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All Journal Alhadharah: Jurnal Ilmu Dakwah Jurnal Komunikasi Profesional Jurnal Ilmiah Syi'ar Manhaj: Jurnal Penelitian dan Pengabdian Masyarakat Alhadharah: Jurnal Ilmu Dakwah
Rini Fitria
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Religion Arts Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Journal : Manhaj: Jurnal Penelitian dan Pengabdian Masyarakat

 1 
ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE DALAM IKLAN KAMPANYE PASANGAN CALON GUBERNUR DAN WAKIL GUBERNUR PROVINSI BENGKULU TAHUN 2015 Rini Fitria
Manhaj: Jurnal Penelitian dan Pengabdian Masyarakat Vol 6, No 1 (2017): Manhaj: Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Institut Agama Islam Negeri Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (186.168 KB) | DOI: 10.1161/mhj.v5i1.698

Abstract

Iklan sebagai salah satu media marketing public relations yang kini banyak diminati. Kelebihan memasarkan product melalui iklan di televisi adalah mampu menjaring dan mengantarkan informasi kepada seluruh lapisan masyarakat yang menyaksikan. Selain itu, iklan dianggap cukup efektif karena memiliki unsur visual dan audio visual. Istilah advertising itu sendiri datang dari kata kerja bahasa latin “advertere” yang berarti mengarahkan perhatian seseorang. Dari analisis semiotika Charles Sanders Peirce dalam iklan kampanye calon gubernur dan wakil gubernur provinsi Bengkulu tahun 2015 dapat di simpulkan bahwa: Lima iklan kampanye tersebut memiliki sign/tanda yang sangat banyak berupa audio visual tokoh pasangan calon, pemuka adat, masyarakat, benda benda, geografi. Memiliki object yang bisa di lihat dan di dengar dengan panca indera berupa gambar dan suara.
Komunikasi Multikultural dalam Menjaga Kerukunan Antar Umat Beragama di Kabupaten Bengkulu Tengah Rini Fitria
Manhaj: Jurnal Penelitian dan Pengabdian Masyarakat Vol 7, No 2 (2018): Manhaj: Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Institut Agama Islam Negeri Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (467.209 KB) | DOI: 10.29300/mjppm.v3i2.2366

Abstract

The title of this research is Multicultural Communication in Maintaining Diversity among People of Diversity in Bengkulu Tengah Regency. The Research Team is: Rini Fitria, Japarudin and Nur Ibrahim. Research problem formulation of how multicultural communication in maintaining harmony between religious communities in Bengkulu Tengah regency. The purpose of this study is exploratory research, answering the formulation of the problem and providing solutions to understanding multicultural communication in maintaining harmony between religious communities in Sunda Kelapa and Abu Sakim villages, Pondok Kelapa subdistrict, Pondok Kelapa district, Bengkulu Tengah district. To examine these problems in depth and thoroughly, researchers used a qualitative approach with a descriptive type. Data collection methods used were participant observation, in-depth interviews and documentation studies. Analysis of the data used is triangulation. The results of the study are 1) Multicultural communication in Sunda Kelapa and Abu Sakim villages in the Cultural and Religious Studies is used effectively by the community. 2) The multicultural communication process in Sunda Kelapa and Abu Sakim villages uses a process of thoughtful sensation, perception, thinking and motivation so that harmony can be maintained well. 3) Multicultural communication in maintaining harmony between religious communities in the villages of Sunda Kelapa and Abu Sakim emphasizes religious tolerance in the form of mutual respect, respect, care, consensus and help.
Co-Authors Dila Erlianti Dudi Yudhakusuma Hendriarto, Prasetyono Lukman Samboteng & Rulinawaty Kasmad