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All Journal Jurnal Teknologi dan Manajemen Informatika Jurnal Pekommas Briliant: Jurnal Riset dan Konseptual Journal of Development Research JSHP (Jurnal Sosial Humaniora dan Pendidikan) The Indonesian Journal of Accounting Research Water Circulation Monitoring System in The Vanname Shrimp Cultivation based on Internet of Thing Journal of Regional Economics Indonesia
Edi Subiyantoro
Universitas Merdeka Malang
Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Social Sciences

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Journal : Jurnal%20Teknologi%20dan%20Manajemen%20Informatika

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Analisis Pemilihan Media Promosi UMKM untuk Meningkatkan Volume Penjualan Menggunakan Metode Analytical Hierarchy Process (AHP) Edi Subiyantoro; Ahmad Rofiqul Muslikh; Mardiana Andarwati; Galandaru Swalaganata; Fandi Yulian Pamuji
Jurnal Teknologi dan Manajemen Informatika Vol 8, No 1 (2022): Juni 2022
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jtmi.v8i1.6760

Abstract

The increase in the number of creative industry entrepreneurs on the scale of UMKMs in Indonesia must be supported by several factors so that these businesses can develop. These factors range from business conditions, environment, facilities, and infrastructure, to technology. In terms of the use of technology, UMKM business actors can use it in various fields including the procurement of raw materials, the production process to the marketing and promotion stages of the products produced. This analysis aims to determine the weight the importance of the criteria to create an element of UMKM sales volume. In addition, it also helps UMKM actors in making decisions in choosing and using which alternative best suits their needs. Based on the results of the analysis of this study, it can be concluded that alternative social media is a priority criterion in increasing the sales volume of UMKM actors. Based on the overall average weight value, the alternative for social media is to expand the market by increasing the intensity of promotions with various social media. Such as WhatsApp Business, Instagram, Facebook, YouTube, and others to increase product sales for UMKM actors.
Pengembangan Aplikasi Penentuan Media Promosi Pelaku UMKM Berbasis Website Edi Subiyantoro; Ahmad Rofiqul Muslikh; Fandi Yulian Pamuji; Maria Elfrida Wunu
Jurnal Teknologi dan Manajemen Informatika Vol 9, No 1 (2023): Juni 2023
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jtmi.v9i1.8502

Abstract

Today, with the presence of digital technology, UMKM actors in Indonesia have numerous opportunities to create job opportunities and expand their businesses to the global market. However, not all UMKM actors in Indonesia have sufficient understanding and knowledge of the current digital technology being used. This research aims to design a system that can assist UMKM actors to increasing their product sales volume by developing an effective and efficient web-based application for selecting promotional media for UMKM. The testing of the UMKM AHP Application system, based on a black box method, is conducted to identify any potential issues in the application and ensure its readiness for publication. This testing covers various pages such as Criteria page, Alternative page, AHP Preference Value page, Criteria Analysis page, Alternative Analysis page, Ranking Report page, Report page, Profile page, and Logout page.
Co-Authors Ahmad Rofiqul Muslikh Ambar Woro Hastuti Fahrianta, Riswan Yudhi Grahita Chandrarin Grahita Chandrarin Mardiana Andarwati Maria Elfrida Wunu Maxion Sumtaky Noor Seto Ananta Pamuji, Fandi Yulian Parawiyati Parawiyati Ridwan Jazai Swalaganata, Galandaru Tutut Subadyo