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Pemanfaatan Iklan Layanan Masyarakat (ILM) Guna Meningkatkan Hasil Penghimpunan Dana Organisasi Nirlaba Lembaga Amil Zakat (LAZ) Solo Peduli-Surakarta Erwin Kartinawati; Andrik Purwasito
Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Vol 3, No 1 (2020): Februari 2020
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (684.598 KB) | DOI: 10.31294/jabdimas.v3i1.5566

Abstract

Sebagai organisasi nirlaba, Yayasan Solo Peduli Ummat memunyai visi percontohan dalam memberdayakan dan memandirikan umat, dengan misi kemanusiaan, seperti menghadirkan program solutif untuk masyarakat miskin. Salah satu aksi organisasi ini adalah penghimpunan dana dari masyarakat, yang ditangani oleh Lembaga Amil Zakat (LAZ). Dana terhimpun, digunakan untuk membantu masyarakat tertimpa musibah, seperti orang sakit, korban banjir, pengungsi bencana alam, pembangunan dan biaya sekolah gratis bagi masyarakat miskin, klinik kesehatan dan ambulans gratis, dan lain sebagainya. Di era milenial ini, LAZ Solo Peduli ingin melakukan transformasi digital agar target-target lembaga dapat tercapai secara optimal. Guna membantu tercapainya tujuan ini, kami melakukan pelatihan videografi dalam bentuk Iklan Layanan Masyarakat (ILM). Pelatihan ini diarahkan untuk meningkatkan kompetensi para insan di Yayasan Solo Peduli, khususnya di LAZ, agar menguasai teknologi informasi dalam bentuk pembuatan dan penerbitan videografi, khususnya video untuk promosi dan penghimpunan dana dari masyarakat. Pelatihan ini memiliki output mencetak video-maker dalam bidang ILM, khususnya teoritisasi ILM, take camera, editing and uploading video.Metode pelatihan dilakukan beberapa tahap: (1) Tahap teoritisasi; (2) FGD gagasan pembuatan konten; (3) Penggunaan kamera dan pengambilan gambar; (4). Editing produk audio visual; (5). Evaluasi; (6). mengunggah video di media sosial. Hasilnya, para insan Solo Peduli mampu membuat ILM sendiri, sehingga memunyai kemampuan untuk mempromosikan lembaga sosial tersebut dengan standar digital memadai. Memunyai kemampuan membuat videografi untuk berbagai kepentingan, khususnya program penghimpunan dana yang memang dibutuhkan untuk disalurkan ke masyarakat membutuhkan, juga menjadi hasil dari kegiatan ini.Kata kunci : Solo Peduli, videografi, ILM, penghimpunan dana, Promosi
WAYANG DAN BATIK SEBAGAI WAHANA PRAKTEK DIPLOMASI KEBUDAYAAN Andrik Purwasito; Erwin Kartinawati
Kawruh : Journal of Language Education, Literature and Local Culture Vol 1, No 2 (2019)
Publisher : Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/kawruh.v1i2.401

Abstract

Diplomasi budaya adalah bentuk diplomasi yang mengangkat materi seni-budaya, baik berupa seni pertunjukan, seni tari, seni pedalangan, seni suara atau seni bela diri, termasuk kuliner, sebagai bahan atau materi untuk diplomasi. Diplomasi budaya, merupakan bentuk halus dari hubungan antar negara, dan  memiliki peran penting dalam ikut menyumbangkan perannya bagi perdamaian dunia. Oleh sebab itu, diplomasi budaya digunakan sebagai upaya untuk mencapai tujuan nasional melalui cara-cara yang lebih lunak. Oleh karena itu, diplomasi budaya juga disebut sebagai soft power diplomacy. Tulisan ini untuk menjelaskan salah satu praktik soft power diplomacy yang dilakukan oleh aktor non-negara, yaitu pengalaman individu penulis sendiri, utamanya menggunakan wayang kulit, kuliner dan batik. Penggunaan ketiga produk budaya Indonesia ini didasarkan pada hasil penelitian yang penulis lakukan mengenai pentingnya diplomasi berbasis kearifan lokal, antara lain berjudul "Diplomasi Multi-jalur Berbasis Genius Lokal. ". Isinya antara lain adalah wayang kulit dan jenis seni-budaya lainnya, seperti kuliner dan seni sastra, dapat diangkat sebagai metode pembelajaran dalam domain hubungan internasional. Selain sebagai alat diplomasi, penggunaan wayang, kuliner dan batik juga diimplementasikan sebagai wahana praktik diplomasi kebudayaan, sekaligus sebagai upaya pelestarian seni dan budaya khas bangsa Indonesia. Kata kunci : seni, batik, budaya, diplomasi, wayang kulit , soft power.
Diskursus Karya Seni, Kreator, Dan Kapitalisme Andrik Purwasito; Erwin Kartinawati
Kawruh : Journal of Language Education, Literature and Local Culture Vol 4, No 1 (2022)
Publisher : Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/kawruh.v4i1.2193

