Articles
<![CDATA[Pengaruh Harga dan Inovasi Layanan Aplikasi terhadap Keputusan Penggunaan Jasa Taksi Express: Survei pada Pengunduh Aplikasi Express Taxis ]]>
<![CDATA[Reminta Lumban Batu]]>;
<![CDATA[Nine Inten Suryani]]>;
<![CDATA[Nita Septia]]>;
<![CDATA[Priska Febiola Sekaryahya]]>
<![CDATA[ Jurnal Nasional Manajemen Pemasaran & SDM Vol. 1 No. 1 (2020) ]]>
Publisher : <![CDATA[Training & Research Institute - Jeramba Ilmu Sukses ]]>
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DOI: 10.47747/jnmpsdm.v1i01.6
<![CDATA[Penelitian ini bertujuan untuk menginvestigasi pengaruh harga dan inovasi layanan aplikasi terhadap keputusan penggunaan jasa Taksi Express. Penelitian ini mengumpulkan data primer berupa kuesioner dari 176 responden dan data sekunder berupa pengunduh aplikasi Express Taxis pada Playstore sejumlah 500 pengunduh sebagai sampel penelitian. Teknik sampling penelitian ini adalah teknik non-probability sampling dengan teknik sampling purposive menggunakan rumus Isaac dan Michael. Penelitian ini melakukan verifikasi model penelitian dengan Partial Least Square (PLS). Dari hasil analisis menunjukkan bahwa harga dan inovasi layanan aplikasi memiliki pengaruh yang signifikan terhadap variabel keputusan penggunaan jasa. Hasil penelitian ini memperkaya literatur tentang layanan taksi online. Selain itu, hasil penelitian ini juga bermanfaat bagi para manajer jasa taksi online untuk mempertimbangkan harga dan inovasi layanan untuk dapat menarik minat pelanggan.]]>
<![CDATA[ANALISIS KOMPARATIF BAURAN PROMOSI TERHADAP VOLUME PENJUALAN SEPATU SPORT ADIDAS DAN NIKE DI KABUPATEN KARAWANG ]]>
<![CDATA[Reminta Lumban Batu]]>
<![CDATA[ Jurnal Ilmu Manajemen (JIMMU) Vol 4, No 1 (2019): MARET ]]>
Publisher : <![CDATA[MAGISTER MANAJEMEN UNISMA ]]>
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DOI: 10.33474/jimmu.v4i1.2634
<![CDATA[Penelitian ini bertujuan untuk mengetahui perbandingan bauran promosi antara sepatu sport yang ada di Karawang. Untuk Mengetahui Bagaimana gambaran Bauran PromosipadaSepatu Sport Adidas dan Nike Untuk Mengetahui Bagaimana gambaran Volume Penjualanpada Sepatu Sport Adidas dan Nike Untuk Mengetahui Seberapa besar pengaruh Bauran Promosi terhadap Volume Penjualanpada Sepatu Sport Adidas dan Nike. Sampel dalam penelitian ini sebanyak 100 responden dari masing-masing produk yang merupakan konsumen yang pernah membeli dan memakai sepatu sport Adidas dan Nike. Analisis yang digunakan adalah analisi deskriftif dan analisis verifikatif. Hasil uji beda diperoleh bahwa tidak ada perbedaan yang sigfinikan antara sepatu sport Adidas dan Nike. Dan tidak ada hubunga antara sepatu sport Adidas dan Nike.Kata Kunci: Bauran promosi, Volume penjualan This study aims to compare the promotional mix of sports shoes in Karawang. To find out how the description of the promotion mix on Adidas and Nike sports shoes to find out how the sales volume description on Adidas and Nike sports shoes to find out how much influence the promotional mix has on sales volume on Adidas and Nike sports shoes. The sample in this study were 100 respondents from each product who were consumers who had bought and used Adidas and Nike sports shoes. The analysis used is descriptive analysis and verification analysis. Different test results obtained that there is no significant difference between Adidas and Nike sports shoes. And there is no connection between Adidas and Nike sports shoes.Keywords: Promotion mix, Sales volume]]>
<![CDATA[salsabilaanm Pengaruh Self Image Congruence Terhadap Keputusan Pembelian Dimediasi Oleh Brand Trust Pada Maskapai Penerbangan Air Asia ]]>
<![CDATA[Salsabila Nadhifah]]>;
<![CDATA[Reminta Lumban Batu]]>
<![CDATA[ Jurnal Ilmu Manajemen Vol 9 No 4 (2021) ]]>
Publisher : <![CDATA[UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia) ]]>
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DOI: 10.26740/jim.v9n4.p1477-1486
<![CDATA[The Indonesian aviation industry, especially domestic airlines, is booming and overgrowing with the emergence of many airlines since Law No. 15 of 1992 was enacted. This study aimed to see the effect of self-image congruence on purchasing decisions mediated by a brand trust on AirAsia Airlines. This research was conducted using descriptive and verification methods. The sampling technique of this research is non-probability sampling using the Hair formula. The types of data used in this study are primary and secondary data. The data were processed using path analysis. This study proves that self-image congruence has a positive and significant effect on purchasing decisions through brand trust in Air Asia Airlines. This research implies that self-image congruence can indirectly influence purchasing decisions through brand trusts, which is seen from the actual indicator of self-image or how consumers see their true selves. Brand character indicators can make the brand have an essential role in determining consumer decision making to trust a brand, and this is because consumers make judgments before buying it.]]>
