Article Per Year (5 Year)
p-Index From 2019 - 2024
13.454
P-Index
This Author published in this journals
All Journal Assets : Jurnal Ekonomi, Manajemen dan Akuntansi Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat Jambura Economic Education Journal Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Kajian Bisnis STIE Widya Wiwaha JURNAL EKONOMI SAKTI (JES) JURNAL MUTIARA MANAJEMEN TECHNOBIZ : International Journal of Business Journal of Global Business and Management Review Jurnal Manajemen Jurnal Sains Manajemen dan Bisnis Indonesia Revenue: Jurnal Manajemen Bisnis Islam MOTIVECTION : Journal of Mechanical, Electrical and Industrial Engineering Jurnal Manajemen, Ekonomi, Keuangan dan Akuntansi Jurnal Signaling Jurnal Ekonomi, Manajemen, dan Akuntansi Universitas Ngudi Waluyo Jurnal Ilmiah Manajemen Ubhara Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Target : Jurnal Manajemen Bisnis JBMR: Journal of Business and Management Review jurnal syntax admiration GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Mabsya : Jurnal Manajemen Bisnis Syariah SABURAI INTERNASIONAL JOURNAL OF SOCIAL, SCIENCES, AND DEVELOPMENT (Saburai-IJSSD) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) DEMAnD Psikoborneo : Jurnal Ilmiah Psikologi Jurnal Elastisitas : Kajian Pendidikan Ekonomi, Ilmu Ekonomi, dan Kewirausahaan Jurnal Manajemen Bisnis dan Keuangan Indonesian Journal of Islamic Economics and Business Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Manajemen Mandiri Saburai (JMMS) Jurnal Bisnis dan Manajemen (JBM) Qisthosia Jurnal Manajemen DIVERSIFIKASI Terbuka Journal of Economics and Business AL-MULTAZIM : Jurnal Manajemen Bisnis Syariah Jurnal Penelitian Mahasiswa Ilmu Sosial, Ekonomi, dan Bisnis Islam (SOSEBI) Al Dzahab Mabsya: Jurnal Manajemen Bisnis Syariah Jurnal Ekonomi Regional Unimal JURNAL ILMU MANAJEMEN SABURAI (JIMS) BUSINESS AND ENTERPREUNERSHIP JOURNAL Revenue : Jurnal Ekonomi Pembangunan dan Ekonomi Islam Jurnal Dedikasi untuk Negeri Jurnal Profita : Akuntansi dan Manajemen Kalianda Halok Gagas Indonesian Journal of Thousand Literacies GLORY Jurnal Ekonomi dan Ilmu Sosial Jurnal Manajemen dan Bisnis (JMB) Jurnal Enterpreneur dan Bisnis (JEBI) Business and Enterpreneurship Journal (BEJ) Contemplate: Jurnal Ilmiah Studi Keislaman EKSYDA: Jurnal Studi Ekonomi Syariah Journal of Islamic Economic Scholar
Vicky F Sanjaya
Universitas Islam Negeri Raden Intan Lampung
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 113 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 113 Documents
Search

 2   3   4   5   6 
PENGARUH NARSISME DAN MODERASI RELIGIUSITAS Vicky F Sanjaya
TECHNOBIZ : International Journal of Business VOL 3, NO 1 (2020) : APRIL
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/tb.v3i1.548

Abstract

Narsisme merupakan perilaku yang sering didengar pada kehidupan terkini. Mayoritas orang mengartikan narsisme sebagai perilaku yang berdampak negatif. Penelitian ini menguji pengaruh narsisme terhadap outcome dan peranan religiusitas sebagai variabel pemoderasi. Hasil yang didapat bahwa narsisme justru memberikan pengaruh positif terhadap outcome serta religiusitas memberikan efek moderasi terhadap kedua variabel. 
Pengaruh Kualitas Dan Harga Produk Terhadap Keputusan Pembelian Produk Kosmetik Putri Jelita; Friska Apriliana; Vicky F Sanjaya
-
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (420.047 KB)

