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Journal : Jurnal Istiqro'

PENGARUH KEPERCAYAAN DAN KEPUASAN TERHADAP LOYALITAS NASABAH BANK SYARIAH INDONESIA Margaretha Ardhanari; Sebastiana Viphindrartin
Jurnal Istiqro Vol 8 No 1 (2022): Januari 2022
Publisher : Institut Agama Islam Darussalam Blokagung Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30739/istiqro.v8i1.1272

Abstract

The study aims to test the effect of trust and satisfaction on both partially or simultaneously on customer loyalty of Indonesian Syariah Bank. This study used a sample of 100 Indonesian Islamic Bank customers with purposive sampling technique. Data analysis used multiple linear regression. The results showed that trust (X1) partially had a positive and significant effect on customer loyalty (Y) as evidenced by the results of the t-statistical value of 8.294 with a significance value of 0.000 <0.05. The satisfaction (X2) has a t-statistic value of 2.578 with a significance value of 0.011 <0.05, thus the satisfaction (X2) has a positive and significant influence on customer loyalty (Y). The results of the F test with a statistical F value of 205.699 with a significance of 0.000. These results prove that trust and satisfaction simultaneously have a positive and significant influence on customer loyalty