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A Review of YouTube for Tourism Promotion in Indonesia D Damiasih; Arneta Rohma Agustina; Azril Azahari; Dwiyono Rudi Susanto
IJISTECH (International Journal of Information System and Technology) Vol 4, No 2 (2021): May
Publisher : Sekolah Tinggi Ilmu Komputer (STIKOM) Tunas Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30645/ijistech.v4i2.102

Currently, YouTube as one os popular social media platrom is something that has potential as a medium for tourism promotion. This is because YouTube is a social media that has the second largest number of users, it can also be an effective media for promotion since YouTube displays visual and audio that are considered to be attractive. Hence, it can contribute to grow and increase the interest of tourists to visit. This has been proven by several countries that tourism sectors have become famous since the videos uploaded through the YouTube. There are several things that must be considered by Indonesia in making tourism promotional videos. Therefore, this paper presents a review on the usage of Youtube as platform for tourism promotion made by many scholars in Indonesia. This paper further presents a discussion on what should tourims business player should do on their YouTube promotion channel. Finally, we present open problems for future research recommendations.

Pengaruh Sarana Dan Prasarana Pendukung Wisata Terhadap Kepuasan Wisatawan Di Umbul Ponggok, Klaten Amin Kiswantoro; Dwiyono Rudi Susanto
Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Vol 10, No 2 (2019): Jurnal Khasanah Ilmu - September 2019
Publisher : Universitas Bina Sarana Informatika

Abstract-- This study aims to examine the effect of innovation in infrastructure on visitor satisfaction at Ponggok Umbul tourist attraction, Klaten. The research method used is quantitative descriptive analysis method. The data collection technique is carried out through questionnaires using non probability sampling techniques to 100 respondents in Umbul Ponggok tourism object, with taking using incidental sampling techniques. The collected data is tabulated and then analyzed using simple linear regression analysis. From the results of calculations using SPSS 16, the results show that infrastructure facilities have an influence on the satisfaction of tourists visiting Umbul Ponggok with a value of 5.78%, and 94.22% influenced by other variables not examined in this study. And from the results of the T test it is known that the significance results are 0.016 or <from the probability value of 0.05, this result shows that the innovation of infrastructure means has a significant effect on visitor satisfaction at the Ponggok Umbul attraction, Klaten. Keywords: Tourist Satisfaction, Infrastructure Innovation, Umbul Ponggok Abstrak-- Penelitian ini bertujuan untuk mengetahui pengaruh inovasi sarana dan prasarana terhadap kepuasan wisatawan di objek wisata Umbul Ponggok, Klaten. Metode penelitian yang digunakan adalah metode analisis deskriptif kuantitatif. Teknik pengumpulan data dilakukan melalui kuesioner menggunakan teknik non probability sampling untuk 100 responden di objek wisata Umbul Ponggok, dengan pengambilan menggunakan teknik sampling insidental. Data yang dikumpulkan ditabulasi dan kemudian dianalisis menggunakan analisis regresi linier sederhana. Dari hasil perhitungan menggunakan SPSS 16, hasil penelitian menunjukkan bahwa fasilitas sarana dan prasarana memiliki pengaruh terhadap kepuasan wisatawan yang berkunjung ke Umbul Ponggok dengan nilai 5,78%, dan 94,22% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini. Dan dari hasil uji T diketahui bahwa hasil signifikansi 0,016 atau < dari nilai probabilitas 0,05, hasil ini menunjukkan bahwa inovasi sarana dan prasarana memiliki pengaruh yang signifikan terhadap kepuasan pengunjung di objek wisata Umbul Ponggok, Klaten. Kata kunci: Kepuasan Wisatawan, Inovasi Sarana dan Prasarana, Umbul Ponggok

PENGEMBANGAN OBYEK WISATA BERBASIS COMMUNITY BASED TOURISM (CBT) DI HUTAN PAYAU, CILACAP Dwiyono Rudi Susanto; Muhammad Syaifulloh
Kepariwisataan: Jurnal Ilmiah Vol 12, No 2 (2018): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Payau Forest is one of the potential areas of tourism in Cilacap Regency. This is because the natural beauty of the Payau Forest and supported by trend of tourism that leads to nature tourism with attention to the sustainability. The management of the Payau Forest is done by the local community who are members of the community, namely Pokdarwis Maspayau and LMDH (Lembaga Desa Desa Hutan). The purpose of this research is to know (1) the development of Community-Based Tourism object (CBT) in Payau Forest Cilacap and (2) how the local community role in the management and development of tourism Payau Forest of Cilacap. The research method used is qualitative method. Primary data collection is done by interview, observation and literature study. The results of the research shows that the management of Payau Forest tourism in Cilacap implemented through the management of tourism resources, management of tourism marketing, human resource management, and crisis management. By implementing Community Based Tourism (CBT) in the management of Payau Forest can be seen from the active participation of the community in every tourism activity and the nature and cultural preservation. In addition, it is concluded that the level of community participation in the environment of Payau Forest is at the level of citizen control, meaning that people become controllers in the planning, implementation, monitoring and evaluation process in tourism management.Keywords: Community Based Tourism, CBT, Payau Forest, nature tourism, citizen control

