Article Per Year (5 Year)
p-Index From 2019 - 2024
0.817
P-Index
This Author published in this journals
All Journal SEGMEN Jurnal Manajemen dan Bisnis Jurnal Analisis Bisnis Ekonomi Journal of Digital Marketing and Halal Industry Community Empowerment ASEAN Marketing Journal
Endah Pri Ariningsih
Universitas Muhammadiyah Purworejo
Arts Humanities Economics, Econometrics & Finance Education Public Health Social Sciences

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
PERAN COUNTRY OF ORIGIN PADA PEMBENTUKAN BRAND EQUITY Ariningsih, Endah Pri; Ekowati, Titin; Budiyanto, Budiyanto
Jurnal Analisis Bisnis Ekonomi Vol 17 No 1 (2019): Volume 17, Nomor 1, April 2019
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (540.323 KB) | DOI: 10.31603/bisnisekonomi.v17i1.2739

Abstract

Various variations mobile phone brands that enter the Indonesian market, consumers provides many alternatives to choose the products that best suit their needs. But on the other hand it can make consumers experience difficulties in making choices on the products they will buy. Marketers must be observant to see exactly what makes consumers interested in making purchases on handphone products. At present there are many mobile brands from China that have entered Indonesia and are in great demand by consumers in our country. Even though many years ago many considered Chinese-made products to be of poor quality In this study the researcher wanted to know how the role of the country of origin to be treated using three different countries using the COM difference was seen as the impact on the brand equity of the product. Research will be conducted using experimental design using 6 factors. The analysis tool that will be used in this study is different testing using One Ways ANOVA. The results showed that there were only one of the six groups which proved to be significantly different between before and after the treatment. While the results of testing the impact of providing information proved that COO had an effect on brand equity for two products.
IMPLEMENTASI FUZZY QUALITY FUNCTION DEPLOYMENT (QFD) DALAM MENGURANGI RISIKO PRODUK BARU Ariningsih, Endah Pri
SEGMEN Jurnal Manajemen dan Bisnis No 1 (2008): J u r n a l M a n a j e m e n & B i s n i s
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Inovasi menjadi kunci bagi perusahaan untuk dapat mencapai dan mempertahankan keunggulan kompetitif, namun tidak mudah bagi perusahaan untuk bisa menghasilkan produk inovatif yang sesuai dengan kebutuhan dan keinginan konsumen. Tingginya tingkat kegagalan produk baru di pasar membuat pemasar harus menemukan solusi agar produk yang dihasilkan bisa diterima pasar. Quality Function Deployment (QFD) menjadi salah satu cara yang dapat digunakan oleh pihak perusahaan untuk mengurangi risiko kegagalan karena dengan QFD bagian R&D perusahaan akan mengetahui apa yang sebenarnya dibutuhkan dan diinginkan perusahaan. Kata Kunci: Quality Function Deployment
Smart Puzzle Map: Media Pembelajaran Cerdas untuk Meningkatkan Pengetahuan Geospasial Anak Berkebutuhan Khusus (ABK) di SLB Kabupaten Purworejo Pratiwi, Umi; Sudar, Sudar; Ariningsih, Endah Pri
Community Empowerment Vol 5 No 2 (2020)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (725.154 KB) | DOI: 10.31603/ce.v5i2.3979

