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Pengaruh Nilai, Kualitas Pelayanan dan Komitmen Organisasi Terhadap Kepuasan Pelanggan Pada PT. Asuransi Kresna Mitra Tbk Cabang Palembang Siti Komariah Hildayanti; Luis Marnisah; Eko Surya Dinata
Jurnal Ilmiah Ekonomi Global Masa Kini Vol 9, No 1
Publisher : Universitas Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (379.426 KB) | DOI: 10.36982/jiegmk.v9i1.463

Abstract

Abstract This study aims to analyze the influence of customer value, service quality, and organizational commitment to customer satisfaction PT. Asuransi Kresna Mitra Tbk Palembang Branch. This research is quantitative descriptive. The method used is a survey method. Data analysis techniques are carried out by regression analysis to analyze the hypothesis by showing the nature of the effect of independent variables on the dependent variable. The results showed that the quality of service to customers influenced positively and significantly on customer satisfaction, with the most dominant indicators being "Officers Have a Standard Time of Speed in Serving Customers." Customer values influence positively and significantly on customer satisfaction, with the most dominant indicators affecting is "Officers Conduct Survey When I Decide To Buy Insurance Products." Employee organizational commitment of PT Asuransi Kresna Mitra Tbk Palembang Branch influences positively and significantly on customer satisfaction, and the most dominant indicators influencing are "eager employees working in teams / groups" Keywords: customer value, service quality, organizational commitment, customer satisfaction.AbstrakPenelitian ini bertujuan  untuk menganalis pengaruh nilai pelanggan, kualitas pelayanan, dan komitmen organisasi  terhadap kepuasan pelanggan PT. Asuransi Kresna Mitra Tbk Cabang Palembang. Penelitian ini adalah deskriptif kuantitatif. Metode yang dilakukan adalah metode survey. Teknik analisis data dilakukan dengan analisis regresi untuk menganalisis hipotesis dengan menunjukan sifat pengaruh variabel bebas terhadap variabel terikat. Hasil penelitian menunjukkan bahwa kualitas pelayanan kepada nasabah memengaruhi secara positif dan signifikan terhadap kepuasan pelanggan, dengan indikator yang paling dominan yaitu “Petugas Memiliki Standar Waktu Kecepatan Dalam Melayani Nasabah.”  Nilai pelanggan memengaruhi secara positif dan signifikan terhadap kepuasan pelanggan, dengan indikator paling dominan memengaruhi adalah “Petugas Melakukan Survey Ketika Saya Memutuskan Untuk Membeli Produk Asuransi.” Komitmen organisasi pegawai PT Asuransi Kresna Mitra Tbk Cabang Palembang memengaruhi secara positif dan signifikan terhadap kepuasan pelanggan, dan indikator yang paling dominan memengaruhi adalah “Petugas bersemangat bekerja dalam tim/kelompok” Kata kunci: nilai pelanggan, kualitas pelayanan, komitmen organisasi, kepuasan pelanggan.
PENINGKATAN PEMASARAN MELALUI PACKAGING INNOVATION USAHA MIKRO DAN KECIL DI KOTA PALEMBANG Siti Komariah Hildayanti; Juhaini Alie
Jurnal Abdimas Mandiri Vol 2, No 1
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1280.426 KB) | DOI: 10.36982/jam.v2i1.462

Abstract

Dewasa ini sektor usaha mikro, kecil, dan menengah berkembang sangat pesat.  Sub sektor usaha mikro dan kecil yang potensial untuk dikembangkan adalah bisinis kuliner.  Kota Palembang terkenal akan kuliner ‘Pempek’nya.  Pempek adalah produk konsumsi yang potensial dan menjadi peluang bisnis yang menjanjikan.  Sekarang ini bisnis Pempek menjamur di Kota Palembang . Produk ini diproduksi oleh berbagai tipe usaha mulai dari mikro, kecil, dan menengah (SMEs). Dalam program ini, dipilih mitra usaha kecil Pempek yang ada di kawasan sentra Pempek 26 Ilir dan 2 Ulu Palembang.  Mitra usaha memiliki potensi untuk dikembangkan.  Sama halnya dengan pengusaha pempek lainnya, perhatian mitra terhadap kemasan sangat kurang.Tujuan dari program pengabdian ini adalah untuk meningkatkan kesadaran akan pentingnya pembaharuan kemasan (packaging innovation). Dengan penggunaan kemasan yang lebih menarik diharapkan omzet penjualan berhasil ditingkatkan sehingga meningkatkan hasil keuntungan para pengusaha.Kata kunci: kemasan, pembaharuan, packaging inovasi.
Strategi Promosi Melalui Word of Mouth Terhadap Keputusan Pembelian Konsumen (Studi Kasus UMKM RM Sate Taichan Senayan Palembang) Siti Komariah Hildayanti; Indah Tri Satriyani
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No S1 (2022): SPECIAL ISSUE DNU 14 TH
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v10iS1.2014

