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All Journal J@TI (TEKNIK INDUSTRI) JURNAL TEKNOLOGI LINGKUNGAN Jurnal Rekayasa Sistem Industri JRSI (Jurnal Rekayasa Sistem dan Industri) Jurnal Teknik Industri : Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik Industri JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JITTER (Jurnal Ilmiah Teknologi Informasi Terapan) Jurnal Logistik Indonesia JITMI (Jurnal Ilmiah Teknik dan Manajemen Industri) Al-Khidmat : Jurnal Ilmiah Pengabdian Kepada Masyarakat MOTIVECTION : Journal of Mechanical, Electrical and Industrial Engineering jurnal syntax admiration Jurnal manajemen teknologi dan teknik industri Jurnal Lebesgue : Jurnal Ilmiah Pendidikan Matematika, Matematika dan Statistika Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat Jurnal Sosial dan Teknologi Industrika : Jurnal Ilmiah Teknik Industri Devotion: Journal of Research and Community Service Go-Integratif : Jurnal Teknik Sistem dan Industri Eduvest - Journal of Universal Studies Jurnal Logistics & Supply Chain Center (LOGIC) Jurnal Bayesian : Jurnal Ilmiah Statistika dan Ekonometrika Jurnal Taguchi : Jurnal Ilmiah Teknik dan Manajemen Industri
Muchammad Fauzi
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Journal : Al-Khidmat

 1 
PENDAMPINGAN STRATEGI PEMASARAN DIGITAL PRODUK MAKANAN DALAM MENJALANKAN BISNIS DI ERA NEW NORMAL DI KOTA BANDUNG Arief Rahmana; Muchammad Fauzi; Annisa Maharani Suyono
Al-Khidmat Vol 4, No 1 (2021): Jurnal Al-Khidmat : Jurnal Ilmiah Pengabdian Kepada Masyarakat
Publisher : Pusat Pengabdian kepada Masyarakat LP2M UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jak.v4i1.12128

