Garuda - Garba Rujukan Digital

Website Quality, Brand Image, dan E-WOM serta Pengaruhnya terhadap Online Purchase Intention Studi Pengunjung Website Berrybenka Indana, Lutfi; Andjarwati, Anik Lestari
Jurnal Ilmu Manajemen Vol 9, No 2 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

The high purchasing power of the people for fashion products is an opportunity for the company to create new business strategies to compete. One of the fashion brands in Indonesia is Berrybenka, which offers a variety of the latest and high-quality fashion needs. However, in consumer purchases made online through websites, there are still negative reviews about Berrybenka. This study aims to analyze the effect of website quality, brand image, andÂ e-WOMÂ on online purchase intentions. This study is focused on Berrybenka websites visitors as a sample with a nonprobability sampling technique. The questionnaire was taken to 200 respondents using a Likert scale. The data analysis technique used multiple linear regression. The results showed that website quality, the brand image had an influence on online purchase intentions andÂ e-WOMÂ had no effect on online purchase intentions.

Pengaruh Gaya Hidup Konsumtif dan Kualitas Produk Terhadap Keputusan Pembelian Aini, Eni Nur; Andjarwati, Anik Lestari
BISNIS Vol 8, No 1 (2020): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Fakultas Ekonom dan Bisnis Islam Institut Agama Islam Negeri (IAIN) Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v8i1.6712

Along with the development of the hijab model in Indonesia which is a market need and can develop the creativity of fashionable hijab. From year to year Zoya continues to provide new creations and innovations to her hijab designs. Ranging from exclusive designs to promotional materials that continue to give priority to the comfort of its users. Various awards ranging from Top Brand to Best Band achieved in three years were agreed. Based on this phenomenon, this study discusses the consumptive lifestyle and product quality on Zoya hijab purchasing decisions in Central Surabaya. This research method uses quantitative methods by studying causal with multiple linear regression techniques using the IBM SPSS 23 for windows program. Consumptive lifestyle and product quality as independent variables and purchasing decisions as the dependent variable. The object of this research is the Zoya brand quadrilateral consumers with a sample of 220 respondents. The results showed that the consumptive lifestyle influenced purchasing decisions by 0.225, but the results differed on the product quality variable by 0.080 that did not affect the purchasing decision.

Label Produk, Iklan Emosional, dan Diskon serta Pengaruhnya terhadap Keputusan Pembelian Marzuq, Muhammad Akbar; Andjarwati, Anik Lestari
Jurnal Ilmu Manajemen Vol 8, No 4 (2020)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

A brand will carry out several marketing strategies to attract consumers. especially for countries with a Muslim majority community, the product must have halal legality. There are several factors considered by consumers to choose the product purchased, among others, the existence of halal labels on packaging, emotional advertising, and diskons. The purpose of this paper is to study the effect of product labels, emotional advertising, and discount on purchasing decisions. This research is focused on consumers who have bought Chatime as a bubble drink, Muslim, aged 15-60 years old, and a final consumer. uses a nonprobability sampling technique. Questionnaires were distributed to 200 participants with Google form. Data analysis techniques using Multiple Linear Regression. The results showed that product labels, iklan emosional, and diskons had a positive effect on consumer purchasing decisions.

Pengaruh Kepercayaan, Kemudahan, dan Keamanan terhadap Keputusan Pembelian di Marketplace Agustiningrum, Dian; Andjarwati, Anik Lestari
Jurnal Ilmu Manajemen Vol 9, No 3 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v9n3.p%p

This study aims to determine the effect of trust, comfort, and security on purchasing decisions at Shopee. With the development of an online shopping system that uses the internet, people are now following developments by having a mindset of consumer behaviour from conventional shopping to shopping digitally and online. Consumer confidence in online shopping through the system is very concerned about avoiding things that are not desirable. Therefore, it is necessary to ease of use of the system and strict security to conduct transactions online. The sample in this study were 200 respondents who were Shopee application users, both men and women aged 19-27 years. This study uses multiple linear regression analysis techniques through the analysis tool IBM SPSS statistic version 26. This study indicates that the variables of trust, security, and convenience affect purchasing decisions. The Shopee application is expected to further improve the quality of service through what consumers feel through reviews about the Shopee application in terms of the trust, convenience, and security or other things if it is deemed unsatisfactory. This study recommends marketers to maintain customer loyalty. The Shopee application must also maintain the ease of use of the application, such as the development of the latest features that are more attractive and practical to make it easier for consumers to search for products until they decide to make transactions.

