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All Journal E-Journal of Tourism Journal of Economics, Business, & Accountancy Ventura Gadjah Mada International Journal of Business International Research Journal of Business Studies (E-Journal) Global Research on Tourism Development and Advancement (GARUDA) PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Eka Ardianto
Universitas Prasetiya Mulya
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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 1 
Imaginative Experience: A Narrative-Dialogic Ethnography of the Community Who Adores Its Idol Ardianto, Eka
Gadjah Mada International Journal of Business Vol 9, No 3 (2007): September - December
Publisher : Master of Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (580.427 KB)

Abstract

Managing customer loyalty becomes an important activity in marketing management. One of the reasons is that loyal consumers tend to make good financial performances to producer. Unfortunately, gaining a loyal customer is not a trivial activity since there are gaps to understand consumer experience comprehensively. To fulfill the gaps, this article explores imaginative experience of the community who adores its idol in the light of cultural perspective. The members of the community who adores its idol experience the imaginative experience. The author argues that those phenomena are cultural perspective, because they are meaningful to the members. Through narrative-dialogic ethnography, the author builds the concept of imaginative experience that through the imaginative media, the members do narrative-dialogic between “the realm of areal” and “the realm of afotik” then activate the imaginative relations in “the realm of aktinik”. Every member constructs its imaginative relations into imaginative constructions formed in a personal story. Managing imaginative experience could benefit the company. It can be the “Imaginative Experience Management” (IEM) that accommodates imaginative consumers’ experiences with the company’s products deeply and sustainably through managing the story of its consumers’ imaginative experiences. It can also be linked to the customer loyalty programs. In this matter, IEM should be integrated with brand management.
The Consumption Paradigm in Marketing Ardianto, Eka
Gadjah Mada International Journal of Business Vol 5, No 2 (2003): May-August
Publisher : Master of Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1268.624 KB)

Abstract

This article elaborates consumption paradigm in marketing. In background, this paper reviews different perspectives of consumption: economic perspective and marketing perspective. In ontology, this work describes various issues regarding consumption view. In epistemology, this article demonstrates how marketers especially researches explore the consumption phenomena. In methodology, the article describes experiential marketing –one of applied consumption paradigm in marketing, which could be an alternative choice of marketing practices.
Keragaman Identitas dalam Komunitas Konsumen Ardianto, Eka
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 1, No 1 (2008): May 2008
Publisher : Universitas Prasetiya Mulya

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Abstract

Tour Consumer Analysis Syllabus Peni Zulandari Suroto; Eka Ardianto
E-Journal of Tourism Volume 6 Number 1 (March 2019)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (268.903 KB) | DOI: 10.24922/eot.v6i1.47478

Abstract

Currently, there is no undergraduate program majoring Events Management in Indonesia. It is a challenge for creating the syllabus that complies with national and global uniformity and still has own characteristic. The strengths of Events Management Body of Knowledge (EMBOK) are the ‘management, administration and operations’ sides, which applied by many universities’ curricula. Adding syllabi focusing on ‘consumptions’ sides of the tour consumer (or audience in events) is relevant in the tourism studies since it is strongly connected with culture and performing arts. The aim of this paper is describing the process of innovating the “Tour Consumer Analysis” syllabus in undergraduate Events program (S1 Event) under tourism study at Universitas Prasetiya Mulya – Indonesia by applying SCAMPER technique and continued with putting it all together into 16 sessions of the course. The syllabus was implemented in one semester to 32 students. Three kinds of evaluation and feedback were designed. The students presented brilliant event ideas and audiences journey. This showed that with this syllabus, learning objectives are achieved. Second, students upload their feedback about their understanding of the topic. Lastly, in the next semester, students implemented some concepts on their theatrical performance and art By focusing on the tour consumer, students have the ability to create events that can make them re-visit or stay longer in the same destination to give a bigger impact on society. Further research to conduct integration with other courses is necessary. Keywords: events management, syllabus innovation, SCAMPER, tourism curricula.
Exponential Growth Pattern of Consumer Well-Being and Attractiveness of Tourism Digital Destination Albert Hasudungan; Eka Ardianto; Redha Widarsyah
Journal of Economics, Business, & Accountancy Ventura Vol 24, No 1 (2021): April - July 2021
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v24i1.2514

Abstract

This research aims to explore the connective patterns of 7 dimensions of tourism consumer well-being (environmental altruism, spiritual attunement, inspirational mindfulness, bio-psychological aspect, entrepreneurship, social connectedness, and cultural identity) to induce more tourism growth attractiveness in visiting the digital destination of the My Trip My Adventure (MTMA) Labuan Bajo YouTube platform. The study stems from a postmodern approach where the virtual world and reality are eroded in digital technology development. This study enriches that postmodern perspective by elaborating on 7 dimensions of tourism consumer welfare and the 4 V’s of digital technology innovation (volume, variety, velocity, and veracity). This study collected comments, replies, and ‘like’ expressions on YouTube from October 2016 to October 2019 from the My Trip My Adventure (MTMA) Labuan Bajo YouTube platform. The researchers then analyzed through thematic analysis and social network analysis. This research confirms the polynomial growth pattern from the 7 dimensions of tourism consumer well-being. In general, the pattern goes up from environmental well-being to inspirational mindfulness. Then, it descends to biophysical well-being. It is because to have exponential growth; tourism needs to be absent temporarily. Suddenly after that, the growth goes up in terms of social and cultural well-being. The findings can benefit tourism practitioners in orchestrating their 7 dimensions of tourism consumer well-being as destination orchestrators.
The role of participation in memorable tourism experience: a comparative case of cap go meh festival and linggarjati festival in Indonesia Agus W Soehadi; Eka Ardianto
Journal of Economics, Business, & Accountancy Ventura Vol 22, No 1 (2019): April - July 2019
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v22i1.1657