<![CDATA[Pengaruh Kualitas Produk Dan Brand Trust Terhadap Keputusan Pembelian Mobil Toyota Kijang Innova (Studi Pada Recall Kijang Innova Cikarang) ]]>
<![CDATA[Diah Permata Ega Lestari]]>;
<![CDATA[Reminta Lumban Batu]]>
<![CDATA[ JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 6, No 1 (2022): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) ]]>
Publisher : <![CDATA[Universitas Hamzanwadi ]]>
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DOI: 10.29408/jpek.v6i1.5290
<![CDATA[One of the popular transportation used is a car. There are many types of cars that are created according to needs, some are designed to transport goods with a large capacity, transport people with a certain capacity, and so on. Increasingly, companies that produce cars, especially private cars, are competing to launch sophisticated products and attract the attention of the public, both in terms of technology and usefulness. on purchasing decisions of Toyota Kijang Innova, to determine the simultaneous effect of Product Quality and Brand Trust on purchasing decisions of Toyota Kijang Inova. The method in this study uses quantitative methods with descriptive and verification approaches. The population in this study are car users in West Java, with the sample technique used is Non-Probability with the type of sample technique using Purposive Sampling so that the sample used is 100 samples. The data analysis technique used is path analysis. The results of this study are partial testing to get the results that there is a partial positive effect of Product Quality on Purchase Decisions of 0.912, there is a partial influence of Brand Trust on Purchase Decisions of 0.942. Simultaneous testing got the results that Product Quality and Brand Trust had a positive effect on purchasing decisions.]]>
<![CDATA[The Effect of Promotion and Price on Purchasing Decisions ]]>
<![CDATA[Reminta Lumban Batu]]>;
<![CDATA[Cindy Monica]]>;
<![CDATA[Bela Nadila Aprilia]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 4 No 1 (2020): April ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v4i1.1290
<![CDATA[Indonesia with many people perfume lovers. Tiara Addict shop is a shop that sells perfume. The purpose of this research is to find out promotions, prices, purchasing decisions. In addition to determining the effect of promotion on purchasing decisions, the effect of prices on purchasing decisions and to determine the magnitude of the influence of promotions and prices on purchasing decisions perfume Tiara Addict shop. Quantitative research methods with data collection techniques through questionnaires. The results showed that promotion at Tiara Addict shop was said to be good but the promotion carried out only on one social media thus still needed to be improved even better. Prices at the Tiara Addict shop are good but there are still those that are valued according to the market price offered by consumers. The purchasing decision at the Tiara Addict shop can be said to be good but the purchasing of perfume which decreases every year results in losses. Promotion affects the purchasing decisions and the price influences the buying decision at the Tiara Addict shop, meaning that together or simultaneously the independent variable that is the promotion and price variables significantly influence The dependent variable is the purchase decision variable.]]>
<![CDATA[Strategi Digital Marketing dalam Perdagangan Hasil Tani untuk Meningkatkan Pendapatan Kabupaten Karawang ]]>
<![CDATA[Indah Krisnawati]]>;
<![CDATA[Ibnu Auf Ubaidi]]>;
<![CDATA[Hanif Rais]]>;
<![CDATA[Reminta Lumban Batu]]>
<![CDATA[ Jurnal Ilmiah Ekonomi Global Masa Kini Vol 10, No 2 ]]>
Publisher : <![CDATA[Universitas Indo Global Mandiri ]]>
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DOI: 10.36982/jiegmk.v10i2.838