Abstract

This paper departs from the fact that capitalism has reached the stage of complete domination and hegemony. Art products, the art market, and creators are strongly influenced by the ups and downs of the market, the atmosphere and monetary stability, and market players such as auction houses, curators, collectors, collectors, art dealers, patronage, and the mass media. In such a position, it raises the question of how the position of the creator and his work in dealing with enthusiasts and observers of art, markets, and capitalism. Do the creators voluntarily submit and obey the choice to join the capitalist game, or do the creators have a strong bargaining position to maintain idealism and enthusiasm not to get caught up in the game of capital and political games. It is a document study, this article to answer the above questions. As a result, there are two perspectives: first, the perspective of artwork as a commodity that occurs in the current era, and the second is the artwork as an aesthetic object. In the perspective of art as a commodity, creators generally follow market tastes, assisted by patronage, collectors or collectors, and other elements such as curators and mass media. This capitalism employs a strategy called “frying fry.” The second perspective is the artwork as prestige and increasing social status. In this era, creators still have a good bargaining position because there are no market access constraints.
The Great Paradox of Good Governance in Indonesia Andrik Purwasito
International Conference On Law, Business and Governance (ICon-LBG) Vol 1 (2013): 1st ICon-LBG
Publisher : UBL

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (627.268 KB)

Abstract

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Critical Study of Sociocultural Practice in Cattle Trading Arena Sujarwa Sujarwa; Andrik Purwasito; Sri Kusuma Habsari; Titis Srimuda Pitana
CHANNEL: Jurnal Komunikasi Vol 9, No 2 (2021)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v9i2.21767

Abstract

In the cattle trading arena, it is suspected that there is a peculiarity of registers as a style and rhetorical discourse of disguised communication as a form of tactics, which is not in line between linguistic aspects and sociocultural behavior. Register as a rhetorical style of communication is built, of course not without reason, but there is motivation, intention, and achievement of communication goals. This paper attempts to reveal: the form of registers in the rhetoric of communication in the cattle trading arena, the function of the register as communication rhetoric in the cattle trading arena, the symbolic meaning of registers in the rhetorical style and discourse of sociocultural practice in the cattle trading arena. A qualitative descriptive method is used to describe substantially the aspects of the meaning of the data with an in-depth analysis related to the subject matter. In order to achieve a profound interpretation, theoretical aids are needed: sociocultural, sociolinguistic, stylistic, capitalism, hegemony, discourse theory. In addition, hermeneutic theory as a strategic method for understanding texts must be interpreted for meaning. The results showed: the form of registers in the rhetoric of communication in the cattle trading arena in the form of oratorical, deliberative, consultative, casual, and intimate. The study concludes that the register functions as a conative and emotive tactic to influence, weaken, subdue, and restrain hegemony from creating an atmosphere of domination. The register applied in the rhetoric of communication in the cattle trading arena contains the symbolic meaning of feudalism relations in the form of phenomena of sociocultural practice events influenced by the discourse of tactics for capitalist cultural domination.
Etnografi Dakwah Ulama Rantau pada Etnis Dayak Ngaju di Kalimantan Tengah Rizki Amalia Nur Anwari; Pawito Pawito; Andrik Purwasito
Jurnal Komunikasi Islam Vol. 8 No. 2 (2018): December
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah dan Komunikasi UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3250.181 KB) | DOI: 10.15642/jki.2018.8.2.295-320

Abstract

This study aims to look at the role of ulama rantau in the process of proselytising (da'wah) in the Ngaju Dayak community, East Kotawaringin town, Central Kalimantan Province, particularly regarding the way ulama deal with a Dayak local culture which deeply remains lived within this community. Using a qualitative research method and the ethnographic approach, the findings revealed that the way ulama rantau conveyed the da'wah messages in a polite manner implicated to Ngaju Dayak ethnic society's acceptance towards Islam. Further, because ulama rantau respected the local cultural wisdom when conveying da’wah, people appreciated Islam brought by ulama (da’i) n the midst of a society which has different beliefs and cultural backgrounds.
MENGENALKAN DUNIA INTERNASIONAL PADA GENERASI DINI (SEBAGAI KURIKULUM PEMBELAJARAN TK) Arofah Minasari; Andrik Purwasito; Panji Binangun; Dyah Indraswati
Jurnal Warta Desa (JWD) Vol. 3 No. 1 (2021): Jurnal Warta Desa (JWD)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (251.743 KB) | DOI: 10.29303/jwd.v3i1.116