Abstract

This study aims to determine the effect of promotional strategies through Word of Mouth, along with its components Word of Mouth talkers and Word of Mouth tools on purchasing decisions. This study uses a quantitative descriptive approach by conducting a study on the case of MSME restaurants in the city of Palembang. Data were obtained through questionnaires and interviews with restaurant customers in Palembang City who had implemented Word of Mouth as a promotional strategy, namely the Sate Taichan Sinchan Restaurant located on Jalan Riau, Bukit Besar. The sampling technique was carried out by accident. The number of samples in this study were 178 people. Both WOM Talkers (X1) and WOM Tools (X2) have a positive and significant impact on consumer purchasing decisions (Y). The results of data analysis, the regression coefficient of WOM Talkers (X1) is 26.5% and WOM Tools (X2) is 21.7%. The relationship between WOM Talkers (X1) and WOM Tools (X2) on the consumer purchasing decision variable (Y) has a correlation value of 50.6%. The coefficient of determination (R2) of 25.6% indicates that purchasing decisions (Y) can be explained by WOM Talkers (X1) and WOM Tools (X2), amounting to 25.6% while the rest is explained by other factors. This research was conducted in only one line of business with the object of a restaurant, so that the results of the study could not represent the overall analysis of promotional strategies through WOM on consumer purchasing decisions. For this reason, it is hoped that research can be continued in other sub-sectors of business and industry. This research is expected to enrich the repertoire of knowledge, especially in the discipline of marketing management.
The Influence of Celebrity Endorser and Brand Image on Purchase Decisions of Wardah Cosmetics Consumers in Palembang City Rizki Rahma Dona; Siti Komariah Hildayanti; Shafiera Lazuarni
International Journal of Marketing & Human Resource Research Vol. 3 No. 4 (2022)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v3i4.631

Abstract

This study aims to determine: (1) the influence of celebrity endorsers on Wardah cosmetic purchasing decisions, (2) the influence of brand image on Wardah cosmetic purchasing decisions, and (3) the influence of celebrity endorsers and brand image on Wardah cosmetic purchasing decisions.This study uses a quantitative approach by collecting data through survey methods. The population in this study are consumers who have purchased and used Wardah cosmetics in Palembang City. The sample collection technique used purposive sampling method with criteria that included consumers who had purchased and used Wardah cosmetics in Palembang City and were aware of Wardah's advertisements. The sample is a minimum of 110 respondents with data collection techniques using a questionnaire through Google Form. Data analysis techniques in this study used descriptive analysis techniques, classical assumption test, multiple linear regression and hypothesis testing. The test was carried out using the help of SPSS 23.The results of this study indicate that: (1) celebrity endorser has a positive effect on purchasing decisions, as evidenced by the tcount value of 5.613 with a significance value of 0.000, less than 0.05 and the regression coefficient having a positive value of 0.562; (2) brand image has a positive effect on purchasing decisions, as evidenced by the t-value of 3.900 with a significance value of 0.000 less than 0.05 and a regression coefficient of 0.375; (3) celebrity endorser and brand image simultaneously have a positive effect on purchasing decisions, as evidenced by the Fcount of 36,390 with a significance value of 0.000 less than 0.05.
Analysis of the Influence of BSB Mobile Application user Experience on Customer Loyalty with Satisfaction as an Intervening Variable Meta Rianti; Siti Komariah Hildayanti; Shafiera Lazuarni
ProBisnis : Jurnal Manajemen Vol. 14 No. 1 (2023): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probis.v14i1.74