STRATEGI PENGELOLAAN PANTAI BANYU TIBO BERBASIS EKOWISATA DI KABUPATEN PACITAN JAWA TIMUR Nur Rohman; Dwiyono Rudi Susanto; Amin Kiswantoro
Journal of Tourism and Economic Vol 3, No 2 (2020): EDISI 3
Publisher : STIE Pariwisata API Yogyakarta

Banyu Tibo Beach is one of the beaches in Pacitan Regency. This beach has uniqueness of a waterfall overlooking the beach. This research aims to find out the right management strategy for Banyu Tibo Beach to be ecotourism. This research method used a descriptive qualitative analysis method. Data collection techniques were carried out by distributing questionnaires with non-probability sampling techniques to 100 respondents in Banyu Tibo Beach by taking using incidental sampling techniques. The data obtained is then processed using SWOT analysis to determine the strengths, weaknesses, opportunities and threats that exist in Banyu Tibo Beach. From the data processing, obtained the right strategies to manage the Banyu Tibo Beach in ecotourism, namely by providing or adding infrastructure to support ecotourismbased tourism activities, making or adding environmentally friendly tourism products, conducting training on ecotourism for human resources managing Banyu Tibo Beach, in collaboration with all parties to play an active role in the implementation of sustainable tourism activities.

STRATEGI PENGEMBANGAN DESA WONOKRITI SEBAGAI DESA WISATA EDELWEIS DI KAWASAN TAMAN NASIONAL BROMO TENGGER SEMERU Amin Kiswantoro; Dwiyono Rudi Susanto
Journal of Tourism and Economic Vol 4, No 2 (2021): Edisi 4
Publisher : STIE Pariwisata API Yogyakarta

Edelweis tourism village is one of the tourist villages located in Pasuruan Regency, East Java. This tourist village is still in the Bromo Tengger Semeru National Park area. This tourist village has the main tourism potential, namely the Edelweiss flower or eternal flower. In this research, using descriptive analysis which is qualitative in nature. The data obtained were then analyzed using SWOT analysis. From the results of this study, the development strategy of Wonokriti Village as an Edelweiss tourism village is obtained, including holding activities related to the Edelweiss flower, making this village a center for educational tourism, especially edelweiss flowers, developing tourism supporting infrastructure, holding hospitality training for human resources involved in management. Edelweiss Tourism Village.

STRATEGI PENGELOLAAN WISATA SUSUR SUNGAI MAHAKAM BERBASIS EKOWISATA DI SAMARINDA Dwiyono Rudi Susanto; Amin Kiswantoro
Journal of Tourism and Economic Vol 3, No 1 (2020): EDISI 3
Publisher : STIE Pariwisata API Yogyakarta

This research aims to determine the right strategy in managing the Mahakam River tourist destinations in an ecotourism. This is because the Mahakam River has the potential to be managed ecotourically, because in addition to nature tourism on the Mahakam River there are also dolphins, which are endemic animals of the Mahakam River which are currently small in number and included in the category of endangered animals. This research is a qualitative research with non probability sampling technique, then the data obtained are analyzed using SWOT analysis. The results of this study obtained several strategies that can be applied in the Mahakam River tourist destination to be managed ecotourism. These strategies include (1) conducting training on ecotourism for HR managing the Mahakam River, (2) minimizing the use of ships that produce a lot of air pollution, (3) organizing HR training for waste management, particularly in tourist sites and surroundings, (4) making the Mahakam River a conservation place for dolphins, (5) educating all parties, both managers and tourists, to care for the environment.

A Review of YouTube for Tourism Promotion in Indonesia D Damiasih; Arneta Rohma Agustina; Azril Azahari; Dwiyono Rudi Susanto
IJISTECH (International Journal of Information System and Technology) Vol 4, No 2 (2021): May
Publisher : Sekolah Tinggi Ilmu Komputer (STIKOM) Tunas Bangsa

Currently, YouTube as one os popular social media platrom is something that has potential as a medium for tourism promotion. This is because YouTube is a social media that has the second largest number of users, it can also be an effective media for promotion since YouTube displays visual and audio that are considered to be attractive. Hence, it can contribute to grow and increase the interest of tourists to visit. This has been proven by several countries that tourism sectors have become famous since the videos uploaded through the YouTube. There are several things that must be considered by Indonesia in making tourism promotional videos. Therefore, this paper presents a review on the usage of Youtube as platform for tourism promotion made by many scholars in Indonesia. This paper further presents a discussion on what should tourims business player should do on their YouTube promotion channel. Finally, we present open problems for future research recommendations.