<![CDATA[ABSTRACTKarawang Regency is known as a national rice granary city where many people earn a living in the agricultural sector. Agriculture is one of the drivers of the national economy. The economic progress of a region can be seen from the aggregate economic growth which can be calculated through the Gross Regional Domestic Product (GRDP) which is weighted on average from the level of sectoral growth. Gross Regional Domestic Product (GRDP) is one of the measurement tools used to describe the level of development success. One of the outputs from the agricultural sector that is the mainstay of Karawang Regency's food crops is rice (rice), rice production and productivity in Karawang regency which functions fluctuatively and continues to increase every year, thus making farmers have to have a strategy in marketing more modern and efficient result . Digital Marketing is a marketing method that makes it easy for farmers to monitor and provide all the needs and desires of prospective consumers, prospective consumers can also find and get product information only by exploring the virtual world so as to facilitate the search process. The purpose of this research is to learn more about digital marketing strategies in trade in agricultural products to increase regional income Karawang Regency. This research data analysis technique uses descriptive analysis and verification. Determination of taking the number of respondents (samples) is done through the cluster sampling method. Testing this study uses PLS (Partial Least square). The results show that the digital marketing variable has a positive role of 42.8% of income and the negative competitiveness variable of 45.9% of income.Keywords : Digital Marketing, Competitiveness, IncomeABSTRAKKabupaten Karawang dikenal sebagai kota lumbung padi nasional dimana banyak masyarakat bermata pencaharian disektor pertanian. Pertanian merupakan salah satu roda penggerak perekonomian nasional. Kemajuan perekonomian suatu daerah dapat dilihat dari pertumbuhan ekonomi secara agregat yang dapat dihitung melalui Produk Domestik Regional Bruto (PDRB) yang rata-rata tertimbang dari tingkat pertumbuhan sektoralnya. Produk Domestik Regional Bruto (PDRB) merupakan salah satu alat ukur yang digunakan untuk menggambarkan tingkat keberhasilan pembangunan. Salah satu output dari sektor pertanian yang menjadi andalan dari tanaman pangan Kabupaten Karawang adalah beras (padi), Produksi dan produktivitas padi di kabupaten Karawang yang berfungsi fluktuatif dan terus meningkat setiap tahun, sehingga membuat petani harus memiliki strategi dalam memasarkan hasil yang lebih modern dan efesien. Digital Marketing merupakan suatu cara pemasaran yang memudahakan para petani memantau dan menyediakan segala kebutuhan dan keinginan calon konsumen, calon konsumen juga bisa mencari dan mendapatkan informasi produk hanya dengan cara menjelajah dunia maya sehingga mempermudah proses pencariannya Tujuan Penelitian ini untuk mempelajari lebih lanjut strategi pemasaran digital dalam perdagangan hasil tani untuk meningkatkan pendapatan daerah Kabupaten Karawang. Teknik analisis data penelitian ini menggunakan analisis deskripstif dan verifikatif. Penentuan pengambilan jumlah responden (sampel) dilakukan melalui metode cluster sampling. Pengujian penelitian ini menggunakan PLS (Partial Least square). Hasil menunjukkan bahwa variabel pemasaran digital berperan positif 42,8% terhadap pendapatan dan sedangkan variabel daya saing negatif 45,9% terhadap pendapatan.Kata kunci : Digital Marketing, Daya Saing, Pendapatan]]>
<![CDATA[Pentingnya Inovasi Produk dan Desain Produk Terhadap Keputusan Pembelian Berulang Pada Brand Iphone di Indonesia ]]>
<![CDATA[Sofi Kurnia Sari]]>;
<![CDATA[Anggia Novanda Isrofani]]>;
<![CDATA[Citra Pratiwi]]>;
<![CDATA[Reminta Lumban Batu]]>
<![CDATA[ Jurnal Bisnis dan Manajemen Vol 8, No 1 (2021): Jurnal Bisnis dan Manajemen Volume 8 Nomor 1 Tahun 2021 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/jbm.v8i1.5605
<![CDATA[This research aims to explain the effect of the product innovation variables and product design partially on the repeated purchase decisions of an iPhone smartphone. This study uses 3 variables; namely product innovation (X1), product design (X2), and repeat purchase decisions (Y). Data collection was obtained by distributing questionnaires to the iPhone user community in Indonesia. The sample used in this study amounted to 100 respondents. Analysis of the data used is descriptive analysis, verification, normality test, and regression analysis. The sampling technique of this study was Stratified Random Sampling using the Slovin formula. The type of data used in this study is primary data and secondary data. The results of this study prove that Product Innovation and Product Design have a positive and significant effect on Repeated Purchasing Decisions.]]>
