subjects are technology (radio and communication technology on the internet), humans (radio listeners), physical interactions, and virtual interactions. Data collection used participant observation through observation and interviews offline and online in the form of various texts, writings, images, and audiovisuals on Facebook, Twitter, WhatsApp, Instagram, and Youtube. The informants of this study were four cultural experts, namely: Sumadi, Anton Sani, Ibnu Hajar, and Juwono. This study carried out participatory involvement for one year in the virtual world and 30 days living in four cities: Surabaya, Nganjuk, Banyuwangi, and Sumenep. Manthous's campursari music is a fusion of pentatonic and diatonic scales despite the addition of various musical instruments. It has several sub-genres, including campursari janger, campursari kendang-kempul, campursari keroncong dangdut, campursari dangdut Madura, campursari jaranan dangdut, campursari dangdut koplo, campursari dangdut hip-hop, and campursari dangdut acoustic. Cultural programs and campursari music reinforce the reliability of radio to maintain local culture (Javanese, Madura, Using). They are a means of maintaining local identities to stem global culture. No matter how hard the invasion of foreign culture, can not disrupt the local tastes of people. Campursari music proliferation is a modification to traditional music to serve the tastes of the people, to avoid it from extinction. Campursari music must be able to adapt to the current era. The four radio cultures in East Java make campursari music a primary commodity to attract radio listeners and as part of the lives of local people.
Co-Authors Abd. Rasyid Syamsuri Ade Kusuma Ade Kusuma Agus Wahyudi Ahmad Murtafi Haris Airlangga Bramayudha Alamiyah, Syifa Syarifah Anisah Farah Dhilah Syifana Annisa Dwi Safitri Anugrah Akbar Fitra Putra Adianti Asia Ashfaq Augustin Mustika Chairil Bayu Frastra Wiranegara Binti Qumairoh Catur Suratnoaji Devita Andriani Didiek Tranggono Didiek Tranggono Dwi Wahyuningtyas Dwi Wahyuningtyas Dynda Tri Widyastuti Dyva Claretta Endah Murniaseh Endah Siswati Fetty Tri Anggraeny Ghifari Zaka Wali Ghifari Zaka Wali Gideon Setya Budiwitjaksono Hasri Maghfirotin Nisa Heidy Arviani Heidy Arviani Heidy Arviani Indah Cahyaningrum Ita Sabilah Putri Chayani Ita Sabilah Putri Chayani Juwito Juwito Juwito Juwito Juwito Juwito Kiki Sandra Amelia Kusnarto Kusnarto Kusnarto Kusnarto Kusuma Wardhani Mas'udah Kusuma Wardhani Mas'udah Kusuma Wardhani Mas’udah Kusuma Wardhani Mas’udah Kusuma Wardhani Mas’udah Lusia Ervi Oktaviarika Marisa Oktaviana Marizka Distya Anastasia Metrya Damayanti Moch. Rizky Ramadhan Mohammad Idhom Muhammad Iqbal Dwi Fanani Muhammad Iqbal Dwi Fanani Muhammad Saud Munoto Mustain Mustain Naajihah Mafruudloh Nabila Alysia Multazam Nadya Aisyah Nurdiyana Nafila Nuryaningrum Niken Nathania Nobertus Ribut Santoso Nur Lathifa Meida Oktifani Winarti Pardianto Pardianto Putri Musicasari Rachmah Ida Rachmah Ida Rahadyan Naufal A Ratih Pandu Mustikasari Razanah Mutiara Rysan Ricky Fajar Adi Putra Rima Nur Pitasari Rizkiyatul Nadhifah Rizkiyatul Nadhifah Roziana Febrianita Ruri Handariastuti Saifuddin Zuhri Sherly Arindawati Sonja Andarini Sri Tjondro Winarno Sumardjijati Sumardjijati Sunnah Dwi Rochmana Thareq Zendo Azhari Tika Ramadani Tri Juniati Andayani Tutiasri, Ririn Puspita Umi Nurul Fadilah Valentin Ceretto Bergerat Widiana Khurnia Permatasari Wildan Naufal Esfandiar Yuli Candrasari Yustika Aini Arrochmah Yustika Okta Khelsea Yusuf Fadhilah