Abstract

The study aimed to analyze the role of participation in creating memorable tourism experience in Cap Go Meh festival and Linggarjati festival to create loyal visitors. This study used a questionnaire of 42 questions on 5-point Likert-scale ranged from one to five range (1 = strongly disagree up to 5= strongly agree) to the festival visitors after the event. The data were analyzed using Structural Equation Modelling (SEM) with Confirmatory Factor Analysis (CFA) and the structural model using regression analysis. It showed that the visitors have different motives to attend and take a part in the festival. The group socializationhas a positive effect on participation, which lead to immersion, then influences vivid memory and loyalty in Cap Go Meh  while novelty has a positive effect on participation in Lingarjati vestival, which lead to immersion, then influences vivid memory and loyalty. Practicaly, it implied that this study has the benefit for event manager to understand the visitors characteristics. Cap Go Meh festival can be higher in group socialization. Event manager should facilitate visitors to participate as a group on God Statue parade. In Linggarjati, the visitors gain the novelty of historical site and city history merge with the stage of angklung -traditional music instrument- colossal.
Culture, Technology, and Tourism (CTT) Theory: An Ontological Perspective Eka Ardianto
Stupa Vol 1 No 1 (2019): Global Research on Tourism Development and Advancement (GARUDA)
Publisher : Prasetiya Mulya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (17.283 KB) | DOI: 10.21632/garuda.1.1.50-61

Abstract

Author argues that Culture, Technology, and Tourism (CTT) is an integrated multidisciplinary. Therefore, author explores dimensionality of CTT Theory from various perspective. The results are: 1) local wisdom is the essence of the authenticity of cultural heritage; 2) local community as the actor should has the role to protect environment in order to ensure sustainability of tourism; 3) multistakeholder network should be managed as a pattern of complexity that characteristic of an integrated multidisciplinary; 4) creative economy and sociopreneurship as the enabler and driver of tourism entrepreneurship to ensure sustainability of tourism; 5) smart tourism that leverage the technology should be constructed through destination management in order to ensure sustainability of tourism and the authenticity of tourism; and 6) body-mind and hedonic-eudaimonic should be integrated to manage tourist’s well-being. Refer to general system theory, author explains a CTT theory through relationship between those six results of dimensionality through input, process, output, and outcome relation.
Eksplorasi Liminalitas Event Online Komunitas di Komunitas Indo Harry Potter Devara Mirrah Dalila; Andita Refanda; Eka Ardianto; Yudo Hartono
Stupa Vol 2 No 2 (2020): Global Research on Tourism Development and Advancement (GARUDA)
Publisher : Prasetiya Mulya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (17.283 KB) | DOI: 10.21632/garuda.2.2.146-169

Abstract

Di masa pandemi COVID-19, pelaksanaan event online memuncak, baik yang diselenggarakan oleh berbagai event organizer, akademisi, hingga komunitas. Floo Network, diselenggarakan Komunitas Indo Harry Potter (IHP) secara online dengan salah satu tujuannya sebagai pengganti ajang pertemuan bagi anggota komunitas karena kegiatan fisik sementara harus dihindari. Event online komunitas yang melakukan ritual didalamnya dapat berpotensi menciptakan liminalitas. Liminalitas adalah proses dari pre liminal, liminal, dan post liminal. Liminalitas menjadi penting untuk diteliti karena dalam proses ritual terdapat unsur liminalitas yang dapat menghasilkan energi emosional secara kolektif dan solidaritas kelompok. Penelitian ini memiliki fokus untuk mengeksplor liminalitas yang terjadi pada event online komunitas. Metodologi naratif digunakan dalam penelitian ini. Data yang dikumpulkan melalui observasi online dan online in-depth interview akan dianalisis menggunakan analisis Freytag. Penelitian ini menemukan bahwa di Floo Network liminalitas yang berbeda-beda pada setiap anggota Komunitas IHP yang terlibat.
The Effect of Price and Perceived Quality Dimensions on Customer Satisfaction Andreas Sukarsa; Devi Phina; Dyah Ratna Anggraini; Jimmy Jaya Nugraha; Kevin Andrianto Rivansky; Eka Ardianto
PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Vol 5 No 1 (2022): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Publisher : Perkumpulan Pendidik Kewirausahaan Indonesia (Perwira Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/perwira.5.1.55-65

Abstract

The goal of this research is to analyze the effect of service quality dimensions and price toward customer satisfaction on western fast-food restaurant in Jabodetabek. Total of 134 questionnaire responses from three most well-known brand western fast food restaurants in Jabodetabek were collected and used as the main data for this research. The method used in this research was Likert seven-point rating scales. The findings of this research indicate reliability, assurance, empathy from SERVQUAL factors have significant positive effect on customer satisfaction. However, tangibles, responsiveness, and price does not affect customer satisfaction in western fast-food restaurant in Indonesia. It seems assurance and empathy play the most important role on western fast-food restaurants in Jabodetabek region in Indonesia. The result suggests to prioritize some elements of SERVQUAL and price strategy that possibly western fast-food restaurants utilize later in future especially on urban and agglomeration area in Indonesia such as Jabodetabek.
Co-Authors Agus W. Soehadi Albert Hasudungan Andita Refanda Andreas Sukarsa Devara Mirrah Dalila Devi Phina Dyah Ratna Anggraini Jimmy Jaya Nugraha Kevin Andrianto Rivansky Peni Zulandari Suroto Redha Widarsyah Yudo Hartono