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Studi Deskriptif Kepemilikan Modal Kewirausahaan dalam Pendirian Usaha Rintisan Baru Iwan Hermawan Kahfi; Muhammad Setiawan Kusmulyono
PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Vol 2 No 2 (2019): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Publisher : Perkumpulan Pendidik Kewirausahaan Indonesia (Perwira Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1636.031 KB)

Abstract

This descriptive study was conducted to see the relationship between the entrepreneurial capital ownership and the establishment of new startups. Through the subject study entitled Entrepreneurial Capital in Prasetiya Mulya's S1 Business program, student assigned to mapping their entrepreneurial capital, formed group and proposed a startup idea. To answer whether optimization of entrepreneurial capital contributes to success the establishment of new startups, we make a quantitative approach by analyzing the data obtained from the assessment of the final exam business ideas, and entrepreneurial capital of group, as well as qualitative assessments of each aspect of capital entrepreneurship tested. Final assessment shows that 109 groups formed has sufficient entrepreneurial capital to running new startups in 9 selected business fields. The lowest score in the food and beverage business shows that entrepreneurial capital in this area is not difficult. In certain area such as in chemical businesses, more entrepreneurial capital is comprehensively and completely needed. Further study need to do by studying the journey of each group, in completing the final project business project for the next one year.
STUDI DESKRIPTIF TANTANGAN PEMBELAJARAN BISNIS KOPI SECARA DARING Muhammad Setiawan Kusmulyono
Eqien - Jurnal Ekonomi dan Bisnis Vol 9 No 2 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (176.183 KB) | DOI: 10.34308/eqien.v9i2.368

Abstract

The coffee industry is a positive growth business that offers attractive job prospects for coffee-producing countries around the world. This demonstrates the importance of coffee as a global commodity as well as a national economic engine. The expansion of the coffee industry encourages the expansion of other industries, one of which is learning about the coffee industry. Face-to-face learning has unfortunately been displaced by online learning as a result of the pandemic, resulting in some learning methods not being implemented efficiently. This study takes a descriptive method to determine what potential and obstacles exist in online learning about the coffee industry, as well as what coffee subjects might be researched further. The resource persons are 36 students enrolled in the Coffee Business and Management course who completed an open-ended questionnaire. The data was then descriptively evaluated in order to derive conclusions which expressed that challenge of learning in pandemic is higher than the opportunity whereas there is sixteen coffee topics that need to be explored deeper into the learning.
DETERMINAN KESUKSESAN PEMBERDAYAAN KELOMPOK SWADAYA MASYARAKAT BIDANG SANITASI Kusmulyono, M. Setiawan; Ahmad, Faizal
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 7, No 1 (2020): JMBI UNSRAT Volume 7 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v7i1.28389

Abstract

Abstract: There are many success stories that are attributed to KSM Sanimas, though there are plenty of failure experienced as well. One of the reasons for its failure was the commitment of the committee to be remain active in the management of the Sanimas KSM for it’s independence and sustainability. Empowerment approach that involves the entrepreneurship topic of was introduced to be able to answer these problem. As a result, researching the factors that would influence an individual's commitment toward their independent involvement would be most interesting, and would need to be considered within the developments of the existing KSM. This research uses 5(five) dependent variables which are role of supervisor, internal relations of the organization, family support, KSM's business potential, and environtment awareness which is associated with independent variables, personal commitment. This research uses quantitative method using 134 respondents of KSM Sanimas agents of change. The result of said research shows that family’s support and KSM’s business potential have significant relationship with the variable of personal commitment. While the three other variables the role of supervisor, internal relations of the organization and environmental awareness did not show a significant relationship to the variable of personal commitment.Keywords: Sanimas, empowerment, independence, personal commitment Abstrak: Banyaknya cerita keberhasilan pengelolaan KSM Sanimas tidak kalah dengan cerita mengenai kegagalannya. Salah satu penyebab kegagalannya adalah komitmen para pengurus untuk bisa tetap aktif dalam pengelolaan KSM Sanimas demi kemandirian dan keberlanjutan dari KSM Sanimas itu sendiri. Pendekatan pemberdayaan yang melibatkan topik kewirausahaan diperkenalkan untuk bisa menjawab permasalahan tersebut. Oleh karena itu menarik untuk menelusuri faktor apa yang dapat mempengaruhi komitmen personal untuk tetap ikut serta mengelola KSM mereka secara mandiri. Penelitian ini diperlukan untuk menjadi bahan pertimbangan bagi pengembangan KSM-KSM yang sudah ada. Penelitian ini menggunakan metode kuantitatif dengan melibatkan 134 responden para penggerak KSM Sanimas. Penelitian ini juga melibatkan 5 (lima) variabel terikat yaitu peran pengawas, hubungan internal organisasi, dukungan keluarga, potensi bisnis KSM, dan kepedulian lingkungan yang dikaitkan dengan variabel bebas yaitu komitmen personal. Hasil penelitian menunjukkan bahwa variabel dukungan keluarga dan potensi bisnis KSM memiliki hubungan signifikan dengan variabel komitmen personal. Sedangkan tiga variabel lain yaitu peran pengawas, hubungan internal organisasi dan kepedulian lingkungan tidak menunjukkan hubungan yang signifikan terhadap variabel komitmen personal.Kata Kunci:  Sanimas, pemberdayaan, kemandirian, komitmen personal
ANALISIS PENINGKATAN KAPASITAS USAHA IKM KAIN TAPIS LAMPUNG STUDI KASUS LAGAWIFEST 2022 Muhammad Setiawan Kusmulyono; Sonny Agustiawan; Isti Budhi Setiawati; Antasari Putra; Dickie Sulistya
Eqien - Jurnal Ekonomi dan Bisnis Vol 10 No 2 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (362.979 KB) | DOI: 10.34308/eqien.v10i2.513

