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CITRA KEPEMIMPINAN BUPATI KUANSING DI KECAMATAN INUMAN Zariah Sonessa; Rusmadi Awza
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 1: WISUDA FEBRUARI 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Regent is a very influential person in a district in building a region, it is this that determines the success or failure to develop an area. Performance and how to determine the success of regents leadership in his tenure. The success of the government (the regents) greatly affects to the image that he had, if the regent images is already not good it will affect to the growth and development of a particular area of the district. In his tenure, the Kuansing Regents doing some policies at the beginning of his reign. Kuansing Regents make policy to fired (layoffs) employees salary in the district Kuansing, this policy absolutely makes people feel very aggrieved. People consider that the regent was only concerned with his own interests and his group. This study aims to determine the leadership image of Regents in District Inuman, Kuansing and to determine the factors that affect to Kuansing Regents’s leadership image.This study used a qualitative descriptive method that based on primary data and secondary data source and use data collection techniques of observation, interview and documentation. The informants in this study are 14 people. Analysis technique using Miles and Huberman model of interactive data analysis, where the data obtained was then processed to be reduced, thus resulting presented a general conclusion, and data examination techniques using the extension of participation and triangulation, that used to compared between documentation data and the observation results.The results of this study indicate that the leadership image of Kuansing Regents in Inuman district was formed by stimuli, perception, cognition, attitudes, and by his own leadership style. In addition, the leadership image also formed by impressions, beliefs, and attitudes.Keywords: Imagery, leadership, Regent.
KOMUNIKASI PERSUASIF TIM TASYKIL JAMAAH TABLIGH DALAM MENYAMPAIKAN DAKWAH DIKALANGAN WARGA MUSLIM (studi di kelurahan tuah karya kecamatan tampan kota pekanbaru) Niko Hayadi; Rusmadi Awza
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 3, No 2: WISUDA OKTOBER 2016
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Jamaah tabligh is an Islamic groups which focuses on improving the quality of faith and pious charity by moving and conveying the massage of the importance of faith and pious charity to all Muslims wherever they are. Jamaah tabligh is basically a designatios of people for those who are engaged in Da’wah activity in this group. However, the name of tabligh not the name that is inaugurated but only the familiar appellation so that the people knows it as jamaah tabligh. Tasykil group is a small group of jamaah tabligh which are selected based on discussion with the considerations of mastering a lot of Da’wah material and having done khuruj frequently or out to do house to provide information about Da’wah activity they do.The method used in this research is descriptive qualitative method. Data was collected trough interviews, partisipant observation, and documentation. The location of this research in Tuah Karya Village, District of Tampan, Pekanbaru. The number of informants for this study is 12 respondents. Sampling is done by using porposive sampling technique. The author conducts are data analysis by using Huberman and Miles theory and for checking the data validity, the author uses data triangulation and technique.The results of how persuasive communication of tasykil jamaah tabligh groups are applied to the muslim’s residents are divided to: The elements of persuasive communication of tasykil jamaah tabligh groups and The techniques of persuasive communication of tasykil jamaah tabligh groups. And The Factors which are motivation and environment. In doing the Da’wah activity among the muslim’s residents, the tasykil jamaah tabligh groups are using several methods, including; khuruj method (out to do Da’wah) and Maqomi Da’wah (local).Kerwords : Persuasive Communication, Tasykil Jamaah Tabligh Gropus, Da’wah
KOMUNIKASI PENYULUHAN PENYULUH LAPANGAN KELUARGA BERENCANA (PLKB) DALAM MEMBANGUN KAMPUNG KELUARGA BERENCANA (KB) DI DESA KEMANG INDAH KECAMATAN TAMBANG KABUPATEN KAMPAR Murtia Arianis; Rusmadi Awza
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