Abstract

This study aims to determine whether product quality and price have a significant impact on purchasing decisions for cosmetic products. This research was conducted by observing and surveying consumers of cosmetic products in the Natar District. The population and samples were taken from cosmetic product consumers in the Natar District. Instrument of data collection using a questionnaire with a sampling technique is purposive sampling. The analysis technique, namely path analysis using SMART PLS, is carried out to show whether product quality and price have an impact on purchasing decisions for cosmetic products. The results showed that product quality had a significant impact on purchasing decisions for cosmetic products.Keywords: Quality, Price, Purchase Decision.
Pengaruh Citra Merek, Promosi Dan Kepercayaan Merek Terhadap Keputusan Pembelian Pada Produk Scarlett Whitening (Studi Kasus Mahasiswi Uin Raden Intan Lampung) Agilia Syafitri; Eca Ratna Sari; Vicky F Sanjaya
-
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (503.901 KB)

Abstract

This study aims to analyze the effect of brand image, promotion, and brand trust on purchasing decisions on Scarlett Whitening products. This study used 50 respondents. The analytical method used is multiple linear regression with a significant level (?) of 0.05. The results of this study indicate that product brand image has a positive and significant effect on consumer purchasing decisions, with a positive value of 0.228 and a significant value of 0.030 less than 0.05. Promotion variable has a negative and insignificant effect on consumer purchasing decisions, with a negative value of -0.148 and an insignificant 0.276 more than 0.05. And the variable brand trust has a positive effect of 0.797 and a significant 0.000 affects purchasing decisions.Keywords : Brand Image, Promotin, Brand Trust, Purchasing Decision
Pengaruh Kualitas Pelayanan, Cita Rasa Dan Varian Menu Ayam Geprek Abu Ahda Terhadap Minat Beli Konsumen Karnilah Karnilah; Eka Silvia; Vicky F Sanjaya
-
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (642.223 KB)

Abstract

Tujuan penelitian ini adalah untuk mengetahui ada tidaknya pengaruh dan nilai hubungan kualitas pelayanan, cita rasa dan varian menu terhadap minat beli konsumen. Penelitian ini merupakan penelitian kuantitatif, penelitian menggunakan 50 responden yang merupakan pelanggan Ayam geprek Abu Ahda. Data yang diperoleh diolah menggunakan metode Partial Least Square. Hasil penelitian menunjukan bahwa kualitas pelayananan,cita rasa dan varian menu ketiganya berpangaruh signifikan terhadap kepuasan pelanggan dan kepuasan pelanngan sendiri berpengaruh signifikan positif terhadap minat beli ulang. Dalam penelitian ini berpengaruh tidak langsung yang terbentuk bersipat memperlemah.teknik pengambilan data yaitu data primer atau data yang diambil langsung dari responden melalui kuesioner, dalam penelitian ini memperoleh hasil bahwa kualitas pelayanan,cita rasa dan varian menu perpengaruh positif dan signifian terhadap minat beli konsumen.Kata Kunci : Kualitas pelayanan, cita rasa, varian menu, minat beli konsumen
Pengaruh discount terhadap minat beli di toko ALDILLA Diana Okta Lestari; Annisya Millenia; Vicky F Sanjaya
-
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (575.596 KB)

Abstract

Penilitian ini bertujuan untuk mengetahui pengaruh discount terhadap minat beli di toko Aldilla. Sempel dari penelitian ini adalah orang-orang yang sudah pernah membeli di toko Aldilla dengan jumlah 60 responden. Uji validitas menggunakan nilai Outer Loading dan uji reabilitas menggunakan nilai Composite Reability dan Average Variance Extraced (AVE) lalu ada uji hipotesis berbasis aplikasi PLS. Dari ketiga hipotesis yang diajukan semuanya terdukung. Kelemahan dari penilitian ini adalah kurangnya jumlah responden yang masih terbilang sedikit.
Analisis Swot terhadap Strategi Pemasaran Rumah Makan Sambel Alu Khairunnisaa Khairunnisaa; Della Irachmi; Devi Lestari; Fauziah Rahayu; Vicky F Sanjaya
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 16 (2020): Issue 2
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v16i2.78