Abstract

Anak berkebutuhan khusus (ABK) merupakan anak yang memiliki keunikan pada jenis dan karakter tertentu. Anak-anak ABK yang kehilangan salah satu indra tubuhnya akan menggunakan sisa indra yang ada, hal ini menyebabkan terganggunya fungsi penerimaan informasi sebagai kebutuhan pengetahuannya. Mereka memerlukan perhatian khusus untuk hidup seperti anak-anak normal lainnya seperti pemenuhan kebutuhan informasi untuk mendapatkan penghidupan yang layak. Kehidupan yang layak salah satunya pemenuhan pendidikan agar anak-anak ABK dapat menikmati pendidikan yang sama dengan anak normal lainnya sesuai dengan kebutuhannya. Oleh karena itu, untuk memenuhi kebutuhan anak berkebutuhan khusus di SLB terpadu Muhammadiyah Purworejo, dikembangkan media pembelajaran smart puzzle map, sebuah media pembelajaran peta cerdas dalam bentuk puzzle untuk meningkatkan pengetahuan geospasial. Pembuatan media pembelajaran menggunakan model pengembangan ADDIE yang dimulai dari proses analisis kebutuhan, tahap desain, tahap pengembangan, tahap implementasi, dan tahap evaluasi. Media yang dihasilkan menghasilkan kemampuan kognitif sebesar 78,3 %, kemampuan afektif sebesar 80%, dan kemampuan psikomotorik sebesar 86,25%. Adanya 3 kemampuan ini, siswa paling tidak dapat menunjukkan letak kecamatan siswa tinggal beserta batas-batas kecamatannya.
The Influence of Brand Trust, Brand Familiarity, and Brand Experience on Brand Attachments Barijan, Dede; Ariningsih, Endah Pri; Rahmawati, Fitri
Journal of Digital Marketing and Halal Industry Vol 3, No 1 (2021)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2021.3.1.7440

Abstract

The development of technology in the automotive world today has progressed very rapidly. Thus, automotive companies must compete in winning market share in Indonesia. Business competition brings companies competing to produce products that consumers need and want. This study aims to determine the effect of brand trust on brand attachment, brand familiarity on brand attachment, and brand experience on brand attachment. Sampling using a purposive sampling technique. The data collection instrument used a questionnaire with a Likert scale. The questionnaire has been tested and has met the validity and reliability requirements. Data analysis was performed using multiple linear regression analysis. The results of data analysis show that brand trust has a positive effect on brand attachment, brand familiarity has a positive effect on brand attachment, and brand experience has a positive effect on brand attachment. Thus it can be concluded that brand trust, brand familiarity, and brand experience significantly influence brand attachment partially.
BUILDING BRAND RESONANCE: OPTIMIZING SYMBOLIC BRAND REPUTATION AND CUSTOMERS’ EMOTIONAL VALUE Saputra, Murry Harmawan; Ardyan, Elia; Tanesia, Cindy Yoel; Ariningsih, Endah Pri
ASEAN Marketing Journal Vol. 13, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Manuscript type: Research Paper Research Aims: The objective of this research is to create a conceptual model that explains how the process of building and increasing brand resonance by constructing important factors regarding consumer perceptions of brands, such as brand love, brand attitude, emotional customer value, and symbolic brand reputation. Design/methodology/approach: The respondents were owners and users of Toyota Fortuner car in Indonesia. There was questionnaires distributed directly to the Toyota Fortuner car users in several big cities in Indonesia (Yogyakarta, Semarang, Bandung, Jakarta, and Surabaya). Research Findings: The acceptance of all proposed hypotheses shows the importance of brand love, brand attitude, emotional customer value, and symbolic brand reputation in increasing the success of building brand resonance, so that the company is able to make customers have a strong bond with the brand. Theoretical Contribution/Originality: The theoretical model of this research could be utilized as an essential reference in developing a brand management model through the CBBE approach. The originality of this research is placed on the new conceptual model development, in order to build a strong brand resonance. Practitioner/Policy Implication: This research has distinctly indicated that there were three methods to drive increased brand resonance that companies could adopt in setting the brand policies. These three important things included increasing the symbolic brand reputation and customers’ emotional value, increasing the positive attitude of customers towards the brand (brand attitude), and increasing the consumer's affection for the brand. Research limitation/Implications: This research utilizes samples on only one automotive brand and company.
Co-Authors A.A. Ketut Agung Cahyawan W Barijan, Dede Elia Ardyan Fitri Rahmawati Murry Harmawan Saputra Ratna Wardani Sudar Sudar Tanesia, Cindy Yoel Titin Ekowati