Abstract

Tapis Lampung is one of the wealth of the archipelago's fabric which has great potential as a source of creative economic commodities in Lampung Province. Unfortunately, its popularity is inferior to batik, ulos, songket, and other wastra. The Bangga Buatan Indonesia Lagawifest 2022 program which was held in Lampung Province then succeeded in curating 8 selected Lampung Tapis IKMs (small medium industry) to then be encouraged to become IKM representatives who can improve product quality and business performance. Through a qualitative approach with the FGD technique, it was found that the biggest problems of the Lampung Tapis IKM who were the resource persons were digital marketing problems, limited production assets, weak design capabilities, limited production assets, and several other problems. Through the assistance of the 2022 BBI Program, each IKM is given guidance and directed to develop themselves through programs that will be carried out by the government, namely technical guidance on digital marketing, design, branding, business finance, and business meetings.
Improving the Popularity of Syekh Abdul Ghofur Tomb as Potential Religious Tourism Destination in Cugenang Cianjur Noventya Widyanuri; Alvina Gracela Rama Djati; Devara Mirrah Dalila; Muhammad Setiawan Kusmulyono; Dini Anggraeni Sirad; Ni Luh Eva Ardonis
MITRA: Jurnal Pemberdayaan Masyarakat Vol 4 No 2 (2020): MITRA: Jurnal Pemberdayaan Masyarakat
Publisher : Institute for Research and Community Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/mitra.v4i2.1085

Abstract

Tomb tourism objects are often regarded as segmented tourism objects for certain people looking for spirituality. This activity makes it difficult for tomb tourism objects to become popular tourist attractions. The tomb of Sheikh Abdul Ghofur is one of the religious tourism which so far can be enjoyed by only a handful of people who know of its existence. The long story of Sheikh Abdul Ghofur in spreading Islam in Cianjur Regency is a wealth of ancestral history that benefits all elements of society. Therefore, through the community service program of the School of Business and Economics (SBE), Prasetiya Mulya University, the tomb of Sheikh Abdul Ghofur was packaged to make it more popular and accessible to all groups. The main focus of increasing its popularity was to strengthen the story and to make it available on the internet such as providing an explanation of the location of the tomb through the Google Maps application and making tourist booklets to install signage. This effort was fully implemented so that the Tomb of Sheikh Abdul Ghofur could now be accessed by various groups to maintain history in the Cianjur Regency.
Peran Pengetahuan Pendahulu dan Kepekaan terhadap Kemampuan Mengidentifikasi Peluang Usaha Mikro Pedesaan Muhammad Setiawan Kusmulyono
Jurnal Manajemen Maranatha Vol. 16 No. 1 (2016)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (182.67 KB) | DOI: 10.28932/jmm.v16i1.4

Abstract

Opportunity identification skills is important element in determining the success of a venture. Good opportunity identification skills will be a key success factors in optimizing gap that existed in the market. Through a micro enterprisesdevelopment program that run by Prasetiya Mulya University, researcher tried to analyze the relations of prior knowledge and alertness to the opportunity identification skills of the students.Keywords: Opportunity Identification, Students, Alertness, Prior Knowledge
Mekanisasi Produksi untuk Peningkatan Kualitas dan Standardisasi Produk UMKM LeBon Tangerang Kusmulyono, Muhammad Setiawan
Jurnal Pengabdi Vol 3, No 2 (2020): Oktober 2020
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jplp2km.v3i2.40650