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The international world is very closely related to children in the present era. One way to introduce it is by inserting international science in kindergarten level education. This knowledge is rarely conveyed to early age students because the lack of providing material training for kindergarten teachers and the diversity of educational backgrounds makes it difficult to determine international material. Community service uses the method of delivering basic international material to kindergarten teachers, then it can be delivered to kindergarten students. The learning activities that will be provided are in the form of: 1) selection of basic materials about the international world, 2) the use of effective and fun learning media for kindergarten students. This community service aims to increase the knowledge of kindergarten teachers and students about the international world through quality and fun learning activities.
Preference of media politics and beginner voter trust in Surakarta Erwin Kartinawati; Andrik Purwasito
Journal of Social Studies (JSS) Vol 17, No 1 (2021): Journal of Social Studies (JSS)
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jss.v17i1.39147

Abstract

The Indonesian Presidential Elections of 2014 and 2019 indicated the behavioral changes in mass media, especially that of private television. The involvement of media owners in the political arena can influence the content of most journalistic broadcasts. Therefore, this study aims to determine the perception of student voters in Surakarta on media houses with political preferences. This might be because the media owner is actively supporting a political party or a particular candidate. Furthermore, if the media is under the influence of politics, how can voters have trust in the information dissipated, especially during elections. The data obtained for this study was through the distribution of questionnaires to college students aged 17-25 years that are voting for the first time. Most of the respondents stated that their political choices are not necessarily influenced by the media. The belief in the media is not directly related to political preferences but depends on the content or what is conveyed to the public. However, the involvement of media owners in politics also undermines public trust in the content of the media, especially about political news.
The Television Existence in the Age of on-Demand Video Streaming Hery Setiawan; Pawito Pawito; Andrik Purwasito
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 7, No 2 (2022)
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v7i2.1050

Abstract

Television is a favorite mass media for some people; even watching television has become a mandatory ritual. Indeed, television shows have an impact on viewers. As technology develops and advances, television conditions change. This study aims to examine the current pattern of television use in Karanganyar City, Indonesia, in the era of popularity and increasing use of on-demand video streaming. This research is descriptive quantitative research. The research method used is a questionnaire survey, and the analysis was done using descriptive statistics. The results showed that the audience chose to watch television to seek information and entertainment. However, the Karanganyar audiences are not included in the heavy audience category. Their favorite programs are drama and news. For this reason, television programs must be educational and informative. The television must conduct a thorough evaluation so that other media do not drown out the use of television.
Pragmatic Study of Discourse Hegemony on the Enactment of Dhalang Trah in Ruwatan Ceremony: A Critical Discourse Analysis Approach Efendi, Agus; Purwasito, Andrik; Sudardi, Bani; Abdullah, Wakit
Komunitas Vol 8, No 2 (2016): September 2016
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/komunitas.v8i2.6754

Abstract

This study applies qualitative research with Critical Discourse Analysis (CDA) of Fairclough (1995) and the criticism on the ideological dissection of social opacities. The data collection encompasses the interactive and non-interactive techniques which involve the techniques of in-depth interviewing, observation and content analysis. Results of the analysis reveal that units of language use reflected from the texts and contexts of the ruwat puppeteer based genealogy's enactment can be traced from the use of modalities, the phrase ‘mboten kalilan’ (impermissible, unable) in the decree of dhalang ruwat can be further extend to express the word ‘unable’ and ‘able to’, other aspects such as politeness, metaphors, ethos which is classified into the verbal and non-verbal discourse are the devices of discursive enactment of the elite power of dhalang trah. The findings conclude that there is arising symptoms of social inequality narrowing the role and significance of the non-ruwat puppeteers. The hegemonic practice such as the discursive enactment of dhalang trah (descendent of Ki Lebdajiwa) is determined by certain associations which try to normalize certain condition. The argument which refers to the enactment of Ki Lebdajiwa and his descendants as the holder of power is enacted through transactional form, where power is centered on one point.