KB villages are RW, vilages or equivalent regional units, which have certain criteria where there is integration of population, family planed, family development and related sector development programs that are carried out systematically and systematically. One of the villages designated to become a KB Village in Tambang District is Kemang Indah Village, which in the family data collection in 2015 is still a village with active family planning participants with a low Long-Term Contraception Method. With the establishment of the KB Village in Kemang Indah Village, it is expected that the number of active KB participants with MKJP will increase. The purpose of this study is to find out the extension communication planning process, the function of extension education and also to find out what obstacles occur in the counseling communication carried out by the PLKB in building KB villages in Kemang Indah Village.This studied used a qualitative research method with the subjects of the study consisting of 6 people who were selected by using purposive techniques that were determined based on the criteria and eksendendal techniques chosen based on the conditions at the time of observation. The technique of collecting data through interviews, observation and documentation. In analyzing data through the stages of data collection, data reduction, data presentation, and also drawing conclusions from the research results. And to achieve the validity of the data in this study the authors used data triangulation.The results of this study indicate that the PLKB only conducted six stages of counseling communication planning, namely collecting data through family data collection conducted in 2015, analyzing the data to find out that Kemang Indah Village was indeed included in the KB Village criteria, identifying problems which were the problem of low numbers KB participants with the MKJP method in Kemang Indah Village, formulated ways to achieve goals by planning to conduct individual methods as well as groups in delivering counseling messages about low MKJP numbers, conducting activities by conducting individual and group counseling, and for new evaluations and recommended. held after the upcoming 2020 family data collection. PLKB also carries out its function as a stimulus for the community to want to use MKJP, PLKB also conveys and adapts when conducting counseling, and PLKB also provides ongoing education and guidance by conducting counseling repeatedly to the community. The obstacles that occurred during the process of implementing counseling communication by the PLKB were only in the form of obstacles to adjusting the PLKB's time with the community when they wanted to do counseling.
STRATEGI KOMUNIKASI DINAS KEBUDAYAAN DAN PARIWISATA KABUPATEN KUANTAN SINGINGI DALAM MENGEMBANGKAN BRAND DESTINATION PACU JALUR Meitaliza, Yeli; Awza, Rusmadi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi II Juli - Desember 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Kuantan Singingi regency is an area rich in culture and tradition one of which is the pathway. Inter-regional tourism competition is increasingly competitive in recent years, to be able to compete required an effective strategy to develop the potential and uniqueness of the region in order to compete with other regions. For that need to strengthen the identity of a destination or better known as the destination brand. Brand destination is considered to be the right strategy to be run by the Culture and Tourism Office of Kuantan Singingi Regency to develop existing tourism and attract the attention of local tourists and foreign tourists to come to Kuantan Singingi Regency. This study aims to determine the communication strategy of Culture and Tourism Office of Kuantan Singingi Regency in establishing the brand destination of pacu jalur. The research method used in this research is qualitative research method. This qualitative research aims to explain the deep phenomenon through interview data collection techniques, observation and documentation. Using purposive techniques by interviewing 5 informants and using accidental techniques to interview the community. The results of this study is to determine the audience in advance of the identification of local tourists and foreign tourists. The communicator of this destination brand is the Culture and Tourism Office of Kuantan Singingi Regency for communicators in Jakarta as a form of launching effort conducted by the Head of Culture and Tourism Office of Kuantan Singingi Regency. The message strategy used is persuasive and informative which is packed very interesting and includes logo along with tagline. The use of media used by the Office of Culture and Tourism Kuantan Singingi Regency in developing brand destination Pacu Jalur through electronic media, print media, online media and print media campaigns such as banners and billboards. The effect of this brand destination can make people and tourists visit pacu jalur so it can help raise PAD..