<![CDATA[Analisis Pengaruh Motivasi Terhadap Adopsi Facebook Ads oleh UKM ]]>
<![CDATA[Aulia F Hadining]]>;
<![CDATA[Nadya Putri Dianti]]>;
<![CDATA[Salmah Ayu Haryanti]]>;
<![CDATA[Wahyudin Wahyudin]]>;
<![CDATA[Reminta Lumban Batu]]>
<![CDATA[ JRSI (Jurnal Rekayasa Sistem dan Industri) Vol 6 No 01 (2019): Jurnal Rekayasa Sistem & Industri - Juni 2019 ]]>
Publisher : <![CDATA[School of Industrial and System Engineering, Telkom University ]]>
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DOI: 10.25124/jrsi.v6i1.356
<![CDATA[Facebook Adsvertising atau sering disebut dengan Facebook Ads merupakan layanan iklan berbayar yang sajikan oleh Facebook untuk membantu pelaku UKM yang masih melakukan pemasaran secara konfesional. Penelitian ini bertujuan untuk membangun sebuah model adopsi Facebook Ads oleh pelaku UKM dan menganalisa faktor yang memengaruhi adopsi. Model penelitian dibangun menggunakan framework model Motivation. Terdapat tiga hipotesis yang dibangun dalam penelitian ini dan diolah menggunakan metode analisis Struktural Equation Model (SEM) dengan menggunakan aplikasi Smart-PLS 3.0. Survei yang dilakukan dengan menggunakan kuesioner, berhasil terkumpul sebanyak 100 pelaku UKM yang berasal dari berbagai macam produk. Hasil pengolahan data menunjukan bahwa adopsi Facebook Ads akan semakin meningkat dengan meningkatnya Intention to Use Facebook Ads, Social Image dan Perceived Usefulness]]>
<![CDATA[Pengaruh Inovasi dan Kualitas Produk terhadap Keputusan Pembelian Toyota Yaris ]]>
<![CDATA[Vini Octaviani]]>;
<![CDATA[Reminta Lumban Batu]]>
<![CDATA[ EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No S1 (2022): SPECIAL ISSUE DNU 14 TH ]]>
Publisher : <![CDATA[UNIVED Press ]]>
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DOI: 10.37676/ekombis.v10iS1.2025
<![CDATA[This study aims to explain the influence of innovation variables and product quality on purchasing decisions for Toyota Yaris. This study uses two independent variables, namely product innovation (X1), product quality (X2), and one dependent variable, namely the purchase decision (Y). The types of data used in this study are primary and secondary data. This research method uses quantitative methods with data collection techniques through distributing questionnaires to Toyota Yaris users. The sampling technique of this study was proportionate stratified random sampling using the slovin 10% formula. The sample used in this study amounted to 100 respondents. The instrument test was carried out using the validatas test and the reliability test. The data analysis method was carried out using descriptive statistical tests and hypothesis testing. The results showed that innovation had a significant influence on purchasing decisions for Toyota Yaris, and product quality had a significant effect on purchasing decisions for Toyota Yaris. The conclusion of this research is that innovation and product quality both have significant results on purchasing decisions.]]>
<![CDATA[Pengaruh Kualitas Produk dan Promosi terhadap Keputusan Pembelian pada Sepeda Motor TVS ]]>
<![CDATA[Abdul Haris Saepudin]]>;
<![CDATA[Reminta Lumban Batu]]>
<![CDATA[ YUME : Journal of Management Vol 5, No 1 (2022) ]]>
Publisher : <![CDATA[Pascasarjana STIE Amkop Makassar ]]>
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DOI: 10.2568/yum.v5i1.1407
<![CDATA[Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh Kualitas Produk dan Promosi terhadap Keputusan Pembelian pada sepeda motor tvs. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan deskriptif dan verifikatif. Penelitian ini menggunakan data primer yang diperoleh dari kuesioner yang disebarkan kepada responden dan data sekunder yang diperoleh disesuaikan dengan literature yang berkaitan dengan penelitian. Populasi dalam penelitian ini adalah instagram TVS Motor Indonesia sebanyak 4.172 orang dan mengambil sampel sebanyak 71 orang dan ditentukan dengan menggunakan teknik sampling non probability sampling dengan pendekatan purpossive sampling. Penelitian ini menggunakan analisis regresi linier berganda dengan alat bantu analisis software SPSS 20 for windows. Hasil penelitian menunjukkan bahwa Kualitas Produk dan Promosi terhadap Keputusan Pembelian.]]>