Abstract

The purpose of this study was to examine if the independent variable of user experience affects the dependent variable, namely customer loyalty, which is mediated through customer satisfaction as an intervening variable. This is a quantitative study with a sample size of 100 respondents based on Hair's Theory in the research population consisting of customers who use the Bank Sumsel Babel Mobile Application. Hypothesis testing demonstrates that user experience has a positive and significant effect on customer satisfaction, with a sig. value 0.000<0.005 and a t value of 13.003. Furthermore, the user experience variable is recognized to have a positive and significant on customer loyalty with a sig. value 0.001<0.005 and a t value of 3.554. Then it was discovered that customer satisfaction had a positive and significant on the customer loyalty variable, with a sig. value 0.000<0.05 and a t value of 4.436. Simultaneously, customer satisfaction has been shown to significantly and positively mediate the influence of the link between user experience and customer loyalty.
The Influence of The Implementation of the Attendance Face Recognition System and Punishment on the Discipline of Employees of the Social Service of Palembang City Artiyas Nur’an Najmi; Siti Komariah Hildayanti; Emilda Emilda
ProBisnis : Jurnal Manajemen Vol. 14 No. 1 (2023): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probis.v14i1.75

Abstract

This study aims to determine the effect of face recognition system attendance and punishment on the work discipline of Palembang City Social Service employees. The research method used is a quantitative research method, with a population of all PNS employees at the Palembang City Social Service Office totaling 39 employees. Data collection techniques were carried out by interviews and questionnaires. The data analysis technique used SPSS version 26. The results showed that the t-count variable for applying face recognition attendance ( )) was 2.465 with a significant value of 0.019 <0.05, so it could be concluded that partially there was a significant effect between facial recognition attendance on employee work discipline at the Palembang City Social Service. For the punishment variable ( ) it shows that the tcount is 2.410 with a significant value of 0.021 <0.05, which means that partially there is a significant influence between punishment on employee work discipline at the Palembang City Social Service. The results of testing the F test hypothesis obtained a significant value of 0.001 <0.05, so the hypothesis was accepted, it could be interpreted that the presence of face recognition and punishment simultaneously had a significant effect on employee work discipline at the Social Services Office of Palembang City by 48.1%.
The Effect of Product Display and Promotion on Consumer Purchasing Decisions of Indomaret Ngulak Village, Sanga Village District, Musi Banyuasin Regency Junaidi Elmanto; Siti Komariah Hildayanti; Emilda
ProBisnis : Jurnal Manajemen Vol. 14 No. 2 (2023): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to determine whether there is an effect of product display and promotion on purchasing decisions of Indomaret consumers in Ngulak Village, Sanga Village, Musi Banyuasin Regency. This research is quantitative descriptive. The population and sample in this study were 96 people from Indomaret consumers, Ngulak Village, Sanga District, Musi Banyuasin Regency. The sampling technique uses the Accidental Sampling technique. The analysis technique used is multiple linear regression analysis, the data is processed using the help of the Statistical Product and Service Solution (SPSS) computer program version 26. The results of this study indicate that there is a positive and significant influence both partially and simultaneously between Product Display and Promotion on Decision Consumer Purchases at Indomaret, Ngulak Village, Sanga District, Village, Musi Banyuasin Regency.
The Influence of Leadership and Work Ethic on Employee Motivation at PT. Suryaindah Wiraperkasa Palembang Rahmad Chandra Saputra; Siti Komariah Hildayanti; Shafiera Lazuarni
ProBisnis : Jurnal Manajemen Vol. 14 No. 2 (2023): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to analyse the effect of leadership and work ethic on employee motivation at PT Suryaindah Wiraperkasa, Alang-Alang Lebar District, Palembang. The object of this research is all employees of PT Suryaindah Wiraperkasa, Alang-Alang Lebar District, Palembang as many as 40 people. The analysis technique used is multiple linear analysis which is processed using the help of the Statistical Product and Service Solution (SPSS) computer program version 26. Based on the results of data analysis obtained Leadership and Work Ethic have a positive and significant effect on Employee Work Motivation. Based on the results of data analysis, there is an influence of leadership and work ethic on employee motivation at PT Suryaindah Wiraperkasa, Alang-Alang Lebar District, Palembang.
Merayakan Keanekaragaman Kita: Mempromosikan Inklusivitas, Pemahaman Budaya, Keterlibatan Masyarakat, dan Kebanggaan Komunitas Siti Komariah Hildayanti; Juhaini Alie; Bekti Setiadi
Jurnal Pengabdian West Science Vol 2 No 05 (2023): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v2i5.372