KOMUNIKASI PENYULUHAN DINAS PENGENDALIAN PENDUDUK DAN KELUARGA BERENCANA (KB) DALAM MENGGIATKAN FUNHSI REPRODUKSI PADA PENGUATAN KELUARGA DI KAMPUNG KB KELURAHAN BUKIT TIMAH KOTA DUMAI Yasfianti, Hesty; Awza, Rusmadi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Kampung KB is a unit of area equivalent to Rukun Warga, hamlet or equivalent, which has certain criteria, where there is integration of population program, family planning, family development and related sector development systemically and systematically implemented. One of the cities appointed for the development of Kampung KB program in Riau is Dumai City. Government of Dumai City is committed to improve the health and social welfare of the community in realizing quality families, one of the efforts is made by promoting Kampung KB in a number of villages and sub-districts. The purpose of this research is to know the process of disseminating information of reproduction function, what method used in counseling, and what obstacle are felt.This research used qualitative research method. the subjects of the study consisted of 9 persons selected by using purposive techniques which is determined based on criteria of informan. Data collection techniques through observation, interviews, and documentation. To achieve the validity of data in this study the authors use the extension of participation and triangulation.The results of this study indicate that the process of disseminating information is by implementing counseling.First, before conducting counseling, communicators are selected by decree. The extension messages are informative and persuasive in accordance with the terms and guidelines. Media and communicant has been determined and determined by BKKBN. Second, the method used is individual approach and group approach.Third, while the obstacles that are felt during the counseling process include time constraints, the belief that many children a lot of sustenance, and low educational backgrounds inhibit the understanding of society.Keyword : Counseling, Kampung KB, disseminating information
AKTIVITAS CORPORATE SOCIAL RESPONSIBILITY (CSR) SEBAGAI UPAYA DALAM MENINGKATKAN CITRA PERUSAHAAN (STUDI PADA PT ENERGI MEGA PERSADA BENTU & KORINCI BARU DI PEKANBARU) ANDRAINA, SENA; AWZA, RUSMADI
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 1: WISUDA FEBRUARI 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Corporate Social Responsibility or CSR is about commitment, contribution and awareness to public company. As one of strategy to increase corporate image is to set up and carry out CSR activities are on target. PT EMP Bentu & Korinci Baru as one of the companies active in the field of oil and gas in the city of Pekanbaru, trying to realize it with focus to carry out CSR activities in several operational areas. This research aims to find out how CSR activities in the run PT EMP Bentu & Korinci Baru, and knowing the constraints of PT EMP Bentu & Korinci Baru in carrying that CSR activities. This research used qualitative methods with a descriptive approach. The research was conducted at PT EMP Bentu & Korinci Baru, Jl. Jendral Sudirman No 395, Pekanbaru. With the object of research is the CSR activities of PT EMP Bentu & Korinci Baru and research subject which all informants that meet the needs of this research, both internally and externally through purposive sampling . Data collection techniques in this research is observation, interviews and documentation. The results of this research are that run the company’s CSR activities in several aspects of life. That is the economic, health, environtment, and infrastructure is related to the role of Public Relations Officer and CSR Officer. CSR activities that run the company are prepared in accordance with need and condition of public (both human resources and resources of the village) and the capability of the company itself. By carryng out CSR activities as an effort to increase corporate image, PT EMP Bentu & Korinci Baru has been able to create good impression on the community and attract public confidence. In carrryng out CSR activities, there are a number of constraints such as, the lack of CSR officer, the limited budget and the lack of independence of the community, so that the CSR activities undertaken have not been up evenly in various aspects.Keyword: Corporate Social Responsibility, Activities, Corporate Image