Potensi dan Daya Tarik Wisata Embung Kledung di Temanggung Jawa Tengah Dwiyono Rudi Susanto; Amin Kiswantoro; Nur Rohman; Kiki Rizky Makiya
Jurnal Pendidikan Tambusai Vol. 6 No. 2 (2022): Agustus 2022
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Embung Kledung merupakan salah satu primadona pariwisata yang berada di Temanggung Jawa Tengah. Daya tarik dari destinasi wisata ini juga menjadi salah satu tujuan dalamberwisata yang dapat dilakukan oleh siapa saja yang ini berkunjung ke destinasi atau daya tarik wisata Embung Kledung. Penulis berkesempatan untuk menikmati panorama yang indah ini. Penulis juga sudah melakukan observasi langsung di Embung Kledung sebagai salah satu syarat dalam penulisan jurnal ilmiah ini. Penulis juga mendapatakan bahwa destinasi Embung Kledung ini sangat bagus untuk dijadikan destinasi yang unggul sehingga dengan keindahan yang dimiliki oleh Embung Kledung ini dapat membuat Embung Kledung berkembang secara lebih baik lagi. Embung Kledung juga sangat terkenal sebagai satu destinasi yang memiliki banyak sekali peminat sehingga perlu dilakukan promosi yang lebih baik lagi terlebih pada saat ini adalah pariwisata di tengah pandemi Covid-19.

STRATEGI PENGELOLAAN PANTAI GESING DI KABUPATEN GUNUNGKIDUL DAERAH ISTIMEWA YOGYAKARTA BERBASIS MASYARAKAT Rizky Maulana; Dwiyono Rudi Susanto; Amin Kiswantoro; Hendi Prasetyo
Pringgitan Vol 2, No 2 (2021): Pringgitan
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Gesing Beach is one of the beaches in Gunungkidul which has beautiful views of white sand and clear sea water. However, the tourism potential in Gesing Beach has not been managed optimally. This research was conducted with the aim of knowing the right strategy in the development of Gesing Beach by involving the role of the community. In this study using a qualitative descriptive method involving 100 respondents. Data collection is done by incident sampling method. The data obtained was then analyzed using SWOT analysis to determine the strengths, weaknesses, opportunities and threats that exist in Pantai Gesing. Furthermore, from the results of data processing obtained several strategies that can be applied in Gesing Beach, among others (1) Maintaining the natural tourism potential of Gesing Beach to keep it natural, (2) Adding or maintaining tourism products but still paying attention to sustainability aspects (3) Establishing cooperation with parties thirdly to bring in tourists, support and develop tourism potential in Gesing Beach, 4) Involve all parties to jointly protect the environment, (5) Increase tourism promotion in Gesing Beach, (6) Conduct training for human resources in waste management.Keywords: Gesing Beach, Community Based, SWOT Analysis

ANALYSIS OF MARKETING STRATEGIES THROUGH THE UNIQUENESS OF YOGYA’S HERITAGE, CULTURES, AND CULINARY PRODUCTS AS AN ASSET OF BRANDING TOWARDS TOURISM DEVELOPMENT IN YOGYAKARTA SPECIAL REGENCY Isdarmanto Isdarmanto; Dwiyono Rudi Susanto; Dyah Wahyuning Tyas; Sumiyar Mahanani; Farah Diana Djamil
Pringgitan Vol 2, No 1 (2021): Pringgitan
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Yogyakarta's tourism potential from asset uniqueness and heritages is a major factor in tourism development in Yogyakarta. This is a responsibility that must be realized by all stakeholders of tourism so that tourism assets uniqueness of ancestral heritage in Yogyakarta becomes a tourist attraction as a capital of local wisdom in the concept of branding city of Yogyakarta. The participation of communities and local governments in managing sustainable tourism development programs is also an important aspect to develop of a new brand city of Yogyakarta. There is limited public awareness of the existence of excellence asset heritages of Yogyakarta which is a selling point in branding the city. This study aims to identify and know the role of branding through the cultural heritage of Yogyakarta cultures and culinary products in marketing strategy to the development of tourism in Yogyakarta. This research use qualitative research that can focus on the problems encountered, as well as with a process methodology that illustrates how qualitative training can provide many uses and benefits for more effective and in-depth research. The fact is that the numbers of foreign tourists who visit the tourism site still do not meet the expected target compared to the number of domestic tourists. Therefore it is necessary to research and empower the community to be able to change the mindset & to have more concern to provide positive supports for Yogyakarta tourism development so that it is more competitive in global competition.Keywords: Uniqueness, Heritage, Culture, Tourism Development

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