Abstract

AbstrakKondisi perekonomian Indonesia saat ini terdampak oleh situasi pandemi Covid-19 akibatnya banyak pelaku usaha pada UMKM yang mengalami keterpurukan. Sementara itu, pemerintah berupaya untuk memulihkan perekonomian Indonesia melalui fase new normal. Dengan demikian, pelaku usaha harus bisa beradaptasi dengan berbagai perubahan tersebut. Diantaranya dengan mengembangkan usahanya melalui pemasaran digital yang mendukung agar produk yang dihasilkan bisa di akses dari rumah. Penyuluhan dan pendampingan perlu dilakukan bagi masyarakat sebagai pelaku usaha yang berada di Kelurahan Margasari Kecamatan Buah Batu Kota Bandung dalam menjalankan bisnisnya di era new normal saat ini. Kegiatan Pengabdian kepada Masyarakat (PkM) ini diawali dengan survey lapangan oleh mahasiswa pada hari Rabu tanggal 10 Maret 2021 ke-6 UMKM. Pada tanggal 15 dan 16 Maret 2021 dilaksanakan penyuluhan Strategi Pemasaran Berbasis Digital untuk UMKM di Masa Pandemi Covid-19 dan pada tanggal 17 Maret 2021 dilaksanakan pendampingan langsung ke rumah warga yang menjalankan UMKM. Hasil dari kegiatan PkM 86,67% menurut UMKM terbantu dengan adanya kegiatan PkM melalui; 86,67% menurut UMKM mendapatkan pencerahan untuk mengembangkan usaha di masa Pandemi Covid-19; 80% menurut UMKM paham tentang pemasaran produk dengan bantuan teknologi digital. 73,33% menurut UMKM terbantu dengan pemanfaatan teknologi digital dalam mengembangakan UMKM.  AbstractThe current condition of the Indonesian economy is affected by the Covid-19 pandemic situation as a result of which many business actors at MSMEs are experiencing a downturn. Meanwhile, the government is trying to restore Indonesia's economy through a new normal phase. Thus, business actors must be able to adapt to these various changes. Among them by developing their business through digital marketing that supports the products produced can be accessed from home. Counseling and assistance need to be done for the community as business actors who are in Margasari Village, Buah Batu District, Bandung City in carrying out their business in the current new normal era. This Community Service (PkM) activity begins with a field survey by students on Wednesday, March 10, 2021, the 6th UMKM. On March 15 and 16, 2021, there was counseling on Digital-Based Marketing Strategies for MSMEs during the Covid-19 Pandemic and on March 17, 2021, direct assistance was carried out to the homes of residents who run MSMEs. The results of PkM activities are 86.67% according to MSMEs being helped by PkM activities through; 86.67% according to MSMEs got enlightenment to develop businesses during the Covid-19 Pandemic; 80% according to MSMEs understand product marketing with the help of digital technology. 73.33% according to MSMEs it was helped by the use of digital technology in developing MSMEs.
Co-Authors Aa Mustofa Sugiatna Achmad Romadhoni Adi Sopyan Agung Wahyu Prastyo Ahmad Jaka Purwanto AL Rizki Dermawan Aldyan Anshari Alifah Nur Astari Alivia Putri Amalia Kurniawan Ana Rohima Andhika Putrana Isdy Andhika Putrana Isdy Andrey Kusuma Andyka Gumelar Ramadhani Anisa Natasari Annisa Maharani Suyono Arief Rahmana Aris Komara Artia Tresnadi Ashry Amalia Hidayanti Aufa Nurfathi Rizqullah Azizah Nur Kamila Bagas Wicaksono Bagas Wicaksono Chandra Alpiansyah Crisna Amar Rizky Cyndy Kresna Dewy Dandi Nurdiansyah Daryana Daryana Daryana, Daryana Dea Zahra Azizah Dhea Ayu Lestari Dicka Ardiansyah Dikdik Rinaldi Diva Maulana Eko Sabtian Eko Sabtian Alfatah Ely Stya Arga Ely Stya Arga Erick Firmansyah Fadhil Hafidz Fauzan Faghan Jihad Azhar Fahrul Arifin Fairuz Majid Faisal Khobir, Muhammad Fajar Maulid Fatimah Sri Mulyati Febri Hariadi Febri Haryadi Febri Nugraha Feri Usman Ginanjar Fitria Dewi Lestari Gagat Diwangkoro Gina Islamaya Ariyanti Gun Gun Firmansah Gun Gun Firmansyah Hani Nurwiyanti Hari Fadlisyah Hermansyah Aziz Heru Rachman Hilal Ali Azzim Ibnu Bari Taqi Ifham Azizi Surya Syafiin Ikhsan Ahadi Ikhsan Baharudin Imam Arifin Isya Nafia Janatul Nasya Rhamdani Joshua Gianfranco Joshua Gianfranco Kartanegara, Guruh Khairul Imam Khairul Imam A.G Krismono Fauzi Agianto Kristina Fitri Handayani Lusi Wahyuni Lusi Wahyuni M Fadhil M. Farhan Algifari Damanik M. Farhan Ihsan Rofiq Mas Muhammad Rizki Aditya Mas Muhammad Rizki Aditya Maya Asyifa Aulia Mimi Nur Habibah Mira Yanto Moch Fadhli Fathoroni H Moch Fadli Fathoroni H Muhamad Dipa Adri Juan Utama Muhamad Taufik Septiadi Muhammad Albi Fikri Muhammad Fadhil Muhammad Faisal Khobir Muhammad Iqbal Alkindi Muhammad Iqbal Amaluna Muhammad Iqbal Taufik Muhammad Iqbal Taufik Muhammad Masduki Azis Muhammad Rifky Zulfikar Muhammad Rifky Zulfikar Nainawa Ladito Cheris Cantaka Naufal Fadurahman Munigar Nindi Dwi Untari Nopendra Alamsyah Nova Indah Saragih Novianti Herdian Novianti Novianti Nur Aditio Pribadi Nurmala Rosalinda Nurmala Rosalinda Pangky Satrio Pamungkas Popy Primaviani Desi Deria Puji Utami Raden Faris Gumelar Rahmat Arif Suntara Rangga Wirabuana Rangga Wirabuana Reisandi, Indra Reni Kurnia Resa Lestari Rhema Chintya Lestari Rienna Oktarina Rifa Khofia Rifaldi A, Dandi Rifan Rizwan Rifan Rizwan Rifatul Ngatiqoh Rifatul Ngatiqoh Rizka Nurfauziah Rizka Oktaviani Rizka Oktaviani Rizkilah Ramdani, Willy Rizwan, Rifan Roy Ferry Saarah Nur Fauziyyah Salma Rifaza Wahyu Sandi Ruwiyanto Sandy Rahmansyah Sarah Nur Fatimah Sarah Nur Fatimah Selvi Febrianti Senator Nur Bahagia Senator Nur Bahagia (Institut Teknologi Bandung - Indonesia) Setijadi Setijadi . Setijadi Setijadi Solihin Abdillah Sopandi, Deryl Baharudin Sopyan, Adi Sri Mulyati, Fatimah Suri Cahrina Pratiwi Tasya Mursalina Tasya Mursalina Tatun Uswatun Hasanah Tatun Uswatun Hasanah Tegar Gagat Diwangkoro Teguh Rahayu Budiman Teten Hidayat Thadeus Raphael Thadeus Raphael Gunawan Thio Febrian Thyar Romadhon Thyar Romadhon Tiany Martha Aditya Tifani Bella F Tifani Bella Febrianty Tita Wulan Sari Tita Wulansari Trinopi Melani Trinopi Melani Tryana Putra Verani Hartati Vira Luthfiati Az-Zahra Vira Luthfiati Azzahra Wahyu Wardian Willy Rizkilah Ramdani Willy Rizkilah Ramdani Windu Alfianti Yusuf Sugara Zani Rismayanti