PERANAN DINAS PERHUBUNGAN DALAM MENYAMPAIKAN INFORMASI RUTE TRANS METRO DI KOTA PEKAN BARU Axnur, Vico; Awza, Rusmadi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2: WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Delivery of Trans Metro Bus route information aims to make people aware and understand the existence of stop and Trans Metro Bus Route, so it can accept the existence of the Mass Public Transport Means and then motivate audiences to want to use the services of Trans Metro bus or switch from the usual use of private vehicles, be using the public transport services of Trans Metro Bus transportation as a means of transportation that can help them day to day activities The purpose of this study was to determine the role of the Department of Transportation Pekanbaru in providing information on Trans Metro Bus Route and the factors that hinder and support the delivery of such information .This study used a qualitative descriptive approach. Informants of this study was 4 People Pekanbaru City Department of Transportation employee, 1 stop officer, 4 people who have use the services of Trans Metro bus and 4 people who have never used the services of Trans Metro Bus services are selected using purposive sampling method and Accidental sampling. Types and sources of data consisting of primary data and secondary data. Data was collected by observation, interview and documentation. The technique of data analysis performed using data analysis and model Applebeum Anatol, and engineering data validity checking is done by the extension of participation, triangulation and checking membership.The results of this study indicate that the role performed in delivering Trans Metro Bus route information is in cooperation with the mass media and use interpersonal media, media groups, internet and outdoor media. The role is supporting factors such as the presence of a hot spot networks that facilitate employees in communicating with the public via the Internet. Then the Department of Transportation also has an official car for dissemination of information about Trans Metro Bus and Metro Bus Route Trans. Furthermore, the factors that hinder the role of the Department of Transportation which is the lack of information given by the government budget to support dissemination activities Trans Metro Bus Route. In operation, the amount of Trans Metro bus stop is still minimum, and also the distance between stops is also so far, it makes people become less likely to use the services of Trans Metro Bus.Keyword : Role, Trans metro route, Mass media, Interpersonal media, Media groups, Internet and outdoor media
STRATEGI KOMUNIKASI PT.CHEVRON PACIFIC INDONESIA DALAM IMPLEMENTASI PERATURAN LALU LINTAS INTERNAL DI CAMP CHEVRON RUMBAI Senna Aristanto; Rusmadi Awza
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi I Januari - Juni 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

PT. Chevron Pacific Indonesia is one of the largest energy companies in the world. This company has a very unique traffic code that applies at Chevron Camp as it stands in stark contrast to the hustle and bustle of traffic outside Chevron Camp and lacks discipline. Chevron Camp's internal traffic regulations can be implemented with discipline by every family of Chevron Camp residents who are said to be effective because of the proper socialization steps from PT Chevron Pacific Indonesia. The aims of  this study are to know the communicator strategy, the audience target, communication message and communication media in the implementation of traffict internal regulation in Camp Chevron Rumbai.This study uses qualitative research methods by means of descriptions in the form of words and language. The subject of this research is the employees of PT. Chevron Pacific Indonesia which enforces internal traffic regulations at Camp Chevron Rumbai. Researchers used research informants through key persons, which were 8 formal and informal figures. Data collection techniques by interview, observation and documentation. The data analysis technique in this study refers to the interactive model of Huberman and Miles. The results of this study state that the communicator strategy in conveying the socialization is the Head and Security members of PT CPI. In addition, it also collaborates with the Police and local governments such as Districts and Villages in delivering messages. Audience communication strategy, PT. Chevron Pacific Indonesia divides the target audience into two, namely residents of housing in Camp Rumbai and the general public. Communication message strategy, PT. Chevron Pacific Indonesia in assessing the objectives of the socialization expects a response from the target audience. To achieve this goal, using media that emphasizes the content of the message conveyed in the form of socialization of the traffic regulations that are applied, calls for obeying the traffic rules in Camp Rumbai and the sanctions that will be given if these regulations are violated. The communication media strategy used in spreading messages uses media in the form of: print media such as the Chevron Bulletin, traffic signs and banners and face-to-face such as socialization to schools both inside Camp Rumbai and outside Camp Rumbai. Keyword: Strategy  Communication, internal traffic , PT.Chevron Pacific Indonesia
