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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences JOURMICS : Journal of Media and Communication Studies JSIKOM (Jurnal Studi Ilmu Komunikasi)
Ahmad Salman Farid
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Religion Arts Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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The Effectiveness of Advertising Marketing in Print Media during the Covid 19 Pandemic in the Mandailing Natal Region Al Bara; Faisal Affandi; Ahmad Salman Farid; Datuk Imam Marzuki
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 1 (2021): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i1.1688

Abstract

This study explains how effective advertising marketing is in three print media in Mandailing Natal. Several print media such as the Waspada Daily, representatives of the Mandailing Natal bureau and Mohganews, stated that the impact of the Covid 19 outbreak on the effectiveness of advertisements in the print media mentioned above. On the other hand, the print media Madina Post revealed that the Covid 19 pandemic had little impact on the advertisements served through the advertising column in its print media. This study uses the principles of a qualitative approach, using the SOR theory as an acronym for Stimulus-Organism-Response which has an impact on the Covid 19 pandemic outbreak. Namely, humans whose souls include components; attitudes, opinions, behavior, cognition and conation.
Analisis Perbandingan Agenda Setting Media Cetak dan Media Radio di Mandailing Natal : Studi Kasus Malintang Pos dan Radio StartFM Ahmad Salman Farid
Journal of Media and Communication Studies Vol 2 No 1 (2023): JOURMICS : Journal of Media and Communication Studies
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/jourmics.v2i1.6383

Abstract

This study aims to analyze the comparative agenda setting between print media and radio in Mandailing Natal Regency, with a case study focusing on two main local media outlets, namely Malintang Pos and Radio StartFM. Agenda setting is a crucial process in the field of journalism as it influences the public's attention to specific issues. The research adopts a qualitative approach, employing content analysis to identify differences and similarities in how news is handled by the two media platforms. The findings of the study reveal that print media, such as Malintang Pos, tend to provide more in-depth and sharp coverage of local issues. Conversely, Radio StartFM tends to deliver concise and oral news, prioritizing speed in disseminating information to its listeners. The process of agenda setting in both media is influenced by factors such as political interests, economic pressures, and editorial preferences, which impact the selection of news topics. Furthermore, the variation in the medium of news delivery also influences the format and writing style of the news presented. Despite these differences, both print media and radio play significant roles in shaping public opinion and societal perception regarding local issues. This research contributes conceptually to understanding the roles of print media and radio in providing information to the public. The implications of these findings are expected to provide valuable insights for journalism practitioners, academics, and readers, encouraging critical analysis of news presented by both media outlets. Moreover, this study can serve as a basis for further research in the context of media agenda setting in other regions.
REPRESENTASI MITOS DALAM FILM HOROR PADA WAKTU MAGHRIB : ANALISIS NARATIF DAN VISUAL Ahmad Salman Farid
Jurnal Prodi Ilmu Komunikasi Vol 2 No 2 (2023): Jurnal Studi Ilmu Komunikasi Mei 2023
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Politik Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis representasi mitos dalam film horor pada Waktu Maghrib. Mitos yang terkait dengan Waktu Maghrib sering kali menjadi elemen yang menarik dalam film horor, karena mereka mengandung unsur misteri, kepercayaan, dan ketakutan yang berhubungan dengan konteks budaya dan agama. Dalam penelitian ini, peneliti melakukan analisis naratif dan visual untuk memahami bagaimana mitos tersebut direpresentasikan dalam film horor pada Waktu Maghrib. Penelitian ini berfokus pada elemen-elemen naratif dan penggunaan teknik visual yang digunakan untuk menciptakan atmosfer yang menakutkan. Data penelitian dikumpulkan melalui pengumpulan sampel film horor yang relevan dengan tema Waktu Maghrib. Hasil analisis menunjukkan bahwa representasi mitos dalam film horor pada Waktu Maghrib melibatkan penggunaan simbol, pengaturan waktu, pencahayaan, dan musik yang menciptakan suasana yang gelap, mencekam, dan membangkitkan rasa takut pada penonton. Implikasi penelitian ini memberikan pemahaman yang lebih dalam tentang bagaimana mitos dan budaya terkait Waktu Maghrib dapat dimanfaatkan dalam konteks film horor, serta memberikan wawasan kepada pembuat film dalam menciptakan efek yang efektif dalam menghadirkan ketakutan kepada penonton.
Co-Authors Al Bara Datuk Imam Marzuki Faisal Affandi