Abstract

Penelitian ini mengeksplorasi hambatan-hambatan dalam mempromosikan inklusivitas, pemahaman budaya, keterlibatan masyarakat, dan kebanggaan masyarakat di daerah terpencil. Masyarakat terpencil menghadapi tantangan yang unik, termasuk isolasi geografis, sumber daya yang terbatas, dan hambatan budaya, yang menghalangi pencapaian tujuan-tujuan tersebut. Dengan mengidentifikasi hambatan-hambatan ini dan mengkaji strategi yang berhasil, penelitian ini bertujuan untuk memberikan wawasan dan rekomendasi untuk menciptakan masyarakat terpencil yang inklusif dan terhubung. Pendekatan metode campuran digunakan, menggabungkan data kualitatif dari wawancara dan studi kasus dengan data kuantitatif dari survei. Hasilnya menyoroti berbagai hambatan seperti isolasi geografis, keragaman yang terbatas, hambatan bahasa, dan kesenjangan sosial ekonomi. Kurangnya paparan terhadap budaya yang beragam, pelestarian nilai-nilai tradisional, dan stereotip diidentifikasi sebagai tantangan terhadap pemahaman budaya. Keterbatasan infrastruktur masyarakat, akses terhadap pendidikan dan informasi, dan keterlibatan yang berarti dalam proses pengambilan keputusan ditemukan berkontribusi terhadap terbatasnya keterlibatan masyarakat. Kurangnya kebanggaan masyarakat ditemukan berdampak pada kohesi sosial dan pengembangan masyarakat. Strategi yang berhasil termasuk inisiatif yang dipimpin oleh masyarakat, program pertukaran budaya, program peningkatan kapasitas, dan kolaborasi dengan pemangku kepentingan eksternal. Dengan mengatasi hambatan-hambatan ini dan menerapkan strategi-strategi tersebut, masyarakat terpencil dapat mendorong inklusivitas, pemahaman budaya, keterlibatan masyarakat, dan kebanggaan masyarakat.
The Influence of Democratic Leadership Style and Communication on Employee Productivity PT. Asia Surya Perkasa Pangkal Pinang Fernando Josse; Siti Komariah Hildayanti; Mohammad Kurniawan DP
ProBisnis : Jurnal Manajemen Vol. 14 No. 2 (2023): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to analyze the description of the role of democratic leadership style and communication on work productivity at PT Asia Surya Perkasa Pangkal Pinang. The population in this study were 66 employees who were total saturated sampling. Research data collection was carried out by observation and distributing questionnaires. The analysis technique used is multiple linear regression analysis, validity test and classical assumption test. Based on the results of analysis and hypothesis testing, democratic leadership style has a positive and significant effect on the work productivity of employees of PT Asia Surya Perkasa Pangkal Pinang, communication has a positive and significant effect on the work productivity of employees of PT Asia Surya Perkasa Pangkal Pinang. With the results (1) there is a positive and significant influence in the t test results where the tcount> ttable value or that the calculated tvalue for the democratic leadership style is 8.346> from ttable 1.998 with a significance level of 0.050 <0.05, and communication has a calculated t value = 12.303 > from ttable 1.998 with a significance level of 0.000 <0.05, (2) The Fcount value is 75.579 with a Ftable value of 3.14 so that the Fcount value is 75.579 with a Ftable value of 3.14. is 3.14 so that the value of Fcount> Ftable or 75.579> 3.14 and a significance level of 0.000 <0.05, (3) The coefficient value of R Square (R2) is 0.706 or 70.6 percent so that the magnitude of the influence of communication variables and democratic leadership style on employee work productivity is 70.6 %