Abstract

Sambel Alu kini telah menjadi bisnis yang diminati oleh masyarakat Bandar lampung. Rumah Makan Sambel Alu menghadapi persaingan yang ketat dari pesaing kuliner lainnya. Penelitian ini bertujuan untuk menganalisis lingkungan internal dan eksternal Rumah Makan Sambel Alu dengan menggunakan analisis SWOT. Strategi yang didapatkan yaitu mempertahankan citra rumah makan, menjaga kualitas pelayanan konsumen, melakukan inovasi produk, menambah kerjasama dengan berbagai pihak, memperluas pengetahuan masyarakat, menggunakan teknologi terkini untuk pemasaran, meningkatkan keefektifan promosi, dan melakukan inovasi pemasaran pada rumah makan. Kata kunci : Analisis SWOT, Pemasaran Sambel Alu has now become a business that is in demand by the Bandar Lampung community. This business grows rapidly. Sambel Alu Restaurant faces tight competition from competitors and other culinary. This research aims to analyze the internal and external environment of Sambal Alu Restaurant by using SWOT analysis. The strategies obtained are maintaining the image of the restaurant, maintaining the quality of consumer services, innovating products, increasing cooperation with various parties, expanding public knowledge, using the latest technology for marketing, increasing the effectiveness of promotions, and innovating marketing at home. Keywords: SWOT analysis, Marketing
PENGARUH STORE ATMOSPEHER TERHADAP LOYALITAS KONSUMEN DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL MEDIASI PADA WARUNK UPNORMAL LAMPUNG Delviansyah Ade Patra Delviansyah; Diah Utami; Rifai Budi Hartanto; Vicky F Sanjaya
Jurnal Ekonomi, Manajemen dan Akuntansi (JEMA) Universitas Ngudi Waluyo Vol 1 No 1 (2020): Periode Januari 2020 - JEMA
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research objective is to determine the application of store atmosphere diwarunk upnormal, to see consumer loyalty in normal warunk and for purchasing decisions as a mediation in normal warunk Lampung. This research activity was carried out at the upnormal warunk in the city of Bandar Lampung. The research method used in this journal is a questionnaire method. The sample of this research may be 93 respondents. Statistical tests were performed using Cronbach's alpha, composite reliability and Average Variance Extracted (AVE). All proposed hypotheses are supported and significant. The conclusion of this study is the effect of Store Atmosphere on loyalty has a significant and positive effect on purchase decisions as a mediating variable in the upnormal warunk Lampung.
Pengaruh Strategi Pemasaran, Pemberdayan, dan Pelatihan terhadap Produktifitas Pengrajin kain tapis Bung Sucinda; Meliyanti Meliyanti; Pramudya M Iqbal Arya; Sanjaya Vicky F
Jurnal Ekonomi, Manajemen dan Akuntansi (JEMA) Universitas Ngudi Waluyo Vol 2 No 1 (2021): Periode Januari 2021 - JEMA
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to see the effect of Marketing Strategy, Empowerment and Training on the productivity of the marketing filter cloth craftsmen. The number of respondents studied was 78 people, using saturated samples. Data collection was done by distributing questionnaires. The analysis technique used is multiple linear regression. The findings in this study are Marketing Strategy, Empowerment and Training have a positive and significant effect on employee work productivity.Keywords: Marketing Strategy, Empowerment, Training, and productivity