City Branding â€Shining Batuâ€ dan E-WOM serta Pengaruhnya terhadap Niat Berkunjung Wisatawan (Studi pada Wisatawan di Kota Batu) Aleonita, Shelea; Andjarwati, Anik Lestari
Jurnal Ilmu Manajemen Vol 8, No 3 (2020)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

The purpose of this paper was to study the relationships among city branding, e-WOM (electronic word of mouth), and touristâ€™s intention for visiting. The study focused on the tourists who would visit Batu City as the sample by using a nonprobability sampling technique. Questionnaires were distributed to 200 participants by google forms. Data analysis techniques were Multiple Linear Regression with validity and reliability test, classic assumption, and hypothesis test (t-test). The results indicated that city branding is positively influenced by the touristâ€™s intention for visiting, but e-WOM is negatively influenced by the touristâ€™s intention for visiting. The implications in this study can be used as input for the Batu City Government in developing the city branding â€œShining Batuâ€ to increase touristâ€™s intention for visiting.

PENGARUH SELF-SERVICE TECHNOLOGY QUALITY TERHADAP LOYALITAS DENGAN KEPUASAN SEBAGAI VARIABEL MEDIASI (STUDI PADA PELANGGAN MCDONALD'S DI SURABAYA) Rosyidah, Nuraini; Andjarwati, Anik Lestari
IMAGE : Jurnal Riset Manajemen Vol 10, No 1 (2021): IMAGE : Jurnal Riset Manajemen, April 2021
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.v10i1.31448

Recently, McDonaldâ€™s Indonesia have launched self-service technologhy by replacing manual cashier with self-ordering kiosk. To find out the impact of the self-service technologhy that have been adopted in McDonaldâ€™s Indonesia, this study proposed and tested the affect of self-service technologhy quality toward loyalty with satisfaction as mediating variable. The aim was based on the supposition that an overall quality of the self-service technologhy will influence satisfaction and loyalty toward McDonaldâ€™s that use the new technologhy. This research used 200 samples and used judgemental sampling method. Method of Data collection is done by distributing online questionnaires. The technique of data analysis used in this research is the path analysis technique. The results showed that self-service technologhy quality had a positive effect on loyalty and satisfaction proved to be a mediating variable. These results provide insights for the other enterprise to investment in the new technology in order to enhance the consumer experience, satisfaction, and loyalty.

Analisis Gaya Hidup Hedonis, Harga, dan Kualitas Produk serta Pengaruhnya terhadap Keputusan Pembelian Sepeda di Era Pandemi Covid-19 Rama Prasetiyo, Aji; Andjarwati, Anik Lestari
Jurnal Ilmu Manajemen Vol 9, No 3 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v9n3.p%p

The Pandemic Covid-19 makes many people have to live their lives by starting new habits. The form of activity to maintain the health of the body is to exercise. Cycling is one of the trending sports that people love during the Covid-19 pandemic. It was noted that there was a demand for the domestic bicycle market. Bicycle manufacturers are experiencing intense competition. They compete to provide bicycles of good quality at competitive prices. The existence of this tren raises the community's hedonic lifestyle, such as shopping activities and hunting bicycles for fun. The purpose of this research to analyze the effect of hedonic lifestyle, price, and product quality on United's bicycle purchase decisions in Tulungagung Regency. This study uses a sample of 220 respondents who live in Tulungagung Regency with male and female genders of at least 16 years. The sampling method was judgmental sampling with a Likert scale as a measuring instrument. The analysis in this research uses multiple linear regression equation models with SPSS 26. The results showed that the variables of hedonic lifestyle, price, and product quality significantly and positively influenced purchase decisions. As a suggestion, United can increase sales by offering affordable prices and still provide the best quality.

Pengaruh Citra Perusahaan dan Kualitas Layanan terhadap Loyalitas dengan Kepercayaan sebagai Variabel Mediasi Madyaratri, Dellafany Noor; Andjarwati, Anik Lestari
Jurnal Ilmu Manajemen Vol 9, No 3 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v9n3.p%p

This paper aimed to study the effect of corporate image and service quality on loyalty by using trust as a mediating variable. This research uses quantitative data. The sampling technique used was non-probability sampling with the type of judgmental sampling). The sample used in this study were 220 respondents. The research method used path analysis--data collection through a questionnaire. The results showed that company image has a positive and significant effect on loyalty, service quality has a positive and significant effect on loyalty, the corporate image has a positive and significant effect on trust, service quality has a positive and significant effect on trust, and trust has a positive and significant effect on loyalty. Kantor Pos Trenggalek is expected to improve the image of Kantor Pos Trenggalek so that customer perception will be better for the services provided and improve and develop the quality of services provided to customers and fix service problems.

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