STRATEGI KOMUNIKASI PT PEGADAIAN(Persero) CABANG PASAR KODIM PEKANBARU DALAM MENARIK MINAT CALON NASABAH Ristua, Yohanna; Awza, Rusmadi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 1: WISUDA FEBRUARI 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The communication strategy is determining the success of effective communication activities. PT. Pegadaian (Persero) Cabang Pasar Kodim Pekanbaru is one of the State-Owned Enterprises (SOEs) need to communicate or to inform its products and services to the community so that people can recognize and be motivated to use the products and services offered pawn. Based on this, the identification of the issues examined in this study is how the communication process PT. Pegadaian (Persero) Cabang Pasar Kodim Pekanbaru, what kinds of messages conveyed and any media used in attracting prospective customers as well as any obstacles encountered in attracting prospective customers. The usefulness of this study as an evaluation for PT. Pegadaian (Persero) in implementing socialization strategies in order to achieve high public participation.This study uses descriptive qualitative study conducted in PT. Pegadaian (Persero) Cabang Pasar Kodim Pekanbaru located in Jl. Teratai No. 92 Pasar Kodim Pekanbaru-Riau, with the selection of informants using the technique of accidental, and also using purposive sampling technique. The object of this study is the communication strategy PT. Pegadaian with research subjects include customers, prospective customers, branch leaders, and employees. Data collection techniques used were interviews, observation, and documentation.The results obtained indicate that communication strategies PT. Pegadaian (Persero) Cabang Pasar Kodim Pekanbaru performed using marketing communication in various forms consisting of product, price, promotion and place. So the researchers came to the conclusion that the concept has been defined using a marketing communications strategy. Messages obtained in promoting the benefit that the process is easy and takes about 15 minutes pawn goods can be processed and secure storage, because if we are pawning in PT. Pawnshop (Persero) we should not be afraid pawned goods are not returned home following the prescribed procedure, as well as any warranties or goods that have been pawned it will be insured, if PT Pegadaian (Persero) Cabang Pasar Kodim Pekanbaru there is something unexpected happens concerning the goods then asuransilah will replace the pawn goods, also taking referrals, banners, brochures, signposts and electronic media to promote their products. Keywords: Communications Strategy, Marketing Communications Strategy, Promotions
STRATEGI KOMUNIKASI IKATAN BUJANG DARA SEBAGAI DUTA WISATA DALAM MEMPROMOSIKAN PARIWISATA DI KABUPATEN KEPULAUAN MERANTI Tri Cahyadi; Rusmadi Awza
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi II Juli - Desember 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The association of Bujang Dara Meranti Islands as tourism ambassadors have a big role in helping the government to introduce and promote the tourism potential that exists in the Meranti Islands Regency to a wide audience. In carrying out his duties as a tourism ambassador, skills and expertise are needed in promoting tourism potential as well as having an attractive way of communication and appearance in order to influence the community. In this thesis the author only discusses how the association of Bujang Dara Meranti Islands communication strategy in promoting tourism. The purpose of this study was to determine how the communicator strategy, message strategy, media selection strategy, and what are the supporting and inhibiting factors for the association of Bujang Dara in Promoting Tourism in the Meranti Islands Regency.This research method uses qualitative research methods. The informants of this study consisted of 10 people namely, 1 from the Department of Youth Tourism and Sports in the Meranti Islands Regency, 5 from the association of Bujang Dara Meranti Islands, and 4 from the community to support this research. Data collection techniques consisted of interviews, observation and documentation, while data analysis techniques used interactive models by Huberman and Miles. The data validity checking technique uses an extension of participation and triangulation.Based on the results of research that the author has done, the results of research to identify the first problem are communicator strategies in promoting tourism are all members of the Meranti Archipelago Bujang Dara Association who have credibility and attractiveness. The message strategy is informative and persuasive by specifying information using #yokkemeranti as the tagline. The media used are social media and print media. Then related to the identification of the latter are supporting factors and inhibiting factors, where the supporting factors are the potential for tourism objects, the tourism office, and the role of the community, while the inhibiting factors are human resources, natural factors access to tourist sites, lack of mastery of foreign languages, and obstacles budget.  Keywords : Communication Strategy, Bujang and Dara, Tourism Ambassador.