Abstract

UMKM Tradisional mengalami masalah yang beragam mulai dari pemasaran, produksi, dan keuangan. Namun, pendamping UMKM seringkali memberikan pemahaman dengan konsep yang rumit dan tidak sesuai dengan kebutuhan para pengusaha. Penelitian tindakan yang merupakan bagian dari kegiatan pengabdian masyarakat ini berupaya untuk mengidentifikasi peran mekanisasi dalam proses produksi yang dilakukan oleh Usaha LeBon, sebuah bisnis yang mengolah sumber daya ikan menjadi makanan cepat saji. Masalah kapasitas dan standardisasi produksi menjadi masalah yang menghambat kinerja perusahaan. Dengan bantuan pendanaan program hibah DIKTI, pembelian mesin dan pengaturan sistem produksi ternyata mampu mendorong kinerja usaha LeBon lebih efisien. Hal ini menunjukkan bahwa proses pendampingan usaha mikro tidak harus selalu menghadirkan kerumitan dan kompleksitas melainkan pentingnya identifikasi awal untuk menemukan akar masalah dan kemudian menghasilkan solusi yang tepat guna.
Inhibitors Element of Bumdes in Promoting Rural Resilience in Indonesia Muhammad Setiawan Kusmulyono; Wawan Dhewanto; Melia Famiola
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 14, No 3 (2021): December 2021 - March 2022
Publisher : Universitas Prasetiya Mulya

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Abstract

Rural has become a prime headline for Indonesia’s development since the enactment of the Rural Act. Since the ratification, rural governments in Indonesia have more authority to manage their village economy through the establishment of a Bumdes. Unfortunately, although several Bumdes show good performance, most have problems that hamper their growth. This article stems from the researchers’ desire to observe the contribution of entrepreneurial activities in the village to rural resilience. This research applied qualitative research by interviewing rural stakeholders in nine Bumdes. The findings of the study indicate that low commitment from village heads and Bumdes directors, low motivation from Bumdes management, inadequate business knowledge from Bumdes management, rural political dynamics, and fluctuations in community participation are all obstacles to Bumdes' ability to promote rural resilience. This research demonstrates that in order to attain rural resilience, Bumdes requires a more holistic strategy to promote stakeholder attachment. https://doi.org/10.21632/irjbs.14.3.257-266
Pemberdayaan Siswa SMK Negeri 2 Tasikmalaya melalui Optimalisasi Pemasaran Bengkel Teaching Factory M. Setiawan Kusmulyono; Alessandro Stefan Yahya; Audric Wen; Cindy Natalia; Karen Ryan; Nathanael Vincent; Olivia Fauzi; Vanessa Joewita
Journal Pemberdayaan Masyarakat Indonesia Vol 3 No 1 (2021): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Publisher : Pusat Pengabdian kepada Masyarakat (PPKM) Universitas Prasetiya Mulya

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Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana kegiatan program kemitraan Community Development dari Universitas Prasetiya Mulya yang dijalankan oleh Kelompok B006, dan secara deskriptif menggambarkan serta menjelaskan hasil evaluasi dari program tersebut. Penelitian ini menggunakan metode penelitian deskriptif kualitatif dan pengumpulan data yang diperoleh melalui wawancara, observasi, dan dokumentasi. Community Development merupakan program yang wajib dilaksanakan karena program ini merupakan bagian dari penilaian mahasiswa, sehingga ada kelemahan pada program ini yaitu dengan waktu yang bersamaan dengan pandemi COVID-19, maka program ini tidak dapat mempertemukan kedua belah pihak, Kelompok B006 dan mitra SMKN 2 Tasikmalaya. Namun, hasil penelitian menunjukan bahwa kegiatan program kemitraan pemberdayaan usaha mikro, kecil, dan menengah (UMKM) ini dapat dikatakan berhasil. Hal ini dapat dilihat dari tercapainya tujuan dari perencanaan program yang bervariasi yaitu semakin meningkatnya usaha mitra (bengkel otomotif) yang mendapat bantuan dari program kemitraan, baik melalui bantuan modal, pelatihan serta keterampilan kepada mitra usaha, guna mengembangkan usaha bengkel otomotif yang telah ada. Teori yang digunakan dalam penelitian ini mencakup segala teori bisnis terkait pemasaran, keuangan, sumber daya manusia, dsb.
Peningkatan Kualitas Pengetahuan Hak Kekayaan Intelektual bagi Pengajar Universitas Prasetiya Mulya Muhammad Setiawan Kusmulyono
Amalee: Indonesian Journal of Community Research and Engagement Vol 3 No 1 (2022): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v3i1.1273

Abstract

The importance of obtaining legal protection of intellectual property rights (IPR) through the registering of creations is yet to be prioritized by univesities in Indonesia. By inviting lecturers to provide understanding, knowledge, and implementation requirements in this IPR registration, the Research Office of Prasetiya Mulya University's School of Business and Economics started the implementation of discussions and socialization of IPR management. Through a qualitative approach by analyzing the activities of virtual discussions, this community service activity seeks to encourage the awareness of stakeholders in higher education to manage intellectual property rights. The benefits of this community service activity ranged from increased teacher awareness and expertise to handling record-keeping concerns, the requirement for assistance in patent preparation, and collaboration procedures with third parties.