Pengaruh Kelompok Referensi, Media Sosial Dan Work Of Mouth Terhadap Keputusan Pembelian Melia Anggraini; Fitriani Fitriani; Vicky F Sanjaya
Jurnal Ekonomi, Manajemen dan Akuntansi (JEMA) Universitas Ngudi Waluyo Vol 2 No 1 (2021): Periode Januari 2021 - JEMA
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACT This study aims to test the Reference, Social Media and Work Of Mouth groups on purchasing decisions in the millennial generation. The method used in this research is a questionnaire. The sample of this researchis 100 respondents. The static test was performed using the PLS-based Sturcturel Equation Modeling. The validation test uses the loading factor value. while the reliability test used Cronbach's alpha value, composite reliability and Average Variance Extracted (AVE). Of the three hypotheses put forward for the first and second hypotheses are accepted while the third hypothesis is rejected. The conclusion of this study is that the reference group and social media are accepted, while the Work of mount is rejected
PENGARUH SISTEM SYARIAH TERHADAP MINAT MASYARAKAT NON MUSLIM DALAM BERTRANSAKSI DI BANK SYARIAH INDONESIA Dwi Rahadini; M Abdurrahman Faqihudin; Vicky F Sanjaya
Jurnal Ekonomi, Manajemen dan Akuntansi (JEMA) Universitas Ngudi Waluyo Vol 3 No 1 (2022): Periode Januari 2022 - JEMA
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Aim of this research is to know the application of sharia system in Indonesian Sharia Bank, to know public interest in Indonesian Sharia Bank and non-muslim communities in transactions at Indonesian Sharia Bank. The research activity wa carried out at the Indonesian Sharia Bank in the city of Tangerang. The research method used in journal is a questionnaire method. Samples from this study amounted to 40 respondents. Test were statistical performed using Cronbac’h alpha, construck reliability and Average Variance Extrated (AVE). All proposed hypotheses are supported and significant. The conclusion of this study is that the effect of the sharia system on the interests of non-muslim communities has a significant and positive effect on transaction at Indonesian Sharia Bank.
Co-Authors A. Zuliansyah Abdul Fajar Iswara Adam Maruf Ade Ayu Anggraeni Afrida Jayanti Agil Nauval Ardiansyah Agilia Syafitri Agum Alfanis Ahmad Solihin Ahmad Solihin Ahmad Yusuf Akbar Andhika Akbar Andhika Alfanis, Agum Alfredo Kusuma Anastasya Ayu Saputri Andhika, Akbar Andika Mula Putra Ani Susilowati Anika Ria Ningsih Anisa Rianti Putri Anisa Utami Anita Anita Annisa Safitri Malik Annisa Uswatun Hasanah Annisa Uswatun Hasanah Annisya Millenia Ardi Noviandi Aria, Dinda Asri Novitasari Asrofi Huda Hanafi Aulia Rahmadini Aulia Rosmaniar Aulia Utari Ayu Diah Ramaiska Ayu Putri Lestari Ayu Wahyuni Baqiyyatus S, Nikmah Berama Berama Bilqis Fitri Amanda Bintang Kenzo Abavi Bung Sucinda Bunga Ayu Sucinda Chandra Setiawan Chandra Setiawan, Chandra Danit Anggi Muninggar Danit Danu Zaki Azhar Danu zaki azhar Danu Dara Rizkiyah Dayanti, Evy Della Irachmi Delviansyah Ade Patra Delviansyah Desi Ambarwati Destika Destika Desy Shelawati Devi Lestari Devita Adela V Dhafi Syahputra Amarta Dhafi Syahputra Amarta Diah Utami Diana Okta Lestari Dina Anggresa Oktina Dina Anggresa Oktina Dina Novianti Dinda Aria Dwi Apriliani Dwi Apriliani Dwi Apriliani, Dwi Dwi Ayu Puspita Dwi Rahadini Dwi Sheta Dwi Taufik Aziz Eca Ratna Sari edho Maulana edwar fadhoil Eka Septiana Sari Eka Silvia Eka Yulianti Eko Pujiyulianto Ellen Praditha Elsa Tika Pertiwi Endah Dwi Utami Evy Dayanti Fabella, Nurhaliza Tri Faeza Dandi Fauziah Rahayu Febila, Rizka Ferdalia Thamara Ferdian Ali Ferdinan Ramadhan Fitria Ningsih Friska Apriliana Gab Rizki Tiwi M Tiwi M Hapsari, Leona Febi Hasanah, Annisa Uswatun Hasbullah Hasbullah Herani Putri I Ketut Suada Ida Faulina Ika Clindrika Priseptia Inayatul Maulida Indri Setianingrum Intan Angelina Intan Angelina Sunardi Intan Angelina Sunardi Intan Ferdina Pratiwi Intan Kumala Sari Intan Rahmawati Intan Rahmawati Intan Rahmawati Irfan Dafa Denara Isti Sara Iwan Eko Ariyadi Jonathan Bimantoro Jonathan Bimantoro Jumratun Naimah Karina Ismalia Karnilah Karnilah Khairunnisaa Khairunnisaa Kiki Ulandari Laeli Novita Sari Laila Ifti Faiyah Laili Nurul Hanifah Laras Ghati Lathifa Putri Afisna Leona Febi Hapsari Lidia Novita Sari Lisa Utami Putri Lutfiana Khoirunnisa Lutfiana M Abdurrahman Faqihudin M iqbal Arya pramudya M. Alimul Kabir Albant M. Naufal Sahensah M. Siddiq Al Ma’ruf Malia Annissa Faisal Mara Yunika Marliana Handata Saputri Maruf, Adam MAZNA MAZNA Mazna Mazna Meli Agustina Melia Anggraini Meliyanti Meliyanti Meliyanti Merah Rizki Ramadhoni Merliana Widyawati Merza Nur AR Mona Enjelita Wijaya Muhammad Haddid Azizi Muhammad Naufal Arfani Muhammad Rizki Maulana Putra Mutiara Zahara Nanda Ayu Novita Nanda Dwi Iskuntianti Nando Andreansyah Nikmah Baqiyyatus Shalihah Nira Dian Kinanti Noviza Indar Sulistiani Nuerlela Wati NurAzizaturrahma Azizah Nurhaliza Tri Fabella Nurma Yunita Nurul Atika Rohmah Pirmansyah Pirmansyah Pramudya M Iqbal Arya Prima Rini Metri Puji Lestari Pusaka, Semerdanta Putra Adi Pradana Putri Jelita Putri Nanda Wulandari Putri Selviana Anjani Rani Puspita Sari Rayhan Muh. Durrasuwawi Rela Wati Renanda Prastika Repita Sari Rifai Budi Hartanto Rika Marlina Riki Wandoyo Rio Riandi Rio Syukron Jamal Ristian Lilis Rizal Mahmudin Rizka Febila Rosalina Rosalina Roy Saga Rudi Stiawan salma firdaus salma Salsabiila Nur Aziizah Salsa Sandy Firdaus Santi Hermalia Santi Hermalia . Saputri, Marliana Handata Sara, Isti Selvi Oktianingrum Septi Harliyani Shafira Jingga Hernita Shintia Ningrum Sinta Mak’ibah Sinta Rahayu Rahayu Siska Fitrianita Siska Setiawati Syufalmi Ikhbal Tania Rezki Farha Tasya Monica Teguh aryan sandra Tiana Fungky Tiara Oktarienza Tiara Puspita Sari Tiara Ramadhani Tiwi M, Gab Rizki Tiwi M Tri Septiana V, Devita Adela Valen Desliena Fitra Vivi Tri Wulandari Vopi Fitriani Wahyudi Wahyu Cahyo Pratama Wahyudin Sidik Welia Citra Wiliardi lexi leyley Winda Ariyanti Wulan Santika Yani Setyawati Yeni Safira Yerlinda Agustina Yuli Ratna Sari Yulia Tri Lestari Yusuf Bakhtiar Zahra Dhaefina zaki febri setiawan zulfanil Azizah